All Looker Reviews

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User Profile

Nicholas

Verified reviewer

Internet, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2020

The perfect solution for our stage business

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.

PROS

Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.

CONS

Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists.

Reason for choosing Looker

LookML gave Looker an advantage because it allowed us to pre-define a framework for our users to need. We didn't feel Chartio did this quite as well. Looker is also better funded and I felt more confident that they would continue to add features and fill in gaps in the product in the future.

Reasons for switching to Looker

Tableau is an antiquated architecture (permanent license desktop app) and was going to be prohibitively expensive to roll out to the whole company. Having used it, I also had concerns about adoption since there's more of a learning curve.

User Profile

Dimitris

Verified reviewer

Media Production, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed October 2023

Google Looker, ideal both for experienced and new users

Overall, we are very happy with Looker and we will keep using it. However, improvements on speed & connectors are crucial in order to make the product even more useful.

PROS

Social Media reporting is the primary reason for using Looker (ex-Data Studio). The numerous connections with the social media platforms and the ability to create reports in a fast, efficient & scalable way are the most important benefits of the platform.

CONS

Although our experienced team members are able to create Looker reports from scratch, the newest members need numerous training sessions to understand how the platform works and how they can use it to create custom reports. Also, the fact that data connectors often fail, creates an additional burden for everyone involved, from team members to end clients.

Reason for choosing Looker

Because it was one-stop-shop.

Reasons for switching to Looker

Because it was easier to combine numerous sources of data and one visualisation vehicle in one process, instead of using different tools for each social media platform.

User Profile

Suru

Verified reviewer

Information Technology and Services, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed February 2023

Looker is a decent BI tool that can handle your needs.

Since its introduction, Looker has proven to be a crucial tool for our business. By enabling us to organise and construct dashboards to handle data from several sources in one location, it has significantly reduced the amount of time and effort we have to expend. It now has a considerable impact on decision-making that is BI driven, so far.

PROS

It allows several users to use and perform actions on the same amount of data available without affecting each others work. Enables us in creating compelling dashboards, meaningful reports with its set of internal tools, flexibility with its customization of the platform as per user's liking, keeping the data safe that is sensitive to the business with advanced encryption, user access control.

CONS

A little complex on the integration part with other system softwares is what I noticed as a struggle in my work environment. Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my scheduled reports disappear and filters aren't operating correctly.

asad

Information Technology and Services, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed January 2024

Easy to use hard to master

PROS

Very easy for Self service BI: Enabled our marketing teams to work directly on data without getting the Data engineering team involved,

CONS

There is a lot of room for improvement. Data connectors should be added more.

Tara

Computer Software, 51-200 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed June 2019

Looker Review

PROS

Easy to create dashboards without engineers needing to write code.

CONS

Still not very good yet for a multi-tenant embedded environment. Needs a lot of work to set up and the API is slow.

Reasons for switching to Looker

Too difficult to build dashboards without using the engineering team.

Mariana

Marketing and Advertising, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed September 2023

Looker Studio is an absolute game-changer

Over the past two years, my experience with Looker Studio, coupled with Porter Metrics connectors, has been incredibly positive. The combination of Looker Studio's robust data analytics capabilities and the seamless integration provided by Porter Metrics has streamlined my data analysis processes and empowered me to derive valuable insights efficiently. The user-friendly interface of Looker Studio has made navigating complex data models a breeze, while Porter Metrics connectors have facilitated smooth data integration from various sources. This partnership has not only enhanced my data-driven decision-making but has also simplified the overall analytics experience, making it an essential part of my workflow.

PROS

Looker Studio's standout features is its robust data modeling capabilities. The ability to create and customize data models is crucial in tailoring analytics to meet specific business needs. Looker Studio makes this process remarkably straightforward, empowering users to build complex models with ease. This flexibility ensures that you can derive insights that are truly relevant to your organization.

CONS

The flexibility and customization options in Looker Studio can be both a strength and a weakness. While it allows for tailored analytics solutions, it can also be complex to set up intricate data models and dashboards, requiring a higher level of technical expertise.

Kevin

Financial Services, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed August 2023

Powerful but complex

PROS

It's quickly ingests the data we need to run reports and build visualizations for various teams.

CONS

It doesn't follow the same data schema and handle objects from salesforce the same way so we have had to manipulate various fields to make Looker connect properly. The data quality doesn't always match salesforce.

