---
title: "Aha! Reviews, Pros and Cons - 2026 Software Advice"
description: "Reviews of Aha!. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Aha! is a good fit for you!"
source_url: "https://www.softwareadvice.com/help-desk/aha-profile/reviews/"
page_type: "reviews"
language: "en"
---

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Aha! Reviews

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Reviews

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# Aha! User Reviews

## Reviews summary

- Overall rating: 4.7/5
- Total reviews: 565

### Secondary ratings

- Ease of use: 4.4/5
- Customer support: 4.8/5
- Value for money: 4.6/5
- Functionality: 4.6/5

### Rating distribution

- 5 stars: 431 reviews (76%)
- 4 stars: 109 reviews (19%)
- 3 stars: 23 reviews (4%)
- 2 stars: 2 reviews (0%)
- 1 star: 0 reviews (0%)

### Most mentioned pros

- It is particularly strong for product managers or consulting teams that need a structured way to manage roadmaps, initiatives, prioritization, and customer feedback across multiple stakeholders.
- It facilitates every possible option I could think of for idea tracking (both internally and externally), prioritization, roadmapping, integrations with other platforms, and more.
- I've never recommended enterprise software before in my life, but I do talk to people about how much I use Aha at work and how valuable it is for my organization. If your company is ready to get your roadmap and prioritization out of Excel and PowerPoint look no further!

### Most mentioned cons

- It can become overwhelming learning how to customize everything to your needs, and it is one of the more expensive softwares I’ve used.
- The UI seems a bit dated and sometimes within this the features can be a bit misleading.
- Also, with so many customization options, that can introduce complexity and sometimes an awkward experience for new and seasoned users.

## Aha! customer reviews

Showing reviews 1-25 of 565 (page 1).

### Powerful roadmapping tool for managing client priorities

- Overall rating: 4/5
- Reviewer: Jerrid C.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: Self-Employed
- Product usage: Used daily for less than 12 months
- Reviewed: July 2026
- Review source details: This review was submitted organically. No incentive was offered

Overall, my experience with Aha! has been positive. I have used it for about a year to manage projects with customers and internal teams, and it has helped me keep different client priorities organized, connect feedback and strategy to roadmap items, manage releases, and report on progress. It is particularly strong for product managers or consulting teams that need a structured way to manage roadmaps, initiatives, prioritization, and customer feedback across multiple stakeholders. The main tradeoff is that Aha! requires time and effort to set up well. It is not the simplest tool to learn, and self-guided onboarding can be challenging at times. However, once configured, it provides a strong foundation for product planning, collaboration, reporting, and customer-facing product management work. I would recommend it for product teams, product leaders, and consulting organizations that need a comprehensive roadmapping and product management platform and are willing to invest time in proper setup.

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 4/5
- Functionality: 5/5

#### Pros

Aha! has been very helpful for managing product work across different clients and customer priorities. As a Product Manager at a product management consulting company, I use it to keep client needs, roadmap items, releases, and strategic initiatives organized and easy to access. The roadmap and initiative features are especially useful for connecting higher-level strategy to actual work. I also like the prioritization and scorecard capabilities because they make it easier to evaluate competing requests and explain why certain items are more important than others. Customer feedback capture is another strong area, since it helps turn customer input into roadmap items instead of letting feedback sit in emails, notes, or disconnected documents. Reporting is also useful for communicating progress and giving both internal teams and customers better visibility into what is happening. From a security and governance perspective, features like role-based access control, SSO integration, audits, and reporting are important for working with different clients and keeping access organized appropriately.

#### Cons

The biggest drawback is the learning curve. Aha! is powerful, but it can take time to understand how all of the pieces fit together, especially around setup, configuration, workflows, and reporting. The onboarding experience was mostly self-guided for me, and there were times when it felt difficult to configure the system in the way I wanted without spending extra time learning the tool. The user interface is functional and capable, but because the product has so many features, it can feel dense at first. New users may need training or internal guidance before they can use it confidently. Pricing is also something to consider. It is not extremely expensive for the value it provides, but it is a little pricey, especially for smaller teams or organizations that may not use the full feature set.

