All Profitero Reviews
1-25 of 25 Reviews
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Anonymous
10,000+ employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2022
amazing custom reports
very good would recommend
PROSfull willingness to customize raw data reports
CONSdaily cadence would be preferred over weekly
Reason for choosing Profitero
customization
Reasons for switching to Profitero
economy of scale
Valeria
Consumer Goods, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed July 2022
More than just software
Profitero is a software, correct. However, it is also a talented team that is striving to help it's customers gain greater understanding of the eCommerce landscape. They host "mini-share group" events and an annual virtual conference to support the broader needs of their customers. I've additionally used their consultation services to solve more complex problems and help me understand how to use the data in ways that are beyond the functionality of the software.
PROSMy use of Profitero is most valuable in sizing the category and competitors. Additionally, I have leveraged the software to understand optimal pack sizes and price points for products in my category. Anytime I have thought something was wrong, the team was able to educate me that it was simply a gap in my understanding of the metric.
CONSThere is a need to continuously review categorization of products, as new products are added as they become available on the platform. The intricacies of data collection and classification is difficult for any software company to deploy with ease. You never stop learning on this platform.
Reason for choosing Profitero
Combination of Sales & Share and Digital Shelf
Ondřej
Cosmetics, 10,000+ employees
Used weekly for less than 2 years
OVERALL RATING:
3
EASE OF USE
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed August 2022
Useful software for tracking your product content and availability
The most useful features are Assortment & availability and Product content. You could easily export out-of-stock products or some content issues and resolve those problems accordingly.
CONSI do not really like features Ratings & reviews and Placement. They give you some insight on how well your products operate, but you can do almost nothing about it. Therefore, I hardly used them.
Diana
Consumer Goods, 10,000+ employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed July 2021
People Powered Analytics
The tool is great but the partnership is extremely valuable. From [SENSITIVE CONTENT], I am extremely pleased with the critical thinking from the team. My account manager is also awesome. She gets it.
PROSone stop shopping for digital shelf scorecard along with the thought leadership of the team. The tool is great but the support team and the client centric focus is what sets the tool apart from the competition
CONSEdge is pushing there local availability view. This is not critical to me but several markets are interested in it.
Reason for choosing Profitero
The tool plus the thought leadership. The talent that I work with is very strong, I would hire them for my own team if they did not support us through our partnership. They are not afraid to challenge my team and bring so much thought leadership!
Reasons for switching to Profitero
Client management was awful and it was extremely manual
Vendor Response
Diana, thank you for the stellar feedback. We really appreciate it.
Replied July 2021
Stuart
Wine and Spirits, 10,000+ employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed July 2021
Short review
Improved images an d conversion. Amazon changes meant the tool paid for itself quickly.
PROSEase of use, updated on regular basis. Does exactly what we need it to do. Also the scalability.
CONSThe dashboard could do with an overhaul and bring it upto date/more modern.
Reason for choosing Profitero
Better account Management. Amazon sales and share, excellent insight team.
Reasons for switching to Profitero
Profitero's better account management and insight team. but also the stability of the tool
Anne
Consumer Goods, 5,001-10,000 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2021
Digital Shelf Analytics Leader
Profitero has been a great strategic partner. Beyond the tool and unique data capabilities, they are integrated into the dynamic digital commerce ecosystem and are thought leaders in this space. Their customer account management investments have improved significantly and are a true strategic partner keeping pace & constantly priorioritizing based on VOC via multiple leadership councils.
PROSProfitero is a great partner. We chose them 2+ years ago for capabilities, value, and scale of retailer coverage. Since new leadership & open ecosystem strategy, what we most appreciate is that Profitero is not just a tool, but provides us a unique enterprise data set, and is continuing to partner with other key analytic/marketing vendors that need "retail ready" signals for an omni perspective to drive holistic decisions real-time for digital commerce/marketing - and put data in right tools.
CONSIntegration took more than we were prepared for; that said, a lot of that has more to do with evolving structure of our fundamental product data, identifiers, active item lists to input to Profitero. The new ACE system and tech foundation, process work over time has significantly improved. But like any tool - GIGO.
Reason for choosing Profitero
Better functionality & fit with our business requirements plus roadmap and value.
Reasons for switching to Profitero
Better functionality & fit with our business requirements plus roadmap and value. Ability to scale and integrate with internal data sets for analytics.
Vendor Response
Thank you for your review, Anne.
Replied August 2021
Danielle
Sporting Goods, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed July 2022
Generally Beneficial with Room for Improvement
Overall, it's a good experience. Sometimes it feels like data overload, but that's the nature of the product. Lots of helpful features we use on a regular basis, but I really would like more autonomy making low-level account maintenance changes without having to send nearly everything to our account rep to implement.
PROSWide range of metrics that help us focus on improving our products on various websites. The reports we use make keeping track of multiple products on multiple websites a lot easier than going to each website individually. Also, the account reps are very responsive when we have questions and updates.
