--- title: "Best Market Research Software - 2026 Reviews & Pricing" description: "Find the best Market Research Software for your organization. Compare top Market Research Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/market-research/" page_type: "category" language: "en" --- [Home](https://www.softwareadvice.com/) / Market Research Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Market Research Software of 2026 Updated September 11, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 209 results ### Compare Products Showing 1 - 25 of 209 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### Product: Tremendous [Tremendous](https://www.softwareadvice.com/crm/tremendous-rewards-profile/) 4.85 [(542)](https://www.softwareadvice.com/crm/tremendous-rewards-profile/reviews/) Best for:Small businesses ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Tremendous is the global payouts platform for businesses sending gift cards and money at scale. Trusted by 20,000+ leading organizations, Tremendous has delivered billions in rewards and enables businesses to reach recipients across 230+ countries and regions. From research incentives to marketing and sales rewards to employee recognition programs, the free-to-use platform makes it easy to send thousands of payouts quickly. Getting started is simple: add a funding method and place your first order in minutes. Teams can send rewards via bulk upload, integration, or API. Tremendous automates language translation, currency conversion, tracking, and reporting, and includes built-in fraud controls. The result? Teams can focus on the work that matters most while Tremendous handles all the payout details. Tremendous offers 2,500+ popular payout options, including gift cards, prepaid cards, monetary payouts, and donations. Teams can curate reward options or give recipients the freedom to choose. And if recipients ever run into redemption issues, the Tremendous support team handles them directly. Tremendous integrates seamlessly with the tools businesses already use, including Salesforce, HubSpot, Qualtrics, SurveyMonkey, Zapier, and more. Developers can also use our easy-to-implement API to automate reward delivery at scale.... [Read more](https://www.softwareadvice.com/crm/tremendous-rewards-profile/) ### Best rated features: Referral Templates 5.0 Promotions Management 5.0 Customer Segmentation 5.0 Transaction History 5.0 ### Worst rated features: Campaign Analytics 3.0 Multi-Channel Communication 3.7 [See all features](https://www.softwareadvice.com/crm/tremendous-rewards-profile/#key-features) ### Product: CustomerHero [CustomerHero](https://www.softwareadvice.com/website-optimization/startquestion-profile/) 4.92 [(175)](https://www.softwareadvice.com/website-optimization/startquestion-profile/reviews/) Best for:Value for money ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Startquestion is a professional survey software designed to help businesses of all sizes, freelancers, nonprofits, educational institutions and more create online questionnaires for researching employees, clients and community. Key features include email marketing, question branching, custom survey URLs, customizable templates, multi-channel distribution and data analysis tools. Teams using Startquestion can add company or project logo to questionnaires and establish brand identity with respondents. Built-in graphic templates allow users to personalize the questions, titles, answers, progress bar, frames, background photo, messages, buttons and other content of the survey design. Additionally, filter questions can be applied using transition logic and rules, which enables respondents to answer questions that are appropriate in their situation. Startquestion offers an external domain for surveys, which lets businesses hide the footer of the questionnaire. Users can distribute surveys by email and website popups and icons, as well as, filter and segregate the collected results, which can be viewed in the form of a presentation.... [Read more](https://www.softwareadvice.com/website-optimization/startquestion-profile/) ### Best rated features: Engagement Tracking 5.0 Email Marketing 5.0 Customer Experience Management 5.0 Template Management 5.0 ### Worst rated features: Real-Time Data 4.0 [See all features](https://www.softwareadvice.com/website-optimization/startquestion-profile/#key-features) ### Product: Tango [Tango](https://www.softwareadvice.com/crm/tango-card-profile/) 4.78 [(532)](https://www.softwareadvice.com/crm/tango-card-profile/reviews/) Best for:Manager-to-Employee Recognition ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Tango’s mission is simple: We make gift cards easy to send and awesome to receive. By bundling easy-to-use technology, desirable incentives, and expert service, we help companies get the most out of their reward and incentive programs—from customer acquisition to employee engagement. With our leading reward-delivery technology, customers can instantly deliver digital gift cards to their target audiences, maximizing impact and driving real business results. Tango believes instantly delivering the most desirable rewards maximizes impact and drives real business results. This belief is woven into Tango’s industry-leading products: RaaS® Gift Card API, which integrates digital rewards into web platforms and applications, and Rewards Genius®, a self-serve portal for administering rewards.... [Read more](https://www.softwareadvice.com/crm/tango-card-profile/) ### Best rated features: Survey Builder 5.0 Multi-Channel Distribution 5.0 Loyalty Program 4.9 Feedback Management 4.8 ### Worst rated features: Social Recognition 3.0 [See all features](https://www.softwareadvice.com/crm/tango-card-profile/#key-features) ### Free Custom Pricing available upon request ### Low fees Custom Pricing available upon request [See full pricing details](https://www.softwareadvice.com/crm/tango-card-profile/#pricing-and-plans) ### Product: QuestionPro [QuestionPro](https://www.softwareadvice.com/product/153082-QuestionPro/) 4.76 [(541)](https://www.softwareadvice.com/product/153082-QuestionPro/reviews/) Best for:Ease of use ### Pricing availability Free trial: Available Free version: Available Software Advice Summary QuestionPro is a cloud-based survey and research platform that enables users to create, distribute and analyze surveys, polls, forms and quizzes. It helps organizations gather actionable insights, optimize customer experiences, measure employee engagement and manage online communities. The platform supports several question types, ready-made templates and advanced survey logic including skip logic, branching and question piping. Users can fully customize surveys with logos, colors and layouts and deploy them via