Yasin

Food Production, 201-500 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed September 2023

Looker is the only visualization tool you need for project data

I love using Looker to manage our dashboards. We usually need dashboards very quickly and don't really use them that long, so the ability Looker provides for designing charts and tables fast has been a massive relief.

PROS

I love how quickly you can set up advanced charts with it without using code. Being able to create dashboards from scratch in a short amount of time is a huge plus for us as we usually deal with unique instances that require new bits of data.

CONS

It takes forever to load when you're running larger queries. We had to split some views two or three times to be able to have it work properly

Anonymous

201-500 employees

Used monthly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed October 2023

An outstanding web-based application for creating dashboards

The way to show insights based on data, and processing tons of data and cross them with other data sets so you can have as an outcome easy to digest information for high level reports or detailed reports.

PROS

What truly stands out for me with Looker Studio is its user-friendly interface and the seamless integration with Google connectors. This pre-built connection to link your data from Google Sheets to the platform simplifies the process significantly. Once the data is linked, creating customized dashboards featuring a variety of graphs is a breeze, allowing you to tailor them to your company's color scheme and preferences

CONS

In the free version, I hope for future updates that Looker Studio will offer the capability to establish connections with PostgreSQL databases through SSH or VPN

faaiz

Information Technology and Services, 501-1,000 employees

Used weekly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

FUNCTIONALITY

4

Reviewed March 2024

Very smooth and easy to use

PROS

You dont need technical expertise to use Looker studio. Only a little background information and a little hands on make you easily use the analytics. Really great for KPI measurement as well.

CONS

The changes in the interfaces and modeling are rapid and it is revamped ocassionaly.

abdulrahman

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed April 2023

One-Stop Solution For Exploring Real-Time Analytics with powerful analytics and collaboration featur

Since the beginning of my career, I've been using Looker for the past four years, and I can say with certainty that it's a must-have and worthwhile program for any company or individual working with large amounts of data. Looker made it easy for me to explain complex data visualizations to my clients, a task that would otherwise be difficult. Looker has been an important tool in helping me reach my organization's goals. I have a lot of likes for this product and would suggest it to everyone who works in R&D or analysis.

PROS

1. Spectator ease of use is its greatest distinguishing feature. with . 2. Looker allows the user to learn more about the data (by creating insights and visualization). In other words, it shifts the workload from the analysts to a platform that can do the analysis independently. This helps with sizing. 3. Since Looker is a browser-based platform, it can be installed on any public cloud service and has flexible cloud database migration options.

CONS

I've noticed that dashboards take a long time to load when there is a lot of traffic. This is annoying, especially when we have a deadline to meet. 2. With scenes, the expense factor is much greater. It's the perfect answer for large organizations, but it can be very expensive for small teams and independent contractors.

Justin

Marketing and Advertising

Used less than 2 years

OVERALL RATING:

4

EASE OF USE

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2015

Powerful for the Data Scientist, Friendly for the Business User

PROS

When I first saw Looker (during a long BI evaluation process where we demo'd perhaps 5-10 tools) I knew it was what I had been hoping for in a BI vendor. The ease of dragging dimensions and metrics onto a canvas, the fluid way that you could generate reports, and the simplicity of drilling down into the source data all suggested this was a tool that had been built well from the ground up. Other vendors seemed to trap you into a narrow view of your metrics, but with Looker the only restrictions were the ones built into your data model. It could easily flex to accommodate whatever data you wanted to look at. The LookML language and the way Looker is designed to interact with your data is pretty brilliant. Even a non-data scientist and non-SQL user like me could get the hang of the basics ;) The range of options, the configurability, the flexibility...all aces. Really you only get stuck by your imagination, the tool is powerful enough that you can solve most problems if you have the know-how. The team is also great. Awesome culture, friendly support. They have a continual flow of new features and improvements.

CONS

You do need a good BI person or ETL developer to really get the most out of this tool. Setting up your data model really well and going to the outer limits to solve some particularly difficult queries are all things I would have had a hard time doing without technical resources on the team. Of course it's possible Looker helps with a lot of this during implementation; we pretty much controlled our own because we had the folks in house to do it.

John

Construction, 5,001-10,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2023

An excellent tool for us to do analyzes and find appropriate solutions.