---

### A Product Manager's Best Friend

- Overall rating: 5/5
- Reviewer: Matt B.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 51-200 employees
- Product usage: Used daily for more than 2 years
- Reviewed: January 2026
- Review source details: This review was submitted organically. No incentive was offered

I was a brand new Product Manager when I first used Aha, and maybe I'm still biased from it being my "first love" of an ideas tracking platform, but I haven't used anything as good as it was in the last 10 years.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

It facilitates every possible option I could think of for idea tracking (both internally and externally), prioritization, roadmapping, integrations with other platforms, and more.

#### Cons

The natural con of a platform this powerful with this many options is that it can be intimidating to begin setting it up. It's also on the pricier side. However, I'd say that "the juice is worth the squeeze" on both of those cons.

#### Reasons for switching to Aha!

We were using Jira for both tracking and development. We didn't switch away from Jira, but instead used Aha! for idea-tracking, prioritization, roadmapping, and overall strategic planning, then utilized its integration with Jira for the actual development tracking. The two paired really nicely with each other.

---

### Best Roadmap for project collaboration

- Overall rating: 5/5
- Reviewer: Sahana Y.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 51-200 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: August 2026
- Review source details: This review was submitted organically. No incentive was offered

AHA has performed well during this period, consistently meeting expectations and delivering quality results. They are dependable, collaborative, and committed to achieving team goals. I appreciate their positive attitude and contribution to the team's success.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

HA has consistently demonstrated strong commitment, professionalism, and reliability. They deliver quality work on time, collaborate effectively with stakeholders, and proactively address challenges. Their attention to detail and willingness to support the team have contributed positively to overall project success. I appreciate their dedication and look forward to their continued growth and contributions. Balanced Performance Review: AHA has shown solid performance throughout the review period. They effectively manage day-to-day responsibilities and maintain good working relationships with team members. Areas of strength include responsiveness, accountability, and problem-solving. Moving forward, there is an opportunity to further enhance strategic thinking and take on additional ownership of complex initiatives. Overall, AHA is a valued contributor to the team.

#### Cons

Uses simple, business-friendly wording suitable for performance reviews. Focuses on achievements, collaboration, and impact. Balanced feedback: Highlights strengths while identifying growth opportunities where appropriate.

---

### Product Owner

- Overall rating: 3/5
- Reviewer: Paroon J.
- Verified reviewer: Yes
- Industry: Hospital & Health Care
- Company size: 1001-5000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: January 2025
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 3/5
- Customer support: 3/5
- Functionality: 3/5

#### Pros

It is a good and effective product management tool.

#### Cons

The reporting module needs to be improved.

---

### This is the only enterprise software that I actually talk to people out

- Overall rating: 5/5
- Reviewer: Parker D.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 1001-5000 employees
- Product usage: Used daily for less than 2 years
- Reviewed: July 2026
- Review source details: This review was submitted organically. No incentive was offered

I've never recommended enterprise software before in my life, but I do talk to people about how much I use Aha at work and how valuable it is for my organization. If your company is ready to get your roadmap and prioritization out of Excel and PowerPoint look no further! Aha was simple to set up, offered the right level of customization out of the box, and provided an unmatched support experience that always goes above and beyond

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

At a platform level Aha is incredibly easy to setup and administer. User facing experiences are intuitive, making it easy to drive adoption. Support is unmatched, truly a 5-star experience.

#### Cons

Platform breadth is a lot to wrap your arms around when you first begin. UI organization does a good job of keeping things clustered. It would be great to have the ability to turn sections of the platform off for certain users as we bring different areas online, maybe this can already be done and I just haven't looked yet...

