Later has legitimately changed the way I do business and how I think about social media as a whole. Social media is not a burden anymore, but something that I am very intentional with, I keep my media organized, I get it scheduled, I find it joyful and not a drag to deal with and I owe this all to Later. Major kudos to the Later team for making such an amazing platform!

Later is unbelievably EASY to use! Whether you choose weekly or monthly view, , scheduling with Later could not be any easier!! I have Pinterest, Facebook and Instagram, plus you can connect Twitter as well. They now have scheduling for Insta Stories which is a REALLY BIG DEAL!!! The analytics tools are pure gold because they will help you see exactly how your posts are performing and focus on how to steer your campaigns moving forward. The newly released hashtags analytics will also let you see exactly how well each and every hashtag you're using is performing, so you'll know if you should be using them or research more and replace those hashtags with new ones. Especially if you are handling multiple accounts across a multitude of platforms, and you want to stay on top of your social media, Later is ABSOLUTELY a tool that anyone with a business should use nowadays!!!

I started using Later about two years ago and I can already tell how much they have evolved in just the two years since I've been a user. in the beginning they did not have a placeholder for images, just in case I just had an idea and had the text/copy, but would add the image later. Well, they just rolled this out. So this is just one example of one shortcoming I used to not like about the software, but they are making huge huge strides in constantly improving the platform!

This review is based on the free version of Later, although I am highly considering upgrading to a paid plan because I like the program so much and I will likely use it to schedule videos. Later has freed up my marketing time by posting to multiple social media sites, all from one program. The free plan gives many options, including posting to four social sites, storing an unlimited number of photos in the medial file, saved captions to use later, and calendar and photo planning. The paid versions offer the ability to add more social sets - great for those with multiple Instagram accounts. The paid versions also offer video (videos on social sites are huge now) and story scheduling, more in-depth Instagram analytics, and special suggestions for when to post.

Later saves me so much time. I love that I can add photos directly from my mobile device for Later use on other devices. The calendar view gives me a nice portrait of what I have scheduled, and the preview shot lets me see how things will look on my Instagram account once it goes out. There is even a Saved Captions ability available, so I don't have to copy and paste. The program integrates wonderfully with all the social sites, and I feel confident that posts go out when I need them to. Since the posts contain pictures, the app can edit the picture for each site's correct dimensions.

Later (all versions) only links to Instagram, Twitter, Facebook, and Pinterest. There are more social sites than those in marketing, and having the option to pick some of them would be nice. The free plan only offers 30 posts/month for your four social sites. That's not too bad if you only post once in a while to all, or frequently to one, but it adds up quickly. The analytics are limited in the free version and only really offer an extended review when you purchase the middle tier of the three paid options. Since I was most interested in my Instagram and Facebook analytics, I can those from Facebook's Business Manager for free.

Was quite excited when I saw it recommended as a tool which is easy to use yet offers a lot more functions than e.g. meta business suite or canva. I was however dissappointed as it didn't allow for quite a few things and a lot of the things only work on the higher premium plans, and a lot of glitches. So in the end I didn't really save as much time as I had hoped. If I were to continue with social media managament I would move to a paid plan, which is affordable, as the free plan in the end did not give me much convenience and time-saving over other tools. But they should then definitely integrate Canva for media creation.

easy to use , allows to schedule insta, Facebook AND LinkedIn in one tool. integrated hashtag tool, can save captions for later use.

it's still not a one-in-all solution I was hoping for. Still have do use multyiple tools to manage linkedIn, FB and Insta for one account. No proposed scheduling times for LinkedIn, no canva integration. no proposed scheduling times for linkedIn, scheduled posts repeatedly didn't show up on the calendar, a saved draft is only accessible after a couple of days , an automatic post didn't show the uploaded media when it appeared on linkedIn, the analytics were non-existent/only available for higher paid plans, etc. I was doing my head in to figure out what is going wring, so I didn't really dave time,

I have used other scheduling platforms in the past and Later is by far my favorite and has an number of great features. I would highly recommend using this software for both small and large organizations. It is a great way to collaborate with a large marketing/digital Strategy team or for an individual whose role is posting on social media. It will save you a lot of time and allow you to be creative with the preview and calendar feature.

