Sendlane

RATING:

4.2

(34)

About Sendlane

Sendlane is a cloud-based email marketing solution for content creators, digital marketers, and e-commerce companies. Key features include email automation, performance tracking, real-time reporting and analytics as well as email retargeting. Sendlane enables users to create personalized emails and send them to a targeted segment. The solution lets marketing managers create mailing lists based on audience demographics, purchase behavior, point of sale, location and more. Email retargeting allows businesses to activate and deploy workflows based on the user's interaction with the website. Sendlane’s event tracking capability collects audience information, tracks clicks and analyzes revenue generated through every email. The solution also provides a dashboard to...

Sendlane Pricing

Only pay for what you use...Because let's face it, paying for contacts sucks.

Starting price: 

$600.00 per month

Free trial: 

Available

Free version: 

Available

Drag and Drop Email Builder

Sendlane Reviews

Overall Rating

4.2

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4

Most Helpful Reviews for Sendlane

1 - 5 of 34 Reviews

User Profile

Rahul

Verified reviewer

Information Technology and Services, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed June 2022

An Email Marketing & Automation Tool Loved by Digital Marketers

Advanced automation workflows allow you to send emails in response to a range of subscriber behaviours which is a plus. There are a few integrations, but they aren't as advanced as those offered by main competitors. I'm confident that this will improve with time.

PROS

When I contact them, their customer service is always available. And a lot of help. That separates Sendlane from other email marketing tools. Deliverability is also excellent.

CONS

They only lost points because they recently updated their price, which is sort of a bummer. It's still a good deal; it's just not as good as it once was.

Reason for choosing Sendlane

After a lot of research, I found that Sendlane is specifically made for digital marketers and eCommerce. Their integration with Shopify is super easy.

Reasons for switching to Sendlane

Mailchimp is cheap but I don't like their cluttery UI. Still, I am not able to figure out certain options.

Anonymous

1 employee

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2020

Sendlane Makes My Business Easy

Overall, my experience has been really great and solid. Sure, I've had a bug here or there or trouble figuering out how to use the platform, but for the most part Sendlane is more polished than companies that have been around for years. Their customer service is the best I've seen. Sometimes they will stay with me on the phone for an hour or two until the problem is resolved. They follow up, they ask detailed questions and they want to improve. I've literally had companies treat me as nothing more than a dollar sign. Sendlane has always made me feel welcomed and I can tell they want me to grow my business. The [SENSITIVE CONTENT HIDDEN] has even taken time out of his day to make me feel welcomed. How many companies do that? Their interface needs some work as it's a little confusion, but it has all the functions I need. They allow me to run my business and automate it in a way I could never do on my own. And because of the tools and features it has allowed me to increase my income.

PROS

My favorite feature is how they allow me to automate my marketing message, followup and feedback with customers. Their platform allows me login, manage my customers and even create additional income through following up with them and offering them new products. I also love their customer service. I've been with other companies who act like I'm part of the family only to never have my back when I need. So far, everytime I've had any issue, problem or even a question I'm able to reach someone from Sendlane and get the help I need.

CONS

My biggest compliant is the little things with a company that is growing. The occassional bug or certain features not acting how they should. Keep in mind, these are rare and not a huge concern. I also find that their user interface is a little complicated. It's nothing that I can't figure out, but they could def improve in that area. I also feel their knowledge base could be updated more to reflect the unique ways in which Sendlane operates compared to other similar services. This would save me alot of time dealing with customer service. It's not a huge problem, but one of the things I wish they would improve and I'm sure they will with time.

Reasons for switching to Sendlane

I was with Aweber for many, many years and loved them. Always enjoyed their platform, although they were missing a lot of features. And one day, after years of being a customer and even bringing them many customers they deactivated my account. They never reached out to me. Just a email that said my account was being deactivated. When asked they wouldn't tell me. Companies like that don't have my respect. They could have reached out if there was an issue or for any problem. But they never did anything but take my money and throw me away. Sendlane works with me, keeps me informed and would never get rid of me the way Aweber did. But because of it I'm now with Sendlane and couldn't be happier.