---

### We're powerusers of Aha! and it saves us so much time and hassle

- Overall rating: 4/5
- Reviewer: Faizan Y.
- Verified reviewer: Yes
- Industry: Leisure, Travel & Tourism
- Company size: 1001-5000 employees
- Product usage: Used daily for less than 2 years
- Reviewed: November 2025
- Review source details: This review was submitted organically. No incentive was offered

I would say overall good. It's good for what we use it for which is building products used by millions of users.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 3/5
- Customer support: 5/5
- Functionality: 3/5

#### Pros

I like the level of customization that is possible within the platform, how I can switch to different views and then also see what other team members are working with it allows for great project collaboration. The SSO is also a good feature too.

#### Cons

The UI seems a bit dated and sometimes within this the features can be a bit misleading. I also found that sometimes to get the best out of the product you need to go through a lot of steps.

#### Reasons for choosing Aha!

We had too much dependency within Jira and also visualisation wasn't great in Jira

#### Reasons for switching to Aha!

Because we needed something which was more scalable

---

### Product Management solution to recommend

- Overall rating: 4/5
- Reviewer: Klaus Z.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 501-1000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: February 2026
- Review source details: This review was submitted organically. No incentive was offered

Definitely a good solution for product management with strong focus on collaboration and communication. So far customer support didn't disappoint and always provided swift and good answers/solutions. Overall good value for the money.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

It is a very powerfull solution touching almost every corner of product management. Integrations with engineering tools like Azure DevOps help keeping track with delivery without the need to recreate everything in AHA! again. Ideas portal provide a nice way of customer interaction, same as options to publish roadmaps in dedicated views. The newly introduced AI capabilities help a lot and drive efficiency.

#### Cons

Public publishing options in presentations feel a bit clumsy and it takes a while to set up a ll necessary templates and themes. Sometimes nesting of items is limited (e.g. rolling up objectives at same level, or creating Epics of Epics).

---

### One of the best Product Roadmapping and Planning Tool

- Overall rating: 4/5
- Reviewer: Ansuman R.
- Verified reviewer: Yes
- Industry: Retail
- Company size: 501-1000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: July 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

In a nutshell my experience with Aha! has been very positive. It provides a structured way to manage product planning from idea collection to delivery. It has improved visibility across my teams and made it easier to align product strategy with execution. Once you spend some time learning the platform, it becomes a valuable tool for managing product .

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

I liked how easy it is to prioritize work, track progress, and collaborate with different teams. I would say the roadmap visualization is one of its strongest features, and the interface is clean once you get familiar with it. It also integrates well with tools like Jira, making execution much smoother.

#### Cons

The learning curve can be a bit steep for new users because there are so many features and customization options. Some advanced capabilities are only available in higher-priced plans, and initial setup takes some time if you're implementing it across multiple teams

---

### Aha is great for Project Management

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Renewables & Environment
- Company size: 2-10 employees
- Product usage: Used daily for less than 12 months
- Reviewed: January 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall I love using Aha, because as a project manager, I can prepare documentation, that I can customize

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

my information is secure and the customer support is great. I can manage projects easily and customize templates.

#### Cons

I cannot speak to the Collaboration features as I have not had the opportunity to use them as yet. and in as much as it is value for money, I think it could be cheaper

---

### Aha! The only tool you'll need

- Overall rating: 5/5
- Reviewer: Carlie R.
- Verified reviewer: Yes
- Industry: Arts and Crafts
- Company size: 2-10 employees
- Product usage: Used daily for less than 12 months
- Reviewed: March 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

It's streamline interface and website made it user friendly and made the process easy and stress free

#### Cons

There were a couple of bugs that were found, however their tech support helped fix the issue with no aggravation.

---

### Sensational customer service!

- Overall rating: 5/5
- Reviewer: Becky W.
- Verified reviewer: Yes
- Industry: Hospital & Health Care
- Company size: 10000+ employees
- Product usage: Used daily for more than 2 years
- Reviewed: February 2025
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

We've been using Aha for several years now, and I am constantly amazed at their customer service response. Twice in the last two weeks they have pulled through for me when I was in a bind, and it meant a lot to be able to deliver on the needs of my business colleagues. * They were able to recover some data that had been lost with a misconfigured integration, and it helped my users save face with their customer. * The team added a datapoint to a report so I could use it as a key on another report, and they did this in just TWO DAYS!