email, social media, website pop-ups, or mobile devices. Offline survey collection is also available to capture responses anywhere. QuestionPro includes AI-powered survey creation, allowing users to automatically generate relevant survey questions to save time and improve data quality. It also features AI-driven sentiment analysis, helping organizations understand open-ended feedback and identify key trends. The platform provides real-time dashboards, robust analytics and reporting tools to turn survey data into actionable insights. It integrates with popular tools such as Salesforce, Google Workspace, HubSpot, Tableau and Zapier, making it easy to manage data across the QuestionPro ecosystem or other business platforms. QuestionPro is suitable for individual researchers, small teams, medium businesses and large enterprises. Its versatile suite supports market research, customer experience management, employee experience programs and online community engagement.... [Read more](https://www.softwareadvice.com/product/153082-QuestionPro/) ### Best rated features: Dynamic Content 5.0 Real-Time Data 5.0 Email Reminders 5.0 Group Management 5.0 ### Worst rated features: Commenting/Notes 3.0 Contact Management 4.0 Reminders 4.0 [See all features](https://www.softwareadvice.com/product/153082-QuestionPro/#key-features) ### Surveys & Research- Essentials Custom Pricing available upon request Limited to 1 user ### Surveys & Research- Team Edition $83.00/month From 5+ users, billed annually. ### Surveys & Research- Advanced $99.00/month Upto 1 user, billed annually. [See full pricing details](https://www.softwareadvice.com/product/153082-QuestionPro/#pricing-and-plans) ### Product: SurveyLab [SurveyLab](https://www.softwareadvice.com/survey/surveylab-profile/) 4.89 [(62)](https://www.softwareadvice.com/survey/surveylab-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary SurveyLab is a cloud-based survey solution that caters to businesses of all sizes across various industries. It enables users to build satisfaction surveys, conduct market research and gather employee feedback. SurveyLab offers built-in survey templates that users can configure with a variety of question types, question logic, colours and company branding. Survey results can be exported into Excel, Powerpoint and PDF formats. SurveyLab also supports multiple languages, multiple user accounts and closed-loop processes. Integration includes applications like Zendesk, Cint, LiveChat, Salesforce, Google Analytics, webhooks and more. SurveyLab offers access to online research panels that are ISO certified and designed according to industry standards. Security features include SSL data encryption and event logs for audit purposes. SurveyLab offers services on a monthly subscription basis that includes support via phone, email and online chat.... [Read more](https://www.softwareadvice.com/survey/surveylab-profile/) ### Best rated features: Benchmarking 5.0 Panel Management 5.0 Performance Metrics 5.0 Third-Party Integrations 5.0 [See all features](https://www.softwareadvice.com/survey/surveylab-profile/#key-features) ### Starter $49.00/month 14-day free trial is available. ### Advanced $99.00/month 14-day free trial is available. ### Professional $249.00/month 14-day free trial is available. [See full pricing details](https://www.softwareadvice.com/survey/surveylab-profile/#pricing-and-plans) ### Product: XM for Strategy & Research [XM for Strategy & Research](https://www.softwareadvice.com/survey/strategy-and-research-profile/) 4.74 [(427)](https://www.softwareadvice.com/survey/strategy-and-research-profile/reviews/) Best for:Enterprise businesses ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary XM for Strategy & Research is a cloud-based platform designed to help organizations generate sales insights and optimize product prices through analysis of customer experiences in real-time. Key features include feedback collection, concept testing, product prioritization, opportunity assessment and reporting. The solution helps businesses collect feedback via pre-configured surveys, analyze open text responses using Text iQ, and measure customer sentiments through scoring. It comes with a statistical analysis tool Stats iQ, which lets team members forecast sales and identify anomalies through data visualizations. Additionally, employees can use the solution to monitor surveys and receive suggestions regarding a broken question logic, mobile incompatibility, or compliance issues. XM for Strategy & Research offers API-based integration, which lets users connect with various third-party applications such as Tableau, Salesforce, Adobe Analytics, Slack, Zendesk, Facebook Messenger, ServiceNow and more. Mobile applications compatible with iOS and Android. Pricing is available on request and support is provided via phone and documentation.... [Read more](https://www.softwareadvice.com/survey/strategy-and-research-profile/) ### What users love - Versatile and intuitive survey builder - Flexible and robust data gathering - Responsive and knowledgeable support team ### To take in mind - Expensive compared to alternatives - Complex and sometimes clunky navigation ### Best rated features: Workflow Management 5.0 Survey/Poll Management 5.0 Third-Party Integrations 5.0 A/B Testing 5.0 ### Worst rated features: Data Visualization 3.0 [See all features](https://www.softwareadvice.com/survey/strategy-and-research-profile/#key-features) ### Product: Jotform [Jotform](https://www.softwareadvice.com/market-research/jotform-profile/) 4.67 [(2924)](https://www.softwareadvice.com/market-research/jotform-profile/reviews/) Best for:Mid-size businesses ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Jotform is a cloud-based form automation solution that enables users to publish online forms and record customer responses. It helps users to generate leads, collect order payments, conduct customer surveys, manage job applications and register guests for events. Jotform features a one-page-per-question survey format and several built-in templates and themes that help users to customize their forms. The solution also features a central dashboard, and the form builder supports emojis, icons, animations, video backgrounds and more. Jotform offers plugins for PayPal, Google Drive, Dropbox, MailChimp, Box, OneBip, SalesForce and Zoho CRM. Users can also add widgets like checklists, image sliders, terms and conditions, date selections, tables and more to their forms. Jotform offers services on a monthly subscription basis that includes support via email, chat, training videos and an online support forum.... [Read more](https://www.softwareadvice.com/market-research/jotform-profile/) ### What users love - Quick, flexible form building - User-friendly