--- title: "Aha! Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Aha!. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Aha! is a good fit for you!" source_url: "https://www.softwareadvice.com/help-desk/aha-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Product Roadmap Software](https://www.softwareadvice.com/product-roadmap/) / [Aha!](https://www.softwareadvice.com/help-desk/aha-profile/) / Aha! Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/help-desk/aha-profile/) Reviews [Alternatives](https://www.softwareadvice.com/help-desk/aha-profile/alternatives/) # Aha! User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 565 ### Secondary ratings - Ease of use: 4.4/5 - Customer support: 4.8/5 - Value for money: 4.6/5 - Functionality: 4.6/5 ### Rating distribution - 5 stars: 431 reviews (76%) - 4 stars: 109 reviews (19%) - 3 stars: 23 reviews (4%) - 2 stars: 2 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - It is particularly strong for product managers or consulting teams that need a structured way to manage roadmaps, initiatives, prioritization, and customer feedback across multiple stakeholders. - It facilitates every possible option I could think of for idea tracking (both internally and externally), prioritization, roadmapping, integrations with other platforms, and more. - I've never recommended enterprise software before in my life, but I do talk to people about how much I use Aha at work and how valuable it is for my organization. If your company is ready to get your roadmap and prioritization out of Excel and PowerPoint look no further! ### Most mentioned cons - It can become overwhelming learning how to customize everything to your needs, and it is one of the more expensive softwares I’ve used. - The UI seems a bit dated and sometimes within this the features can be a bit misleading. - Also, with so many customization options, that can introduce complexity and sometimes an awkward experience for new and seasoned users. ## Aha! customer reviews Showing reviews 1-25 of 565 (page 1). ### Powerful roadmapping tool for managing client priorities - Overall rating: 4/5 - Reviewer: Jerrid C. - Verified reviewer: Yes - Industry: Computer Software - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, my experience with Aha! has been positive. I have used it for about a year to manage projects with customers and internal teams, and it has helped me keep different client priorities organized, connect feedback and strategy to roadmap items, manage releases, and report on progress. It is particularly strong for product managers or consulting teams that need a structured way to manage roadmaps, initiatives, prioritization, and customer feedback across multiple stakeholders. The main tradeoff is that Aha! requires time and effort to set up well. It is not the simplest tool to learn, and self-guided onboarding can be challenging at times. However, once configured, it provides a strong foundation for product planning, collaboration, reporting, and customer-facing product management work. I would recommend it for product teams, product leaders, and consulting organizations that need a comprehensive roadmapping and product management platform and are willing to invest time in proper setup. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros Aha! has been very helpful for managing product work across different clients and customer priorities. As a Product Manager at a product management consulting company, I use it to keep client needs, roadmap items, releases, and strategic initiatives organized and easy to access. The roadmap and initiative features are especially useful for connecting higher-level strategy to actual work. I also like the prioritization and scorecard capabilities because they make it easier to evaluate competing requests and explain why certain items are more important than others. Customer feedback capture is another strong area, since it helps turn customer input into roadmap items instead of letting feedback sit in emails, notes, or disconnected documents. Reporting is also useful for communicating progress and giving both internal teams and customers better visibility into what is happening. From a security and governance perspective, features like role-based access control, SSO integration, audits, and reporting are important for working with different clients and keeping access organized appropriately. #### Cons The biggest drawback is the learning curve. Aha! is powerful, but it can take time to understand how all of the pieces fit together, especially around setup, configuration, workflows, and reporting. The onboarding experience was mostly self-guided for me, and there were times when it felt difficult to configure the system in the way I wanted without spending extra time learning the tool. The user interface is functional and capable, but because the product has so many features, it can feel dense at first. New users may need training or internal guidance before they can use it confidently. Pricing is also something to consider. It is not extremely expensive for the value it provides, but it is a little pricey, especially for smaller teams or organizations that may not use the full feature set. --- ### A Product Manager's Best Friend - Overall rating: 5/5 - Reviewer: Matt B. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2026 - Review source details: This review was submitted organically. No incentive was offered I was a brand new Product Manager when I first used Aha, and maybe I'm still biased from it being my "first love" of an ideas tracking platform, but I haven't used anything as good as it was in the last 10 years. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It facilitates every possible option I could think of for idea tracking (both internally and externally), prioritization, roadmapping, integrations with other platforms, and more. #### Cons The natural con of a platform this powerful with this many options is that it can be intimidating to begin setting it up. It's also on the pricier side. However, I'd say that "the juice is worth the squeeze" on both of those cons. #### Reasons for switching to Aha! We were using Jira for both tracking and development. We didn't switch away from Jira, but instead used Aha! for idea-tracking, prioritization, roadmapping, and overall strategic planning, then utilized its integration with Jira for the actual development tracking. The two paired really nicely with each other. --- ### This is the only enterprise software that I actually talk to people out - Overall rating: 5/5 - Reviewer: Parker D. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered I've never recommended enterprise software before in my life, but I do talk to people about how much I use Aha at work and how valuable it is for my organization. If your company is ready to get your roadmap and prioritization out of Excel and PowerPoint look no further! Aha was simple to set up, offered the right level of customization out of the box, and provided an unmatched support experience that always goes above and beyond #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros At a platform level Aha is incredibly easy to setup and administer. User facing experiences are intuitive, making it easy to drive adoption. Support is unmatched, truly a 5-star experience. #### Cons Platform breadth is a lot to wrap your arms around when you first begin. UI organization does a good job of keeping things clustered. It would be great to have the ability to turn sections of the platform off for certain users as we bring different areas online, maybe this can already be done and I just haven't looked yet... --- ### Product Owner - Overall rating: 3/5 - Reviewer: Paroon J. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros It is a good and effective product management tool. #### Cons The reporting module needs to be improved. --- ### We're powerusers of Aha! and it saves us so much time and hassle - Overall rating: 4/5 - Reviewer: Faizan Y. - Verified reviewer: Yes - Industry: Leisure, Travel & Tourism - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2025 - Review source details: This review was submitted organically. No incentive was offered I would say overall good. It's good for what we use it for which is building products used by millions of users. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros I like the level of customization that is possible within the platform, how I can switch to different views and then also see what other team members are working with it allows for great project collaboration. The SSO is also a good feature too. #### Cons The UI seems a bit dated and sometimes within this the features can be a bit misleading. I also found that sometimes to get the best out of the product you need to go through a lot of steps. #### Reasons for choosing Aha! We had too much dependency within Jira and also visualisation wasn't great in Jira #### Reasons for switching to Aha! Because we needed something which was more scalable --- ### Sensational customer service! - Overall rating: 5/5 - Reviewer: Becky W. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We've been using Aha for several years now, and I am constantly amazed at their customer service response. Twice in the last two weeks they have pulled through for me when I was in a bind, and it meant a lot to be able to deliver on the needs of my business colleagues. * They were able to recover some data that had been lost with a misconfigured integration, and it helped my users save face with their customer. * The team added a datapoint to a report so I could use it as a key on another report, and they did this in just TWO DAYS! #### Cons Occasionally, I have issues with slow performance, for example, selecting a report or choosing an option on the screen where there is a lot of data. #### Reasons for switching to Aha! Company decision; product management team requested it --- ### Product Management solution to recommend - Overall rating: 4/5 - Reviewer: Klaus Z. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered Definitely a good solution for product management with strong focus on collaboration and communication. So far customer support didn't disappoint and always provided swift and good answers/solutions. Overall good value for the money. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is a very powerfull solution touching almost every corner of product management. Integrations with engineering tools like Azure DevOps help keeping track with delivery without the need to recreate everything in AHA! again. Ideas portal provide a nice way of customer interaction, same as options to publish roadmaps in dedicated views. The newly introduced AI capabilities help a lot and drive efficiency. #### Cons Public publishing options in presentations feel a bit clumsy and it takes a while to set up a ll necessary templates and themes. Sometimes nesting of items is limited (e.g. rolling up objectives at same level, or creating Epics of Epics). --- ### Best Roadmap for project collaboration - Overall rating: 5/5 - Reviewer: Sahana Y. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2026 - Review source details: This review was submitted organically. No incentive was offered AHA has performed well during this period, consistently meeting expectations and delivering quality results. They are dependable, collaborative, and committed to achieving team goals. I appreciate their positive attitude and contribution to the team's success. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros HA has consistently demonstrated strong commitment, professionalism, and reliability. They deliver quality work on time, collaborate effectively with stakeholders, and proactively address challenges. Their attention to detail and willingness to support the team have contributed positively to overall project success. I appreciate their dedication and look forward to their continued growth and contributions. Balanced Performance Review: AHA has shown solid performance throughout the review period. They effectively manage day-to-day responsibilities and maintain good working relationships with team members. Areas of strength include responsiveness, accountability, and problem-solving. Moving forward, there is an opportunity to further enhance strategic thinking and take on additional ownership of complex initiatives. Overall, AHA is a valued contributor to the team. #### Cons Uses simple, business-friendly wording suitable for performance reviews. Focuses on achievements, collaboration, and impact. Balanced feedback: Highlights strengths while identifying growth opportunities where appropriate. --- ### One of the best Product Roadmapping and Planning Tool - Overall rating: 4/5 - Reviewer: Ansuman R. - Verified reviewer: Yes - Industry: Retail - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. In a nutshell my experience with Aha! has been very positive. It provides a structured way to manage product planning from idea collection to delivery. It has improved visibility across my teams and made it easier to align product strategy with execution. Once you spend some time learning the platform, it becomes a valuable tool for managing product . #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I liked how easy it is to prioritize work, track progress, and collaborate with different teams. I would say the roadmap visualization is one of its strongest features, and the interface is clean once you get familiar with it. It also integrates well with tools like Jira, making execution much smoother. #### Cons The learning curve can be a bit steep for new users because there are so many features and customization options. Some advanced capabilities are only available in higher-priced plans, and initial setup takes some time if you're implementing it across multiple teams --- ### Aha! The only tool you'll need - Overall rating: 5/5 - Reviewer: Carlie R. - Verified reviewer: Yes - Industry: Arts and Crafts - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's streamline interface and website made it user friendly and made the process easy and stress free #### Cons There were a couple of bugs that were found, however their tech support helped fix the issue with no aggravation. --- ### Aha roadmaps - Overall rating: 4/5 - Reviewer: Clare B. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered The service Aha has offered us throughout the evaluation period, POC and implementation has been excellent. Their support and knowledge has made this a successful and pleasant experience #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Great tool for product roadmapping, collaboration and linking to strategic goals and initiatives #### Cons The product plans/GTM could be much better, sadly it wasn't mature enough for us to adopt but this would really compliment the solution if this could be addressed #### Reasons for choosing Aha! Aha was a better fit for our requirements, complex organisation and portfolio --- ### Aha! sets the bar for Product Team tools - Overall rating: 5/5 - Reviewer: Michael T. - Verified reviewer: Yes - Industry: Financial Services - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered In all my Product roles, Aha! had fit nicely to fill our needs for a software solution that facilitates the traditional software development lifecycle. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Aha! is quite flexible, allowing organizations to set up the solution to fit the needs of their business. The multitude of different products in their offering provide a complete suite of capabilities that Product Teams can use for product planning, documentation, creating roadmaps, gathering feedback from customers, and much more. Aha!'s Support Team is also very helpful and quick to respond. #### Cons I've been using Aha! in several different companies, and the overall UI/UX could be improved. It comes off as a bit stale, particularly as it relates to roadmaps, which are the most critical stakeholder-facing experiences. Also, with so many customization options, that can introduce complexity and sometimes an awkward experience for new and seasoned users. #### Reasons for choosing Aha! Aha!'s ability to customize the solution based on our needs was critical, and pushed it ahead of the competition during the evaluation period. --- ### Aha! A great Product Tool - Overall rating: 4/5 - Reviewer: Brian Z. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, ive used it in multiple different companies, and at different levels. It's a strong system which just works out of the box, the add ons can be frustrating as a lot of the functionality as part of workflow is additional. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Really easy to get to grips with, with a lot of customisable elements. The idea link up is a great feature. #### Cons There can be a learning curve, and the way in which you manage your portfolio, or view it, may need to change to fit into their model. #### Reasons for choosing Aha! More focused on product management over project work --- ### Best customer service, hands down! - Overall rating: 5/5 - Reviewer: Audrey C. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2020 - Review source details: This review was submitted organically. No incentive was offered Aha! is so robust. I am learning so much, but it is already making a great impact on the transparency that we needed with our team. Having watchers on projects and activities and the ability to tag anyone that's just a viewer or reviewer is fantastic! We manage over 100 events a year and more than 40 sales people, so keeping them in the loop with our progress is great. It's helping us get out of some paper/e-doc templates that we can now have built into our project card templates so all information can be entered there for ease of reference. I believe that we can pull reports on any field as well. The presentation and reporting features offer a lot. It's a matter of us determining the best views for our team. Their customer service team is outstanding! They respond super fast and are always helpful. They will get on a quick 30 minute call to talk through and walk through issues to empower you to get it right! I know I'm driving them bonkers right now with so many questions. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Aha! allows you to tie higher level goals to initiatives that can dial down to the most granular level. We wanted the capability to pull reports for our C-level executives to see what we're working on and our previous project management system didn't have that as an option. #### Cons We also loved the workflow features, however there's a little snag in the way we need to visually see our activities and tasks so, unfortunately, right now they don't have the capability to have a true workflow (phases and milestones) tied in with our processes because they get buried in the top level schedule/project. Since we work in the marketing world, our processes are different than the product release projects. If we could have the phases and milestones as a part of the activities so that if we push back the project (schedule) date or postpone in the status field that it would push back all assigned dates accordingly - that would be ideal. Right now, we are managing manually... The notifications are another issue. There's a LOT of notifications that come through my email on a daily basis. Even though I have it set to a daily and weekly digest on each workspace, I still receive too many emails for every task completed or created in projects that I follow. But I don't get an email when somebody comments on something, I have to go to my notifications for that. The my work view is really robust as well. Once you get the hang of where you need to look, it's helpful. However, the naming convention of the records doesn't allow you to know right away which task is tied to a particular project, so we're trying to make sure that we title the tasks and activities accordingly - but that's tough to do manually for project templates with generic tasks. #### Reasons for choosing Aha! Because Aha! is even more robust. I used Asana in my marketing firm for years and loved it, but we are not a Google based company and it still had limited options that Aha! beats. #### Reasons for switching to Aha! We needed transparency, a department wide overview of all projects and campaigns that we could easily share with the powers that be. There was little project management capabilities that truly helped the team move campaigns forward - so the robustness of Aha! takes care of that and so much more! Now we have a birds eye view of every detail of what we do. --- ### Finally A Product Management Application That Solves All Needs - Overall rating: 5/5 - Reviewer: Ryan O. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 1001-5000 employees - Product usage: Used daily for free trial - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered From the moment our trial started, I was impressed by the software and support we were provided. We weren't provided a sales pitch to later lead to a demo with no direction as is the case with most new application onboarding. Our sales person was also our technical advisor with a background in product management. They were able to answer all questions during our initial call. They demoed the product as it related to our experiences. And, they provided technical support throughout our trial. It truly was an excellent experience. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Aha! solves nearly every need we have for product management. It easily integrates with systems we've found difficult to connect in the past and it provides a straightforward, easy-to-use interface for stakeholders to provide Ideas and Requirements. One or both of these have been a major struggle for other applications we've tested. On top of this, Aha! provides a structure to our product management and future roadmap that we've not had in the past. This is important as a single user may work across multiple workspaces managing a multitude of products. #### Cons If you are not familiar with the technical setup, there are some complexities to work through, especially if integrating with other systems. However, once done correctly, these integrations work flawlessly. Also, if you are new to agile product management or you've never worked in a rigid product roadmap structure in the past, there is a learning curve. With this said, once learned, it will make you a better product manager while making you far more productive. #### Reasons for choosing Aha! They solved for nearly all of our use cases and provided an experience and product that will allow use to grow over time. #### Vendor response Hi Ryan, Many thanks for sharing your review. I am so glad to hear that our Customer Success team was able to help you get set up. Every member of our customer success team has deep product management expertise — and our primary purpose is to increase the happy use of Aha! products. We are available 24/7 and respond to everyone globally within a couple of hours. Please do not hesitate to contact us at support@aha.io if you have any other questions. Replied October 2022 --- ### The standard for Product Management tools - Overall rating: 5/5 - Reviewer: Jeffrey R. - Verified reviewer: Yes - Industry: Industrial Automation - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2020 - Review source details: This review was submitted organically. No incentive was offered I am now using Aha! in my 3rd company. One was enterprise SaaS focus, one was a 70 person team and now as a bootstrapped start-up. Each experience has been very positive. I've been able to accomplish what I need without a lot of fuss or distraction. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Aha! is a great canvas to organize your business, product and customer journey. You can take many of the miscellaneous thoughts you have rattling around in your head, and the many post-it notes you have scattered around your office and put them to use in an organized way. It is hard to emphasize the importance of seeing your ideas and tasks written down and prioritized. Aha! makes it easy to articulate your goals and initiatives in a way that is compelling. Then when feature requests come in (as they inevitably will) you have a canvas for deciding how a request compares against the priorities and compared to other requests. It helps you and your stakeholders come together, discuss and come to a consensus on 'what should we build next.' Another think that I love is the fact that Aha! team does not have a sales function. Instead the platform has invested in a top notch customer support team who will help you customize and build out your plans. They help with introductory, small and big projects. #### Cons Can't think of any specific shortcomings. The platform is very deep and customizable so it can grow with your team's needs. #### Reasons for choosing Aha! Aha! is the most complete and functional tool for managing the business side of product. It is critical to get this part right before a team writes a single line of code. There are many good tools for managing code development and release pipelines, but that is a different set of utility. The good news is Aha! integrates with code management tools to keep /management/sales/marketing/product in-sync with development. --- ### Excellent product management system with excellent customer support - Overall rating: 5/5 - Reviewer: Matt M. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2021 - Review source details: This review was submitted organically. No incentive was offered It has been a pleasure to work in Aha! and see all that it has to offer. The response time and the quality of responses/follow up has been second to none. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like how easy this product is to use and all the features it has to offer. It's easy to setup and configure to meet most of the needs of my team. We are operating within the Scrum Framework and this tool is being used by all Scrum teams in the Agile Release Train (ART). We have been pleased with the analytics functionality to report out how we're doing as an ART. #### Cons There isn't functionality specific to Scrum teams. It would be great to have a 'Sprint report' auto generated so that we can easily see what was done, what was not done during a Sprint, burndown report and other key metrics reported for our Sprint Reviews. Right now, we piece all of this together. #### Reasons for choosing Aha! Have close connection/alignment of dev work to the product strategy. #### Reasons for switching to Aha! The strategic product roadmapping functionality and having all the dev team's work connected to the product vision and strategy. --- ### Simply the best - Overall rating: 5/5 - Reviewer: Liam W. - Verified reviewer: Yes - Industry: Computer Games - Company size: 201-500 employees - Product usage: Used daily for less than 6 months - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered Aha has listened to its customers and consistently delivered a product that does exactly what it says on the tin. Customer support is of course world class - fast, responsive, intelligent and useful proactive assistance. Concierge service that comes with Ent+ is extremely useful. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Everything works how you'd expect it to. It is EASY to use if you spend an hour or two looking at the help videos and basking in the glow of what an amazing product you're investing in. Trustworthy company, eat their own dog food, led by a guy who wrote a book called Lovability. For us, finally being able to visualise our ambitions, go beyond simple roadmapping pitfalls to an optimised value-driven world, integrated with project management tools. Perfect. #### Cons Onboarding through the help files isn't that great, as it's now a fairly large and complex product. However, the accompanying videos are short and perfectly poised to help. You should expect to commit people to this product to understand and train others. Once you've configured and set up it's a breeze and a joy. I could have done with more help containing output from workshops and discussions, whereas currently you need to use a combination of Notes and description fields, or some sort of crossover with Ideas. It isn't very clear and that is surprising seeing as product managers use it. You'd have thought a clear workflow capturing initiative and feature level discussions would be normal. #### Reasons for choosing Aha! The others tend to focus on planning and prioritisation, whereas Aha has the reporting, strategic end of things is stronger, plus frankly Aha employs product managers to help you. You simply cannot compete with a support team of your peers. --- ### This tool has become critical to my success as an executive - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ability to connect strategy with plans and work being done towards business objectives. #### Cons It takes some time to setup and understand but well worth the upfront effort --- ### Aha is the choice for power users - Overall rating: 4/5 - Reviewer: Mike W. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2024 - Review source details: This review was submitted organically. No incentive was offered Overall I love it. I've moved more and more of my companies planning and roadmapping discipline into Aha and will continue pushing for more use of the tool. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ability to customize almost all aspects of Aha make it the choice for power users. If I can imagine it, I can probably do it. And when I can't figure out how to do it, Aha's team of professionals are there to help you out every time. The company isn't sitting on their laurels either, the engagement with customers on the Ideas portal is very active and features are constantly being added and improved. #### Cons Integration with other tools can be complex to set up, or missing for many tools. Jira integration is very important for my company, but it doesn't always have the capabilities I'd like. I'd also like to see better integration with collaboration tools like Slack, LucidSpark and PowerPoint. I realize Aha is building competitive tools for most of those, but they are not, as of yet, mature enough to make the switch to using them. --- ### Offers room to grow in to - Overall rating: 4/5 - Reviewer: Lisa S. - Verified reviewer: Yes - Industry: Computer Software - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2020 - Review source details: This review was submitted organically. No incentive was offered Overall Aha! is a very well documented and supported product. The support I've received both over the phone and via email has been great - they really do have experienced product managers available to answer technical questions as well as talk about implementation details/best practices (note: they will make you schedule an appointment if you need to go to the level of screen share...I struggled with that at first but I think it's a gentle way of teaching folks to fish...as most questions can be answered if you take the time to read the documentation). We have also had a good response on a couple of key feature requests which I was impressed by given our modest account size. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What has been most useful to us is the ability to let the respective teams remain in their tools of choice while being able to knit together an end to end picture from top-level goals down to the execution of features and go to market activity. The pre-built integrations to Salesforce, Zendesk, GitHub, Slack, and Asana made linking the picture together across our org a pretty light lift. #### Cons We struggled with the UI here and there as well as getting folks fully up to speed on the available capabilities/best practices as it is feature-rich. Our approach was an incremental deployment starting in the middle of the data model. If I had a chance to do it again, I would start at the top with clear goals, vision and a focus on capturing product strategy details and then move down through the initiatives and into tracking the implementation details via releases/epics/features. Some of the new enterprise + features around collecting customer feedback are pretty interesting. #### Reasons for switching to Aha! More features & integrations. --- ### A thorough product for Product Management/Project Management/Release Management - Overall rating: 5/5 - Reviewer: Rajesh B. - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The comprehensive availability of the features needed for Product Management Very well thought product developed for Product Management The customer support is just exceptional. Any queries asked, will not take more than few hours to be answered #### Cons There are few key features like scheduling of report which are yet to be in product. Likewise, there are few more features which can be added to the product to make it better. --- ### An advanced strategic tool with lots of functions and possibilities - Overall rating: 5/5 - Reviewer: Tanja H. - Verified reviewer: Yes - Industry: Farming - Company size: 1001-5000 employees - Product usage: Used weekly for less than 2 years - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered Aha! is the only tool we are using for common road mapping all over the company. Our plan is to also use the idea portal in the future. That will be step no. 2 for us, we just have tested it a bit so far. Roadmaps are prio.no. 1. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Aha! is our first common road mapping tool in our company. It helps us to get a common focus on the work to do, and for aligning towards our company strategy. We are getting more and more advanced with different views = roadmaps, but also with the minimum alignment between the different divisions. We use different Release layout, e.g., for SW and for mixed SW/HW. #### Cons I would say that it is a challenge in the beginning for users like me, that have not a product manager background, to see what to do and where it all fits. So a very easy "Aha! for dummies" guide, like the really good film clips that are found in the Aha! internet pages, that would have made my working life a bit easier. But a really like the short film clips, they are very useful. Maybe that could be an option, to make them available from the data model? The you get a bit more info than the text there, they could be linked to the short films directly. =) #### Reasons for choosing Aha! Because that could fit our needs for the product side. I know that it could be used for many other areas (project side etc. ) too, but that we are not doing right now. #### Vendor response Hi Tanja, Thank you for your positive review! It is great to hear how Aha! is helping your organization achieve strategic alignment. For new users, we have a great overview (https://www.aha.io/support/roadmaps/strategic-roadmaps/introduction/get-started-with-aha) on getting started with Aha! Roadmaps. It sounds like you found some other helpful clips on our website too! I really like your idea about adding them to our data overview model. We will consider it! As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have at support@aha.io. Replied May 2023 --- ### Aha is a great way to manage the product portfolio - Overall rating: 5/5 - Reviewer: Matt Z. - Verified reviewer: Yes - Industry: Financial Services - Company size: 5001-10000 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2022 - Review source details: This review was submitted organically. No incentive was offered Aha provides a place to capture our entire portfolio in one place and allows independent support of each business division. This is enabling enhanced planning dialogue and greater transparency throughout our organization. We use it to model and support our value stream which makes it easy to ascertain current information about the disposition of each feature. This, in turn, informs better decision making. Also, on the rare occasion when we do need support, the team at Aha is always responsive and always very helpful. And the tool is always available and stable and has not left us hanging at any critical moments #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros the flexibility/configurability is the best thing about Aha. It can be configured to match business processes and needs and does not force adherence to any particular process. The diverse needs across our entire business portfolio are supported. #### Cons understanding "the lay of the land" within the tool is always a little confusing for my new users. Some expect to have hand-holding type navigation, but that is not this tool. A few minutes to show them the basics usually gets them up and running. #### Vendor response Hi Matt, Thank you for your positive review! I am so glad that the flexibility of Aha! Roadmaps means our software can fully support your needs. For new users, we have a great overview on getting started with Aha! Roadmaps (https://www.aha.io/support/roadmaps/strategic-roadmaps/introduction/get-started-with-aha). As always if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have (support@aha.io). Replied October 2022 --- ### Aha for Roadmap delivery - Overall rating: 4/5 - Reviewer: Gouri S. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall experience using Aha is very good, we are easily able to manage the roadmap items and can generate the report after end of FY. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I liked the multiple features about Aha software, mentioning below - 1. Easy task creation in form of epics 2. Drag facility is available for prioritisation 3. Easy to Use #### Cons There are some features which can be improved. i.e. navigation between multiple product roadmap can be smoother, and giant chart can be managed in a better way. #### Vendor response Hi Gouri, Many thanks for sharing your review. It is great to hear how Aha! is helping your organization achieve success. I would encourage you to vote and comment on an idea in our ideas portal (https://big.ideas.aha.io/) in regards to your reports request. We would love to hear more about your chart requirements. Our product managers continuously review ideas when building out our product roadmap. As always if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have at support@aha.io. Replied October 2022 ## More reviews [Next reviews](https://www.softwareadvice.com/help-desk/aha-profile/reviews/?page=2) --- Aha! 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