About SurveyMonkey Audience

SurveyMonkey Audience is a market research solution designed to help businesses collect customer data using surveys and analyze results to streamline decision-making processes. Managers can add custom screening questions to target specific audiences.

SurveyMonkey Audience allows organizations to create survey templates to measure brand's health, gain insights into customers' behavior and track market trends. Businesses can utilize tools such as custom reporting capabilities, filtering and cross-tabulation to analyze results in real-time. Additionally, marketers can choose demographics including gender, age, region and more for targeting audiences.

Using SurveyMonkey, businesses can track their brands against competitors on a unified platform. Pricing is ...


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30 Reviews of SurveyMonkey Audience

Average User Ratings

Overall

4.45 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(7)

7

4 stars

(3)

3

3 stars

(0)

0

2 stars

(1)

1

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 30 results

August 2020

Anonymous

Verified Reviewer

Company Size: 1 employee

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

August 2020

Expensive, but totally worth it for professional purposes

Its great features and simple design make Survey Monkey the best option to build customized surveys with a professional look and feel. Ideal for consultancy business who need to customize studies for its clients.

Pros

Survey Monkey allows high levels of customization offering a really professional look and feel with great features. Also, its blog has very detailed information, very helpful for beginners and advanced users.

Cons

Could have facilities to pay the product by surveys, it would be useful for businesses which make studies less frequently.

March 2021

Norman from Genentech

Company Size: 10,000+ employees

Industry: Pharmaceuticals

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Functionality

4.0

March 2021

Straightforward Feedback Application that has become the Default Standard in my Work

Pros

- Easy to create feedback forms and questionnaires - Easy to send distribute forms to clients for feedback. - Commonly used across different sectors of my company which make compatibility/retraining easier for cross-functional projects.

Cons

- Once a person submits their feedback form they cannot change their answers after the facts. It would be nice if users have a unique access code to allow them to update their feedback. - Better tabulation functionality to allow aggregating and analyzing the data gathered from the feedback forms.

Reasons for Switching to SurveyMonkey Audience

SurveyMonkey was more commonly used by sister organizations so we switched for commonality.

October 2020

Daren from SimplePractice

Company Size: 51-200 employees

Industry: Health, Wellness and Fitness

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

3.0

October 2020

We got the data super fast but most of it is unusable

It was easy to use, fast to get results, we ended up getting more respondents than we paid for, but in the end, based on inadequate reliability scores and hard to believe data, it was unusable.

Pros

We tried Audience recently and were eager to see the reliability of the data. Unfortunately the panel appears to be comprised of people who have become professional survey takers. Perhaps we should have increased our sample (we only requested 250), but if I did and the data was still unusable, it would be a costly mistake, I tried to add weights, exclude outliers, etc. it didn’t help. I have experience working with panels & have never been so disappointed. I would recommend trying a lower cost alternative like amazon Turk.

Cons

The data, the fact that I asked age, and some of these didn’t align with the age variable supplied by SM.

January 2020

Valerie from University of Nebraska

Company Size: 1 employee

Industry: Education Management

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

January 2020

Great for Simple Surveys

Pros

I enjoy using Survey Monkey when I need to create and distribute a quick, simple survey. This product is easy to use for basic projects and I have found that, due to name recognition, people are apt to complete the survey.

Cons

While the basic functionality is great, it is very pricey to upgrade for enhanced features. There are comparable products that are much less expensive.

Reasons for Choosing SurveyMonkey Audience

Ease of access, ease of use, and name recognition.

July 2020

Chris from Endor Learn & Develop

Company Size: 11-50 employees

Industry: Education Management

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

July 2020

Professional Market Research Tool

Excellent. DIY market research for when you have to make more informed decisions but can't afford to wait around ages for the results

Pros

As a small business, we’ve used Survey Monkey Audience a number of times to undertake fast and effective market research in a relatively short period of time. The pay as you go service especially is useful for gaining feedback on new inventories and surveys before introducing them to our clients – kind of like beta testing our latest ideas, without the need for any long term commitment with a big market research agency.

Cons

We work mainly in corporate environments - particularly with HR professionals and quickly discovered that you have to make sure that the audience panel created is really representative of your target audience – both in terms of geography, demographics and sector – otherwise any results gathered become quite meaningless. We've also found that there are a few situations when using something like Google Forms would work just as well (small sample sizes)and wouldn't cost anything.