and intuitive interface - Extensive branding and design options ### To take in mind - Expensive plans and feature limits - Slow and limited support channels - Email delivery and notification issues ### Best rated features: Real-Time Updates 5.0 Single Sign On 5.0 Booking Management 5.0 Proposal Generation 5.0 [See all features](https://www.softwareadvice.com/market-research/jotform-profile/#key-features) ### Product: Qwary [Qwary](https://www.softwareadvice.com/customer-experience/qwary-profile/) 4.80 [(69)](https://www.softwareadvice.com/customer-experience/qwary-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Qwary is a market research software designed to help businesses in the healthcare, education, hospitality, retail and other sectors share surveys to collect feedback. The platform enables managers to utilize built-in templates and preview mode to create and view multilingual surveys. Administrators can capture real-time visual user feedback via the website and gain insights into net promoter score (NPS) on a unified interface. Qwary allows teams to analyze sentiments and measure employee satisfaction levels using text analytic tools. Additionally, supervisors can sort survey comments based on keywords, categorical tags and entities. Qwary offers an application programming interface (API), which lets stakeholders integrate the system with several third-party applications including Zapier, Square, Google Analytics and Hubspot. Pricing is available on monthly and annual subscriptions and support is extended via knowledge base, FAQs, training videos, chat and an online contact form.... [Read more](https://www.softwareadvice.com/customer-experience/qwary-profile/) ### Best rated features: Customizable Fields 5.0 Surveys & Feedback 5.0 Reporting & Statistics 5.0 Multi-Language 5.0 ### Worst rated features: Mobile Survey 3.0 Sentiment Analysis 3.0 Data Visualization 3.0 Data Analysis Tools 3.9 [See all features](https://www.softwareadvice.com/customer-experience/qwary-profile/#key-features) ### Ultimate $199.00/month Annual Plan starts at $199/month (billed annually) for up to 500 responses. [See full pricing details](https://www.softwareadvice.com/customer-experience/qwary-profile/#pricing-and-plans) ### Product: Ideally [Ideally](https://www.softwareadvice.com/idea-management/ideally-profile/) 4.94 [(31)](https://www.softwareadvice.com/idea-management/ideally-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Ideally is an idea management tool that helps businesses in the early stages of creative development, whether it's with an idea, message, or even package testing. Its self-service survey platform provides results to facilitate decision-making processes.... [Read more](https://www.softwareadvice.com/idea-management/ideally-profile/) ### Best rated features: Real-Time Data 5.0 Idea Development 5.0 Feedback Management 5.0 Activity Tracking 5.0 ### Worst rated features: Multi-Channel Distribution 3.3 Trend Analysis 4.0 Project Tracking 4.0 Collaboration Tools 4.0 [See all features](https://www.softwareadvice.com/idea-management/ideally-profile/#key-features) ### Product: Elium [Elium](https://www.softwareadvice.com/collaboration/elium-profile/) 4.83 [(41)](https://www.softwareadvice.com/collaboration/elium-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Empower your organisation with a smart knowledge base. Elium is an award-winning European B2B SaaS solution revolutionising knowledge management (KM) bringing together AI, knowledge and collaboration. We offer two core solutions: Elium Hub, a knowledge hub for global operations, and Elium Desk, tailored for customer service departments. Both solutions offer capabilities to accelerate content creation, access, centralisation, quality, communication, and orchestration at scale. Integrated with M365, SharePoint, Teams, Google, Slack and Customer Service tools such as Zendesk, Salesforce or Easyvista, Elium fits seamlessly within your ecosystem. Trusted by over 150 leading organisations, including BCG, BNP Paribas, L'Oréal, Vinci or FnacDarty, Elium supports user bases from 100 to 10,000+. As a 100% European company, we’re ISO27001 certified and provide multi-infrastructure setups across Azure, GCP, and SecNumCloud for enhanced security.... [Read more](https://www.softwareadvice.com/collaboration/elium-profile/) ### Best rated features: Secure Data Storage 5.0 Customizable Templates 5.0 Archiving & Retention 5.0 Email Alerts 5.0 ### Worst rated features: Indexing 2.0 [See all features](https://www.softwareadvice.com/collaboration/elium-profile/#key-features) ### Team €15.00/month ### Corporate €20.00/month ### Enterprise Custom Pricing available upon request [See full pricing details](https://www.softwareadvice.com/collaboration/elium-profile/#pricing-and-plans) ### Product: Make Opinion [Make Opinion](https://www.softwareadvice.com/qualitative-data-analysis/make-opinion-profile/) 4.78 [(65)](https://www.softwareadvice.com/qualitative-data-analysis/make-opinion-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary MakeOpinion is a market research platform that bridges the gap between companies and their customers around the world. The platform acts as a bridge between your company and its clients or potential customers. Make Opinion converts questions to better insights, detects trends, facilitates feedback, and eventually leads companies to better products or services. The tool provides useful templates for an easy introduction to the system and fast results. The platform also allows and enables users to define their target audience by selecting attributes such as age, gender, location, or interests, to ensure a representative sample of the population. After the survey is completed, MakeOpinion will provide comprehensive reports and advanced analysis based on the results, which promotes data-based decision making.... [Read more](https://www.softwareadvice.com/qualitative-data-analysis/make-opinion-profile/) ### Best rated features: Feedback Management 5.0 Real-Time Reporting 5.0 Customizable Branding 5.0 Email Marketing 5.0 ### Worst rated features: Support Audio/Images/Video 3.0 Surveys & Feedback 3.0 Customizable Templates 4.0 Pulse Surveys 4.0 [See all features](https://www.softwareadvice.com/qualitative-data-analysis/make-opinion-profile/#key-features) ### Basic €1.00 [See full pricing details](https://www.softwareadvice.com/qualitative-data-analysis/make-opinion-profile/#pricing-and-plans) ### Product: Spark Chart [Spark Chart](https://www.softwareadvice.com/customer-experience/spark-chart-profile/) 4.79 [(52)](https://www.softwareadvice.com/customer-experience/spark-chart-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Spark Chart is an Australian cloud-based survey software solution with 