About Veritone Attribute

Veritone Attribute is an attribution platform for radio and TV broadcasters that provides a range of features including analytics, campaign management, custom attribution timespans, period-over-period comparisons, location filtering, interactive dashboard creation and more. The platform allows broadcasters to correlate ad placements of various formats, including live reads, pre-recorded slots and organic mentions.

Television and radio broadcasters can use Veritone Attribute to analyze ad performance and gain insight into which campaigns are working. Users can drill down on metrics such as campaign performance by day, channel, creative, location and more. The dashboard creation tool allows businesses to build interactive dashboards to aid visual discovery and sh...


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26 Reviews of Veritone Attribute

Average User Ratings

Overall

4 / 5 stars

Ease-of-use

2.5

Value for money

4.0

Customer support

1.0

Functionality

3.5

Ratings Snapshot

5 stars

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4 stars

(2)

2

3 stars

(0)

0

2 stars

(0)

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1 stars

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Showing 1 - 20 of 26 results

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March 2021

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2021

Excellent Sales Resource

Pros

Veritone gives my radio customers peace of mind knowing that they are able to track the impact of their campaign. One of the most common radio objections has always been "how do I track it," with Veritone I have a concrete answer to that question.

Cons

The learning curve is a bit steep. There are so many features that I still have to learn the ins and outs of.

March 2021

STEVEN from iHeartMedia

Company Size: 5,001-10,000 employees

Industry: Broadcast Media

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

3.0

Functionality

4.0

March 2021

BEST LOOKING ATTRIBUTION DASHBOARD

In today's marketing world, Attribution is king. Without Attribution you are not providing your clients or yourself with the proper information to ensure that the marketing dollars are counting. Veritone makes it easy for anyone to have the right information in an extremely presentable manner.

Pros

Veritone is simple to use. You have to pay attention to how the software is set up, but the data retrieved from it is priceless, and accurate.

Cons

It does not take much to throw the system off when setting up an account. If you make the mistake, do not waste time, contact customer service immediately. You will not catch your mistake.

Reasons for Switching to Veritone Attribute

The company as a whole made the switch to Veritone. Nothing negative to say about LeadsRX.

April 2021

Andrew from Bonneville Sacramento

Company Size: 51-200 employees

Industry: Broadcast Media

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

2.0

Customer support

3.0

Functionality

2.0

April 2021

Great in concept, frustrating in application

Overall, I've appreciated the communication from customer service. The turnaround time from other portions of the team is lacking, unfortunately.

Pros

In my world, attribution is vital. The Achilles Heel to nearly all broadcast media has been that. Being able to sit across the table from someone juggling a massive marketing budget and pushing them to our side of the fence with this software has made closing business that much easier. Especially in a world where digital dollars are eating out more and more of advertisers' spends. Knowing that we can even drill down to effective copy length, days and stations makes us and the buyer feel like we're making savvy, well-informed decisions instead of "well, I listen to this station so therefore everyone does" ones. We've been able to peel off a large amount of business from other stations with data like this.

Cons

Sadly, while all of the above make for great talking points, it is KILLING me how poorly the software matches up with our logs. I have always been fine allowing a margin for error as the 1's and 0's of the software tries to speak to multiple different programs, but when it's off by 50%+? That's wholly unacceptable. I used to think it was how I was setting the campaigns up, but I've walked through it with multiple people now and there doesn't appear to be anything wrong with it. Not to mention, often my ISCIs can't be found in the ad search. It's to the point where I just wait a couple weeks and send the logs off to customer service to have you do it for me. That obviously can't be worth your time, and it certainly isn't worth mine or my clients'. Until perhaps the last 6 months or so, I used Veritone almost daily, but until this is corrected, I simply can't put hours of my week into pressure testing my campaigns.

March 2021

Jon from IHEARTMEDIA

Company Size: 10,000+ employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2021

Level of Media Campaign Detail is spectatular

VERITONE makes my job so much easier. Being able to quantify to clients that "Radio Works!" is just a tremendous sales tool... in both client acquisition... and a great metric to encourage campaign renewal! Highly recommended!