#### Cons

Occasionally, I have issues with slow performance, for example, selecting a report or choosing an option on the screen where there is a lot of data.

#### Reasons for switching to Aha!

Company decision; product management team requested it

---

### Aha roadmaps

- Overall rating: 4/5
- Reviewer: Clare B.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 1001-5000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: February 2025
- Review source details: This review was submitted organically. No incentive was offered

The service Aha has offered us throughout the evaluation period, POC and implementation has been excellent. Their support and knowledge has made this a successful and pleasant experience

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

Great tool for product roadmapping, collaboration and linking to strategic goals and initiatives

#### Cons

The product plans/GTM could be much better, sadly it wasn't mature enough for us to adopt but this would really compliment the solution if this could be addressed

#### Reasons for choosing Aha!

Aha was a better fit for our requirements, complex organisation and portfolio

---

### Enterprise-grade with powerful flexibility and integrations

- Overall rating: 5/5
- Reviewer: Tessa A.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 201-500 employees
- Product usage: Used daily for more than 2 years
- Reviewed: August 2020
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 3/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

Aha! has made a huge difference in our ability strategically plan our releases and align across multiple delivery teams. It's the only tool flexible enough to accommodate our broad and multifaceted product suite, and allows us to report on it all without requiring engineers to create reports for us. The customization and integration capabilities are better and more user-friendly than any I've seen in any product. When configuring customization and integrations in other products, I often find myself thinking "if only this were as easy as Aha". Same thing about reporting - it can be a bit complicated but I think they do a great job of making it as simple as possible even with a huge variety of options and massive flexibility. Their support is also incredibly responsive and friendly, and their documentation is good. It's been really easy for me to teach myself the ins and outs of the product and get answers to my questions.

#### Cons

Our biggest barrier to getting more value out of Aha is the cost. We would love to bring our scrummasters and UX leaders into Aha in more than essentially just a read-only capacity, but the cost to do that is prohibitive. While the benefits of Aha are huge, so is the cost, so it's something we need to be constantly ready to justify to management. The navigation is also somewhat poor, and there are a handful of specific views that are hard to use, which is a point of confusion for many users. But that's not too bad since we can usually create the view we want via a report.

#### Reasons for choosing Aha!

Aha was the only tool that offered the level of customization and hierarchy that we needed for a large and multi-faceted suite of products, and it also integrated well with our development tools. Most other tools we looked at seemed like they were made with small portfolios or startups in mind, not a fully fledged enterprise-grade product suite.

#### Reasons for switching to Aha!

Because our development teams make heavy use of Azure DevOps Server, we had previously been trying to use that for our product & release planning as well. But Azure DevOps server didn't provide enough ways to track work across many projects and teams, the reporting was not flexible or user-friendly enough, the customization was a nightmare. At the end of the day, we needed a tool built for product managers, not engineers.

---

### Fantastic Support & Quick Start Up

- Overall rating: 5/5
- Reviewer: Kim L.
- Verified reviewer: Yes
- Industry: Media Production
- Company size: 201-500 employees
- Product usage: Used daily for less than 2 years
- Reviewed: February 2021
- Review source details: This review was submitted organically. No incentive was offered

The exceptional Support Team has made all the difference in how we've been able to effectively use Aha! to manage projects. They REALLY do respond in a couple hours, the chat function is fantastic for quick questions, and it's very easy to schedule time to talk through more complex topics. The quality of the knowledge base, video tutorials and regularly offered trainings are the best I've experienced. Behind all that is a knowledgeable, friendly and extremely helpful team of Support folks.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Aha! provides a comprehensive set of tools to allow our teams to track work from an initial thought through to completion. Using Aha! we managed an extremely complex software implementation with multiple integrations and were able to track the work at varying levels of detail while always knowing status. Aha!'s My Work dashboard, assignment and commenting capabilities ensured our team members, with minimal effort, could readily identify their work, call out and address roadblocks and communicate progress. Team members who are more interested in doing the work than saying what work they did are converts to the value of Aha!, praising searchability, ease of use and a central repository for all the critical information.

