# Best Market Research Software - 2026 Reviews & Pricing > Find the best Market Research Software for your organization. Compare top Market Research Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/market-research --- [Home](https://www.softwareadvice.com/) / Market Research Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Market Research Software of 2026 Updated June 10, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 184 results ### Compare Products Showing 1 - 25 of 184 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. [Tremendous](https://www.softwareadvice.com/crm/tremendous-rewards-profile/) Tremendous is the global payouts platform for businesses sending gift cards and money at scale. Trusted by 20,000+ leading organ...[Read more about Tremendous](https://www.softwareadvice.com/crm/tremendous-rewards-profile/) **4.8** ([487 reviews](https://www.softwareadvice.com/crm/tremendous-rewards-profile/reviews/)) Free trial Free version Integrations Integrations Mailchimp Gmail +16 more +15 more +14 more Tremendous's Best Rated Features 5.0Lead Engagement See All Tremendous's Worst Rated Features 4.07CRM See All [CustomerHero](https://www.softwareadvice.com/website-optimization/startquestion-profile/) Startquestion is a professional survey software designed to help businesses of all sizes, freelancers, nonprofits, educational i...[Read more about CustomerHero](https://www.softwareadvice.com/website-optimization/startquestion-profile/) **4.9** ([175 reviews](https://www.softwareadvice.com/website-optimization/startquestion-profile/reviews/)) Free trial Free version Integrations Integrations Slack Salesforce Sales Cloud +17 more +16 more +15 more CustomerHero's Best Rated Features 5.0NPS Survey Structure See All CustomerHero's Worst Rated Features 4.70Reporting/Analytics See All [Tango](https://www.softwareadvice.com/crm/tango-card-profile/) Tango’s mission is simple: We make gift cards easy to send and awesome to receive. By bundling easy-to-use technology, desirable...[Read more about Tango](https://www.softwareadvice.com/crm/tango-card-profile/) **4.8** ([526 reviews](https://www.softwareadvice.com/crm/tango-card-profile/reviews/)) Free trial Free version Tango's Best Rated Features 4.85Loyalty Program See All Tango's Worst Rated Features 4.13Customizable Branding See All [QuestionPro](https://www.softwareadvice.com/product/153082-QuestionPro/) QuestionPro is a cloud-based survey and research platform that enables users to create, distribute and analyze surveys, polls, f...[Read more about QuestionPro](https://www.softwareadvice.com/product/153082-QuestionPro/) **4.8** ([532 reviews](https://www.softwareadvice.com/product/153082-QuestionPro/reviews/)) Free trial Free version Integrations Integrations Salesforce Sales Cloud Google Analytics 360 +9 more +8 more +7 more QuestionPro's Best Rated Features 4.96Reporting & Statistics See All QuestionPro's Worst Rated Features 4.33Benchmarking See All [SurveyLab](https://www.softwareadvice.com/survey/surveylab-profile/) SurveyLab is a cloud-based survey solution that caters to businesses of all sizes across various industries. It enables users to...[Read more about SurveyLab](https://www.softwareadvice.com/survey/surveylab-profile/) **4.9** ([62 reviews](https://www.softwareadvice.com/survey/surveylab-profile/reviews/)) Free trial Free version Integrations Integrations Google Drive Slack +15 more +14 more +13 more SurveyLab's Best Rated Features 5.0Reporting/Analytics See All SurveyLab's Worst Rated Features 5.0Reporting/Analytics See All [XM for Strategy & Research](https://www.softwareadvice.com/survey/strategy-and-research-profile/) XM for Strategy & Research is a cloud-based platform designed to help organizations generate sales insights and optimize product...[Read more about XM for Strategy & Research](https://www.softwareadvice.com/survey/strategy-and-research-profile/) **4.7** ([426 reviews](https://www.softwareadvice.com/survey/strategy-and-research-profile/reviews/)) Free trial Free version Integrations Integrations Slack Salesforce Sales Cloud +35 more +34 more +33 more XM for Strategy & Research's Best Rated Features 4.88Customizable Questions See All XM for Strategy & Research's Worst Rated Features 3.0Data Visualization See All [Jotform](https://www.softwareadvice.com/market-research/jotform-profile/) Jotform is a cloud-based form automation solution that enables users to publish online forms and record customer responses. It h...[Read more about Jotform](https://www.softwareadvice.com/market-research/jotform-profile/) **4.7** ([2894 reviews](https://www.softwareadvice.com/market-research/jotform-profile/reviews/)) Free trial Free version Integrations Integrations Google Drive PayPal +92 more +91 more +90 more Jotform's Best Rated Features 4.86Electronic Forms See All Jotform's Worst Rated Features 3.57Audit Management See All [Qwary](https://www.softwareadvice.com/customer-experience/qwary-profile/) Qwary is a market research software designed to help businesses in the healthcare, education, hospitality, retail and other sect...