24 x 7 expert support and advice. Australian data storage is an available option. Design and conduct any type of survey project, including employee surveys, customer surveys, Net Promoter Score, market research, 360-degree feedback, leadership or team surveys, SWOT analysis, program reviews, event evaluations, needs analysis and more. Choose from ready-to-use survey templates or customized your own. Deploy and track progress with personalized email invitations and follow up messages. Create links that can be shared via social media, websites, autoresponders, influencers and SMS. Automate workflows through conditional logic. Get real-time reports instantly with comprehensive analytical, filtering and charting features. Build recommendations directly into reports that can be shared instantly. Spark Chart offers a dedicated management console to manage multiple clients or department accounts. It delivers 24x7 support and advice from survey experts.... [Read more](https://www.softwareadvice.com/customer-experience/spark-chart-profile/) ### Best rated features: Email Marketing 5.0 Multi-Language 5.0 Benchmarking 5.0 Real-Time Data 5.0 [See all features](https://www.softwareadvice.com/customer-experience/spark-chart-profile/#key-features) ### Individual Plan $32.00/month A survey account that is perfect for a single user ### Teams | Small Organisation $48.00/month A collaborative survey account allowing multiple users ### Consultancy | Agency $60.00/month A plan with a management console to manage multiple client survey accounts [See full pricing details](https://www.softwareadvice.com/customer-experience/spark-chart-profile/#pricing-and-plans) ### Product: ExpiWell [ExpiWell](https://www.softwareadvice.com/market-research/expiwell-profile/) 4.74 [(43)](https://www.softwareadvice.com/market-research/expiwell-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Designed for small to large businesses, ExpiWell is a forms automation platform that helps conduct digital surveys on a centralized interface. With flexible scheduling options and the ability to engage and respond in real time, ExpiWell facilitates communication between researchers and participants for increased engagement. The solution allows businesses and researchers to gain valuable insights into the experiences of their participants and make data-driven decisions. Key features include collaboration tools, mobile access, push notifications and more.... [Read more](https://www.softwareadvice.com/market-research/expiwell-profile/) ### Best rated features: Document Storage 5.0 Mobile Access 5.0 Forms Creation & Design 5.0 Activity Dashboard 4.9 ### Worst rated features: Multi-Language 4.0 Feedback Management 4.0 Offline Response Collection 4.0 [See all features](https://www.softwareadvice.com/market-research/expiwell-profile/#key-features) ### Basic $3,295.00/year [See full pricing details](https://www.softwareadvice.com/market-research/expiwell-profile/#pricing-and-plans) ### Product: Quizell [Quizell](https://www.softwareadvice.com/polling/quizell-profile/) 4.95 [(20)](https://www.softwareadvice.com/polling/quizell-profile/) ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Quizell is a polling software that helps businesses create and distribute product quizzes to gain insights into data about customers, facilitating an increase in consumer base and profits. With Quizell, customers are greeted with a product recommendation quiz whenever they visit business websites. The customer answers enable organizations to generate valuable data to market and create products that appeal to a specific customer base, and improve overall sales numbers. Businesses can create an account, upload questions and products to your profile, customize your quiz using our provided templates or have us help you through the use of our gig on Fiverr and embed your quiz on your website and watch your profits soar.... [Read more](https://www.softwareadvice.com/polling/quizell-profile/) ### Best rated features: Scoring 5.0 Conditional Logic 5.0 Surveys & Feedback 5.0 Customizable Fields 5.0 [See all features](https://www.softwareadvice.com/polling/quizell-profile/#key-features) ### Product: SurveyJS [SurveyJS](https://www.softwareadvice.com/forms-automation/surveyjs-profile/) 4.92 [(25)](https://www.softwareadvice.com/forms-automation/surveyjs-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary SurveyJS is a set of UI components that fully integrate in any JavaScript application; it allows you to set up a robust form management system with user access control where form creators can build, style and modify unlimited number of forms in a drag-and-drop interface. SurveyJS a perfect solution for organizations that deal with multiple ever-changing forms on a daily basis and have to remain compliant with data privacy regulations, such as those in healthcare, banking, finance, HR, education, and insurance sectors. SurveyJS is free at the base and offers a perpetual developer-based licensing model for the Form Builder, PDF Generator and Dashboard libraries, allowing you to make a one-time payment and use the software indefinitely, thus also reducing the initial investment required.... [Read more](https://www.softwareadvice.com/forms-automation/surveyjs-profile/) ### Best rated features: Survey/Poll Management 5.0 Forms Management 5.0 Real-Time Reporting 5.0 Real-Time Data 5.0 ### Worst rated features: Full Text Search 3.0 [See all features](https://www.softwareadvice.com/forms-automation/surveyjs-profile/#key-features) ### Essential Custom Pricing available upon request Includes: Form Library to render forms in your application and collect form submission data in JSON format.... [Read more](https://www.softwareadvice.com/forms-automation/surveyjs-profile/#pricing-and-plans) ### Basic €499.00one time Includes: everything in Essential, plus: Survey Creator to design dynamic JSON-driven forms in a drag-and-drop UI.... [Read more](https://www.softwareadvice.com/forms-automation/surveyjs-profile/#pricing-and-plans) ### PRO €899.00one time Includes: everything in Basic, plus: PDF Generator to export your forms as editable PDF files, and Dashboard to visualize and analyze results with interactive charts and tables.... [Read more](https://www.softwareadvice.com/forms-automation/surveyjs-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/forms-automation/surveyjs-profile/#pricing-and-plans) ### Product: Appinio [Appinio](https://www.softwareadvice.com/market-research/appinio-profile/) 4.94 [(18)](https://www.softwareadvice.com/market-research/appinio-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Appinio is a cloud-based market research platform that helps businesses collect customer feedback from global consumer groups to validate decisions