Looker helps automate most periodic reports, reduce the report compilation time, and increase team effectiveness. Since it works on all phones and tablets, we can always use it for various analysis methods and functions, as it helps us continually find the best solutions.

PROS

Looker allows companies to create all business intelligence initiatives using comprehensive data sorting and analysis features, from ideation to visualization. The platform is professional, easy to use, and integrates with many other programs, making data entry and export a breeze. Looker enables non-technical managers to use reports and dashboards to explore, discover, and view data dynamically. It also stores all data in the cloud, allowing the members to work together at any time and get the best results.

CONS

Looker is a great program that efficiently produces the best analytics, and with proper training, all members will complete tasks as required.

Anonymous

1,001-5,000 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed June 2019

Provides valuable insights for all users (Technical and End Users)

This software has truly put our leadership team above the benchmark with data efficiencies and making informed data driven decisions.

PROS

Looker is incredibly easy to use, and it easily scales with your technical abilities. As an Analyst, I can create very easy to use self serve reports for stakeholders. This saves time and effort for both parties. Looker also has a very intuitive way of organizing data and letting you quickly visualize data in your warehouse. It is reliable and the data visualization options are abundant. Our leadership team is miles ahead of others I've seen because of how quickly they were able to learn how to use Looker.

CONS

I don't necessarily see this as a con, however I think there is a big opportunity to help guide some new users through some of the more technical setup of Looker. I relied on a mentor to help take me through LookML and Models/Explores, but I would have loved to have some in product help with this.

Anonymous

51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2022

Flexible and detailed

Overall pretty satisfied with looker, I use it everyday to find some patterns, problems and solutions to the problems as well, it has been a huge part of my work for a while and it does what I need pretty well!

PROS

Customization is one of the best parts of looker. Having the ability to fit the data to the required details through filters is handy. You can add/remove or filter data as you wish. The platform also has multiple types of visualizing and also the option to downloading the data in various forms.

CONS

The platform is great, but in sometimes, during high traffic, the process is prolonged. It takes forever to load a look or dashboard. Also, the learning curve is a bit tough at the start but gets better once you get the grip.

Anonymous

501-1,000 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed June 2023

Looker works great for monitoring campaign performance

Looker has helped us a lot with monitoring our ads' performance with data points that aren't available on the ad platforms already. Thanks to it, we can calculate our ROI better and make decisions accordingly.

PROS

Reports and dashboards are extremely simple to set up with Looker. It removed our need to ask for data all the time because it doesn't require much technical knowledge to be able to learn how to use it and we can all quickly fetch and chart most data with it on our own.

CONS

The support team is close to nonexistent and there aren't many support resources that explain how to do complex tasks with it.

Ben

Non-Profit Organization Management, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

FUNCTIONALITY

5

Reviewed July 2019

All your data, visualized

Great data visualization platform that opens up so many options and possibilities.

PROS

Looker's customizable dashboards are the heart and soul of the platform, and the most valuable part in my opinion. I can (and do) create dashboards for almost everything, from customer engagement, to content performance, and even technical metrics of a web application. This freedom to track and visualize almost any data source within a business is just incredible, and well worth the steep learning curve. Looker can aid in team productivity as well. We use quarterly dashboards to track key metrics, so that everyone can see (in real-time!) how our organization is doing. It's very encouraging for the team to actually see progress over time in a chart, rather than just hearing/reading numbers.

CONS

Looker can feel clunky. This is not just because you need to know SQL to really use it well, but because the UI is slow, on occasion. Granted, if your data warehouse is slow/enormous, Looker can only do so much. But even for regular data analytics tasks, it can be sluggish. Also, I do not like some of the predefined formatting for graphs/charts/visuals. The size-to-information ratio seems way off at times, but perhaps this is customizable and I have not discovered the settings yet.

Mayrell

Verified reviewer

Education Management, 10,000+ employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2023

Amazing Looker

My over all experience is that it is really helpful and useful. It is amazing.

PROS

I like the most in Looker is that it allows me to visualize my data analysis and to explore and to understand my data efficiently. Also this platform has a wide variety of data sources. Aside from this it is also flexible and customizable and also allows me to make tables and graph for my data. It is also user friendly.

CONS

The most cons that I can say is that it is a quite expensive but the prize is worth it for it's uses and purpose.

Reason for choosing Looker

I will choose Looker always.

