Allocadia Software

5.00 / 5 (2)

About Allocadia


Allocadia is a cloud-based marketing performance management software that helps centralize and streamline marketing activities such as planning, investments, impressions and results. Primarily used by midsize and large businesses, it is designed for marketing teams of at least 25 members that require a strategic planner to run and measure the performance of all marketing operations.

Key features of Allocadia include budgeting, forecasting, spend control, campaigning, investment planning, implementation of marketing frameworks, real-time campaign monitoring and return-on-investment (ROI) management. The software comes with a flexible architecture and interface, which allows marketers to standardize and plan campaigning activities.

Allocadia allows integration with CRMs, marketing and finance software and is available on monthly subscriptions. It extends customer support through email, over the phone and via other online methods.



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Supported Operating System(s):

Web browser (OS agnostic)

2 Reviews of Allocadia

Overall rating

5.00 / 5 stars

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March 2017

Chris from Poka Inc.

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2017

April 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

April 2019

Allocadia - powerful and easy budgeting for marketing

Love it! It's a really great tool!

Pros

It's straightforward. If you've ever managed a budget in a spreadsheet, this is easy to adapt to. It's so helpful to cleanly track commitment against budget and tie spend to a salesforce campaign's cost field.

Cons

As you'd expect the platform isn't as flexible as a spreadsheet. Entering reoccurring monthly costs isn't as fast as it should be for example.Reporting is most mean't for budget owners and seniors execs. Doesn't due granular attribution like other tools do (nor is it sold this way).