All Bitly Reviews

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Josh

11 - 50 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed July 2022

Shortening a Lengthy Website URL

User Profile

Rikaz

Verified reviewer

Health, Wellness and Fitness, 1,001-5,000 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed June 2022

Shortens links and expands productivity!

If you are in the business of studying links either as an amateur or for a living, Bitly can be your go to tool!

PROS

One of the easiest app recommendations I can make. If your website has abnormally long links or you need to have good analytics on your links there is no better tool in my opinion. I used Bitly extensively for academic work and it was an indispensable tool to report to my board about the performance of the academic posts I was putting up. Link performance based on time and geographical locations allowed me to fine tune the posts that were being published. The easy integration with Buffer also allowed me to publish and shorten links at the same time.

CONS

This is one app I cannot say had a weak spot for me.

Reason for choosing Bitly

Bitly had advanced link tracking features which I felt was not there in TinyURL

Beauty

Accounting, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed August 2023

Benefits of Bitly

Monitoring our advertising campaign has become very easy with this tool. Our overall experience using this tool is all shades of awesomeness.

PROS

Every feature embedded in bitly is unique and very important. This cloud based tool is very easy to use and also very useful in leads generation and conversion. If you're looking for a way to generate more clicks on your content, Bitly is here to help you

CONS

So far, it's been an amazing journey using Bitly in our organization. It's customizable feature has helped make our business presence more recognizable online. So I've had the best experience using this tool. Further improvement in future will be appreciated.

Gaurav

Food & Beverages, 1,001-5,000 employees

Used monthly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

2

FUNCTIONALITY

3

Reviewed June 2020

Intuitive URL Shortening Tool with Analytics

I use Bitly software to solve the business problem of shortening the product or category landing page links, tracking their clicks and eventually, use those insights to optimize customer experience and drive higher sales by reducing user experience or content issues. For example: if a customer engages with our voice assistant tool to shop and is not able to find a product on our website, we want to help that customer using an auto generated link to that product and track if clicking that link made that customer more satisfied. So, benefit of Bitly is it improves customer engagement through shortened landing page links and allows us to track their experience on our site. Hence, helping us improve ROI of our online business.

PROS

I use Bitly software to shorten product and category links which have Google Analytics tracking tags appended to them. So, when the marketing team includes those links in chatbot, customers see a shortened version of the links with the tags hidden. This strategy ensures links are user friendly. And at the same time, enabled for tracking so I can report on which link drove the most clicks as well as who those engaged customers were. Ultimately, using Bitly allows my marketing team to improve customer engagement and retarget those customers to drive higher conversions - a simple recipe for success. I also use Bitly analytics if for some reason Google Analytics UTM tags don't work. So, a nice backup plan.

CONS

Couple of Bitly features are needing improvement. First, the ability to customize the landing page website link I am trying to shorten and include in chatbot. So, instead of showing a random string of characters in the shortened link, I would like to show a name of the page title clarifying what product or category that page is about. I feel this feature would drive higher click-through rate from customers who see that custom link. Secondly, the ability to integrate Bitly click analytics with UTM session activity and customer id. So, I can see an end-to-end experience of customers from link click to landing to buying a product or researching it. These holistic insights would help my marketing team to improve design and content.

User Profile

Zamruddin

Verified reviewer

Non-Profit Organization Management, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2023

Best tool for URL Shortner

My overall experience with this tool is very easy to understand and very user-friendly. Best URL Shortener in the market this time.

PROS

If you are an IT guy or a simple working professional, And If you need to share a website link with users or provide awareness to lots of users with a link then you need to use this platform it is a very easy-to-use platform. That can help you to make short URLs and you can customize URLs also, It's make very easy to customize URLs with easy-to-understand words, Best part is that you can track How many users click on that URL.

CONS

I don't find any cons to this tool, You can easily use this tool.

Olayinka

Information Services, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2023

Bitly make my long affiliate url readable and short

PROS

The url shortener. All my affiliates long strings url are shortened with the click of a button.

