All Profitero Reviews

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Anonymous

10,000+ employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2022

amazing custom reports

very good would recommend

PROS

full willingness to customize raw data reports

CONS

daily cadence would be preferred over weekly

Reason for choosing Profitero

customization

Reasons for switching to Profitero

economy of scale

Valeria

Consumer Goods, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed July 2022

More than just software

Profitero is a software, correct. However, it is also a talented team that is striving to help it's customers gain greater understanding of the eCommerce landscape. They host "mini-share group" events and an annual virtual conference to support the broader needs of their customers. I've additionally used their consultation services to solve more complex problems and help me understand how to use the data in ways that are beyond the functionality of the software.

PROS

My use of Profitero is most valuable in sizing the category and competitors. Additionally, I have leveraged the software to understand optimal pack sizes and price points for products in my category. Anytime I have thought something was wrong, the team was able to educate me that it was simply a gap in my understanding of the metric.

CONS

There is a need to continuously review categorization of products, as new products are added as they become available on the platform. The intricacies of data collection and classification is difficult for any software company to deploy with ease. You never stop learning on this platform.

Reason for choosing Profitero

Combination of Sales & Share and Digital Shelf

Ondřej

Cosmetics, 10,000+ employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed August 2022

Useful software for tracking your product content and availability

PROS

The most useful features are Assortment & availability and Product content. You could easily export out-of-stock products or some content issues and resolve those problems accordingly.

CONS

I do not really like features Ratings & reviews and Placement. They give you some insight on how well your products operate, but you can do almost nothing about it. Therefore, I hardly used them.

Diana

Consumer Goods, 10,000+ employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed July 2021

People Powered Analytics

The tool is great but the partnership is extremely valuable. From [SENSITIVE CONTENT], I am extremely pleased with the critical thinking from the team. My account manager is also awesome. She gets it.

PROS

one stop shopping for digital shelf scorecard along with the thought leadership of the team. The tool is great but the support team and the client centric focus is what sets the tool apart from the competition

CONS

Edge is pushing there local availability view. This is not critical to me but several markets are interested in it.

Reason for choosing Profitero

The tool plus the thought leadership. The talent that I work with is very strong, I would hire them for my own team if they did not support us through our partnership. They are not afraid to challenge my team and bring so much thought leadership!

Reasons for switching to Profitero

Client management was awful and it was extremely manual

Vendor Response

Diana, thank you for the stellar feedback. We really appreciate it.

Replied July 2021

Stuart

Wine and Spirits, 10,000+ employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed July 2021

Short review

Improved images an d conversion. Amazon changes meant the tool paid for itself quickly.

PROS

Ease of use, updated on regular basis. Does exactly what we need it to do. Also the scalability.

CONS

The dashboard could do with an overhaul and bring it upto date/more modern.

Reason for choosing Profitero

Better account Management. Amazon sales and share, excellent insight team.

Reasons for switching to Profitero

Profitero's better account management and insight team. but also the stability of the tool

Anne

Consumer Goods, 5,001-10,000 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2021

Digital Shelf Analytics Leader

Profitero has been a great strategic partner. Beyond the tool and unique data capabilities, they are integrated into the dynamic digital commerce ecosystem and are thought leaders in this space. Their customer account management investments have improved significantly and are a true strategic partner keeping pace & constantly priorioritizing based on VOC via multiple leadership councils.

PROS

Profitero is a great partner. We chose them 2+ years ago for capabilities, value, and scale of retailer coverage. Since new leadership & open ecosystem strategy, what we most appreciate is that Profitero is not just a tool, but provides us a unique enterprise data set, and is continuing to partner with other key analytic/marketing vendors that need "retail ready" signals for an omni perspective to drive holistic decisions real-time for digital commerce/marketing - and put data in right tools.

CONS

Integration took more than we were prepared for; that said, a lot of that has more to do with evolving structure of our fundamental product data, identifiers, active item lists to input to Profitero. The new ACE system and tech foundation, process work over time has significantly improved. But like any tool - GIGO.

Reason for choosing Profitero

Better functionality & fit with our business requirements plus roadmap and value.

Reasons for switching to Profitero

Better functionality & fit with our business requirements plus roadmap and value. Ability to scale and integrate with internal data sets for analytics.

Vendor Response

Thank you for your review, Anne.

Replied August 2021

Danielle

Sporting Goods, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed July 2022

Generally Beneficial with Room for Improvement

Overall, it's a good experience. Sometimes it feels like data overload, but that's the nature of the product. Lots of helpful features we use on a regular basis, but I really would like more autonomy making low-level account maintenance changes without having to send nearly everything to our account rep to implement.

PROS

Wide range of metrics that help us focus on improving our products on various websites. The reports we use make keeping track of multiple products on multiple websites a lot easier than going to each website individually. Also, the account reps are very responsive when we have questions and updates.

