About Sumo

Sumo is a cloud-based email capture tool, which helps improve website traffic and enhance the subscriber list using email opt-in forms. Features include A/B testing, visitor targeting, customizable branding and social media sharing. The application includes a list builder module, which enables marketers to design pop-ups and schedule them before the visitor leaves. Pop-ups can be customized according to the required background color, font, button style and more. The solution is available on monthly and annual subscriptions and support is offered via email. ...

Sumo Pricing

Free: FREE Starter: $10/month Pro: $100/month

Starting price: 

$10.00 per month

Free trial: 

Not Available

Free version: 

Available

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Sumo User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4

Value for money

4

Customer support

4

Functionality

4

Showing 1 - 5 of 48 reviews

User Profile

Jake The Film

Verified reviewer

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
5

Functionality

out of 5

June 2018

I use Sumo's free suite of tools on my Squarespace site, and I have been 'em for nearly three years.

A pain-free way to collect emails that go above and beyond what Squarespace and/or Mailchimp can offer to a startup/small business? Sumo has your back, hands down.

Pros

I love the (even at the freemium level) assorted tools they have for capturing emails. With a little bit of coding, you can customize your lead magnets, both in terms of appearance and delivery.

Cons

My only complaint with their suite of tools are their sharing tools, and this is nitpicky. I already have built-in share buttons on my CMS that look great on mobile and on a desktop. The Sumo tool was a real bother when I was using it (2015-2017). It even caused one of my followers to email and let me know it was a nuisance with this lagging (yet persistent in its following) behavior.

Response from Sumo group

Thanks for your review! We're constantly working on improvements and appreciate your feedback. If you ever would like to test out new features, here is a link to our Ecommerce plan free trial: http://bit.ly/2LBfk1T Good luck with your business!

Replied August 2018

Anonymous

Company size: 11-50 employees

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Functionality

out of 5

October 2020

Sumo saves your time and allows managing you websites sing up forms on the go.

So far Sumo free version is installed on two our websites and everyone is happy with is.

Pros

Code is easy to install via GTM. My favourite feature is smart mode for visibility, which really is helpfull when you need to add a sign up form to your website quickly.

Cons

Sumo is probabbly not that easy to use for new users or those who never used similar services or edited images.

Reasons for choosing Sumo

Sumo has 80% of features we need in a free version. It is not overloaded with additional services and options.

Anonymous

Company size: 2-10 employees

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
3

Ease-of-use

out of 5
3

Value for money

out of 5
3

Functionality

out of 5

May 2021

Easy to set up, but a bit clunky

SumoMe enabled me to get started free with an email marketing automation that would require a paid account with Mailchimp. It was a good way to get started testing things out. As I grow, I'm looking into moving to Mailchimp though.

Pros

It was easy to get started with my email campaigns and it was free. Automation was easy to get started even in the free version.

Cons

The interface leaves a bit to be desired. More guidance would be helpful. In the free version, stats are only available for 30 days. Integration with ThriveCart would be great.

Reasons for choosing Sumo

I chose this because it was free and recommended by a good source. Without an existing mailing list, it made sense to start her before paying for a service.

Anonymous

Company size: 2-10 employees

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
4

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

September 2021

Truly an easy way to collect emails

This is a very solid tool for growing your business. I've built email lists in multiple niches and tools like Sumo help you do that fast, using high-converting (tested) elements on your pages. The free version is great to get to know the platform and might even be enough for people starting out. There are a lot of templates available and they all look great. That's important if you care about the look and feel of your website and web pages (and don't want to annoy your visitors too much). Great job, this tool has been around for long and keeps getting better. Definitely worth testing!

Pros

The simplicity is what I like about Sumo. This tool makes it very easy to start collecting subscribers on your website. With just a couple of clicks I was able to start collecting new leads. It's fast and bug-free. There's a generous free plan to test the waters. I took advantage of that before I upgraded. Sumo has a number of tools that you can use to grow your business.

Cons

This tool offers a smooth experience and there's not much to dislike. I do wish there were multiple paid plans available. Now I think most of the good features are in one paid plan. It's to be expected, but compared to other tools, I think this can be improved.

User Profile

Colleen

Verified reviewer

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
3

Customer support

out of 5
5

Functionality

out of 5

June 2018

I really like sumo. I use a lot of its features on my blog. It helped a lot.

It helped incorporate features on my blog with ease that I wouldn't of been able to do otherwise.

Pros

I love that a lot of its features are easy to use. They come with very easy to use directions. It has a lot of features that costs money on other programs.

Cons

I use the free version, and I wish it had more choices for that. I also wish it had better choices for email. I have to use another program for that.

Response from Sumo group

Hello, Colleen! Thanks for the warms words. I noticed that you are using our free version and would love to see more features and options under this version. We currently offer free 14 day trial of our Ecommerce plan. Check it out and see if it has what you are looking for: http://bit.ly/2LBfk1T

Replied August 2018

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