Using Later you are able to schedule post throughout the week that will automatically be added to your feed. Another great feature is you can create a visual Instagram planner to see how content will look aesthetically and if it is on brand before posting. One of the best features with this software is you can link urls to photos that you are posting on your feed. Instead of having to change the link in you bio every time a new event or new article is posted, you can put the later link in your bio and every photo you put a link on using Later will show up. This has been an amazing feature for all the different events our company has going on that requires a customized url. Also very user friendly and easy to teach to new employees.

Currently we use Later for only Instagram, but our Facebook ad Twitter is also linked to the app as well. I have not tried posting onto these platforms yet using this software. One con is that it is tailored to work best with Instagram from what I have seen so far. It would be great for the app to work across all social media platforms.

Before finding Later, I struggled to maintain consistency with my Instagram posting and a cohesive look was nonexistent for my account. Being given the ability to schedule out several days or even a week's worth of posts, and arrangement them so they looked nice together has been a game-changer. I have gone from 500 followers to over 10K followers in the past 2 years thanks to the consistency and visuals Later provides me.

My favorite element of Later is the grid display. When uploading your images/content to the scheduler, yoit makes it easy to view the images in a grid similar to the Instagram layout. By seeing your content in the same layout it will be posted allows you to arrange your content in an order that allows the images to look cohesive.

Honestly, I do not have any complaints about the app. I find it easy to use, and it meets my needs perfectly.

I love using Later. I think its definitely worth the price, but would like if they allowed a few more users per pricing plan. It is simple, easy, and convenient to use. It really allows you to be in control over your social.

I like the flexibility it has to post and schedule different types of content for Instagram. I really like that you get a preview of your posts and you can plan them out so far ahead.. You actually get a link you can share of your planned posts so other people can see it. My favorite part of later is that you can post directly to Instagram, it allows you to tag people and tag locations. This software also gives you analytics, allows you to pull content from others via hashtags and searches, and it allows you to add other users as contributors.

I currently don't like that you can't auto publish carousel photos but I think that's more of an Instagram API issue than anything else.

Later has completely changed the way I post on social media. I know longer do anything manually and it is a great automation tool that fits in well with othert automation tools that I use to supper my marketing journey with the company.

The ability to use multiple social media accounts representin the company. The scheduler is super easy with a quick upload and drag and drop interface with multiple customizable posts.

I think the integration on other social media platforms has been slow but they are getting there. Sometimes the failed posting isn't the most forgiving and doesn't warn you about posts that may have issues.

Good piece of software that does it's job.

The price point is good, the product is easy to learn and there has been minimum downtime. I can schedule out my social media posts a month in advance which is always a good thing. The biggest reason I choose this software to be able to add a link in bio on every post. Since I do a lot of recipes, that was key.

Until recently, couldn't schedule carousels but that has been fixed. Now can't schedule reels which would be ideal.

It scheduled the post. It gave me analytics. It didn't allow me to schedule images as nicely as Planoly.

Their link in bio and that I can schedule posts from different platforms.

I didn't think it was special enough. I found Facebook Business suite did the same job for free.

I have liked it and used it often but it's not the best on the market anymore. It just has the brand name recognizeability.

I like that it's simple, easy, and straightforward. For what it does, it works and does the job well.

I hate the price point. I used to think that this was the best deal I could get for a scheduling software, but I have since found other options that work better and go the distance! I will not be returning to Later if they don't uplevel their pricing and features soon!

I love that we are able to connect with both our Facebook and Instagram profiles and schedule content from one platform. Before finding Later, I was signing into two social media accounts and creating the same content on both. This software allows me to create one post that is sent to multiple channels, all from one interface. This eliminates having to login to multiple account and also eliminates the potential of get lost in the endless news and image feeds!

I wish they offered a desktop app instead of needing to be in a web browser. This is a minor inconvenience, but would be a huge plus if they added this as a feature.

This tool is great for short-term and long-term organisation. It allows you to visually map out your brand story through Insta, and gives larger teams structure to work on the details of organizing hashtags, choosing visually consistent messaging and planning each post. The conversation tool is a smart function, and the general layout is very easy and intuitive to use from the get-go. Ps. The blog offers some pretty useful insight too. All in all, I really like this brand.