CONSNot a lot of self-service features. The vast majority of changes need to be sent to the account rep for implementation. While I understand the need for account reps to manage URLs and internal changes on their end, there a loads of features that would be more effective as self-service (i.e. which product content metrics to use for each retailer/model).
Angus
Health, Wellness and Fitness, 10,000+ employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed July 2022
Really pleased with Profitero and their offering
Very positive. [SENSITIVE CONTENT] and the team that work with us are attentive and react quickly to any issues that arise. It is also great to see how proactive Profitero are at trying to improve what they can offer
PROSExcellent visual aids and data support particularly with the new dashboards allowing us to focus in at a really granular level. The Profitero team have also been exceptionally helpful when helping to develop customised dashboards and reports that are specific to our company needs and categories. Also really impressed with the deep dive sessions provided by [SENSITIVE CONTENT] & [SENSITIVE CONTENT]
CONSWe have experienced one or two issues with incorrect data pulling through in terms of expected content coming through from Brandbank. However, this is because we have a large product catalogue and it can be difficult to identify issues straight away. This is something both Bayer & Profitero are working hard to improve though
Chris
Verified reviewer
Consumer Goods, 10,000+ employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed August 2021
The go to eCommerce tracking platform
Profitero have been great in helping the account teams unlock some quick wins and really show the benefits of changing certain elements.
PROSThe UX & ease of use, when switching between the elements is super quick and easy. Additionally, the daily scrapes make the platform up to date.
CONSI would like to create retailer specific logons for the NAMs or manually edit the product categories on Sales & share. Also, when selecting 1P Only for Amazon, the export shows 1P & 3P which is over 2 million rows & crashes.
Reasons for switching to Profitero
They are good in France, but in the UK not so good and don't track the elements correctly on the retailer websites. Too slow at fixing amends and account management is shocking.
Melissa
Consumer Goods, 10,000+ employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2021
Digital Shelf Parnter
Profitero has been a great strategic partner for us. The digital shelf tool is critical to understanding our eCommerce business, but Profitero does more than this. This are constantly innovating and collaboratively working to improve this space. They are frequently provided digital shelf insights and always collecting feedback that they use to fuel improvements.
PROSThe ability to track daily information at our key retailers to keep a pulse on the digital shelf components of our business. The data is easily shared and the dashboards provide ways to get quick answers to one off questions.
CONSChanges on retailers sites can cause some issues in data collection, but this is an industry wide issue. Profitero gave regular updates on any scraping issues. The main dashboard was not very intuitive but the new versions are much more helpful.
Vendor Response
Thank you for such an amazing review, we look forward to even more opportunities to support you and your business.
Replied August 2021
Chris
Consumer Goods, 5,001-10,000 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2021
Profitero is Key to Guiding my eCommerce Strategy
Profitero is a good partner in listening to their customers. If there is a cutting technology or another way to look at the business, they are always looking for BETA Testing partners to test-n-learn. You can grow together.
PROSThe Profitero dashboard allows a quick Top Level glimpse of different eCommerce metrics. It quickly provides a dashboard for business health in top KPI's. In addition, I can do a deep dive into the data to find those ecommerce nuggets needed for Strategic Planning.
CONSThe only improvement, which Profitero is working on, is the ability for users to 'self-update' some of the data source's search parameters. Currently changes need to sent to Profitero to update, but a 'self service' interface for some items would be quick and efficient.
Reason for choosing Profitero
The partnership to test and learn, while growing together.
Reasons for switching to Profitero
Looking for better insights on eCommerce Data. All other companies had data as part of the puzzle but wanted (needed) to sell you 5 to 10 other add-ons. I just wanted pure data... not a million other stuff.
Michele
Consumer Goods, 5,001-10,000 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2022
The most accurate way to manage my Ecommerce business
The team is super helpful. The training they provide and ongoing assistance with questions or reports is best in class.
PROSThe data that Profitero provides is necessary for us to manage our eCommerce business. We use the reports weekly and manage everything from sales and share for our brands as well as keep a pulse on the competitive marketplace. It also helps us manage our content to set benchmarks as well a keep a pulse on ratings and reviews. It's a one stop shop for every related to managing our eCommerce platforms.
CONSOccasionally we have issues with the data from Amazon but that is not a Profitero issue.
Mauricio
Cosmetics, 10,000+ employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2021
Easy-to-use platform, great team support
Great experience with support above and beyond from our Profitero partners.
PROSPlatform is very user-friendly. One can find many insights at different levels (brand, category, manufacturer, item, etc) that shed a lot of light on performance. Quick way to access information and identify opportunities and concerns.
CONSThe creation of customized categories for sales and share data was a bit rough, but had great support from Profitero partners to simplify.
Vendor Response
Thank you for your words, Mauricio. We appreciate it.
