# Red Points Software Reviews, Demo & Pricing - 2026 > Review of Red Points Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/license-management/red-points-profile --- [Home](https://www.softwareadvice.com/) / [Intellectual Property Management Software](https://www.softwareadvice.com/category/4670-intellectual-property-management/) / Red Points Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/license-management/red-points-profile/reviews/)[Alternatives](https://www.softwareadvice.com/license-management/red-points-profile/alternatives/) # Red Points 2026: Benefits, Features & Pricing On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews ## Overview Red Points 4.3 [(20)](https://www.softwareadvice.com/license-management/red-points-profile/reviews/) Pricing Pricing available upon request ### About Red Points Red Points is a fully managed, AI-led brand protection platform that helps companies detect and remove counterfeits, impersonation, piracy, and other online infringements. The platform protects brands across digital channels, including marketplaces, websites, social media, paid ads, mobile apps, and domains, and supports complex enforcement needs such as domestic China protection and large-scale revenue recovery programs. Combining automated detection, expert oversight, and proven enforcement workflows, Red Points identifies and removes infringing content at scale. Its AI models process more than 2.7 billion data points each month, enabling image recognition, keyword detection, seller network analysis, and infringement prioritization. Born in Barcelona and based in New York, Red Points helps enterprise brands scale digital protection through technology, mature operations, and specialized expertise. ## Red Points User Interface ## Popular Red Points Alternatives Main Product Red Points 4.3 [(20)](https://www.softwareadvice.com/license-management/red-points-profile/reviews/) Ratings Breakdown - 4.15Ease of use - 4.16Value for money - 4.50Customer support - 4.05Functionality Pricing Available upon request Alternative Product [Vitrium Security](https://www.softwareadvice.com/digital-rights-management/vitrium-profile/) 4.7 [(75)](https://www.softwareadvice.com/digital-rights-management/vitrium-profile/reviews/) Ratings Breakdown - 4.36Ease of use - 4.46Value for money - 4.76Customer support - 4.41Functionality Pricing Starting at $500.00 per month Alternative Product [Alt Legal](https://www.softwareadvice.com/intellectual-property-manageme/alt-legal-profile/) 4.9 [(36)](https://www.softwareadvice.com/intellectual-property-manageme/alt-legal-profile/#reviews) Ratings Breakdown - 4.83Ease of use - 4.83Value for money - 4.97Customer support - 4.81Functionality Pricing Starting at $60.00 per month Alternative Product [Equinox Law Firm](https://www.softwareadvice.com/intellectual-property-manageme/equinox-profile/) 4.5 [(14)](https://www.softwareadvice.com/intellectual-property-manageme/equinox-profile/reviews/) Ratings Breakdown - 4.79Ease of use - 4.45Value for money - 4.69Customer support - 4.43Functionality Pricing Available upon request Alternative Product [Adobe Experience Manager](https://www.softwareadvice.com/dxp/adobe-experience-manager-profile/) 4.4 [(145)](https://www.softwareadvice.com/dxp/adobe-experience-manager-profile/reviews/) Ratings Breakdown - 3.92Ease of use - 3.90Value for money - 4.07Customer support - 4.35Functionality Pricing Available upon request Alternative Product [HeliosComplete](https://www.softwareadvice.com/legal/helioscomplete-profile/) No reviews yet Ratings Breakdown - Ease of use - Value for money - Customer support - Functionality Pricing Starting at $500.00 per month ## Red Points Pricing and Plans Starting price: Pricing available upon request Free Trial Free Version Starter Pricing available upon request Plan includes: - Unlimited detections & takedowns - Counterfeits & Brand Abuse - 1 Trademark Protected - Marketplace Protection - AI Copilot - Advanced Image and Text Recognition - Live Dashboards - Dedicated Customer Success Manager - Standard migration Professional Pricing available upon request Plan includes: - Unlimited detections & takedowns - Counterfeits, Brand Abuse & Replicas - Up to 10 Trademarks or Designs Protected - Catalog Image Protection - Marketplace Protection - Social Media Protection - AI Copilot assistant - Advanced Image and Text Recognition Detection - Live Dashboards - Dedicated Customer Success Manager Read More Enterprise Pricing available upon request Plan includes: - Unlimited detections & takedowns - Counterfeits, Brand Abuse & Replicas - 10+ Trademarks or Designs Protected - Catalog Image Protection - Marketplace