CONS

Not a lot of self-service features. The vast majority of changes need to be sent to the account rep for implementation. While I understand the need for account reps to manage URLs and internal changes on their end, there a loads of features that would be more effective as self-service (i.e. which product content metrics to use for each retailer/model).

Angus

Health, Wellness and Fitness, 10,000+ employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed July 2022

Really pleased with Profitero and their offering

Very positive. [SENSITIVE CONTENT] and the team that work with us are attentive and react quickly to any issues that arise. It is also great to see how proactive Profitero are at trying to improve what they can offer

PROS

Excellent visual aids and data support particularly with the new dashboards allowing us to focus in at a really granular level. The Profitero team have also been exceptionally helpful when helping to develop customised dashboards and reports that are specific to our company needs and categories. Also really impressed with the deep dive sessions provided by [SENSITIVE CONTENT] & [SENSITIVE CONTENT]

CONS

We have experienced one or two issues with incorrect data pulling through in terms of expected content coming through from Brandbank. However, this is because we have a large product catalogue and it can be difficult to identify issues straight away. This is something both Bayer & Profitero are working hard to improve though

User Profile

Chris

Verified reviewer

Consumer Goods, 10,000+ employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed August 2021

The go to eCommerce tracking platform

Profitero have been great in helping the account teams unlock some quick wins and really show the benefits of changing certain elements.

PROS

The UX & ease of use, when switching between the elements is super quick and easy. Additionally, the daily scrapes make the platform up to date.

CONS

I would like to create retailer specific logons for the NAMs or manually edit the product categories on Sales & share. Also, when selecting 1P Only for Amazon, the export shows 1P & 3P which is over 2 million rows & crashes.

Reasons for switching to Profitero

They are good in France, but in the UK not so good and don't track the elements correctly on the retailer websites. Too slow at fixing amends and account management is shocking.

Melissa

Consumer Goods, 10,000+ employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2021

Digital Shelf Parnter

Profitero has been a great strategic partner for us. The digital shelf tool is critical to understanding our eCommerce business, but Profitero does more than this. This are constantly innovating and collaboratively working to improve this space. They are frequently provided digital shelf insights and always collecting feedback that they use to fuel improvements.

PROS

The ability to track daily information at our key retailers to keep a pulse on the digital shelf components of our business. The data is easily shared and the dashboards provide ways to get quick answers to one off questions.

CONS

Changes on retailers sites can cause some issues in data collection, but this is an industry wide issue. Profitero gave regular updates on any scraping issues. The main dashboard was not very intuitive but the new versions are much more helpful.

Vendor Response

Thank you for such an amazing review, we look forward to even more opportunities to support you and your business.

Replied August 2021

Chris

Consumer Goods, 5,001-10,000 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2021

Profitero is Key to Guiding my eCommerce Strategy

Profitero is a good partner in listening to their customers. If there is a cutting technology or another way to look at the business, they are always looking for BETA Testing partners to test-n-learn. You can grow together.

PROS

The Profitero dashboard allows a quick Top Level glimpse of different eCommerce metrics. It quickly provides a dashboard for business health in top KPI's. In addition, I can do a deep dive into the data to find those ecommerce nuggets needed for Strategic Planning.

CONS

The only improvement, which Profitero is working on, is the ability for users to 'self-update' some of the data source's search parameters. Currently changes need to sent to Profitero to update, but a 'self service' interface for some items would be quick and efficient.

Reason for choosing Profitero

The partnership to test and learn, while growing together.

Reasons for switching to Profitero

Looking for better insights on eCommerce Data. All other companies had data as part of the puzzle but wanted (needed) to sell you 5 to 10 other add-ons. I just wanted pure data... not a million other stuff.

Michele

Consumer Goods, 5,001-10,000 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2022

The most accurate way to manage my Ecommerce business

The team is super helpful. The training they provide and ongoing assistance with questions or reports is best in class.

PROS

The data that Profitero provides is necessary for us to manage our eCommerce business. We use the reports weekly and manage everything from sales and share for our brands as well as keep a pulse on the competitive marketplace. It also helps us manage our content to set benchmarks as well a keep a pulse on ratings and reviews. It's a one stop shop for every related to managing our eCommerce platforms.

CONS

Occasionally we have issues with the data from Amazon but that is not a Profitero issue.

Mauricio

Cosmetics, 10,000+ employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2021

Easy-to-use platform, great team support

Great experience with support above and beyond from our Profitero partners.

PROS

Platform is very user-friendly. One can find many insights at different levels (brand, category, manufacturer, item, etc) that shed a lot of light on performance. Quick way to access information and identify opportunities and concerns.

CONS

The creation of customized categories for sales and share data was a bit rough, but had great support from Profitero partners to simplify.

Vendor Response

Thank you for your words, Mauricio. We appreciate it.

