--- title: "Wufoo Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Wufoo. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Wufoo is a good fit for you!" source_url: "https://www.softwareadvice.com/forms-automation/wufoo-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Survey Software](https://www.softwareadvice.com/survey/) / [Wufoo](https://www.softwareadvice.com/polling/wufoo-profile/) / Wufoo Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/polling/wufoo-profile/) Reviews [Alternatives](https://www.softwareadvice.com/polling/wufoo-profile/alternatives/) # Wufoo User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 223 ### Secondary ratings - Ease of use: 4.4/5 - Customer support: 4.2/5 - Value for money: 4.2/5 - Functionality: 4.2/5 ### Rating distribution - 5 stars: 123 reviews (55%) - 4 stars: 72 reviews (32%) - 3 stars: 23 reviews (10%) - 2 stars: 3 reviews (1%) - 1 star: 2 reviews (1%) ### Most mentioned pros - It's quite easy to use, allows you to create payment forms linked to paypal or stripe. - There are a good number of integration options, the primary one we used was Zapier. - Great looking tool with easy integration to 3rd party payment processors. ### Most mentioned cons - They only provide email support and 8 people reply back with irrelevant answers. - In comparison to other platforms, customer assistance isn't very good. - Auto billing, and continuing to do so after numerous attempts to cancel the service ## Wufoo customer reviews Showing reviews 1-25 of 223 (page 1). ### Wufoo Has Impresssive Features that Streamlines Our Operations - Overall rating: 5/5 - Reviewer: Cerris S. - Industry: Consumer Services - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Wufoo is an outstanding and friendly form customization solution that makes work easier for us. I am impressed by the impressive interface of Wufoo because it makes form creation smooth. #### Cons Since I started using this form creation solution, everything has been smooth and effective. Wufoo has accurate and flawless features. --- ### Simple and Reliable Form Builder. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Outsourcing/ Offshoring - Company size: 201-500 employees - Product usage: 1-3 years · daily - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros What I liked most about Wufoo is how simple and fast it makes building forms the drag-and-drop interface lets you create surveys, registrations, and lead capture forms without any coding, and integrating them with email or payment platforms is straightforward. #### Cons Wufoo feature set feels basic compared with newer form builders , advanced logic, deep branding/customization options, and analytics are limited unless you’re on a higher-priced plan --- ### Basic form builder - Overall rating: 3/5 - Reviewer: Verified Reviewer - Industry: Non-Profit Organization Management - Company size: 51-200 employees - Product usage: 3-5 years · weekly - Reviewed: November 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's quite easy to use, allows you to create payment forms linked to paypal or stripe. We mainly use it to for new client registrations. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros Wufoo's ability to integrate with other applications through Zapier which allows data entry into the other integrated application. #### Cons If a member of the public is filling out a multiple page form, once page 2 is clicked on the form will save as incomplete, if they leave the page for some reason, they're unable to come back to the form to complete the missing information and have to start all over again. --- ### Principle - Overall rating: 3/5 - Reviewed: November 2026 - Industry: Accounting - Company size: 2-10 employees The reviewer criticized Wufoo for its lack of updates and confusing interface, which they believe makes companies appear unprofessional. They found better alternatives for form creation that yielded superior results. Full review available after login on Software Advice --- ### Wufoo makes forms easy - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Non-Profit Organization Management - Company size: 2-10 employees - Product usage: 3-5 years · weekly - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, super easy and actually a fun product. Customizable as well #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I am looking forward to using Wufoo in the future after using the trial and also using it at my last job. Making forms is super easy and interactive #### Cons Wufoo has no real cons. It's cheap and a super useful tool that is quick and easy to use. I look forward to using it again --- ### Chose Wufoo Now! - Overall rating: 5/5 - Reviewer: Georgiana P. - Industry: Business Supplies and Equipment - Company size: 2-10 employees - Product usage: 1-3 years · daily - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered My experience using this software is amazing. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I love that Wufoo can be integrated with other software which can provide more information. It is also integrated with the best. The access and permission are amazing. You have access to your forms and all your reports which can be managed using your account. The Multi-Channel Distribution is great for all businesses. It can identify your contact using your app and can also track other information. #### Cons I love the software it's amazing. 