Pros

I have worked exclusively with ATTRIBUTE, so no nothing about DISCOVERY. My company previously used another provider, but VERITONE's level of campaign detail is much more robust. Being able to see "First Time" client website is a huge difference (from the previous vendor) that my clients love. They also love the easy-to-read & colorful graphics. I like the ability to breakout the graph line by WEEK or MONTH too... and see associated analytics. Best of all, is being able to document that RADIO works! Clients often are dubious about broadcast media and "top of the funnel" marketing. But Veritone documents both the website lift in the 10 minutes after a commercial airs... and the overall lift when RADIO was added to the marketing mix. One of my clients saw 38% lift in that 10-minute window after a radio commercial... that feed into an overall lift of 140% since radio campaign launch.

Cons

It is somewhat difficult to learn Attribute use without a hands-on tutorial from a mentor. There is nothing on the platform itself that screams out a logical workflow or way to send out a client request for GA access... or shows you how to enter a new campaign. But once you learn the drill it quite easy. My biggest complaint about Veritone is the 'lag time' when you change the date range or other elements of the campaign. The "Still Processing" tag sometimes lingers for a very long time.

Reasons for Switching to Veritone Attribute

That was done by my company's leadership.

March 2021

Ashley from Iheartmedia

Company Size: 10,000+ employees

Industry: Broadcast Media

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2021

Veritone Feedback

I like Veritone for the most part. I just wish it was more intuitive and that you could use isics or had a better way of knowing what ran is correct because there are a lot of loose variables especially when you involve keywords and using phonetics. Some of the commercials can get lost. Also, it would be nice to have more books to choose from.

Pros

The Nielsen Impressions and Mentions are what I like most. I like that there is a breakdown of demographics with the Nielsen report to highlight who is listening to our stations. I appreciate the filtering system by programs so that we can narrow it down by stations. Also, mentions are great ways to check that we have found the correct keywords and to grab airchecks.

Cons

I think that there should be more accessible markets. Half the markets are not available. You can put them in by station but it is hard to see and select multiple station even when you widen it. The reports need to show more of the dates when you pull. You can click on it to see that they did pull more dates but in a pdf that doesn't help and it makes the client feel not all dates ran. Also, whenever you modify title you have to clone report because previous title will continue to be on report.

March 2021

Michelle from iHeart Media

Company Size: 10,000+ employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

March 2021

Veritone helps measure radio for attribution

Its been positive so far.

Pros

I love that I am able to provide a snap shot into my advertisers marketing campaign to show him how we can measure his Return and success. This also helps us tweak aspects along the way to help get to my advertisers goals. Its been a positive experience thus far.

Cons

Setting up this feature seems to be a hassle for many. Not sure where the disconnect is but many advertisers are hesitant to share the contact information of the person who handles their google analytics or websites. When the link is forwarded there are issues. And there are always questions and concern from my advertisers when they receive the link. I never received this much push back with the old leads RX software we used to use so Im not sure if there is wording in the email that alerts my advertisers to be weary but it just seems odd.

Reasons for Switching to Veritone Attribute

corporate decision.

March 2021

Kevin from iHeartMedia

Company Size: 10,000+ employees

Industry: Broadcast Media

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2021

Veritone Review

Pros

Showing current client the web lift and being able to compare daypart and being able to show with data which station and creative is performing better has been huge for maintaining current business and renewing radio plans. Veritone also serves as a great selling point for advertisers new to radio who are nervous about not seeing a return on investment.

Cons

Client should be able to have their own access to the attribution page. It's inconvenient having to send daily screenshots to advertisers signed up for Veritone.

Reasons for Switching to Veritone Attribute

Company policy

April 2021

Angie from iHeart Media

Company Size: 1,001-5,000 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Customer support

4.0

Functionality

5.0

April 2021

Veritone

Veritone custom support has been great thru a few hurdles. Overall easy to use & show attribution.

Pros

TOp feature is new users and lift % for all connected clients. I love the turn key reporting too!

Cons

Consistency of pulling ALL names/spots so all campaigns are set up the same.

Reasons for Switching to Veritone Attribute

Company decision

April 2021

Tiffany from iHeartMedia

Company Size: 10,000+ employees

Industry: Media Production

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

2.0

Customer support

3.0

Functionality

4.0

April 2021

Would be amazing with some improvements

Pros

Visibly pleasing. Like the availability of the info hover (giving methodology to each data point). Ability to compare web traffic is very useful.

Cons

Interface is too hard for AEs to use. FIRST VIEW should be overlay of spots + web traffic. Many people give up before they can find it.