Protection - Fake Websites Protection - Paid Search Ad Protection - Social Media Protection - AI Copilot assistant - Advanced Image and Text Recognition Detection Read More ## Red Points Features - Popular features found in Intellectual Property Management Deadline Management Docket Management Document Management IP Portfolio Management Patent Tracking Trademark Tracking - More features of Red Points Access Control Access Controls/Permissions Activity Dashboard AI Copilot Alerts/Notifications API Brand Management Brand Tracking Case Management Categorization/Grouping Collaboration Tools Content Library Content Management Customizable Fields Customizable Reports Customizable Templates Data Import/Export Document Storage Domain Monitoring Historical Reporting Intellectual Property Protection Investigation Management Keyword Tracking Marketplace Monitoring Metadata Management Mobile App Monitoring Monitoring Paid Search Monitoring Performance Metrics Prioritization Records Management Reporting/Analytics Reporting & Statistics Search/Filter Social Media Monitoring Status Tracking User Management Violation Tracking Workflow Management ## Red Points User Reviews Overall Rating 4.3 Ratings Breakdown 5 55% 4 35% 3 0% 2 0% 1 10% Secondary Ratings Ease of Use 4.2 Value for money 4.2 Customer support 4.5 Functionality 4.0 Jeffrey V. Verified reviewer Consumer Goods 11-50 employees Used daily for less than 2 years Review source Reviewed July 2019 RedPoints Review 4 RedPoints has been vital to the removal of counterfeit and inauthentic versions of an infant teether toy that we produce, along with several variants of trademark infringement. We have pulled nearly 2,000 individual product listings thanks to RedPoints. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: We enjoyed the streamlined interface/UI, responsive team that we can e-mail and get replies from quickly, and a generally quick and painless removal process of infringing content/listings. Cons: There is a lack of transparency on when/why listings are not removed from online marketplaces. The bots that pull in infringing listings often pull in your own brand's content, so manual monitoring is a must. Listings can also come back online, which I have been told that RedPoints is working on a way to find and monitor this. Until then, if a listing comes back online, it is up to us to find and report it manually. Vendor Response Hi, Jeffrey Thank you very much for your comment. We are really happy having The Manhattan Toy Company as a client. We've taken your feedback on board, and we will be investigating the issues you have been encountering. We continually improve our technology to effectively automate the process of detection and enforcement of online IP infringements. Thank you so much, Red Points team Replied August 2019 Read More JS Jayme S. Verified reviewer Wholesale 11-50 employees Used daily for less than 2 years Review source Reviewed July 2019 Red Points Helped Us Remove 3,000 Counterfeits 5 Since starting with Red Points about a year and half ago, we have removed over 3,000 fake listings of Mighty Mug. The swift removal of these knockoffs allows us to protect our brand, our sales margins and ensures that customers buying Mighty Mug are getting an authentic product, backed by our warranty. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The best thing about Red Points is that it is constantly searching the major e-commerce marketplace looking for counterfeit or knockoff items. Once Red Points locates one of these listings, it is incredibly easy, literally the click of your mouse to have the item removed from eBay, Alibaba, Wish, Amazon or any of the other major marketplaces around the world. We spend 5-15 minutes per day on Red Points and it has been a game-changer for us. We no longer have to choose between growing our business and combatting knockoffs, we can do both. Cons: We love Red Points and do not have any complaints about the system. Reasons for choosing Red Points Prior to Red Points, we tried combatting knockoffs directly as well as with our lawyer but found the process of searching each of the major -e-commerce sites to be tedious, time-consuming and very expensive. Since each e-commerce platform has a unique way of removing the knockoff listing, there was no way to streamline the takedown process. Vendor Response Hi, Jayme! Thank you so much for your review! We love having you as a client, and we hope to continue protecting your innovative brand for many more years. Have a nice day, Red Points Team. Replied August 2019 Read More SC Sharmistha C. Verified reviewer Wholesale Self-Employed Used daily for free trial Review source