#### Cons

Determining the workspace structure proved challenging for us and we are still trying to decide what's the right configuration. Still, there's really no wrong way to set it up and the flexibility and adaptability of the product will allow us to evolve our structure to meet our evolving organization's needs.

#### Reasons for choosing Aha!

Usability and intuitive UI, tagging and commenting, and project management without a big lift for team members who just want to get work done.

#### Reasons for switching to Aha!

limited capabilities, poor visualization, high touch for PM and minimal features for team members

---

### Excellent tool for product innovation and management

- Overall rating: 5/5
- Reviewer: Rekha T.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 10000+ employees
- Product usage: Used weekly for less than 2 years
- Reviewed: September 2021
- Review source details: This review was submitted organically. No incentive was offered

I love that Aha! Customer teams are focused on customer success. They provide exceptional support and their knowledge center is outstanding! Every Aha customer support interaction has been quick, and addressed to satisfaction. All employees seem like they are experienced and well trained and respectful/professional.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

The roadmap functionality and features, ideas portal and the ability to create dynamic presentation are key features that have been critical to our product teams. I like that we can connect the strategy of our business, goals and mission at the function and feature level. The UI is easy and intuitive and connecting to Jira is a huge plus for our collaboration with solutions engineering teams.

#### Cons

SAFe methodology is not completely implemented - although we have found ways to engineer it to fit our organizational maturity in adoption of SAFe

#### Reasons for choosing Aha!

Customer support, ease of use and setup, great UI, ability to have cohesive view across all areas, strategy, product, development teams, marketing, etc.

#### Reasons for switching to Aha!

It did not provide useful tools for product management, strategy, ideas portal. It was hard to see the tracebility and provide senior level management reporting

---

### Powerful and flexible (tread with care)

- Overall rating: 4/5
- Reviewer: Chris T.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: July 2024
- Review source details: This review was submitted organically. No incentive was offered

For all it's flaws, I love this product. It lets me do what I want, how I want (and I can be quite demanding).

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 3/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

The best thing about this product is the huge flexibility resulting from the degree of customisation that is available. This is dangerous if mishandled, obviously, but in a company where processes are evolving, it has allowed me to accommodate all manner of requests and requirements.

#### Cons

The UI can be a little inconsistent. Many features are paywalled; I'm constantly being upsold as if I'm on a freemium version. Some of the tools are a little unloved (text editing is clunky and unreliable, some presentation tools lack flexibility). And navigation isn't the smoothest.

#### Reasons for choosing Aha!

Huge flexibility to mould it to our (changing) processes, and to capture eveything.

---

### Simple light tool for requirements management

- Overall rating: 4/5
- Reviewer: Rakesh T.
- Verified reviewer: Yes
- Industry: Mining & Metals
- Company size: 11-50 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: November 2024
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

A very light tool that works as intended for requirements management.

#### Ratings breakdown

- Ease of use: 5/5
- Functionality: 5/5

#### Pros

A simple light tool for requirement elicitation and management.

#### Cons

Any user can enter requirements, comment on requirements and track the progress.

---

### Game changer. If you can afford it, you won regret it

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: Self-Employed
- Product usage: Used weekly for free trial
- Reviewed: November 2024
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

As a software developer, I've been following Aha!'s evolution for several years. I've always admired its strategic approach to product development, which was particularly evident in the early days. Its strong focus on product discovery and its seamless integration with tools like JIRA have made it a popular choice for product teams. The platform's ability to quickly generate presentations and reports from project data is a significant advantage. Overall, Aha! is a well-rounded tool that continues to impress me with its thoughtful design and powerful features.