April 2021

Dylan from Bell Media

Company Size: 5,001-10,000 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

April 2021

A measured look at broadcast

It helps showcase engagement in our audience and provides a new analytical report for clients that require it to make purchasing decisions.

Pros

It provides measured analytics to my clients to determine the success of specific creative as well as consumer engagement.

Cons

In some aspects not all the content is captured initially that results in sending the content via Excel. Hour long show content isn't easily captured.

March 2021

Lance from iHeartMedia

Company Size: 10,000+ employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2021

Essential Marketing Tool

I'm happy with the service.

Pros

Web attribution for radio using Veritone is one insight into how a campaign is performing. Where awareness marketing has historically been difficult to track, Veritone Attribute helps clarify campaign, station allocation, day parts and creative effectiveness. I also like the ease of pulling campaign performance reports.

Cons

Can be cumbersome to deploy because it depends on a clients access to Google Analytics. Typically, we can work around these issues. In some cases, it allows us the opportunity to setup Google Analytics for them which further positions us as a valued partner.

March 2021

Craig from iHeartMedia

Company Size: 1,001-5,000 employees

Industry: Broadcast Media

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2021

Veritone's Radio Attribution

Excellent. Use it all the time. shows Radio drives search and gets results.

Pros

Love doing the reports and sending to the client to go over.

Cons

Better picking up live versus recorded commercials.

Reasons for Switching to Veritone Attribute

Corportate decision.

March 2021

Morgan from iHeartMedia

Company Size: 10,000+ employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2021

Review of Veritone - iHeartMedia

10/10, really good experience

Pros

Great on reporting, the responsiveness from the support staff is unmatched, done in minutes

Cons

the dashboards load really slowly, that's my only con

Reasons for Switching to Veritone Attribute

Company wide switch

March 2021

Ken from iHeartMedia

Company Size: 1,001-5,000 employees

Industry: Broadcast Media

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Functionality

4.0

March 2021

Great Product

There truly is a lift in web traffic that can be directly correlated to their marketing.

Pros

Sharing web response from marketing campaign has been vital to prove success of media plans.

Cons

It can be difficult to navigate and not all data is relevant to clients.

March 2021

Kelly from iHeart MEDIA

Company Size: 1,001-5,000 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2021

Great attribution tool

Pros

Veritone is easy to setup and has great reporting for clients.

Cons

Some of the setup can be tricky with the way you have to select terms to run reporting.

Reasons for Switching to Veritone Attribute

my company switched

March 2021

Donald from iHeartMedia

Company Size: 5,001-10,000 employees

Industry: Broadcast Media

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

1.0

Customer support

1.0

Functionality

4.0

March 2021

Great When It works

When it works, it's great. Allows me to show web lift from our schedules.

Pros

I like the depth of the data that's available. I like that you can manipulate the reports to show data on a weekly and monthly basis rather than just daily.

Cons

The interface is clunky at best. It takes forever for data to load. Customer service is only available via chat, and because the chat window cannot be minimized during use which often obscures what we need to look at.

Reasons for Switching to Veritone Attribute

Decision made above my pay grade.

April 2021

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

April 2021

Veritone makes my job easier

Pros

It's easy to pull airchecks and they offer great reporting

Cons

Nothing to complain about - it's user friendly and the customer service is great

March 2021

Brett from iHeartMedia

Company Size: 5,001-10,000 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Customer support

3.0

Functionality

5.0

March 2021

Veritone Works!

Pros

It's easy to use and mostly intuitive. Can download specific reports which make it easy to share

Cons

Sometimes there are access issues that took a long time to resolve with tech support.

April 2021

Shannon from IEM Media

Company Size: 10,000+ employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Customer support

5.0

Functionality

5.0

April 2021

Client Recap/Attributes

i'm in the middle

Pros

I do like the attribute weblift reports.

Cons

Client watchlist is too confusing and not user friending to set up.

Reasons for Switching to Veritone Attribute

Company decision.

March 2021

Paul from Bonneville International Corporation

Company Size: 501-1,000 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

March 2021

Attribution

Radio drives web traffic and organic search. It is an important part of the marketing mix.

Pros

Attribution reporting provides a valuable look in the effectiveness of radio for driving website traffic

Cons

Most attribution reports when first setting up have errors and require a message to a Veritone rep to look into and make adjustments so the reporting is accurate.