MRMcentral dashboard screenshot
Supported Operating System(s):
Web browser (OS agnostic)About MRMcentral
MRMcentral is a comprehensive, marketing resource management and collaboration solution designed to improve the efficiency and effectiveness of marketing teams for the maximum utilization of their most important resources: time, money and content.
MRMcentral is made for marketing teams and agencies that want the benefit of multiple features in one comprehensive tool. It is a combined project, resource and financial management system for marketers.
MRMcentral features include project management, collaboration, resource management, capacity planning, online review, markup and approval, budget planning and expense management, media asset management and calendar integration with approvals, projects, tasks and events.
17 Reviews of MRMcentral
Average User Ratings
Overall
4.71 / 5 stars
Ease-of-use
4.5
Value for money
5.0
Customer support
5.0
Functionality
4.5
Likelihood to Recommend
Not likely
Very likely
October 2020
Adam from Desinfectly.care
Company Size: 2-10 employees
Industry: Health, Wellness and Fitness
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
October 2020
Essential to our Marketing Operations
Perfect value for money. Super good customer support.
Pros
Our backbone tool for collaboration with our international distribution partners. This helps us to allocate resources, make assets available, localize assets, and have a streamlined collaboration.
Cons
Could have a bit more visualization features.
Reasons for Choosing MRMcentral
Value for Money. The best match to our needs.
Response from BHTU
Replied October 2020
Thank you, Adam!
April 2020
Athanasios from Deutsche Hochschulwerbung und -vertriebs GmbH
Company Size: 11-50 employees
Industry: Marketing and Advertising
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
April 2020
Perfect Approval and Task Management Platform
It really helped to have one platform to house all the jobs and route them to all the different departments and that improved things across our customer base.
Pros
Gathering feedback and approval for marketing/advertising projects can be time consuming, especially in the agency business. We needed a single platform that everyone would adopt, and that’s why we gave MRMcentral a try. In the end, MRMcentral proved to be a powerful, user-friendly tool that increased efficiency and reduced headaches.
Cons
Nothing specific. While we have started, the UI was a bit outdated, but the latest UI overhaul fixed this.
Reasons for Choosing MRMcentral
MRMcentral is clearly best value for money.
July 2019
Hassan from TBWA/RAAD/BCOMAD
Company Size: 11-50 employees
Industry: Graphic Design
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
3.0
Value for money
3.0
Customer support
4.0
Functionality
3.0
July 2019
Software Evaluation
Workflow is well organized, yet we face complications in reviewing and previewing within uploaded projects
Pros
Notifications, Project Discussions, Actions, Project Schedules, New Discussion Area
Cons
Preview of the uploaded files, logging out after a short time, creating a report is inaccurate, searching for archived projects
Reasons for Choosing MRMcentral
Subscription fees is more flexible
September 2019
Anonymous
Verified Reviewer
Company Size: 501-1,000 employees
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Functionality
4.0
September 2019
Great collaboration software
Before MRMcentral, our department did not have a centralized collaboration system and some projects entailed illegible handwritten and scanned markups. MRMcentral helped eradicate our previous inefficient collaboration process with its seamless and easy-to-use software.
Pros
Ability to collaborate between multiple departments and have documented due dates, timestamps, timelines.
Cons
Unable to mark up word documents, web pages, videos
Reasons for Switching to MRMcentral
Another division was using MRMcentral
December 2019
Deborah from One Nevada Credit Union
Company Size: 201-500 employees
Industry: Financial Services
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
4.0
Functionality
5.0
December 2019
Glad to be back!
Pros
There are many workflow/productivity software platforms out there at all price points. What virtually all of them lack is complex task schedule management and collaborative markup/approval processes. MRM Central has both. It takes a bit of time to get this platform setup for your team's workflow, but once it's setup, it works great! I used this software several years ago before IBM bought it. IBM did nothing to advance it so I'm glad it's back with its original company and back on the market.
Cons
There is a bit of a learning curve for the team to learn this software, but nothing out of the ordinary. Getting the Help tool back up and running in the platform would be a big help.
Reasons for Switching to MRMcentral
Asana, and other tools like it, just don't have the workflow scheduling and review/mark-up tools that MRM Central has.