[Read more about Qwary](https://www.softwareadvice.com/customer-experience/qwary-profile/) **4.8** ([69 reviews](https://www.softwareadvice.com/customer-experience/qwary-profile/#reviews)) Free trial Free version Integrations Integrations Slack Trello +8 more +7 more +6 more Qwary's Best Rated Features 4.70Question Branching See All Qwary's Worst Rated Features 3.90Data Analysis Tools See All [Make Opinion](https://www.softwareadvice.com/qualitative-data-analysis/make-opinion-profile/) MakeOpinion is a market research platform that bridges the gap between companies and their customers around the world. The platf...[Read more about Make Opinion](https://www.softwareadvice.com/qualitative-data-analysis/make-opinion-profile/) **4.8** ([65 reviews](https://www.softwareadvice.com/qualitative-data-analysis/make-opinion-profile/#reviews)) Free trial Free version Make Opinion's Best Rated Features 5.0Feedback Management See All Make Opinion's Worst Rated Features 4.62Question Branching See All [Ideally](https://www.softwareadvice.com/idea-management/ideally-profile/) Ideally is an idea management tool that helps businesses in the early stages of creative development, whether it's with an idea,...[Read more about Ideally](https://www.softwareadvice.com/idea-management/ideally-profile/) **4.9** ([29 reviews](https://www.softwareadvice.com/idea-management/ideally-profile/#reviews)) Free trial Free version Ideally's Best Rated Features 5.0Feedback Management See All Ideally's Worst Rated Features 4.33Data Visualization See All [Elium](https://www.softwareadvice.com/collaboration/elium-profile/) Empower your organisation with a smart knowledge base. Elium is an award-winning European B2B SaaS solution revolutionising kno...[Read more about Elium](https://www.softwareadvice.com/collaboration/elium-profile/) **4.8** ([41 reviews](https://www.softwareadvice.com/collaboration/elium-profile/#reviews)) Free trial Free version Integrations Integrations Google Docs Google Drive +10 more +9 more +8 more Elium's Best Rated Features 4.79Knowledge Base Management See All Elium's Worst Rated Features 4.13Reporting/Analytics See All [Spark Chart](https://www.softwareadvice.com/customer-experience/spark-chart-profile/) Spark Chart is an Australian cloud-based survey software solution with 24 x 7 expert support and advice. Australian data storage...[Read more about Spark Chart](https://www.softwareadvice.com/customer-experience/spark-chart-profile/) **4.8** ([52 reviews](https://www.softwareadvice.com/customer-experience/spark-chart-profile/reviews/)) Free trial Free version Integrations Integrations Slack Zapier +1 more +0 more +0 more Spark Chart's Best Rated Features 5.0Customizable Questions See All Spark Chart's Worst Rated Features 4.76Reporting/Analytics See All [Quizell](https://www.softwareadvice.com/polling/quizell-profile/) Quizell is a polling software that helps businesses create and distribute product quizzes to gain insights into data about custo...[Read more about Quizell](https://www.softwareadvice.com/polling/quizell-profile/) **5.0** ([20 reviews](https://www.softwareadvice.com/polling/quizell-profile/#reviews)) Free trial Free version Integrations Integrations PayPal Mailchimp +31 more +30 more +29 more [SurveyJS](https://www.softwareadvice.com/forms-automation/surveyjs-profile/) SurveyJS is a set of UI components that fully integrate in any JavaScript application; it allows you to set up a robust form man...[Read more about SurveyJS](https://www.softwareadvice.com/forms-automation/surveyjs-profile/) **4.9** ([24 reviews](https://www.softwareadvice.com/forms-automation/surveyjs-profile/reviews/)) Free trial Free version Integrations Integrations Angular +0 more +0 more +0 more SurveyJS's Best Rated Features 4.88Multi-Language See All SurveyJS's Worst Rated Features 4.14Reporting/Analytics See All [ExpiWell](https://www.softwareadvice.com/market-research/expiwell-profile/) Designed for small to large businesses, ExpiWell is a forms automation platform that helps conduct digital surveys on a centrali...[Read more about ExpiWell](https://www.softwareadvice.com/market-research/expiwell-profile/) **4.7** ([42 reviews](https://www.softwareadvice.com/market-research/expiwell-profile/reviews/)) Free trial Free version ExpiWell's Best Rated Features 4.90Activity Dashboard See All ExpiWell's Worst Rated Features 4.27Reporting/Analytics See All [ATLAS.ti](https://www.softwareadvice.com/bi/atlas-ti-profile/) ATLAS.ti facilitates analysis of any kind of qualitative data, including text, images, videos, audio, survey responses, geo-data...