and ideas. The platform offers a unified interface that helps users conduct field surveys and collect customer responses across target groups. Appinio also leverages artificial intelligence (AI) technology to analyze and visualize the response data. Key features include conjoint analysis, real-time analysis, downloadable files, user access management and more.... [Read more](https://www.softwareadvice.com/market-research/appinio-profile/) ### Best rated features: Panel Management 4.8 Reporting/Analytics 4.5 Survey Builder 4.5 Benchmarking 4.3 ### Worst rated features: Statistical Analysis 4.0 [See all features](https://www.softwareadvice.com/market-research/appinio-profile/#key-features) ### Basic $1.00one time [See full pricing details](https://www.softwareadvice.com/market-research/appinio-profile/#pricing-and-plans) ### Product: ATLAS.ti [ATLAS.ti](https://www.softwareadvice.com/bi/atlas-ti-profile/) 4.75 [(142)](https://www.softwareadvice.com/bi/atlas-ti-profile/reviews/) Best for:Customer support ### Pricing availability Free trial: Available Free version: Available Software Advice Summary ATLAS.ti facilitates analysis of any kind of qualitative data, including text, images, videos, audio, survey responses, geo-data, notes from Evernote, articles from bibliographic reference managers, Tweets from Twitter and comments from social media posts. You can highlight segments of relevant data and attach codes (or tags) to each data segment, and you can even let ATLAS.ti automatically codes your data for you with a host of AI-powered tools that can analyze sentiments, opinions, concepts, and more. Extracting and querying any piece of data is easily done with a click of the mouse and ATLAS.ti also provides a variety of visualization possibilities, including Sankey charts, networks, clouds and bar charts. ATLAS.ti is designed to help anyone make sense of their data; for any area of research and projects.... [Read more](https://www.softwareadvice.com/bi/atlas-ti-profile/) ### Best rated features: Customizable Reports 5.0 Visual Analytics 5.0 Ad hoc Analysis 5.0 Data Extraction 5.0 ### Worst rated features: Computer Assisted Coding 3.5 Multimedia Support 4.0 Sentiment Analysis 4.0 Statistical Analysis 4.0 [See all features](https://www.softwareadvice.com/bi/atlas-ti-profile/#key-features) ### Pricing Plan $10.00/month [See full pricing details](https://www.softwareadvice.com/bi/atlas-ti-profile/#pricing-and-plans) ### Product: Typeform [Typeform](https://www.softwareadvice.com/hr/typeform-profile/) 4.66 [(979)](https://www.softwareadvice.com/hr/typeform-profile/reviews/) Best for:Customizable Questions ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Typeform’s form builder helps you create beautiful, conversational forms without needing design or technical skills. Get started with help from Typeform AI or build from scratch. Brand Kits let you instantly apply your logo, colors, and typography, while Conditional Logic shapes each person’s journey based on their answers. Typeform AI can generate questions, refine wording, or help structure complex logic for you, making the entire process faster and more effective. Once your form is live, you can connect it to your workflow—sending responses to tools like Google Sheets, Slack, HubSpot, or your CRM—and use Results Summary or Smart Insights to understand patterns instantly. More than just collecting data, Typeform takes action. Move from simple forms to AI-powered workflows that transform insights into impact.... [Read more](https://www.softwareadvice.com/hr/typeform-profile/) ### What users love - Engaging and customizable forms - Intuitive experience for all users - Dynamic and interactive surveys ### To take in mind - Expensive for small users - Limited and clunky export tools - Key features locked behind paywall ### Best rated features: Lead Generation 5.0 Pipeline Management 5.0 Employee Onboarding 5.0 NPS Survey Structure 5.0 ### Worst rated features: Abbreviation Detection 3.0 Communication Management 4.0 Panel Management 4.0 [See all features](https://www.softwareadvice.com/hr/typeform-profile/#key-features) ### Basic $39.00/month Created for everyone: Create interactive AI forms that connect to your workflow ### Plus $79.00/month Created for all teams: Make your AI forms more beautiful and on-brand ### Business $129.00/month Created for all teams: Analyze performance with AI and do more with your data [See full pricing details](https://www.softwareadvice.com/hr/typeform-profile/#pricing-and-plans) ### Product: Recollective [Recollective](https://www.softwareadvice.com/qualitative-data-analysis/recollective-profile/) 4.72 [(58)](https://www.softwareadvice.com/qualitative-data-analysis/recollective-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Recollective is a qualitative data analysis software that helps businesses gain insights into collected data to spot trends and identify themes. The platform enables managers to define personalized variables and visualize data through charts and graphs on a centralized dashboard. It lets stakeholders create surveys and administer them to target audiences using a unified interface. Additionally, Recollective provides interactive dashboards, allowing users to access, compare and share findings.... [Read more](https://www.softwareadvice.com/qualitative-data-analysis/recollective-profile/) ### Best rated features: Panel Management 4.0 Reporting/Analytics 4.0 Data Import/Export 4.0 [See all features](https://www.softwareadvice.com/qualitative-data-analysis/recollective-profile/#key-features) ### Product: Survey Analytica [Survey Analytica](https://www.softwareadvice.com/product/512640-SurveyAnaytica/) 5.0 [(11)](https://www.softwareadvice.com/product/512640-SurveyAnaytica/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary SurveyAnalytica is a research platform that allows users to create and analyze surveys. The platform provides tools for businesses, organizations, and researchers to build surveys that match their specific needs. Users can design surveys with a personalized look and feel, choosing from professional templates or customizing the layout and branding. SurveyAnalytica supports multilingual surveys, enabling users to create surveys in multiple languages. The platform also offers integration with various business solutions to streamline data flow. SurveyAnalytica's data analysis tools, including charts and graphs, help users gain insights from survey responses. The platform also has collaboration features that allow teams to work together effectively, such as creating teams, assigning roles, and achieving shared goals.... [Read more](https://www.softwareadvice.com/product/512640-SurveyAnaytica/) ### Best rated features: Engagement Tracking 5.0 Real-Time