The layout is smashing. Being able to view a calendar and also a 'bank' of images is a great idea. I've played around with other services and Later by far offers one of the 'cleanest' and easiest to use interfaces. I've introduced this product to a small-sized start-up I am freelancing for (replacing Hootsuite) and they've seen a consistent increase in engagement on Insta. The price plans are fair and allow for smaller clients looking to develop side-projects, like another of my clients who considers himself a 'technophobe', but has now started his own Insta channel to support his blog. After a few training sessions, the platform is so easy that he's now managing his own hashtags and scheduling with a few pointers from me. So, to summarise: good free option, fair pricing scale for smaller companies, great features (scheduling, hashtag finder, conversation manager), very easy to use platform. Remember, this comes from someone who is working as a freelance content writer and content strategist. My clients are mostly startups and individual professionals (ie consultants). My experience with later, therefore, is limited to the free plan and smaller pricing plans - I've not used the Brand/Starter packs for business.

I'm scraping the barrel here... The hashtag function is pretty smart, but beware - whilst it recommends hashtags within the topic, the hashtags themselves can go beyond irrelevant and become downright inappropriate (I have experienced on more than one occasion googling (instagoogling?) the hashtags recommended by Later's tool and getting a lot of 'modeling' pics eg #gorgeousview, a hashtag related to #stunningview etc - half-naked chicks wasn't the vibe/audience the client was going for. Not exactly Later's fault, but something to be warned of that it looks like a 'quick fix' to a part of the Instagramming that really takes time and effort to research and execute properly. That's about all the complaining I can do.

So very easy to use for keeping track of multiple business accounts. We post everyday on social media so taking a whole day to schedule out a month's worth of content on Later is totally worth it! Very useful planning tool to become more efficient.

I connected our business accounts from various platforms, and having them all in one place makes it easy to control each account! I am able to schedule posts for IG, FB, Pinterest from Later.

This only happen a couple of times, but when I import a photo into the media library to use for a post, the photo seems to lose quality. It may be how I saved it and the original size but I noticed a difference in a couple of posts.

My experience is at its best and I would advise anyone to try it at the beginning of the Free Trail, which has a duration of days and limited featuresI recommend this tool or search for other tools for those who want to enlarge their account on social networking sitesExcellent experience.

A useful tool that does not have time and wants to schedule publications on social networking sites, as we know that social networking sites need a lot of time in order to enlarge in terms of interaction and followers, and the secret is that you must be active daily for a year or two after you have a large number of followers and a large interaction after which you can publish Just twice a weekThis is a useful tool that shortens the time and effort, only allocating a week, two weeks, or a month, and scheduling publications for months or years, but you must know the topics required by the followers to analyze and study in order to publish for them exactly what they wantThis is a beautiful marketing plan. This is a nice tool, but there are also better ones. There are several tools. You can publish a post before placing it in order to schedule a description for it, hashtags and reels that can be published, or pictures or videos and stories.

Prices seem expensive to me. I wish they would check the prices so that they target all peopleAnd it provides the ability to create a few accounts and social networking sites in paid plans that appear to me illogical and inappropriate, for example in the Starter plan1 Social Set1 User

It is a very simple, yet effective tool. I am sure there are other social planners with better features and analytics, however, for posting conveniently across multiple platforms, this is an affordable solution.

It allows me to post across multiple platforms at once, or schedule across multiple platforms for a future time.It has functions for auto hashtags and ensures the correct size of image depending on the media platform.Creating captions is more functional than some of the actual social sites.

The images do not connect straight to my iphone library, so I have to go through and upload them into a gallery first which is a small, but unecessary step.I still have to edit individual posts to ensure the correct character count, and that links are relevant and workIt would be better to suggest the best times for posting based on audience engagement and to give more analytics for posts.

:: Super easy to manage Instagram feed planning :: Seamless switch from mobile app to web interface :: I can plan in advance how I want my Instagram feed to look :: Beautifully designed interface :: Packed full of extra features I didn't think to use Note: I only / mainly use Later for Instagram feed planning, but you can use it for more social networks now too!

I absolutely love the whole experience of using Later, from start to finish. I've tried other tools and have ended up circling back to Later every single time. Working with Later is seamless from the app on my iPhone to the web interface. It makes it really easy to plan my Instagram feed, and I know I'm not even using it to the absolute max it could be! I feel like I've just scratched the surface and know there's so much more I could be using this tool for. :)

I find it a lot harder to plan my feed from the app on my phone - it's not quite as intuitive as I feel that it could be. That said, I prefer to do most of the planning from the web interface anyway and use the phone app for reminders to post, and to also add more media to my Later media library.

If I could only pick one social media scheduling tool, I'd pick Later due to some of the unique feature sets as I have mentioned above. However because it is definitely pricier than other tools out there (especially if you need to post a lot or add teammates), it won't be the best fit for everyone out there.

There's a lot I like about Later, but two features make it stand out from the competition. One of it is being able to choose the thumbnail I want displayed for a video. A lot of tools do not have this feature, but if they do, they ask you to upload a separate image for the thumbnail. Later, however, allows you to choose from within the video which cuts down a step for me in my content creation process. Another feature that makes Later probably one of the best tools for social media is the ability to use User Generated Content (UGC) for your own posts right inside of tool. You can save posts that others have made by searching through hashtags or posts that you've been mentioned in. You can then use these saved posts to schedule them for your own feed. This is an extremely useful feature that only Later seems to have.

What I like least about Later is of course the pricing. It is more expensive compared to some other tools out there and omit some useful features from their lower tier plans while other tools include them in their lower priced plans.

It's been great and overall very helpful and beneficial for us.

The main reason I use Later for Instagram publishing (we use another publishing tool for our other social sites) is for the ability to easily use the linkin.bio feature right as you make the post. It's so convenient for us so that our followers are able to easily find the topic or article we are posting about.

We use the free version since we are only publishing to one account, so this may be available to the paid users, but I do wish we could publish short videos from here or add the linkin.bio to videos (after the fact).

Overall it’s a great tool to use and helps me to get my content on my social media easily and more effectively. I highly recommend them.

I love everything about this software. I have used it to manage all my social media platforms. I like the ability to plan my content on a daily basis once, then upload them to all my platforms at a scheduled time. I also love the Instagram planning feature that enable my content to flow seamlessly. I also like the Instagram link in bio feature for posts. It helps me to provide links for my blog and other related features on my website.

I do not like the price that I have to pay and wish it was more affordable, especially for low budget companies. They use to initially offer at least 30 posts for all social media platforms on the free plan but took that option away. I would love for them to include that again.

It allows us to let a different guest astrophotographer post photos to our Instagram every day without a lot of work. An incredibly valuable tool that we totally rely on.

We let a different astrophotographer "take over" our Instagram account every day and post three of their pictures to our audience. Later makes this incredibly easy for astrophotographers to queue up their pictures (each of which is interacting with Later for the first time), but still gives us control over making sure they're good quality before we post them.

They have similar functionality for Twitter and Facebook but it's automatically, so it doesn't serve the same purpose for us.

Later gets the job done, but some people on our team prefer to post directly in Instagram and schedule Facebook posts using Facebook's own post-scheduling function, particularly with multi-image posts that require manual action for the post to go live.

Our team has been able to schedule image-based posts to Instagram and Facebook as far in advance as we're able. They've recently added the ability to schedule a post across multiple accounts, which is much easier now that you don't have to copy/paste from one to the other. We can upload all the images we want to use at once and then schedule them out as needed.

You must start with an image, rather than writing content and adding an image later. Multi-image posts can be created and scheduled in Later on the computer but must be manually posted via the mobile app when the time comes. To use Later well for Instagram and Facebook, you MUST have an Instagram business account and it MUST be linked to a Facebook page.

The linkin.bio feature has become indispensable for my clients. It has even helped me get new clients for and online magazine.

The feature that I like the most about Later is the linkin.bio, I use it everyday. One of my accounts is a online magazine, so when users want to read the article featured on a post, they can click the link in bio and it will take them directly to the article, this is a very important feature and has helped me get new clients.

The "post block" dynamic for scheduling is very confusing.

Was looking for an IG scheduling app and this is the first I tried -- and I love it. So handy and easy to use. Love that I can use my computer and not a phone to post. But it is also accessible via phone so a win-win. I feel much more organized using Later.

I just started using later about 6 months ago to schedule my IG posts. It's so much easier using my laptop to compose and post IG posts than a phone! I love how I can upload a bunch of posts into the library and have them ready, and schedule them out for days. Also love that I can post to IG and FB at the same time! Keep tags in a little library, too, and can paste them in as needed. So handy!

I know I can't complain about a free version but I do with I could schedule videos and multiple images. That's about the only shortfall for me so far. But that's on me. It was really done everything I've needed so far.

My company has been using Later.com to post to Instagram. The ability to preview the feed is extremely helpful for planning content and allows for a gorgeous profile view of your content. Additionally, Later comes with the "link in bio" feature, which allows for us to send users to various posts.

Using Later from a phone can be difficult, especially if you want to reschedule a post after you have already received the notification that it was supposed to be published.