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> Reviews of AppsFlyer. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if AppsFlyer is a good fit for you!

Source: https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews

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AppsFlyer Reviews

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[Overview](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/)

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# AppsFlyer Reviews

## Reviews Summary

## Overall Rating

4.5

* * *

## Ratings Breakdown

5

(77)

4

(58)

3

(3)

2

(0)

1

(0)

## Secondary Ratings

Ease-of-use

4.5

Customer Support

4.3

Value for money

4.3

Functionality

4.4

* * *

### Pros

"We can accurately track app downloads and lead activations by channel, which has improved our ability to measure and optimize our marketing performance."

"What I liked most about AppsFlyer is its comprehensive analytics and attribution capabilities, which provide deep insights into user behavior and campaign performance."

"It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support."

### Cons

"Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform."

"Therefore, Appsflyer doesn't allow me to create graph with some metrics that i want, for example D0 ROAS, D1,2,3 retention rate."

"Recently due to AppsFLyer's handshare feature, we faced extreme click filtering where our click were not being recorded on AppsFlyer."

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AppsFlyer Reviews, Pros and Cons - 2026 Software Advice