All Otterfish Reviews

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Beth

Publishing, 1 employee

Used monthly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2022

Otterfish has been a huge help growing my side business

Overall I'm very happy with using Otterfish. It's allowed me to actually run some ads to try and get some more sales to my site which was a bit of a block for me in the past as I'm not confident in using Facebook ads Manager. Each month I now run some ads, and using the tool I am consistently getting results that I'm happy with. Being able to run a Test first is a really cool idea, and I do this every time. I've made more book sales in the last few months from people I don't know then I've ever done before.

PROS

1. I really like the way each process makes sense for someone like me who doesn't really know what they're doing in marketing on social media. 2. I've been able to build ads that look professional and it took me about 5mins. That's awesome! 3. It's cool and fun to be able to run ads against each other to see which one does best. I have even been able to test different audiences which is an eye opener compared to Facebook 4. Everything is easy. This is a side business for me so it's good that everything is super easy and simple to do.

CONS

I'd like to be able to have some stock Images to play around with. I've spoken with their support team who do say this is coming soon.

Vendor Response

Amazing review! Thanks Beth. We are really striving to make it easy fore you to create and run professional looking, high-performing ads. We think it's fun as well racing ads against each other - we have a side bet going every time we launch a test! haha.

Replied January 2022

Trevor

Retail, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2022

Otterfish is saving me thousands. It's a no brainer.

Game changing. I won't run single ads, boosted posts or try using Ads Manager ever again. Thanks Otterfish!

PROS

I'm not a great digital marketer. Otterfish made it super easy to create some nice ads and automatically creates a heap of slight variations. You can take all these automatically generated Ads and run them as a live campaign for 24 hours (or more) and Otterfish will tell you which one is best. Then you can add some mire budget and run the best ad again knowing you're saving money on bad ads!

CONS

It takes a little patience to get through the whole thing and set it up the first time. After that, it's really easy and lightening fast.

Vendor Response

Awesome review, thanks! We're glad we can help you with Otterfish. Cheers.

Replied January 2022

Jamila

Internet, 2-10 employees

Used monthly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2022

Great

PROS

I still plan to use Otterfish in the future, but their customer service really amazed me so far. They’re always willing to help. Overall, I’m satisfied with my experience with Otterfish so far.

CONS

I don’t have anything specifically that I like the least.

Lucy

Arts and Crafts, 1 employee

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2022

Lucy's review

I am learning how to track and grow an audience on social media. I am learning about who my audience really is and what content they engage with where sometimes I've made assumptions that aren't based on data. It's the very start of my journey but I can see the value and am excited to start seeing some more results.

PROS

It opened my eyes to ad tracking in a really positive way. I can see why it's important to know what's working while advertising. I also think the customer support is really unique - almost like having an in house marketer right there!

CONS

I do find sometimes the prompts aren't as straight forward as I think they could be. If things were simplified and more common language used, I think it would be more user friendly.

Vendor Response

Thanks for the great review Lucy. We are rebuilding the software to improve its ease of use, so we totally agree with your review. Hopefully over the coming weeks, you'll find Otterfish easier and easier to use. I'm so happy to hear Otterfish has helped you understand the important of testing and learning from data to improve your marketing. That's why we built it!

Replied January 2022

Aleisha

Apparel & Fashion, 1 employee

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed January 2022

So easy to set up and get results

Really great over all and would recommend to any small business that knows they need to advertise but doesn’t know how to on Facebook

PROS

How easy it is compared to having to use admanager in Facebook. Saves me so much time and I know what works with my ads.

CONS

Could have video templates to make videos.

Vendor Response

Thanks for the great review Aleisha! We're glad you're seeing the benefits of testing your ads and learning what your audience responds to best. Totally agree about video templates. I can't say too much, but watch out for future announcements!

Replied February 2022

Felise

Apparel & Fashion, 1 employee

Used monthly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2022

Facebook advertising made easy

For me, it's the time and money I'm saving when building my various ads and creating campaigns to run across IG & FB. I'm a small business with limited resources and skills in social advertising. Highly recommend

PROS

I've always struggled using Facebook ads Manager, it's confusing and complex. What impressed me so much with Ottterfish is how easy and simple the platform is to use, I don't have to use FB to create my ad campaigns anymore, it's all done in Otterfish and that is amazing.

CONS

Some of the templates didn't quite work for me like the images were a bit off centre, but I'm sure that is to be expected. Still plenty of options.

Vendor Response

Hey Felise, thank you so much for your review. I'm glad you're loving Otterfish. We always have a lot of new tempaltes being launched, so keep an eye out for new ones and hopefully find some favourites in there!

Replied February 2022

Eoin

Publishing, 1 employee

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed January 2022

A handy tool

A very easy to use tool, and makes running ads on social media user friendly

PROS

Otterfish, is easily integrated into my present system and very complimentary to my already use processes.

CONS

I would like to see more suitable templates and images suitable to authors

Vendor Response

Thanks for the great review Eoin. We are releasing new templates almost every week at the moment, so keep an eye out for changes there!

Replied January 2022

Kimberley

Health, Wellness and Fitness, 1 employee

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2022

The Slay System - Otterfish Test

Experience was great and [SENSITIVE CONTENT] so helpful and good to deal with.

PROS

Ease of use, ability to test ads, template generators.

CONS

Nothing I've come across yet, have only run one test.

Vendor Response

Thanks for the amazing review Kimberley, we're so glad to have you as a customer! Please feel free to reach out if we can help.

Replied March 2022

Mel

Retail, 2-10 employees

Used monthly for less than 6 months

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

FUNCTIONALITY

5

Reviewed February 2022

Love the creativity

Loved the ease of getting an ad campaign up and running.

PROS

I love how you can load up your imagery and then have Otterfish create standout looking ads. Such a great feature!

CONS

It took a bit of time for our audiences to come across - we had some issues linking, but it was sorted quickly.

Vendor Response

Hey Mel, thanks for the great review. Apologies for the Audience issue. It's something we are currently evaluating a massive upgrade to. Watch this space...

Replied February 2022

Savvy

Health, Wellness and Fitness, 2-10 employees

Used monthly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

FUNCTIONALITY

4

Reviewed March 2022

Imagine my surprise

PROS

its a great idea & to be fair haven't given it a full nudge but its pricing pits its a level of a media company

CONS

to have to change all images to a fixed ratio is a real hassle

Reason for choosing Otterfish

it was on a trial I was silly enough to not check that I wasn't being charged for it & just discovered a few adys ago a few months of payments of payments for zero use

Angela

Management Consulting, 1 employee

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed March 2022

Omg so much easier than navigating Facebook Ads

Loved it, when I am ready to run ads I will use Otterfish

PROS

It was SOO easy to use. I could understand where the traffic came from, ctr and action taken. It was SO easy to set up and it took the stress OUT of placing ads on social.

CONS

none I didn't have anything I didn't like about it - but only used it once or twice

Reasons for switching to Otterfish

It was easier to manage ads. - uncomplicated choosing target markets and everything.

Showing 1 - 11 of 11 Reviews