CONS

Nothing is least about this great product.

Daniel

Computer Networking, 1 employee

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Easy to use to provide Short URI links to your Users

Easy to track configured short links to see how they are helping get Documentation or Online KB to assist on concerns

PROS

Bitly's URL shortening service simplifies link sharing and tracking, making it a vital tool for marketers and social media managers.

CONS

The only issue I have with Bitly, is with their tier options. But they do provide options to customize

Jack

Verified reviewer

Non-Profit Organization Management, 5,001-10,000 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2023

Bitly takes you where you want to go

Overall, Bitly delivers what it says on the tin. A URL shortener with a few bonus features.

PROS

Custom domain integration - gives our links a sense of trust when navigating the web. We can post short URLs with a clear branded feel to our social channels.

CONS

Limited editing functionality on custom links.

Nathan

Marketing and Advertising, 2-10 employees

Used monthly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Super easy to short and track links

PROS

For most people, the free plan is enough! Not just shorten the link but also help you track the link clicks.

CONS

Could have a free trial to the paid plans. The Stater plan is just annual.

Jd

Non-Profit Organization Management, 11-50 employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed August 2023

Church Initiative's use of Bitly

PROS

It's an incredibly simple process of taking a URL and shortening it for use in social media or downloadables.

CONS

No issues with Bitly! It does what we need it to do when we need it!

User Profile

Indira

Verified reviewer

Marketing and Advertising, 11-50 employees

Used monthly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2023

Best URL Shortener

PROS

1. Quick and easy to use.2. Shortened URLs produced can be used in marketing without glitches.

CONS

1. It would be better to integrate Bitly urls with Google analytics.

uzuazokaro

Food & Beverages, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

FUNCTIONALITY

5

Reviewed September 2022

My Bitly review

I am very satisfied using Bitly as it has helped me send more links of my product, especially with the campaign management feature

PROS

I like the link analytics feature a s it helps me to know how many clicks and saves i am getting

CONS

The low monthly link limits for the free accounts should be increased.

Reason for choosing Bitly

I love the features and the design of the bitly page

Rashaud

Computer Software, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed April 2022

Bitly Reviews

Generally, the investigation are magnificent with bitly and have been an extraordinary ware to me with clients. The main disadvantage is that a portion of the connections you truly need might be taken since it's a particularly famous program. Yet, that might be the place where the paid adaptation of Bitly might prove to be useful. Stars

PROS

The most helpful element that I love about Bitly is that you modify the back portion of the abbreviated URL regardless of whether you are utilizing the free form of Bitly. The portable application of Bitly is extremely simple to utilize as well and exceptionally advantageous to make joins in a hurry. That is something cool about Bitly that a great deal of these URL shorteners need; URL shorteners scarcely have committed versatile applications as Bitly does. Overseeing joins on Bitly and sifting is extremely natural and makes arranging and exploring joins truly adaptable. Bitly has an exceptional adaptation to involve custom spaces for marking, and redirection on Bitly's side is very quick for the abbreviated connections. The following and examination highlight is strong and I generally utilize it as well.

CONS

It was incredibly difficult to have a "exceptional" account in bit.ly. If you had any desire to have a marked short url, (for example, coke.url) you needed to call to a US telephone and converse with an expert so they can sent you a "exceptional proposition". That was a bummer and I lost such countless timings since I needed to make sense of my client that I was "hanging tight for bit.ly to reply" - exceptionally assuming you live abroad. Presently, it appears to be that they changed this. Something else is language: there is just english in the stage. They should have fundamental dialects, like spanish, chinese and brazilian portuguese.

Reason for choosing Bitly

None

Romaric

Verified reviewer

Computer Software, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed November 2022

Bitly

Bitly helps me to manage and organize my links for better conversion. It's easy to use and extremely affordable. It's the perfect app for link shortening and analytic tracking.

