Pulse dashboard screenshot
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Web browser (OS agnostic)About Pulse
Pulse is a cloud-based marketing solution designed to help businesses gain competitive insights and analyze industry benchmarks. It helps professionals collect data from multiple sources across different industries and sub-industries, enhancing it with valuable search marketing KPIs such as domain rating, traffic value, ad spend, paid clicks and more.
Pulse lets marketers utilize custom research functionality to add competitors and combine SEO and PPC metrics to analyze overall industry performance along with the company's position in it. The solution is available on monthly subscriptions and support is provided via phone and email.
10 Reviews of Pulse
Average User Ratings
Overall
4.4 / 5 stars
Ease-of-use
5.0
Value for money
4.5
Customer support
4.5
Functionality
4.5
Likelihood to Recommend
Not likely
Very likely
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December 2019
Brendan from Clique Studios
Verified Reviewer
Company Size: 11-50 employees
Industry: Design
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
December 2019
Love their scoring model
Pros
I appreciate the sheer amount of data they have available (over 25,000 companies)
Cons
Right now, it's updated monthly, versus daily or weekly. It's still great data, and I assume this frequency will increase in the future.
April 2021
Kiran from Facebook
Company Size: 10,000+ employees
Industry: Executive Office
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
April 2021
10/10 Would Reccomend
The best software you can get for the price.
Pros
It is quick to learn to use, extremely, helpful, and easy to work with.
Cons
Almost none, actually. Other than the slight inconvenience of having to restart the software every now and then, its perfectly fine.
December 2019
Younes from Haykal Media
Verified Reviewer
Company Size: 11-50 employees
Industry: Publishing
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
4.0
Functionality
4.0
December 2019
A useful tool for the market research in the digital sphere
I am very interested in the market research tools, so I give Pulse a try and I didn't regret, except its not-so-complete dataset of companies, the platform give me a lot of useful insights and makes me throw the guess-work for ever!
Pros
The product tour that is face you when you are using the tool in the first time, I found it very useful and informative. the other thing is the minimalism in UX that is let you navigate the platform (that contains a more than one tool for market research purposes) very easily.
Cons
Pulse is a new product so its database doesn't contain a lot of companies I were looking for especially those companies in EU zone and MENA.
Reasons for Switching to Pulse
Discovering new solutions
Response from Directive Consulting
Replied January 2020
Thank you for your interest in Pulse! We are glad you are already getting some useful insights from the platform. To add more companies not currently in our database, a paid membership is required. This will alow you to create your own custom data sets to continually be up to date on those companies you are specifically interested in. Thanks for your feedback!
December 2019
Anonymous
Verified Reviewer
Company Size: 10,000+ employees
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
2.0
Functionality
3.0
December 2019
Lots of other options out there-- my advice would be to steer away
Pros
I was on the free trial and did not enjoy anything.
Cons
I don't believe this Directive Consulting is on track to innovate. Something like SpyFu has been around for much longer and is constantly improving.
Response from Directive Consulting
Replied January 2020
Your feedback is deeply appreciated! With Pulse, you can save hours of research that would previously require several platforms, as well as save money with the reduction in software fees. Additionally, the organization of data into different industries and sub-industries helps users understand the big players, and up-and-comers they may not yet know about, but need to be aware of. With other tools on the market, you are limited to 3 comparison companies at a time, where with Pulse, you can create a custom dataset with up to 10 companies, giving you quick and hyper-relevant insights. We hope this information helps clarify any misunderstandings you may have had with Pulse.
January 2020
Lahcen from Riad 46
Company Size: 2-10 employees
Industry: Leisure, Travel & Tourism
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
January 2020
The best software
My experience was very great and smooth
Pros
The flexibility and smoothness Light and quick
Cons
Nothing specially I liked the whole software
December 2019
Jerry from One
Company Size: 51-200 employees
Industry: Marketing and Advertising
Review Source: Capterra
Ease-of-use
5.0
Customer support
4.0
Functionality
5.0
December 2019
Not a bad product, but needs elaboration
Pros
Hard to find use cases that can help explain why you had to buy this product from superiors to bring value that exceeds the cost.
Cons
Not much. Needs some use cases that can explain why it was worth the purchase
Response from Directive Consulting
Replied January 2020
Thanks for the great feedback Jerry! Pulse organizes data from 25,000+ companies across 50+ industries and 800+ sub-industries. The platform enriches this data with valuable search marketing KPIs such as domain rating, keywords, traffic value, estimated ad spend, and more. Marketers are now empowered with competitive insights in seconds, which would have previously required several platforms, hours of research, and a number of software fees. All the data is compiled into one, neat, database at one low cost. This makes tracking competitors and industry KPIs quick and easy.
December 2019
Anonymous
Verified Reviewer
Company Size: 11-50 employees
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
4.0
December 2019
It makes my work simple
Pros
The ease of use. Almost everyone can get familiar with Pulse within minutes and start using it. For me Pulse is cheap, and a better way to organize my work.
Cons
For now, I am satisfied, so none! But it needs to add a few functionalities in order to improve the overall flow.
December 2019
Aditya from Slicemetrics
Company Size: 2-10 employees
Industry: Marketing and Advertising
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
5.0
Functionality
4.0
December 2019
Good app for competition analysis
Trying to understand industry benchmarks and competitor performance.
Pros
level of details made available and the insights presented is fantastic
Cons
WIsh there was more data available about the companies. The ability to add custom company would be a nice add-on.
Response from Directive Consulting
Replied January 2020
Thank you! We are glad you are finding the platform useful thus far! Good news; with a paid membership, you are able to add in custom companies not yet in our data set to take a look at key company KPIs!
December 2019
Christopher from Trust Insights
Verified Reviewer
Company Size: 2-10 employees
Industry: Marketing and Advertising
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
3.0
December 2019
Directive Pulse - Good First Start
Pros
Pulse has a straightforward interface for identifying influencers. Easy to use, easy to understand.
Cons
Inaccurate for larger companies and domains within a vertical. For example, in assessing Amazon's AI capabilities, it pulls in statistics for the entirety of Amazon.com, which is wildly inaccurate.
Response from Directive Consulting
Replied January 2020
Thanks Christopher for taking the time to review. Pulse is not meant to identify influencers, but rather understand your company's search marketing standing in your respective industry. This can help identify opportunities, as well as areas for improvement. To your comment about Amazon- a subdomain of Amazon isn't being indexed as you described on the market just yet. Hope this clarification is useful, thanks again for your feedback!
October 2019
Anonymous
Verified Reviewer
Company Size: 1 employee
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
October 2019
Benchmarking for my Industry
I like the platform. It is easy to use, I find it handy in my reporting, and customer support has been good.
Pros
Showing what competitors are doing is always the best way to get buy in from my clients. With this tool I can show my clients what the benchmarks are for SEO and PPC spend in order to get them to buy in more to my strategy.
Cons
Desktop experience is good, but they still need to work on their mobile experience.