#### Cons

While Aha! offers a robust suite of features for strategic product management, its pricing can be prohibitive for individual users or smaller teams.

---

### Aha Ideas and Product Management

- Overall rating: 5/5
- Reviewer: Paula C.
- Verified reviewer: Yes
- Industry: Hospital & Health Care
- Company size: 201-500 employees
- Product usage: Used daily for less than 2 years
- Reviewed: February 2023
- Review source details: This review was submitted organically. No incentive was offered

Our experience with the Aha team is very positive. The Aha team is responsive and product experienced which helps them present best practices for improving our use of the tool.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

The ability to have discrete workspaces that roll up to a parent or corporate level allows for deep engagement across our team and entire organization.

#### Cons

The inability to see features and epics on one roadmap/one view is challenging to tell the complete story.

#### Vendor response

Hi Paula, Thanks for your review. It is great to hear how Aha! is helping your entire organization achieve success. And that you have already had a great experience with our Customer Success team! We have several different roadmap options that allow you to pull in all the features and/or epics that you wish to visualize. Our Customer Success team is always available at support@aha.io to help you achieve your desired view. If you are looking for something different I would encourage you to vote or add an idea in our ideas portal (https://big.ideas.aha.io/). Our product managers continuously review ideas when building out our product roadmap. Thank you again for your review!

Replied March 2023

---

### Aha moments around every corner

- Overall rating: 5/5
- Reviewer: Sam S.
- Verified reviewer: Yes
- Industry: E-Learning
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: November 2022
- Review source details: This review was submitted organically. No incentive was offered

Ability to produce a roadmap for the first time in company history while integrating that with Aha Develop for targeted sprints which has increased delivery time and quality of each release. The ideas portal has also been crucial to our business and engagement with our users.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

It is user friendly while being extremely robust as you get deeper into the functionality. So far I've found that almost everything is possible in Aha and sometimes just takes a little thought on how you want to achieve it that will fit your organization.

#### Cons

I can't say there is anything that I don't like about this software. We're in the middle tier package and anything I would mention here is included in the highest tier.

#### Reasons for choosing Aha!

All in one.

#### Vendor response

Hi Sam, Thank you for sharing such a positive review. And for letting us know you are benefiting using the whole product suite including Aha! Develop. It is great to see that Aha! has helped you produce a high quality roadmap! As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have at support@aha.io.

Replied December 2022

---

### Aha is a great way to manage the product portfolio

- Overall rating: 5/5
- Reviewer: Matt Z.
- Verified reviewer: Yes
- Industry: Financial Services
- Company size: 5001-10000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: August 2022
- Review source details: This review was submitted organically. No incentive was offered

Aha provides a place to capture our entire portfolio in one place and allows independent support of each business division. This is enabling enhanced planning dialogue and greater transparency throughout our organization. We use it to model and support our value stream which makes it easy to ascertain current information about the disposition of each feature. This, in turn, informs better decision making. Also, on the rare occasion when we do need support, the team at Aha is always responsive and always very helpful. And the tool is always available and stable and has not left us hanging at any critical moments

#### Ratings breakdown

- Ease of use: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

the flexibility/configurability is the best thing about Aha. It can be configured to match business processes and needs and does not force adherence to any particular process. The diverse needs across our entire business portfolio are supported.

#### Cons

understanding "the lay of the land" within the tool is always a little confusing for my new users. Some expect to have hand-holding type navigation, but that is not this tool. A few minutes to show them the basics usually gets them up and running.

#### Vendor response

Hi Matt, Thank you for your positive review! I am so glad that the flexibility of Aha! Roadmaps means our software can fully support your needs. For new users, we have a great overview on getting started with Aha! Roadmaps (https://www.aha.io/support/roadmaps/strategic-roadmaps/introduction/get-started-with-aha). As always if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have (support@aha.io).