Notifications 5.0 Customizable Templates 5.0 Marketing Automation 5.0 [See all features](https://www.softwareadvice.com/product/512640-SurveyAnaytica/#key-features) ### Basic $0.00 Unlimited Surveys, Unlimited Questions, 100 Responses Per Month, 100 Survey Sharing Emails, Unlimited Rules, Multi Lingual Surveys, 1 User... [Read more](https://www.softwareadvice.com/product/512640-SurveyAnaytica/#pricing-and-plans) ### Professional Basic $216.00/year All in Free , 1000 Responses, Unlimited Flows (Automation), Contact Lists, Advanced Analytics , Integrations, Text AI... [Read more](https://www.softwareadvice.com/product/512640-SurveyAnaytica/#pricing-and-plans) ### Professional Plus $588.00/year All in Free , 4000 Responses, Unlimited Flows (Automation), Contact Lists, Advanced Analytics , Integrations, Text AI, 3 Users... [Read more](https://www.softwareadvice.com/product/512640-SurveyAnaytica/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/product/512640-SurveyAnaytica/#pricing-and-plans) ### Product: Dovetail [Dovetail](https://www.softwareadvice.com/product/345899-Dovetail/) 4.63 [(97)](https://www.softwareadvice.com/product/345899-Dovetail/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Dovetail is the AI-native customer intelligence platform that provides a single system of record for transforming customer interactions into actionable intelligence. It helps product, design, and development teams centralize, analyze, and share critical customer knowledge at scale. The platform allows teams to analyze customer feedback from surveys, interviews, support tickets, and other sources of unstructured data. Users can generate decision-ready intelligence rapidly with the help of natural language processing (NLP), sentiment analysis, and machine learning, ensuring speed and accuracy. Dovetail enables users to share high-value insights directly with stakeholders across the organization via an intuitive interface, promoting enterprise alignment and accelerating decision-making processes. It includes a streamlined interface to assemble data and convert raw customer input into structured, manageable information.... [Read more](https://www.softwareadvice.com/product/345899-Dovetail/) ### Best rated features: For Websites 5.0 API 4.8 User Research Analysis 4.8 Annotations 4.8 ### Worst rated features: For Mobile 1.0 Prioritization 3.0 [See all features](https://www.softwareadvice.com/product/345899-Dovetail/#key-features) ### Free $0.00/month Uncover insights fast in video calls, support tickets, docs, and more ### Professional $29.00/month Build your customer insights hub with powerful search, folders, and more ### Enterprise Custom Pricing available upon request Scale customer insights org-wide with Enterprise-grade functionality [See full pricing details](https://www.softwareadvice.com/product/345899-Dovetail/#pricing-and-plans) ### Product: TrendSights [TrendSights](https://www.softwareadvice.com/social-listening-tools/trendsights-profile/) 4.84 [(19)](https://www.softwareadvice.com/social-listening-tools/trendsights-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary TrendSights is a media listening and content intelligence platform that helps businesses track and analyze online/offline media. It is a powerful AI tool designed to make marketing teams, content teams, PR teams, social media analysts, and community managers more productive and better connected to market insights. All with the power of AI. TrendSights has several unique benefits, including: • It is easy to use, even for non-technical users. The platform has a user-friendly interface that makes it easy to track/analyze online/offline media for brands and their competitors. • It offers a wide range of features, including keyword tracking, sentiment analysis, topic clustering, and competitive analysis, including product reviews, price tracking, and website monitoring. This allows businesses to get a complete picture of what is being said about their brand and competitors. • It provides an AI-powered content generation module specifically trained for marketing use cases and connected to a publishing, tracking, and measurement platform for seamless workflows. • It has an AI-enabled micro and nano-influencer module for brands to identify influencers and understand the interests, demographics, and narrative of the specific target community. • TrendSights offers a variety of pricing plans to fit the needs of businesses of all sizes. TrendSights is backed by a team of experienced professionals who are committed to helping businesses succeed. The platform offers a customer success team that is available to help users get the most ROI out of the solution.... [Read more](https://www.softwareadvice.com/social-listening-tools/trendsights-profile/) ### Best rated features: Brand Tracking 5.0 Competitor Monitoring 5.0 AI/Machine Learning 5.0 Alerts/Notifications 5.0 ### Worst rated features: Monitoring 4.0 [See all features](https://www.softwareadvice.com/social-listening-tools/trendsights-profile/#key-features) ### Starter $1,000.00/month [See full pricing details](https://www.softwareadvice.com/social-listening-tools/trendsights-profile/#pricing-and-plans) ### Product: Indeemo [Indeemo](https://www.softwareadvice.com/qualitative-data-analysis/indeemo-profile/) 4.76 [(46)](https://www.softwareadvice.com/qualitative-data-analysis/indeemo-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary AI-Powered, In-the-Moment Video Research: Indeemo is an end-to-end platform that helps MR, UX, and CX teams capture real-world insights through video, making it easier to understand people, products, and experiences—at scale. Our platform combines in-app recruitment, incentive payments, an intuitive researcher dashboard with mobile apps that make it simple for participants to share videos, images, screen recordings, and text in any context at any time. Researchers can conduct 1:1 interviews and moderated usability testing or import video via our integrations with Zoom, MS Teams or Google Meet. POWERFUL AI-POWERED INSIGHTS Indeemo's advanced AI tools transcribe, translate, and analyze research content in 27+ languages, helping researchers surface insights faster. The intuitive Reels editor makes it easy to trim and organize key video moments. Research Methodologies we support: Discovery & Exploratory Research - Diary Studies - Mobile & Digital Ethnography - User Personas Journey Research - Journey Mapping - Service Safaris - Path to Purchase - Buyer Decision Journeys Mixed Method Research - Pre-tasking for Interviews / Focus Groups - Bringing Segmentations & Personas to Life with Video Usability & Experience Research - Product Testing / IHUTs - Shopper, Customer & Employee Experience BUILT FOR COLLABORATION Indeemo’s self-service