[Read more about ATLAS.ti](https://www.softwareadvice.com/bi/atlas-ti-profile/) **4.7** ([142 reviews](https://www.softwareadvice.com/bi/atlas-ti-profile/reviews/)) Free trial Free version ATLAS.ti's Best Rated Features 5.0Reporting & Statistics See All ATLAS.ti's Worst Rated Features 4.17Mixed Methods Research See All [Appinio](https://www.softwareadvice.com/market-research/appinio-profile/) Appinio is a cloud-based market research platform that helps businesses collect customer feedback from global consumer groups to...[Read more about Appinio](https://www.softwareadvice.com/market-research/appinio-profile/) **4.9** ([18 reviews](https://www.softwareadvice.com/market-research/appinio-profile/reviews/)) Free trial Free version Appinio's Best Rated Features 4.50Reporting/Analytics See All Appinio's Worst Rated Features 4.50Survey Builder See All [Zonka Feedback](https://www.softwareadvice.com/market-research/zonka-feedback-profile/) Zonka Feedback is an AI-powered Customer Feedback & Intelligence Platform that helps businesses capture, analyze, and act on fee...[Read more about Zonka Feedback](https://www.softwareadvice.com/market-research/zonka-feedback-profile/) **4.8** ([68 reviews](https://www.softwareadvice.com/market-research/zonka-feedback-profile/reviews/)) Free trial Free version Integrations Integrations Slack Zendesk Suite +9 more +8 more +7 more Zonka Feedback's Best Rated Features 5.0Multi-Channel Data Collection See All Zonka Feedback's Worst Rated Features 4.67Question Library See All [Typeform](https://www.softwareadvice.com/hr/typeform-profile/) Typeform’s form builder helps you create beautiful, conversational forms without needing design or technical skills. Get started...[Read more about Typeform](https://www.softwareadvice.com/hr/typeform-profile/) **4.7** ([968 reviews](https://www.softwareadvice.com/hr/typeform-profile/reviews/)) Free trial Free version Integrations Integrations Google Docs Google Drive +50 more +49 more +48 more Typeform's Best Rated Features 5.0Lead Generation See All Typeform's Worst Rated Features 4.11Conditional Logic See All [Recollective](https://www.softwareadvice.com/qualitative-data-analysis/recollective-profile/) Recollective is a qualitative data analysis software that helps businesses gain insights into collected data to spot trends and ...[Read more about Recollective](https://www.softwareadvice.com/qualitative-data-analysis/recollective-profile/) **4.7** ([58 reviews](https://www.softwareadvice.com/qualitative-data-analysis/recollective-profile/reviews/)) Free trial Free version [TrendSights](https://www.softwareadvice.com/social-listening-tools/trendsights-profile/) TrendSights is a media listening and content intelligence platform that helps businesses track and analyze online/offline media....[Read more about TrendSights](https://www.softwareadvice.com/social-listening-tools/trendsights-profile/) **4.8** ([19 reviews](https://www.softwareadvice.com/social-listening-tools/trendsights-profile/#reviews)) Free trial Free version Integrations Integrations Looker Metricool +1 more +0 more +0 more TrendSights's Best Rated Features 5.0Social Media Monitoring See All TrendSights's Worst Rated Features 4.17Reporting & Statistics See All [Dovetail](https://www.softwareadvice.com/product/345899-Dovetail/) Dovetail is the AI-native customer intelligence platform that provides a single system of record for transforming customer inter...[Read more about Dovetail](https://www.softwareadvice.com/product/345899-Dovetail/) **4.6** ([97 reviews](https://www.softwareadvice.com/product/345899-Dovetail/reviews/)) Free trial Free version Integrations Integrations Slack Trello +29 more +28 more +27 more Dovetail's Best Rated Features 4.83API See All Dovetail's Worst Rated Features 3.30Activity Dashboard See All [Survey Analytica](https://www.softwareadvice.com/product/512640-SurveyAnaytica/) SurveyAnalytica is a research platform that allows users to create and analyze surveys. The platform provides tools for business...[Read more about Survey Analytica](https://www.softwareadvice.com/product/512640-SurveyAnaytica/) **5.0** ([11 reviews](https://www.softwareadvice.com/product/512640-SurveyAnaytica/#reviews)) Free trial Free version Integrations Integrations Slack Microsoft Excel +17 more +16 more +15 more Survey Analytica's Best Rated Features 5.0Customizable Questions See All Survey Analytica's Worst Rated Features 5.0Reporting/Analytics See All [Similarweb](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/) At Similarweb, we help businesses make smarter decisions in the digital age. Whether it’s understanding your competitors or unco...[Read more about Similarweb](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/) **4.6** ([260 reviews](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/reviews/)) Free trial Free version Integrations Integrations Salesforce Sales Cloud Google Analytics 360 +5 more +4 more +3 more Similarweb's Best Rated Features 4.83Keyword Research Tools See All Similarweb's Worst Rated Features 3.33Social Media Monitoring See All [CleverX](https://www.softwareadvice.com/product/450192-CleverX/) CleverX is the AI-native research platform for product and insights teams who need answers fast. Describe what you want to lear...