Replied July 2021

Cheryl

Health, Wellness and Fitness, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed July 2021

Importance of Competitive Sales and Share Data in E-Commerce

We utilize our Profitero Team for deep-diving opportunities for our team. When building business strategies we have the data to quantify the "size of prize".

PROS

Capabilities to understand our competitive landscape and identify fast and slower moving products gives us the ability to change strategies against opportunity brands/items. Share growth is key to our business growth and Profitero Sales and Share data gives us a view we cannot get with our internal data.

CONS

The portal could be easier to review trends over time.

Peter

Food & Beverages, 5,001-10,000 employees

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2021

New To Digital Shelf Management Profitero Tester

Profitero is definitely an expert in the space and provides a robust and detailed tool to help with -commerce management. Their solution is very good especially for a couple key retailers but expanding it to more retailers and UPCs quickly was a bit cumbersome/costly. My favorite aspect of using Profitero was their industry research and learnings they compile from all their clients and provide to users to grow their business. That was best in class and very useful early on in expanding Ecommerce with our company

PROS

Really robust solution that let you dig deep to store level on key e-com metrics we use to scale our business

CONS

Hard to scale to many retailers and stores without big costs and long lead times

Reasons for switching to Profitero

Cost, ease of deployment, customization

Vendor Response

Thanks for your response, Peter. We appreciate it.

Replied July 2021

Camille

Consumer Goods, 10,000+ employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

2

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2021

Moving Digital Shelf to the next level

I have seen such a positive transformation in the last 2 years moving from a software provider to a business insights consultancy company. Client servicing is now engaged and motivated to optimise our digital shelf positioning. Insight services excellent as engaged into business discussions and come with innovative ideas that I am happy to support internally.

PROS

The software is pretty comprehensive as focusing on clear KPIs with easy use for the local teams to understand our performance on an instant t. Clearly actionable for the teams. Daily updates highly appreciated

CONS

Not easy to follow a trend or get a strategic view/benchmark.

Reason for choosing Profitero

The price, the transparency of the set up and the agility of the company as well as global coverage. Now I would add that we keep it for the Insights Team.

Erik

Consumer Goods, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

FUNCTIONALITY

5

Reviewed July 2021

Comprehensive tool with an array of information and analytics

PROS

Tool was easy to integrate Easy to navigate Primary interest was on sales and share information

CONS

Took longer than expected to onboard Oftentimes data had to be exported instead of viewed within the tool Product sales data didn't always seem to be correct

Stacey

Food & Beverages, 10,000+ employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed July 2021

Has the potential to be great

PROS

I liked the product content management and inventory management categories the most. They were accurate and valuable to my business. Having this granular visibility and perspective into inventory outages at varying zip codes is unlike anything we previously had access to.

CONS

The pricing and promotions tab was always a bit confusing for me. I found the data to be inconsistent with what was live on site which is problematic when the algorithm is constantly shifting price.

Zubin

Health, Wellness and Fitness, 10,000+ employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed July 2021

Bayer Review

Excellent customer service and setup from the account team!

PROS

Easy to use, lots of insights ready to use

CONS

Difficult to combine insights across multiple categories/brands

Emma

Consumer Goods, 10,000+ employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

1

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed August 2021

Brilliant tool, and support team

PROS

Easy to use, fantastic support team. Scorecards that can be used across multiple business functions The ideal tool to embed the importance of the digital shelf within the organisation.

CONS

Very expensive compared to other suppliers

Vendor Response

Thank you for your feedback, Emma. We appreciate it.

Replied August 2021

Jen

Cosmetics, 201-500 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2021

Great platform

PROS

That I can track competitor placement on Amazon.

CONS

Sometimes functions delete as I go to save and look up certain categories.

Vendor Response

Hello Jen, thank you for your review. We will provide your feedback on functions disappearing to the product team. We hope to earn a higher score from you in the near future.

Replied August 2021

Siby

Consumer Goods, 1,001-5,000 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed August 2022

Easy to digest.

positive

PROS

Easy to learn and figure out each dashboard. Data is available at a good rate.

CONS

UI needs some changes. More flexibility on how reports can be pulled and analysis can be done.

Carmen

Food Production, 10,000+ employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2022

E-Commerce

Good

PROS

Product is very easy to use and navigate through.

CONS

Would not make any changes to this software.

Colleen

Consumer Goods, 10,000+ employees

Used monthly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

FUNCTIONALITY

4

Reviewed July 2022

Using Profitero

PROS

I like that I can reference the scorecard to get a digestible overview on performance, then use the deep dive tabs as diagnostic tools to drive action.

CONS

Still a little clunky to use. Need more understanding of back-end data and processes.

Alicia

Consumer Goods, 201-500 employees

Used monthly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2022

Solid Performance Tool

Overall great and reliable tool

PROS

Very easy to use and export large sets of data quickly

CONS

I wish the sales performance data was more real time as it's about a week and a half delayed.

Showing 1 - 25 of 25 Reviews