dashboard enables researchers, designers, and product teams to quickly collect, analyze, and share insights. AI-powered search, keyword analysis, automated transcription and optical character recognition AI makes it easy to find key moments. Multiple user roles (Researcher, Recruiter, Observer) ensure the entire organization can connect with customers and build empathy. FLEXIBLE & SECURE We are ISO27001 and HIPAA certified, ensuring enterprise-grade security for global brands, consultancies, startups, and government clients.... [Read more](https://www.softwareadvice.com/qualitative-data-analysis/indeemo-profile/) ### Best rated features: Customer Experience Management 5.0 Activity Tracking 5.0 Multi-Language 5.0 Data Collection 5.0 [See all features](https://www.softwareadvice.com/qualitative-data-analysis/indeemo-profile/#key-features) ### Product: MFour Studio [MFour Studio](https://www.softwareadvice.com/ab-testing/mfour-studio-profile/) 5.0 [(8)](https://www.softwareadvice.com/ab-testing/mfour-studio-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary MFour Studio is a mobile data collection platform. It enables companies to conduct surveys and market research via mobile devices. MFour Studio caters to market research firms, survey research companies, and brands looking to gain insights into their target audiences. MFour Studio offers an intuitive survey builder with drag-and-drop functionality to create mobile-optimized surveys. It includes question types like open text, multiple choice, ranking, and more. Surveys can include logic to customize the experience for each respondent. The platform also provides a survey library to reuse existing questions and surveys. MFour Studio handles the entire process, from survey creation to data reporting. It recruits targeted respondents, distributes surveys via its mobile panel, and provides real-time results and reporting. The platform integrates with analytics tools to uncover key insights. MFour Studio offers dedicated support and consulting services to help companies conduct impactful research.... [Read more](https://www.softwareadvice.com/ab-testing/mfour-studio-profile/) ### Best rated features: Question Branching 5.0 Panel Management 5.0 Engagement Tracking 5.0 Performance Metrics 5.0 ### Worst rated features: Customizable Fields 4.0 Response Validation 4.0 [See all features](https://www.softwareadvice.com/ab-testing/mfour-studio-profile/#key-features) ### Free Survey Builder $0.00 Easily build, launch, and analyze consumer surveys. Survey consumers anywhere on their mobile devices. Obtain real, trustworthy data to inform and guide your actions.... [Read more](https://www.softwareadvice.com/ab-testing/mfour-studio-profile/#pricing-and-plans) ### Basic $150.00/month [See full pricing details](https://www.softwareadvice.com/ab-testing/mfour-studio-profile/#pricing-and-plans) ### Product: Alida [Alida](https://www.softwareadvice.com/crm/alida-profile/) 5.0 [(7)](https://www.softwareadvice.com/crm/alida-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. That’s why Alida created its Total Experience Management Platform; a comprehensive CX solution powered by a highly-engaged, verified, always-on community of your most engaged customers that fuels sustainable business impact. With Alida, innovative companies like HBOMax, Adobe, Lululemon, and LinkedIn can anticipate their customers' ever-evolving needs to make better decisions, build long-term relationships, and grow businesses that stand the test of time. Over 176 million people globally have used Alida's Total Experience platform to inform over 60,000 customer experience initiatives. Join us on our mission to put truth into action at www.alida.com and @alidaTXM.... [Read more](https://www.softwareadvice.com/crm/alida-profile/) ### Best rated features: Multi-Channel Distribution 5.0 Survey/Poll Management 5.0 Survey Builder 4.5 [See all features](https://www.softwareadvice.com/crm/alida-profile/#key-features) 1 [2](https://www.softwareadvice.com/market-research/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/market-research/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/market-research/?__ai_markdown=true&page=4)[5](https://www.softwareadvice.com/market-research/?__ai_markdown=true&page=5) ... [9](https://www.softwareadvice.com/market-research/?__ai_markdown=true&page=9) ## Popular Comparisons [ Jotform vs SurveyMonkey ](https://www.softwareadvice.com/market-research/jotform-profile/vs/surveymonkey/)[ Typeform vs Survio ](https://www.softwareadvice.com/polling/survio-profile/vs/typeform/)[ Tremendous vs Tango ](https://www.softwareadvice.com/crm/tango-card-profile/vs/tremendous-rewards/)[ Semrush vs Similarweb ](https://www.softwareadvice.com/marketing/semrush-profile/vs/similarweb-pro/)[ QuestionPro vs MediaRadar ](https://www.softwareadvice.com/compare/153082-QuestionPro/vs/178645-mediaradar/) ## Your Guide to Top Market Research Software, April 2025 Software Advice uses reviews from real software users to highlight the top-rated Market Research products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [Infegy Atlas](https://www.softwareadvice.com/market-research/infegy-atlas-profile/) - [Jotform](https://www.softwareadvice.com/market-research/jotform-profile/) - [Lyssna](https://www.softwareadvice.com/ux/usabilityhub-profile/) - [Make Opinion](https://www.softwareadvice.com/qualitative-data-analysis/make-opinion-profile/) - [QuestionPro](https://www.softwareadvice.com/product/153082-QuestionPro/) - [Spark Chart](https://www.softwareadvice.com/customer-experience/spark-chart-profile/) - [SurveyLegend](https://www.softwareadvice.com/survey/surveylegend-profile/) - [SurveyMonkey](https://www.softwareadvice.com/customer-satisfaction/surveymonkey-profile/) - [SurveySparrow](https://www.softwareadvice.com/survey/surveysparrow-profile/) - [Survicate](https://www.softwareadvice.com/website-optimization/survicate-profile/) - [Survio](https://www.softwareadvice.com/polling/survio-profile/) - [Typeform](https://www.softwareadvice.com/hr/typeform-profile/) - [XM for Strategy & Research](https://www.softwareadvice.com/survey/strategy-and-research-profile/) - [Zoho Survey](https://www.softwareadvice.com/customer-experience/zoho-survey-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. Market research software helps businesses understand market trends and customer behavior. It’s a data collection tool companies use to identify their target audiences, assess competition, gauge demand for their products or services, and take feedback from prospects. If you’re looking to purchase market research software, this guide is your one-stop solution. It explains software features and benefits as well as the various factors you must consider to make a smart purchase. Here’s what we’ll cover: - [What is market research software?](#Whatismarketresearchsoftware) - [Common features of market research software](#Commonfeaturesofmarketresearchsoftware) - [What type of buyer are you?](#Whattypeofbuyerareyou) - [Benefits and potential issues](#Benefitsandpotentialissues) - [Market trends to understand](#Markettrendstounderstand) ## What is market research software? Market research software is a data collection tool that lets businesses check if the product or service they’re planning to launch will be received well by customers. It helps manage the various steps of the market research process, from setting the research panel and identifying the target audience to collecting data and reporting on the collected data. The software also allows companies to identify what is or isn’t working well for their existing products and make changes accordingly. ## Common features of market research software Most market research software tools offer the following features:

Multichannel distribution

Collect metrics such as product viability data, product usage data, and customer behavior data from multiple channels, including email, web, and social media.

Reporting

Use visualization to organize the collected research data and identify relevant data points related to market trends, business opportunities, customer choices, and more.

Survey builder

Create and run surveys to collect feedback from target audiences and analyze their responses. You can customize the question types, images, branding, and more.

Benchmarking

Use the collected data to compare your business processes against those of prominent industry players, identify gaps, and plan growth or improvement tactics.

Panel management

Conduct and manage panel discussions with relevant, qualified target market research groups. Recruit, segment, and maintain research panels to gain insights into products, services, or market trends.

Statistical analysis

Apply statistical models to the data collected from research studies to summarize, analyze, and draw inferences from it.

## What type of buyer are you? You should choose a market research tool that aligns with your industry of operation and intended application. That said, most buyers can be divided into the following broad categories: **Retail businesses:** Retail companies conduct market research regularly to keep track of changing customer preferences and market or competitor trends. They should opt for market research software that provides real-time reporting to measure audiences’ responses to products or services and to assess the impact of marketing decisions. Survey builder, multichannel data collection, and benchmarking are some features that would suit the needs of these buyers. **Professional services firms:** Professional services firms such as advertising and accounting agencies use market research software to formulate branding or marketing strategies, understand target market trends, and more. These buyers should look for a market research tool that can build customized surveys based on data objectives such as client satisfaction and opportunities for new service offerings. Panel management, multichannel data collection, benchmarking, and statistical analysis are the top features these buyers should choose. **Nonprofit organizations:** Nonprofit organizations conduct market research to gather information about their supporters’ or donors’ preferences, motivations, and behavior. These firms should consider investing in a market research solution that offers multichannel distribution, reporting, and statistical analysis to identify patterns in donors’ behavior and payment trends for maximizing fundraising abilities. ## Benefits and potential issues Here are some of the key benefits market research software can offer to your business. - **High data quality:** Market research software collects data based on the parameters and quality standards defined by you. It uses the defined standards to identify which data to keep, discard, or correct. Its survey sample management feature also helps you ensure the collected data is consistent, correct, and of high quality. - **Better audience targeting:** Using the multichannel distribution feature of market research software, you can reach out to your target audiences across channels, including emails, social media, and web. Thus, you’ll be able to capture responses from various prospects, and the data you collected will provide a well-rounded opinion of customers’ preferences. - **Enhanced customer service:** Market research software lets you measure how satisfied customers are with your products or services. Comprehensive data reports generated by the software help you identify your customers’ likes, preferences, and wants, so you’re able to serve them better. - **Lower risks:** The software helps you understand market demand and viability for new products or services before launching them in the market. It also assists in identifying improvement areas for your existing offerings. You can add new features or make improvements to existing features to ensure your product or service fits the needs of the target audience. This reduces the chances of customer rejection or disinterest and lowers market risks for your business. ## Market trends to understand Here are some recent trends related to market research software that you should be aware of: **Data visualization tools helping companies better understand research results:** Businesses are increasingly using data visualization tools to easily identify trends or patterns from research data. Data visualizations such as charts, graphs, and images help simplify complex datasets so that companies can spend their time and resources more efficiently. **Artificial intelligence (AI) improving market research and data analysis:** AI-equipped market research tools can filter large volumes of collected data using text analysis to identify relevant trends and customer behavior. They improve data accuracy by reducing the chances of human error or bias. Market research software driven by AI also helps save time on report generation and secondary research. ### Related Market Research Software - [AI Marketing Tools Software](https://www.softwareadvice.com/ai-marketing-tools/) - [MRM Software](https://www.softwareadvice.com/marketing/mrm-comparison/) - [Marketing Analytics Software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/) - [Marketing Attribution Software](https://www.softwareadvice.com/marketing-attribution/) - [Marketing Planning Software](https://www.softwareadvice.com/marketing-planning/) - [Mobile Analytics Software](https://www.softwareadvice.com/mobile-analytics/) - [Web Analytics Software](https://www.softwareadvice.com/web-analytics/)