[Read more about CleverX](https://www.softwareadvice.com/product/450192-CleverX/) **4.7** ([101 reviews](https://www.softwareadvice.com/product/450192-CleverX/reviews/)) Free trial Free version Integrations Integrations Google Meet Microsoft Teams +4 more +3 more +2 more CleverX's Best Rated Features 4.67Alerts/Notifications See All CleverX's Worst Rated Features 3.89Third-Party Integrations See All 1 [2](https://www.softwareadvice.com/market-research/?page=2)[3](https://www.softwareadvice.com/market-research/?page=3)[4](https://www.softwareadvice.com/market-research/?page=4)[5](https://www.softwareadvice.com/market-research/?page=5) ... [8](https://www.softwareadvice.com/market-research/?page=8) ## Popular Comparisons [ Jotform vs SurveyMonkey ](https://www.softwareadvice.com/market-research/jotform-profile/vs/surveymonkey/)[ Typeform vs Survio ](https://www.softwareadvice.com/polling/survio-profile/vs/typeform/)[ Tremendous vs Tango ](https://www.softwareadvice.com/crm/tango-card-profile/vs/tremendous-rewards/)[ Semrush vs Similarweb ](https://www.softwareadvice.com/marketing/semrush-profile/vs/similarweb-pro/) ## Your Guide to Top Market Research Software, April 2025 Software Advice uses reviews from real software users to highlight the top-rated Market Research products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [Infegy Atlas](https://www.softwareadvice.com/market-research/infegy-atlas-profile/) - [Jotform](https://www.softwareadvice.com/market-research/jotform-profile/) - [Lyssna](https://www.softwareadvice.com/ux/usabilityhub-profile/) - [Make Opinion](https://www.softwareadvice.com/qualitative-data-analysis/make-opinion-profile/) - [QuestionPro](https://www.softwareadvice.com/product/153082-QuestionPro/) - [Spark Chart](https://www.softwareadvice.com/customer-experience/spark-chart-profile/) - [SurveyLegend](https://www.softwareadvice.com/survey/surveylegend-profile/) - [SurveyMonkey](https://www.softwareadvice.com/customer-satisfaction/surveymonkey-profile/) - [SurveySparrow](https://www.softwareadvice.com/survey/surveysparrow-profile/) - [Survicate](https://www.softwareadvice.com/website-optimization/survicate-profile/) - [Survio](https://www.softwareadvice.com/polling/survio-profile/) - [Typeform](https://www.softwareadvice.com/hr/typeform-profile/) - [XM for Strategy & Research](https://www.softwareadvice.com/survey/strategy-and-research-profile/) - [Zoho Survey](https://www.softwareadvice.com/customer-experience/zoho-survey-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. Market research software helps businesses understand market trends and customer behavior. It’s a data collection tool companies use to identify their target audiences, assess competition, gauge demand for their products or services, and take feedback from prospects. If you’re looking to purchase market research software, this guide is your one-stop solution. It explains software features and benefits as well as the various factors you must consider to make a smart purchase. Here’s what we’ll cover: - [What is market research software?](#Whatismarketresearchsoftware) - [Common features of market research software](#Commonfeaturesofmarketresearchsoftware) - [What type of buyer are you?](#Whattypeofbuyerareyou) - [Benefits and potential issues](#Benefitsandpotentialissues) - [Market trends to understand](#Markettrendstounderstand) ## What is market research software? Market research software is a data collection tool that lets businesses check if the product or service they’re planning to launch will be received well by customers. It helps manage the various steps of the market research process, from setting the research panel and identifying the target audience to collecting data and reporting on the collected data. The software also allows companies to identify what is or isn’t working well for their existing products and make changes accordingly. ## Common features of market research software Most market research software tools offer the following features: **Multichannel distribution** Collect metrics such as product viability data, product usage data, and customer behavior data from multiple channels, including email, web, and social media. **Reporting** Use visualization to organize the collected research data and identify relevant data points related to market trends, business opportunities, customer choices, and more. **Survey builder** Create and run surveys to collect feedback from target audiences and analyze their responses. You can customize the question types, images, branding, and more. **Benchmarking** Use the collected data to compare your business processes against those of prominent industry players, identify gaps, and plan growth or improvement tactics. **Panel management** Conduct and manage panel discussions with relevant, qualified target market research