How to strongly increase your efficiency in fighting counterfeits

Really positive, we are achieving exactly what we were aiming at, and even more.

Pros

- The clarity of the platform - The efficiency of the AI - The availibility of the Account Manager

Cons

The lack of info when links are denied ; you need to ask your account manager why, which is not possible for all of them when dealing with thousands of links.

Red Points Helped Us Remove 3,000 Counterfeits

Since starting with Red Points about a year and half ago, we have removed over 3,000 fake listings of Mighty Mug. The swift removal of these knockoffs allows us to protect our brand, our sales margins and ensures that customers buying Mighty Mug are getting an authentic product, backed by our warranty.

Pros

The best thing about Red Points is that it is constantly searching the major e-commerce marketplace looking for counterfeit or knockoff items. Once Red Points locates one of these listings, it is incredibly easy, literally the click of your mouse to have the item removed from eBay, Alibaba, Wish, Amazon or any of the other major marketplaces around the world. We spend 5-15 minutes per day on Red Points and it has been a game-changer for us. We no longer have to choose between growing our business and combatting knockoffs, we can do both.

Cons

We love Red Points and do not have any complaints about the system.

Buyer Beware the Time Investment Required

A Brand Protection Software that is Only as Useful as You Make it - if you have time to dedicate to making sure their algorithm is working, it will pay off. This is not set-and-forget

Pros

The service/software can be effective - we definitely saw takedowns that could have been damaging to our e-commerce business if the users were allowed to continue selling their products.

Cons

As with any algorithmic tool, it only gets better with input. If you don't have an employee to monitor and give near-constant feedback on the results, the investment (potentially thousands a month) is wasted. We ended up with e-mails from multiple businesses stating that Red Points had been in touch about a violation of our trademarks/patents and the products targeted had nothing to do with our marks and registrations. To be fair, we used a set-it-and-forget it approach to this tool when we should have been a great deal more active with it.

fantastic option for fighting copies of products!

Not only does it give us the confidence that copies of our products are being found and dealt with worldwide, but it has also enhanced our relationships with our distributors offshore. They can see we are doing our best to fight this problem for them in their territories.

Pros

Red Points online dashboard is very simple to use and has strong back-end reporting. It is a very quick process to check daily and approve or remove potential copies of our products that they find. The customer service team is excellent even though they are in Europe and we are in New Zealand - has never been a problem for us. It has definitely helped us in our fight against copies worldwide and is great value for money....FAR cheaper than a lawyer!

Cons

Nothing - it is a fantastic product and service.

RedPoints Review

RedPoints has been vital to the removal of counterfeit and inauthentic versions of an infant teether toy that we produce, along with several variants of trademark infringement. We have pulled nearly 2,000 individual product listings thanks to RedPoints.

Pros

We enjoyed the streamlined interface/UI, responsive team that we can e-mail and get replies from quickly, and a generally quick and painless removal process of infringing content/listings.

Cons

There is a lack of transparency on when/why listings are not removed from online marketplaces. The bots that pull in infringing listings often pull in your own brand's content, so manual monitoring is a must. Listings can also come back online, which I have been told that RedPoints is working on a way to find and monitor this. Until then, if a listing comes back online, it is up to us to find and report it manually.