PROS

Bitly is my favorite link-tracking tool. The analytic reports are very concise and detail-oriented. It helps me to stay informed about the demographic, devices, and number of clicks my shortened links receive. This is quite helpful and important as It gives me a complete tracking of my link's performances.The bitly shortened links are super clean and easily customizable. With the free version, I can add a custom name to the link and with the pro version, more can be done.The shortened links are very helpful as they are easily trusted by search engine bots.From my personal POV, the pricing options are also affordable and the user-account security layer is very strong.

CONS

I have no issues with the bitly quality of services yet, the tool is awesome.

Reasons for switching to Bitly

Shortens links well but, there are a lot of features that are hidden like assigning the alias name to a link. It doesn't provide accurate data and sometimes the data is compromised by the browser's cookies.

Christos

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed August 2019

More than a url shortener

The most intuitive URL shortener with deep analytics. A must have for anyone that manages social media accounts.

PROS

We've been using bit.ly since the very first days, when it was just a URL shortener. Since then we've been happy to see it add more features such as deep analytics. We've been using the FREE version for all our clients' social media accounts for the last 4 years.

CONS

The paid versions are a bit expensive. Also, sometimes it can get a bit irritating when the custom URL you want to use has already been taken. You cannot hold on to URLs for later use.

Reason for choosing Bitly

Bit.ly had a much more intuitive interface

Debbie

Health, Wellness and Fitness, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2023

Bitly from a Person who is not techie

Facilitates the sharing of long or complex links in a more user-friendly formatProvides valuable data on link engagement, enabling businesses to measure the effectiveness of their marketing campaignsEnhances brand recognition by allowing for customization of shortened linksIncreases the efficiency of link management for businesses with multiple campaigns or projects.BenefitsDifficulty in managing and organizing PDF files in a centralized and efficient mannerInability to easily convert PDF files to other file formats or extract text from PDFsHigh costs associated with specialized PDF software

PROS

I love this product use it all the timeShortens long URLs into a more manageable and shareable formatOffers tracking and analytics for clicks on shortened linksIntegrates with various social media and marketing toolsOffers a free plan with basic features and affordable paid plans with advanced features

CONS

Some features require a paid subscriptionLimited customization options for link appearanceCan be blocked by some browsers or security software

Reasons for switching to Bitly

Just wanted to try something different

Anonymous

5,001-10,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2019

Best url management tool

We now shorten our long urls without problems, most importantly we shorten so many urls within minutes due to Bitly's bulk url management ability. We brand our urls and we get best analytics of the urls.

PROS

We shorten a bulk of urls with ease thereby avoiding breakage of the urls when we send them to clients. We also brand them to build trust in our customers that the links are legit. Bitly gives us all needed data according to what it gathers from the url visitors including their demographics and behavior on our website. Bitly also helps in campaign management that enables us to walk a client through the marketing process with ease.

CONS

Bitly has done the best so far and it satisfies our needs, only that it has weak privacy settings to control accessibility when working as a team.

Reason for choosing Bitly

Bitly does not lag and works smoothly on all our devices as it integrates well with our systems for clients management.

MD Shahporan

Information Technology and Services, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2020

My only one suggegted website for short any link

It was long time ago when I start my CPA and Affiliate marketing. that time I have to share my affiliate link to everywhere. but I can't share that, because many other sites block me, then I find this bitly. I start short my affiliate link with bitly and that I succeeded in my work. I can't get block any more to share my link. I share this more and more time. from that day I start use bitly. today I also fan of bitly.

PROS

I like their link shorten the process. and also there supporting option. when I short my link that link supports all site. so, I easily use my link in many sites. Bitly take short time to short any link. that's also good. there is no website who short very small link like bitly.

CONS

There is nothing to least about it. but if they give us some unique and different link for share that will be good. Some site did not support bitly link, so, that's it. overall bitly is my most favourite site to promote my link.

Anant

Information Technology and Services, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT