About Pulse

Pulse is a cloud-based marketing solution designed to help businesses gain competitive insights and analyze industry benchmarks. It helps professionals collect data from multiple sources across different industries and sub-industries, enhancing it with valuable search marketing KPIs such as domain rating, traffic value, ad spend, paid clicks and more.

Pulse lets marketers utilize custom research functionality to add competitors and combine SEO and PPC metrics to analyze overall industry performance along with the company's position in it. The solution is available on monthly subscriptions and support is provided via phone and email. 

 


Supported Operating System(s):

Web browser (OS agnostic)

9 Reviews of Pulse

Average User Ratings

Overall

4.33 / 5 stars

Ease-of-use

5.0

Value for money

4.5

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(5)

5

4 stars

(2)

2

3 stars

(2)

2

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Filter reviews by:

Sort by: Most Helpful | Most Recent

Showing 1 - 9 of 9 results

Do you use this product?Write a review

December 2019

Brendan from Clique Studios

Verified Reviewer

Company Size: 11-50 employees

Industry: Design

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2019

Love their scoring model

Pros

I appreciate the sheer amount of data they have available (over 25,000 companies)

Cons

Right now, it's updated monthly, versus daily or weekly. It's still great data, and I assume this frequency will increase in the future.

December 2019

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

2.0

Functionality

3.0

December 2019

Lots of other options out there-- my advice would be to steer away

Pros

I was on the free trial and did not enjoy anything.

Cons

I don't believe this Directive Consulting is on track to innovate. Something like SpyFu has been around for much longer and is constantly improving.

Response from Directive Consulting

Replied January 2020

Your feedback is deeply appreciated! With Pulse, you can save hours of research that would previously require several platforms, as well as save money with the reduction in software fees. Additionally, the organization of data into different industries and sub-industries helps users understand the big players, and up-and-comers they may not yet know about, but need to be aware of. With other tools on the market, you are limited to 3 comparison companies at a time, where with Pulse, you can create a custom dataset with up to 10 companies, giving you quick and hyper-relevant insights. We hope this information helps clarify any misunderstandings you may have had with Pulse.

December 2019

Younes from Haykal Media

Verified Reviewer

Company Size: 11-50 employees

Industry: Publishing

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

December 2019

A useful tool for the market research in the digital sphere

I am very interested in the market research tools, so I give Pulse a try and I didn't regret, except its not-so-complete dataset of companies, the platform give me a lot of useful insights and makes me throw the guess-work for ever!

Pros

The product tour that is face you when you are using the tool in the first time, I found it very useful and informative. the other thing is the minimalism in UX that is let you navigate the platform (that contains a more than one tool for market research purposes) very easily.

Cons

Pulse is a new product so its database doesn't contain a lot of companies I were looking for especially those companies in EU zone and MENA.

Response from Directive Consulting

Replied January 2020

Thank you for your interest in Pulse! We are glad you are already getting some useful insights from the platform. To add more companies not currently in our database, a paid membership is required. This will alow you to create your own custom data sets to continually be up to date on those companies you are specifically interested in. Thanks for your feedback!

January 2020

Lahcen from Riad 46

Company Size: 2-10 employees

Industry: Leisure, Travel & Tourism

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2020

The best software

My experience was very great and smooth

Pros

The flexibility and smoothness Light and quick

Cons

Nothing specially I liked the whole software

December 2019

Jerry from One

Company Size: 51-200 employees

Industry: Marketing and Advertising

Review Source: Capterra


Ease-of-use

5.0

Customer support

4.0

Functionality

5.0

December 2019

Not a bad product, but needs elaboration

Pros

Hard to find use cases that can help explain why you had to buy this product from superiors to bring value that exceeds the cost.

Cons

Not much. Needs some use cases that can explain why it was worth the purchase

Response from Directive Consulting

Replied January 2020

Thanks for the great feedback Jerry! Pulse organizes data from 25,000+ companies across 50+ industries and 800+ sub-industries. The platform enriches this data with valuable search marketing KPIs such as domain rating, keywords, traffic value, estimated ad spend, and more. Marketers are now empowered with competitive insights in seconds, which would have previously required several platforms, hours of research, and a number of software fees. All the data is compiled into one, neat, database at one low cost. This makes tracking competitors and industry KPIs quick and easy.

December 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

December 2019

It makes my work simple

Pros

The ease of use. Almost everyone can get familiar with Pulse within minutes and start using it. For me Pulse is cheap, and a better way to organize my work.

Cons

For now, I am satisfied, so none! But it needs to add a few functionalities in order to improve the overall flow.

December 2019

Aditya from Slicemetrics

Company Size: 2-10 employees

Industry: Marketing and Advertising

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

December 2019

Good app for competition analysis

Trying to understand industry benchmarks and competitor performance.

Pros

level of details made available and the insights presented is fantastic

Cons

WIsh there was more data available about the companies. The ability to add custom company would be a nice add-on.

Response from Directive Consulting

Replied January 2020

Thank you! We are glad you are finding the platform useful thus far! Good news; with a paid membership, you are able to add in custom companies not yet in our data set to take a look at key company KPIs!

December 2019

Christopher from Trust Insights

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

3.0

December 2019

Directive Pulse - Good First Start

Pros

Pulse has a straightforward interface for identifying influencers. Easy to use, easy to understand.

Cons

Inaccurate for larger companies and domains within a vertical. For example, in assessing Amazon's AI capabilities, it pulls in statistics for the entirety of Amazon.com, which is wildly inaccurate.

Response from Directive Consulting

Replied January 2020

Thanks Christopher for taking the time to review. Pulse is not meant to identify influencers, but rather understand your company's search marketing standing in your respective industry. This can help identify opportunities, as well as areas for improvement. To your comment about Amazon- a subdomain of Amazon isn't being indexed as you described on the market just yet. Hope this clarification is useful, thanks again for your feedback!

October 2019

Anonymous

Verified Reviewer

Company Size: 1 employee

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2019

Benchmarking for my Industry

I like the platform. It is easy to use, I find it handy in my reporting, and customer support has been good.

Pros

Showing what competitors are doing is always the best way to get buy in from my clients. With this tool I can show my clients what the benchmarks are for SEO and PPC spend in order to get them to buy in more to my strategy.

Cons

Desktop experience is good, but they still need to work on their mobile experience.