Vendor Response

Dear Reviewer: Thank you for taking time to review Sendlane. We appreciate your honesty very much. Am so glad to read that you perceive our focus on customer success and the fact that we value our relationship with our cusromers. We are aways improving the product and please do not hestitate to reach out to us if you have any suggestions for improvements. Best, Sonya, VP Marketing

Replied October 2020

Michael

Verified reviewer

Fishery, 2-10 employees

Used daily for less than 6 months

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed March 2023

Waste of Time and Money

I am the marketing manager for a D2C eComm company, and my experience with Sendlane was a nightmare. They offered 40% what we are currently paying for SMS and email marketing for the same features and credits. Sound too good to be true? It is.I found out after the contract was signed that their cost per message was actually HIGHER for SMS, and their platform lacks key features that are available on our currently platforms (Klaviyo and Postscript). This includes basic things like template and campaign duplication, and also important behavioral and automation customizations.When it became clear Sendlane could not meet our needs and we could not move forward, they refused to address any of my specific concerns and would not issue us a refund for our thousands of unused credits. Instead they told me we should be grateful they wouldn't enforce the entire annual contract. Honestly, if they had tried to do that we would have taken them to court.Sendlane was an enormous disappointment. They oversold, underdelivered, and wasted our small businesses time and money. If your considering switching or signing up, I highly suggest looking elsewhere (Klaviyo and PostScript, while expensive, have outstanding customer service and a much better product).

PROS

Platform has good web design, and their sales pitch is very effective.

CONS

The product is missing key features, their prices are misleading, and their customer service is abysmal

Reasons for switching to Sendlane

They promised 40% cheaper for the same platform and sending power (neither was delivered).

Charles

Consumer Goods, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2020

IMHO The best email platform out there.

I'm a huge fan. They are constantly innovating and trying new things and making it better.

PROS

Their customer service is top notch. I get a response quickly. The platform is super easy to use. The deliverability is great. TONS of ways to create emails and workflows TONS of ways to segment an audience They allow affiliate marketing

CONS

It's a ferrari. I feel like I'm still driving it like it's a ford focus. There is so much that it can do, It can easily get overwhelming. Needs the ability to track revenue that workflows produce monthly instead of just overall. BUT, after talking with them, it's coming in the next 4 months. I wish it integrated with more softwares such as optimonk. They integrate with a lot, but there are a few apps I use that would benefit from an integration.

Reason for choosing Sendlane

Better deliverability, better customer service, easy to use platform.

Reasons for switching to Sendlane

I wasn't happy with their customer service because it takes forever for them to get back to me. They also kicked me off because I sent a content article about an affiliate product that was literally just Sea Salt. BUT, since I labeled it as an affiliate email in their system, they instantly banned me. And when I talked to them, they basically made it sound like I was spamming which I clearly was not and there was nothing in their TOS at the time that said that I couldn't send affiliate emails. After a couple weeks of fighting with them and climbing the chain, they finally let me back on but it was too late and Sendlane won me over in spades by then.

Vendor Response

Hi Charles: Thank you for taking the time to write a stellar review. And, also great suggestions on product improvement. We are very proud of our focus on customer success and really happy to hear that it has made a difference to you. Best, Sonya, VP Marketing

Replied October 2020

John

Retail, 11-50 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2021

Sendlane is truly a gem

AMAZING!

PROS

-Ease of use -Customer support is amazing -The owner and staff are always super friendly

CONS

They just updated their price and it kinda sucks, so that's the only place they lost points. It's still a great value, just not what it was.

Reason for choosing Sendlane

Price at first, we stay for the top-notch support and ease of use

Reasons for switching to Sendlane

Bronto was way more expensive and we never used all the features. Sendlane was just the perfect fit for what we need.

Vendor Response

Hi John, Thank you for your stellar review. We appreciate it very much. Yes, we did increase prices recently, after 22 months of product development, to reflect the new functionality and features. And, we are continuing to add value to the product. Best, Sonya Pelia, VP of Marketing at Sendlane

Replied February 2021