100% recommend --- ### AVOID AT ALL COST - Overall rating: 1/5 - Reviewer: Verified Reviewer - Industry: Information Services - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered Terrible experience, I will be cancelling my membership and will be using another platform. Kira, Kennedy, Karol, Charissa, all useless. This company is a joke and is a complete scam! #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros Nothing about this service is good. It's confusing, and nobody gives you any support. #### Cons Customer service is a complete joke. They create updates and don't let their clients know. They only provide email support and 8 people reply back with irrelevant answers. Not personalized at all. We have lost over 10k in revenue due to their updates with no notice. You cannot call the support team, and they do not help at all with issues and they gaslight you. I pay for the advanced subscription, and there is no support. --- ### Easy-to-Use Form Builder with Plenty of Options - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Higher Education - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: September 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Wufoo is a fantastic, customizable form builder that so far has met all of our needs in some capacity. Any complaints about the product are extremely few and far between. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The nicest thing about Wufoo is how simple the user interface is. On multiple occasions, I've been tasked with introducing staff members to the platform. Usually, I only give them a simple assignment and have them build something in Wufoo with limited or no instruction. The fact that all of those staff members were able to successfully create forms and utilize multiple functions tells me that the interface is straight-forward, understandable, and very, VERY user-friendly. #### Cons This is not a problem that most users will experience. That said, I created a form that utilized 'branching & logic,' some deeper features that many people might not ever use, depending on their needs. Ultimately, I was creating a form that had all of the US states, and depending on which state was selected, it would display certain information or fields. It was unfortunate to discover that Wufoo maxes out at 50 lines in the 'branching & logic,' meaning I had to break up the form into multiple forms to be able to fit everything. It wasn't ideal, but I fully recognize it is an inconvenience that most users will not experience. --- ### Basic but functional - Overall rating: 4/5 - Reviewer: Andy C. - Industry: Primary/ Secondary Education - Company size: 201-500 employees - Product usage: 1-3 years · daily - Reviewed: June 2024 - Review source details: This review was submitted organically. No incentive was offered A good starter tool but we have moved away from it for a more complex system. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Easy to set up and permission sets are fully customisable. #### Cons Basic widget options compared to competitors. --- ### It has strong data protection measures and SSL encryption. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Research - Company size: 51-200 employees - Product usage: a free trial · daily - Reviewed: November 2023 - Review source details: This review was submitted organically. No incentive was offered Wufoo is more visually appealing and has an easy-to-navigate user experience. One notable difference between Gravity forms and Wufoo, for instance, is that the setup process for Wufoo is significantly easier. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Wufoo is simple to use, even for individuals with limited technological expertise, because to its functionality and design. Forms can be professionally designed with custom branding. The creation of user-friendly forms can benefit from branching. #### Cons In comparison to other platforms, customer assistance isn't very good. Wufoo's lack of an offline option has drawn criticism from users, who claim that this restricts access in places with poor internet. --- ### I like Wufoo - Overall rating: 4/5 - Reviewer: Shade A. - Industry: E-Learning - Company size: 2-10 employees - Product usage: 3-5 years · weekly - Reviewed: July 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, its not a bad platform. It gets the job done. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros If you are looking for a simple platform use Wufoo. Its easy and user friendly. #### Cons I would like to have a few more design concepts added. Overall, it's not bad. --- ### A little dated, but fully functional, easy, and inexpensive. - Overall rating: 3/5 - Reviewer: Alex B. - Industry: Computer & Network Security - Company size: 201-500 employees - Product usage: 3-5 years · monthly - Reviewed: October 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I used Wufoo to quickly stand up some entry forms for a few different systems - an internal IT ticketing system (via Zendesk), and a couple different project management tools (via Asana and JIRA). All of these groups were getting too many ad-hoc requests either via desk walkups or emails to a departmental address. We set up entry forms, sent the entries to the appropriate systems, and used those as the official channels to request help from. It worked great and allowed for quick changes to the forms as necessary. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros Wufoo is cheap and easy. It's a great scrappy solution for entry forms that need quick and easy setup and integrations with things like ticketing systems or project management tools. #### Cons When I was using Wufoo, the interface and site felt pretty dated - like it was built in 2005 and hadn't been restyled or had much improvement since. That said, it looks like they've done some minor improvements in the last year and the look/feel doesn't really matter as it's purely a functional tool. --- ### Excellent Form Builder - Overall rating: 5/5 - Reviewer: DEANN B. - Industry: Religious Institutions - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall it is a great product, just more help in areas would be great. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like that you can create any type of form you want, as detailed as you need. #### Cons While you can do a lot with building forms, it is rather difficult to learn how to build in-depth forms, especially since you cannot call their support, it's all done through email. --- ### Wufoo review - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Research - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros I find Wufoo to be an excellent choice for generating online forms and surveys due to its user-friendly drag and drop interface and customizable templates. Not only that, but it also integrates well with other services like Salesforce and MailChimp, making it easy to transfer collected data to other applications. #### Cons I really don't have any dislikes; I just wish it was easier to create themes, but it's not that significant. --- ### User Friendly Form Builder with Payment Options - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Higher Education - Company size: 51-200 employees - Product usage: 3-5 years · a few times a year - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall I enjoy using this form, and currently have 6 forms I use annually, which are easy to update each year. I would only suggest a better method for the customization piece with links and field inserts. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros This form builder integrates nicely into websites, or can be used as a standalone page linked from somewhere else. The pre-made fields accommodate all of general items users may want to put on a form page and offer various options in each pre-made field. I appreciate that you can add payment integration. If you are trying to build a more complex form, the field, page, and form rules work well - however you need to see that you access those from the main form page, not on the form itself. It takes some getting used to, but these options allow customization for taking the form user in different ways depending on their answers. You can also easily export your answers to Excel or other options to review. #### Cons Within the text boxes you can create, it is somewhat more difficult to add links or customize email responses with the users name, etc. than with other websites I use. You need to use templating tags with an API Key, which I hadn't heard of before using this website. I did figure it out, but in other websites I've used, you just select the field name. Adding links to text also isn't as simple as selecting the text and clicking an add hyperlink button. I figured out how to do it, then I just copy and paste the coding to create a new link. I'm not sure where the instructions are to tell you how to create a link. --- ### Create forms that work seamlessly on your own website - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Before I used Wufoo, all the forms I needed to create lived on third party sites and that means I had to not only build the forms but also design the overall look of the pages the forms lived on to try to match our overall look. Most of these third part sites don't have the ability to achieve the exact look or it would be too time consuming to do so there is a compromise and always the extra step and clunkiness of moving to another site in order to use them. With the simple embed code that Wufoo provides for each form, adding forms to any web page becomes an easy task. The result is a more professional, better looking and easier to use experience for everyone involved. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The best thing and main reason I use Wufoo is to have form data collecting ability embedded directly on my web pages so the experience is seamless to users. Without having to code everything yourself, you can have forms with multiple kinds of customized reporting available very easily and instead of making users link to an obviously third party webpage, you can let them stay on the same page so it cuts down on steps and enforces your own brand. Forms are very easy and intuitive to build and use. #### Cons While this software is great for making simple forms look great within existing web pages, it does not have the power needed for more complex forms with a lot of logic and options involved. Because of this, Wufoo cannot be the only solution to our web form needs and we still need other products to accomplish the more complicated tasks. --- ### Still a great survey tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Higher Education - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Fast surveys of employees and faculty. Secure and anonymous surveys possible for sensitive topics. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We have used this for several years now and we still consider this as one of the best survey tools on the market. Every now and then we start looking into all the new and coming survey companies that pop up but this one still wins. #### Cons wish they would make it easier to integrate into a SIS. Some of their API information is very complicated. --- ### Wufoo Review - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Wufoo is helpful for creating any type of form in which you want someone to enter some type of information. Terms of service, agreements, anything like that its great. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Very convenient tool for making all different types of forms. It's relatively easy to use, and we've made forms for employee of the month, to terms of agreements, and so on using it. #### Cons Some features can be a little difficult to use, but once you get the hang of it its not too bad. Wish they had more design features to give the forms more ways to look better. --- ### Better options out there... - Overall rating: 4/5 - Reviewer: Ed T. - Industry: Management Consulting - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Wufoo has tried to and unsuccessfully remain relevant. Many other services have not surpassed their capabilities and at a lower cost. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros The ability to easily create live reports to share with people outside your organization. #### Cons Wufoo has a very cumbersome and outdated UI. To create conditional rules, you have to leave the form page and can't reference all your fields easily. --- ### Wufoo is a fantastic web form creator... - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: January 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Wufoo is a dependable form creator that we rely on for scheduling events and appointments. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The best thing about Wufoo is that it works really well and has advanced features that can be easily implemented on your website. #### Cons The form creator is kind of clunky and the form design customization is not as intuitive as it should be. --- ### We use Wufoo forms to manage our orders for services and subscriptions for our online software. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Real Estate - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: December 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Wufoo is always updating and improving their product. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Wufoo forms are easy to build and easy for the end user to complete and submit. Since we use Wufoo forms to manage our incoming orders for services, it is very beneficial that each submission is sequentially numbered. This allow us to easily track and process orders through our CRM. Wufoo has many features including notifications, payments, custom templates, etc. These features allow us to brand the forms we create in Wufoo, connect the purchaser to the payment portal through the form, and keep various department members on top of incoming orders and subscriptions. Using Wufoo forms to fill a need in our department has freed up our developers to work on more pertinent and profitable projects. The Wufoo online software functions so well that I've never had to contact technical support with a problem. --- ### The best online form builder available, Wufoo makes form creation quick and easy to accomplish. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Real Estate - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: February 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Wufoo is extremely easy to use. Drag and drop fields to create a form in minutes. We have been using Wufoo forms for a variety of purposes including orders, approvals, acknowledgements, applications, subscriptions and much more. Wufoo continues to enhance and improve their online product, adding new features and functions regularly. Distribution, notifications, and sharing are easy to implement and options are extensive. We distribute forms by links through email and embedding the Wufoo forms on the website. Analytics and report features help us to track the number of orders received and give us valuable user information on other forms we have created with Wufoo. There is little you cannot do with a Wufoo form, except for adding electronic signatures. Maybe that will be a future feature from Wufoo. --- ### Worthless will steal your money even after cancelling - Overall rating: 1/5 - Reviewer: Verified Reviewer - Industry: Utilities - Company size: 2-10 employees - Product usage: 3-5 years · monthly - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered Started using Wufoo in 2014 on the recommendation of an acquaintance, they auto-billed me and even raised the amount through the years without notifying me (not sure how that's legal but it happened), first time I tried canceling the services was in Dec 2019, sent them an email and nothing, I forgot about it until I saw the auto-renewal charge in December of 2021, this time I went onto the site and tried canceling, even filled out the customer support ticket after which I received a confirmation email and thought that was it, to my surprise it was not, they billed me again in December of 2022, now I had enough, this company is perpetrating theft and using some "Survey Monkey" terms and services to which I never agreed to justify the theft. Business owners beware, use google forms they are free. Worst subscription company ever. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros Nothing, Google forms offers these services for free. #### Cons Auto billing, and continuing to do so after numerous attempts to cancel the service --- ### Great for Straight-Forward Forms - Overall rating: 3/5 - Reviewer: Verified Reviewer - Industry: Hospitality - Company size: 201-500 employees - Product usage: 3-5 years · daily - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 3/5 #### Pros Wufoo is easy to use for basic forms. The drag and drop feature allows you to build a new form in minutes and set up notifications when new submissions are received. You can format the text itself, but you need to be careful because it gets easily stripped from the code. #### Cons Working with the form or field logic can be tricky. This is done on a separate page from your form, so it's difficult when you need to go back to your form to review anything. Logic can be applied at a field or page level but unfortunately cannot be easily duplicated. --- ### Wufoo is great! Woohoo! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: Self-Employed - Product usage: 3-5 years · weekly - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Wufoo is a great way to make forms for your website! It has radio buttons sliders, check boxes, text boxes, all the fields are customizable. The colors, font and look of your font are customizable too. If you know html and css you can further customize it to your liking. I've used wufoo for a long time and it's easy. #### Cons Getting your form to be in the right place on your page and integrating it with the overall flow and look of your design takes some adjusting. ---