Replied July 2021
Cheryl
Health, Wellness and Fitness, 51-200 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed July 2021
Importance of Competitive Sales and Share Data in E-Commerce
We utilize our Profitero Team for deep-diving opportunities for our team. When building business strategies we have the data to quantify the "size of prize".
PROSCapabilities to understand our competitive landscape and identify fast and slower moving products gives us the ability to change strategies against opportunity brands/items. Share growth is key to our business growth and Profitero Sales and Share data gives us a view we cannot get with our internal data.
CONSThe portal could be easier to review trends over time.
Peter
Food & Beverages, 5,001-10,000 employees
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed February 2021
New To Digital Shelf Management Profitero Tester
Profitero is definitely an expert in the space and provides a robust and detailed tool to help with -commerce management. Their solution is very good especially for a couple key retailers but expanding it to more retailers and UPCs quickly was a bit cumbersome/costly. My favorite aspect of using Profitero was their industry research and learnings they compile from all their clients and provide to users to grow their business. That was best in class and very useful early on in expanding Ecommerce with our company
PROSReally robust solution that let you dig deep to store level on key e-com metrics we use to scale our business
CONSHard to scale to many retailers and stores without big costs and long lead times
Reasons for switching to Profitero
Cost, ease of deployment, customization
Vendor Response
Thanks for your response, Peter. We appreciate it.
Replied July 2021
Camille
Consumer Goods, 10,000+ employees
Used monthly for more than 2 years
OVERALL RATING:
4
EASE OF USE
2
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2021
Moving Digital Shelf to the next level
I have seen such a positive transformation in the last 2 years moving from a software provider to a business insights consultancy company. Client servicing is now engaged and motivated to optimise our digital shelf positioning. Insight services excellent as engaged into business discussions and come with innovative ideas that I am happy to support internally.
PROSThe software is pretty comprehensive as focusing on clear KPIs with easy use for the local teams to understand our performance on an instant t. Clearly actionable for the teams. Daily updates highly appreciated
CONSNot easy to follow a trend or get a strategic view/benchmark.
Reason for choosing Profitero
The price, the transparency of the set up and the agility of the company as well as global coverage. Now I would add that we keep it for the Insights Team.
Erik
Consumer Goods, 201-500 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
FUNCTIONALITY
5
Reviewed July 2021
Comprehensive tool with an array of information and analytics
Tool was easy to integrate Easy to navigate Primary interest was on sales and share information
CONSTook longer than expected to onboard Oftentimes data had to be exported instead of viewed within the tool Product sales data didn't always seem to be correct
Stacey
Food & Beverages, 10,000+ employees
Used monthly for more than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed July 2021
Has the potential to be great
I liked the product content management and inventory management categories the most. They were accurate and valuable to my business. Having this granular visibility and perspective into inventory outages at varying zip codes is unlike anything we previously had access to.
CONSThe pricing and promotions tab was always a bit confusing for me. I found the data to be inconsistent with what was live on site which is problematic when the algorithm is constantly shifting price.
Zubin
Health, Wellness and Fitness, 10,000+ employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed July 2021
Bayer Review
Excellent customer service and setup from the account team!
PROSEasy to use, lots of insights ready to use
CONSDifficult to combine insights across multiple categories/brands
Emma
Consumer Goods, 10,000+ employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
1
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed August 2021
Brilliant tool, and support team
Easy to use, fantastic support team. Scorecards that can be used across multiple business functions The ideal tool to embed the importance of the digital shelf within the organisation.
CONSVery expensive compared to other suppliers
Vendor Response
Thank you for your feedback, Emma. We appreciate it.
Replied August 2021
Jen
Cosmetics, 201-500 employees
Used daily for less than 6 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2021
Great platform
That I can track competitor placement on Amazon.
CONSSometimes functions delete as I go to save and look up certain categories.
Vendor Response
Hello Jen, thank you for your review. We will provide your feedback on functions disappearing to the product team. We hope to earn a higher score from you in the near future.
Replied August 2021
Siby
Consumer Goods, 1,001-5,000 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed August 2022
Easy to digest.
positive
PROSEasy to learn and figure out each dashboard. Data is available at a good rate.
CONSUI needs some changes. More flexibility on how reports can be pulled and analysis can be done.
Carmen
Food Production, 10,000+ employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2022
E-Commerce
Good
PROSProduct is very easy to use and navigate through.
CONSWould not make any changes to this software.
Colleen
Consumer Goods, 10,000+ employees
Used monthly for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed July 2022
Using Profitero
I like that I can reference the scorecard to get a digestible overview on performance, then use the deep dive tabs as diagnostic tools to drive action.
CONSStill a little clunky to use. Need more understanding of back-end data and processes.
Alicia
Consumer Goods, 201-500 employees
Used monthly for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2022
Solid Performance Tool
Overall great and reliable tool
PROSVery easy to use and export large sets of data quickly
CONSI wish the sales performance data was more real time as it's about a week and a half delayed.