All ThoughtMetric Reviews

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User Profile

Samuel

Verified reviewer

Marketing and Advertising, 2-10 employees

Used monthly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2021

Packs a good set of attribution insights for Ecommerce

We are an Ecommerce CRO agency and use the tool to provide additional insights to our customers.

PROS

Simple and intuitive to use. Easy to launch for our client portfolio. A nice backend app to take a look at every once in a while and provides some good additional insights to our clients.

CONS

A bit limited in terms of functionality would like to see the creators expand the programs capabilities further.

Reason for choosing ThoughtMetric

It mainly came down to pricing.

Stockton

Marketing and Advertising, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2021

Reporting INSIGHTS - not just data overload

We are very pleased with using ThoughtMetric as a reporting, attribution, and insights tool. It has helped us to make more profitable decisions in our advertising and business decisions.

PROS

The steps to get ThoughtMetric integrated and ready to use are dead simple. They've really taken the approach to handle all of the hard work on their end, so the end-user doesn't have to worry about getting too technical. They show blended data in beautiful reports that really help you to get insights from the data - not just data for the sake of having data. The UI/UX is beautiful and intuitive. The team behind this product is phenomenal and ready and open to assist and take feedback.

CONS

It could be really interesting to explore the customers feature more and syncing audiences across ad channels.

Reasons for switching to ThoughtMetric

WickedReports was very expensive for us and we weren't making decisions that actually helped us make more money based on it's data.

Denis

Retail, 1 employee

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed December 2023

Don't waste your time and money, 0% prefessionalism

The WORST tracking app in terms of performance, a total SCAM! The app tracked only 50% of sales, no add to cart and no initiated payment. Everything was set up properly, even the server side with the personalised domain name. So I asked for a refund because the tracking was HORRIBLE and I only used the app for one day. [sensitive content hidden] refused because to test the server side, I had to sign up for the subscription and that ended the 2-week trial period even if you only tested the app for one day. He didn't try to understand the situation and preferred to keep the $99 before I left. Don't waste your time and don't even try this app, the creator is a pure SCAMMER.

PROS

Nothing, the server side seemed promising, particularly in terms of using your own domain name, but this was not the case at all.

CONS

Tracking is the worst of all the apps I've tested, and I've tested a lot of them

Rebekah

Computer Software, 11-50 employees

Used weekly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2019

High praise for TM!

I've enjoyed working with the reps and recommend their services. I feel like they truly listen to my feedback and take into consideration that to the user, time is money. I feel they've created a product that is customer-centric for the majority of businesses out there.

PROS

It's clear, concise and to the point and doesn't display a ton of data that isn't necessarily needed or wanted unless the user specifically seeks out a deeper understanding. I always appreciate products that keep the user's time in mind and makes it easy for him/her to find the most important information quickly.

CONS

I don't have much negative criticism - for the size of our company, this product works well for the needs we have. Mainly, an easy and cohesive way to show management how our socials are performing in a way they would understand without being a guru of social media.

Reason for choosing ThoughtMetric

Price! I liked a lot of the features of Sprout Social, but didn't necessarily need them all for my day-to-day activities and felt that my biggest need was a product that could report well, first and foremost. I found TM, felt they did an adequate job of that and liked the price point.

Sajwal

Marketing and Advertising, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2021

Amazing marketing attribution software

PROS

The data displayed are very accurate. There is no point of having false data and to confirm I installed it on a test site and did some self purchase (also checked other functionalities at the same time) and used different devices/marketing channel for approx 3 purchases. And the data I received was very accurate.

CONS

It used to be the UI, but now they recently launched the new Ui and its absolutely perfect for me. They should improve their marketing efforts but no product related issues.

Tina

Information Technology and Services, 11-50 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2019

Streamlined, comprehensive, incredibly visual social media tracking tool

Strong tool for social media analytics. Goes beyond the usual metrics, to tracking activity on my website, and instapage landing pages. Differentiating factor was the ability to track sales and conversions on my website. Have recommended to both B2C marketers, as well as B2B tech players.

PROS

+Intuitive dashboard, that allows overall and channel-specific (Linkedin, Insta, Twitter, FB) views. +Tracks information all the way to lead capture, for transparency of results across social media platforms. +Great customer support - emailed questions or chatbot are answered quickly. + Strong reporting.

CONS

no gaps so far, and I have used for 9 months, across two separate campaigns plus overall social media posts.

Reason for choosing ThoughtMetric

Differentiating factor was the ability to track sales and conversions on my website.

User Profile

David

Verified reviewer

Construction, 51-200 employees

Used weekly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2021

If you want to understand where your sales are coming from

Great so far, and the team behind it is very responsive and attentive.

PROS

Extremely easy way to track your e-commerce (I'm using Woocommerce) without having to rely on Google Analytics. The channel attribution is genius!

CONS

I would love more insights like ROAS, LTV, Fastest moving items, usually bought together insights, etc... which would allow us to create even better strategies

Jen

Arts and Crafts, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2022

Great product

PROS

This is a well-thought-out attribution tool. It's easy to set up and easy to use. There is a lot of data for such an inexpensive tool. Highly recommend! Great customer service.

CONS

The tracking codes aren't intuitive to find, but with a simple chat message, their team was able to get them to me quickly.

Jake

Consumer Goods, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2022

Incredibly Robust Attribution

PROS

Cost is incredible, highly accurate data, helps immensely with attribution issues

CONS

None so far; we were thrilled to find a solution that fits our needs as a start-up company.

Reason for choosing ThoughtMetric

Cost

User Profile

Joseph

Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2021

Excellent marketing attribution tool

PROS

I like that ThoughtMetric is very easy to set up and use. It's simple to get attribution metrics across platforms.

CONS

It's not really a con but I welcome more integrations in the future.

Reason for choosing ThoughtMetric

I chose ThoughMetric for its ease of use.

Evan

Marketing and Advertising, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2021

A Great software with tremendous potential going forward

PROS

The software is fantastic for day-to-day metric tracking, and general account overviews. Ranging from simple purchase data, campaign metrics, all the way to attribution and campaign monitoring.

CONS

It has a lot of room to grow in terms of data manipulation and the platforms it supports. We're still waiting on Amazon integration and that would make ThoughtMetric a game-changer. However, the recent edits to monitoring media campaigns are a great step towards what I'd like to see the software blossom into.

Carli

Retail, 11-50 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2022

Great Software

Great experience overall highly recommend!

PROS

Fast and easy to set up, easy to use, and great customer service!

CONS

There is nothing that we didn't like! We thought it was great!

pollyana

Marketing and Advertising, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2021

Great!

PROS

ThoughtMetric is very easy to use and read! There is no hassle in trying to find what you are looking for.

CONS

The fact that there is no Amazon implientation!

Bill

Sports, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed July 2022

Solid Product

Overall a great experience so far.

PROS

I like the ease of use and how great the customer service is.

CONS

I would like to see a section where it shows you a side-by-side of what the platform (TikTok or Facebook) is saying they brought in (in both dollars and ROAS) and then what ThoughtMetric is saying the actual is.

Reason for choosing ThoughtMetric

Price point was fair and overall features were what I needed. I have low ad spend compared to conglomerates.

Agustin

Apparel & Fashion, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2021

Great Software

Great. They are awesome

PROS

Easy and intuitive. Great support. Amazing features.

CONS

Having to wait for 24 hs to check today's data.

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