Anuja

Information Technology and Services, 201-500 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2019

Great self-service reporting tool

I started using Looker in Feb 2018 and have found it to be a very useful tool. We use this as our main analytical reporting tool at the moment and I only expect things to improve with the upcoming acquisition by Google.

PROS

YAML like LookML Ability to have comprehensive data models Ease of training users to self-serve user defined Dashboards and Looks Great usage statistics via the System and User Activity explores

CONS

The visualizations need to catch up quite a bit so they look more professional grade a-la nytimes style story telling viz. Can accomplish more sophisticated things using API for sankey or other visualizations but these need additional work. Ability to run cross DB queries in case of multiple warehouses / data marts.

Reason for choosing Looker

AFAIK LookML capabilities.

Mukeshkumar

Information Technology and Services, 10,000+ employees

Used monthly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed March 2023

Looker helped us create dashboards & reports with good visualizations and charts for our client

PROS

Looker's user-friendly interface made it easy for us explore and use. It has good drag-and-drop features , which made it easy for us to create dashboards and reports. Looker's data modeling capabilities enabled us to create and manage data models that can be used across multiple data sources. This provided us a unified view of data and made it easy for us to analyze and explore. It has the ability to add custom visualizations and integrations. we also were able to share reports and dashboards with business users , making it easy to collaborate on data analysis and insights.

CONS

Looker's data source support is limited. We require significant training to fully utilize its features and functionalities. Its customization capabilities are limited compared to other BI platforms.

Anonymous

51-200 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

FUNCTIONALITY

5

Reviewed April 2019

Easy, Flexible, Effective Data Analysis

Looker is an excellent tool. I highly recommend it! While it requires some setup at the start, it ultimately saves time by empowering non-technically skilled coworkers to analyze data on their own!

PROS

Looker allows data to be accessible by team members who do not have technical skills like SQL or Python. It's user interface is easy to use; quickly and easily one can have impressive visualizations encompassing complex data sets. Looker is a powerful tool, useful for adding data visualizations to reports, making data-driven business decisions, and any other task requiring you to analyze data. Looker has also put out a great series of instructional videos which are helpful in learning how to use the program optimally.

CONS

The initial setup and development of Looker requires time, attention, and work. The software is a great user interface to access data, but configuring the program to access your data requires a lot of programming, troubleshooting, and general work from the data science team. The utility of the program is definitely worth the work, but you should not expect to begin using the program as soon as you get it--it requires some setup.

User Profile

Jeniffer

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2022

Effective Marketing Data Analytics System.

Looker is a powerful marketing and project data management software with a very flexible and useful real time data analytics generation.

PROS

Looker has a very professional and easy interface to access and the ability to manage multiple marketing channels through Looker functions is excellent. This platform reporting capability is on top and incredible leads management software and very easy to integrate to other platforms.

CONS

I have nothing to underline as a problem from the Looker functionalities, and the training when new to the tool is effective.

Aleksandar

Verified reviewer

Consumer Services, 201-500 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed May 2019

Easy to use Data Reporting tool

We use Looker for all kind of data analysis and reporting needs. We use its dashboard tools to keep track of everything without any difficulties.

PROS

Looker offers data reporting tools and options, and it doesn't require deep SQL knowledge. It has a clean and well-organized user interface and helps you create reports and dashboard with only a click of a button. It is very easy to use and you don't have to have any experience with data extrapolation or reporting.

CONS

The pricing is somewhat high, but if you are a larger company it might be worth the money.

Alexis

Consumer Services, 201-500 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2023

An excellent tool and true to the description

It's convenient to have a place where you can compare data from several sources. Looker is really simple to use and adapts to your level of technical expertise.

PROS

The tool Looker is fantastic. I strongly recommend it! The time it takes to put it up is eventually worth it because it allows less tech-savvy peers to study data independently.

CONS

Although assistance is usually available, occasionally requests take a little to process and with all the security patches, the information can be a little limited.

Anonymous

1,001-5,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2021

The best BI Platform on the planet.

Looker is a robust platform that will greatly help any business to grow.

PROS

Looker is a powerful and reliable platform for analytical work. Surprisingly, I also found it easy to use and it helped me achieve my goals.

CONS

The design of the platform could be improved, but saying that, it's not too bad. I would also like better documentation and tutorials.

Showing 1 - 25 of 236 Reviews