Reviewed November 2023 Needs better 1 Ratings Breakdown 1 Ease of use 1 Value for money 1 Customer support 1 Functionality Pros: None until the issues are fixed properly Cons: The bot program flagged genuine listings!! Read More Alejandro S. Verified reviewer Automotive 10000+ employees Used daily for more than 2 years Reviewed January 2022 Protect your company NOW 4 When we moved into RED POINTS, we were trying to fight against thousand of re-sellers in a really manual and prosaic way. We doubled our HR resources, and even within this, results did not come. Since we moved into RED POINTS, we have been able to remove >120 MM EUR in parts value from internet from non-authorized sellers, cleaning the market and protecting our dealers and end-customers Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Easy to use, to look-up for any past case to follow-up. Monthly customized reports and possibility to support on any specific need or case. Cons: To focus on the offline side, as it's key also on a business strategy and it open the door towards competition. Reasons for choosing Red Points Because it was easy to use and people at RED POINTS are really flexible with all our needs. Read More JL Josh L. Verified reviewer Design 11-50 employees Used daily for more than 2 years Reviewed May 2020 fantastic option for fighting copies of products! 5 Not only does it give us the confidence that copies of our products are being found and dealt with worldwide, but it has also enhanced our relationships with our distributors offshore. They can see we are doing our best to fight this problem for them in their territories. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Red Points online dashboard is very simple to use and has strong back-end reporting. It is a very quick process to check daily and approve or remove potential copies of our products that they find. The customer service team is excellent even though they are in Europe and we are in New Zealand - has never been a problem for us. It has definitely helped us in our fight against copies worldwide and is great value for money....FAR cheaper than a lawyer! Cons: Nothing - it is a fantastic product and service. Reasons for switching to Red Points Cost initially. However over time we have seen Red Points has a fair quicker and greater reach than lawyers do... Vendor Response Hi, Josh Thank you so much for your review! We love having you as a client, and we hope to continue protecting your innovative brand for many more years. Have a nice day, Red Points Team. Replied May 2020 Read More VR Verified Reviewer Marketing and Advertising 51-200 employees Used monthly for less than 2 years Review source Reviewed May 2019 Buyer Beware the Time Investment Required 4 A Brand Protection Software that is Only as Useful as You Make it - if you have time to dedicate to making sure their algorithm is working, it will pay off. This is not set-and-forget Ratings Breakdown 3 Ease of use 2 Value for money 5 Customer support 3 Functionality Pros: The service/software can be effective - we definitely saw takedowns that could have been damaging to our e-commerce business if the users were allowed to continue selling their products. Cons: As with any algorithmic tool, it only gets better with input. If you don't have an employee to monitor and give near-constant feedback on the results, the investment (potentially thousands a month) is wasted. We ended up with e-mails from multiple businesses stating that Red Points had been in touch about a violation of our trademarks/patents and the products targeted had nothing to do with our marks and registrations. To be fair, we used a set-it-and-forget it approach to this tool when we should have been a great deal more active with it. Vendor Response Thank you very much for your comment. We are really sorry to hear that you did not get to fully leverage our technology to automate the process of detection and enforcement of online IP infringements. Our team works closely with all our clients on a case by case basis to define the adequate scope of protection needed and we would love to connect with you to discuss your feedback in more detail. You can contact us at marketing@redpoints.com Red Points team Replied August 2019 Read More Arnaud D. Verified reviewer Luxury Goods & Jewelry 11-50 employees Used daily for less than 2 years Reviewed October 2020 How to strongly increase your efficiency in fighting counterfeits 5 Really positive, we are achieving exactly what we were aiming at, and even more. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: \- The clarity of the platform - The efficiency of the AI - The availibility of the Account Manager Cons: The lack of info when links are denied ; you need to ask your account manager why, which is not possible for all of them when dealing with thousands of links. Vendor Response Hi, Arnaud Thank you so much for your review! We love protecting your beautiful products, and helping your brand achieve the goals you have established. Thank you, Red Points' team. Replied October 2020 Read More LJ Lee J. Verified reviewer Retail 11-50 employees Used weekly for more than 2 years Reviewed September 2019 Every Brand Needs Redpoints 5 It's not just stopping counterfeit sales that matters. If somebody is using a poor quality fake garment in public, that projects a bad image towards would be customers thus damaging the brand deeply. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: We have been using Redpoints for many years and from the very first day I have been amazed at just how efficient the team are at removing counterfeit posts on platforms we didn't know existed. As a brand owner it is imperative that I protect my brand along with any copyright designs to not only prevent improper sales but to protect brand integrity as I do not want sub standard products bearing my brands name entering the market as it can put others off buying the brand. Redpoints helps take care of all of this. Cons: There is nothing to dislike about Redpoints. The system is slick, the staff very polite and professional and the counterfeit problem is dealt with in the most pain free fashion for us. Vendor Response Hi, Lee Thank you so much for your feedback! We are glad to hear that you are happy with our services. We very much love having you as a client, and knocking off fake Tatami Fightwear from the internet! Red Points' team. Replied September 2019 Read More JP Joy P. Verified reviewer Consumer Goods 51-200 employees Used weekly for less than 2 years Reviewed October 2019 Global reach and time saving! 4 For us the reason to use an online platform was to have better insight in the global infringement problem, to have one place where all online infringements are tackled. Redpoints has stood up to that challenge, also they have an excellent customer success team with quick reply to questions and open to discuss new options or further tweak our joint IP efforts. Ratings Breakdown 3 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: It is easy to use and is a life saver in terms of time and money. It makes the enormous amount of global online infringements manageable and yearly progress is visible with a few clicks. We include about five different designs and two brand names in the platform, Information is gathered per asset, so progress and success rate can be viewed for specific items. Cons: I am missing a management report: to easily select information from the platform, which is then combined into a PDF for internal reporting. Reasons for switching to Red Points Our previous solution included more manual work and did not offer an online platform or much transparency on progress. Vendor Response Thank you so much for your comment, Joy. We very like having you as one of our clients. We've taken your feedback on board, and we will be investigating the options of providing a management report. Thank you so much, Red Points team Replied October 2019 Read More JH Joe H. Verified reviewer Consumer Goods 501-1000 employees Used daily for less than 12 months Reviewed July 2020 Highly polished and effective software with great customer support 5 We found a great deal of success with the software so it certainly does what it claims to however the customer support is also fantastic and really helps us to get the very most out of RedPoints Ratings Breakdown 5 Ease of use 5 Customer support 5 Functionality Pros: The UI is well laid out and easy to navigate. All the main functions you will use most often are convenient and simple to operate. You can easily work through a large number of items and generate analytics whenever you need. The software algorithms work well after a short learning period and continue to crawl the net looking for new matches. Cons: Generating excel files with metrics of my choosing could be easier however this feature sees improvement in updates Vendor Response Hi, Joe Thank you so much for your feedback! We are glad to hear that you are happy with our services. We very much love having you as a client, and knocking off fake Penn Elcom products from the internet! Red Points' team. Replied July 2020 Read More Showing 1 - 10 of 20 Reviews [See All Reviews](https://www.softwareadvice.com/license-management/red-points-profile/reviews/) ## See what companies are saying about Software Advice