groups. Recruit, segment, and maintain research panels to gain insights into products, services, or market trends. **Statistical analysis** Apply statistical models to the data collected from research studies to summarize, analyze, and draw inferences from it. ## What type of buyer are you? You should choose a market research tool that aligns with your industry of operation and intended application. That said, most buyers can be divided into the following broad categories: **Retail businesses:** Retail companies conduct market research regularly to keep track of changing customer preferences and market or competitor trends. They should opt for market research software that provides real-time reporting to measure audiences’ responses to products or services and to assess the impact of marketing decisions. Survey builder, multichannel data collection, and benchmarking are some features that would suit the needs of these buyers. **Professional services firms:** Professional services firms such as advertising and accounting agencies use market research software to formulate branding or marketing strategies, understand target market trends, and more. These buyers should look for a market research tool that can build customized surveys based on data objectives such as client satisfaction and opportunities for new service offerings. Panel management, multichannel data collection, benchmarking, and statistical analysis are the top features these buyers should choose. **Nonprofit organizations:** Nonprofit organizations conduct market research to gather information about their supporters’ or donors’ preferences, motivations, and behavior. These firms should consider investing in a market research solution that offers multichannel distribution, reporting, and statistical analysis to identify patterns in donors’ behavior and payment trends for maximizing fundraising abilities. ## Benefits and potential issues Here are some of the key benefits market research software can offer to your business. - **High data quality:** Market research software collects data based on the parameters and quality standards defined by you. It uses the defined standards to identify which data to keep, discard, or correct. Its survey sample management feature also helps you ensure the collected data is consistent, correct, and of high quality. - **Better audience targeting:** Using the multichannel distribution feature of market research software, you can reach out to your target audiences across channels, including emails, social media, and web. Thus, you’ll be able to capture responses from various prospects, and the data you collected will provide a well-rounded opinion of customers’ preferences. - **Enhanced customer service:** Market research software lets you measure how satisfied customers are with your products or services. Comprehensive data reports generated by the software help you identify your customers’ likes, preferences, and wants, so you’re able to serve them better. - **Lower risks:** The software helps you understand market demand and viability for new products or services before launching them in the market. It also assists in identifying improvement areas for your existing offerings. You can add new features or make improvements to existing features to ensure your product or service fits the needs of the target audience. This reduces the chances of customer rejection or disinterest and lowers market risks for your business. ## Market trends to understand Here are some recent trends related to market research software that you should be aware of: **Data visualization tools helping companies better understand research results:** Businesses are increasingly using data visualization tools to easily identify trends or patterns from research data. Data visualizations such as charts, graphs, and images help simplify complex datasets so that companies can spend their time and resources more efficiently. **Artificial intelligence (AI) improving market research and data analysis:** AI-equipped market research tools can filter large volumes of collected data using text analysis to identify relevant trends and customer behavior. They improve data accuracy by reducing the chances of human error or bias. Market research software driven by AI also helps save time on report generation and secondary research. ### Related Market Research Software - [AI Marketing Tools Software](https://www.softwareadvice.com/ai-marketing-tools/) - [MRM Software](https://www.softwareadvice.com/marketing/mrm-comparison/) - [Marketing Analytics Software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/) - [Marketing Attribution Software](https://www.softwareadvice.com/marketing-attribution/) - [Marketing Planning Software](https://www.softwareadvice.com/marketing-planning/) - [Mobile Analytics Software](https://www.softwareadvice.com/mobile-analytics/) - [Web Analytics Software](https://www.softwareadvice.com/web-analytics/)