Replied October 2022

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### Aha for Roadmap delivery

- Overall rating: 4/5
- Reviewer: Gouri S.
- Verified reviewer: Yes
- Industry: Telecommunications
- Company size: 501-1000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: June 2022
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall experience using Aha is very good, we are easily able to manage the roadmap items and can generate the report after end of FY.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

I liked the multiple features about Aha software, mentioning below - 1. Easy task creation in form of epics 2. Drag facility is available for prioritisation 3. Easy to Use

#### Cons

There are some features which can be improved. i.e. navigation between multiple product roadmap can be smoother, and giant chart can be managed in a better way.

#### Vendor response

Hi Gouri, Many thanks for sharing your review. It is great to hear how Aha! is helping your organization achieve success. I would encourage you to vote and comment on an idea in our ideas portal (https://big.ideas.aha.io/) in regards to your reports request. We would love to hear more about your chart requirements. Our product managers continuously review ideas when building out our product roadmap. As always if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have at support@aha.io.

Replied October 2022

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### Full featured, as deep as you need it to be

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Automotive
- Company size: 1001-5000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: November 2022
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

There is so much here. It is made my product managers for product managers. And as product management has so many variations in practice, this tool is configurable to suit pretty much all practices, processes and workflows.

#### Cons

The ability to customize is initially overwhelming, and its difficult to make sure all things are considered before configuring for deployment. Theres simply too much to learn. There are also certain things like workspace prefixes that once set and used, cannot be changed. So don't make any mistakes when configuring!

#### Vendor response

Hi, Thanks for taking the time to write such a great review. We know every organization is unique so it is great to hear how Aha! is able to fit your team's specific workflows. I am sorry to hear you found customizations to be overwhelming at first. You may be interested to read our support articles (https://www.aha.io/support/suite/suite/customizations) regarding how to customize Aha! to match your organization's workflow and terminology. If you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have.

Replied November 2022

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### Best product Road mapping tool

- Overall rating: 4/5
- Reviewer: Bandaru S.
- Verified reviewer: Yes
- Industry: Higher Education
- Company size: 51-200 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: January 2023
- Review source details: This review was submitted organically. No incentive was offered

Aha! is easy to use, it is a full featured product development and road mapping tool it most scalable system compared to other systems, Overall we enjoyed using Aha!

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

It is easy to use and most scalable and efficient system compared to other systems, this tool allow us to assign tasks to members

#### Cons

The user interface and graphics are little bad, It having some difficulties of initiating product features

#### Vendor response

Hi Bandaru, Thank you for your review! It is great to hear how your organization has been able to efficiently scale Aha! If you continue to run into difficulties do note that we have an extensive knowledge base (https://www.aha.io/support) and a responsive team ready to help. Our Customer Success team are all former product managers and would love to answer any questions you may have at support@aha.io.

Replied February 2023

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### Best roadmap tool ever!

- Overall rating: 5/5
- Reviewer: David C.
- Verified reviewer: Yes
- Industry: Hospital & Health Care
- Company size: 10000+ employees
- Product usage: Used weekly for more than 2 years
- Reviewed: August 2023
- Review source details: This review was submitted organically. No incentive was offered

Really like to tool both configurability and functionality, outstanding customer support - every time.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Completely configurable, even terminology, that meets our internal needs, custom roadmaps, export to presentations and links that can be embedded in dashboards

#### Cons

Nothing missing but the level of configuration presents a learning curve. It's flexible and once learned not hard to use or train people.

#### Reasons for choosing Aha!

Most bang for the buck, met more requirements than other products, collaboration and feature set.

#### Vendor response

Hi David, Thank you for sharing your positive review! We're delighted to hear that Aha! is meeting your needs with its configurability and functionality. If you ever have any questions or need assistance, our responsive Customer Success team is here to help at support@aha.io. We appreciate your review!

Replied August 2023

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Aha! Reviews, Pros and Cons - 2026 Software Advice