Unless
About Unless
Unless Pricing
14-day trial available.
Starting price:
$99.00 per month
Free trial:
Available
Free version:
Not Available
Most Helpful Reviews for Unless
1 - 5 of 50 Reviews
David and Kylie
2 - 10 employees
Used less than 2 years
OVERALL RATING:
3
Reviewed January 2022
Great Concept!
Kejda
Verified reviewer
Marketing and Advertising, 2-10 employees
Used monthly for less than 12 months
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
2
FUNCTIONALITY
5
Reviewed March 2020
Advanced Personalization Engine at a fraction of Adobe Target's enterprise option
It's a really solid tool, I just wish the team had built a more engaging community around it (the FB group gets very infrequent updates) and that onboarding and support more proactive.
PROSHow powerful it is. The dynamic text replacement features and API allow you to really deliver personalized experiences that can delight and impress your visitors, not to mention get better ROI on any demand gen campaign. Very detailed, advanced targeting options to create personalization segments, such as query parameters. Also like the execution of their WYSIWYG editor, almost everything is done directly on the platform but in a visual way, so you see exactly what you're personalizing and how. Doubles as a lead gen tool (though doesn't shine in this regard) with widgets to help users self segment.
CONSFor its most advanced features and applications (API, cookie use, integrations with other complementary software, javascript variables) there seems to be either thin documentation or documentation that's purely technical (e.g., here's the API, go do what you want with it, but no walkthroughs to help an advanced martech user who's short of a developer). Their in-page editor crashes / glitches a lot if you do medium to heavy content changes. Lack of native integrations, though they do have a Zapier app they've recently released, but I haven't tested it. The team is not as responsive as I would like. They probably intend it to be used by bigger companies that outsource execution to agencies so a lot of self-service seems to be expected of their users.
Reason for choosing Unless
I actually use all three. Hyperise is AMAZING and complements Unless very well. It also complements Personizely. So the question is really between Unless and Personizely, and which one you choose depends on whether you're running an ecom store, particularly on Shopify (in which case Personizely is a clear winner), whether you're integrating with other tools, in which case again Personizely offers native integrations out of the box, including with Hyperise, which makes it all the more powerful. But Unless has an API, which Personizely doesn't, and more powerful dynamic personal text replacement options. It's a hard decision between Personizely and Unless. I think for Saas and enterprise, Unless might have the edge, due to their API and some advanced features that require technical skill to set up and maintain.
Gilbert
Marketing and Advertising, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2019
Great product with lots of potential
It allows creating personalized content on the fly based on weather, location, time of the day, URL parameters and more. Thus, users can get a more engaging experience and more relevant content.
PROSTo be able to create personalized experiences on websites. Although I still just "playing around" with it, Unless should become one of my most powerful tools to improve engagement and get more customers in the near future.
CONSThere is a steep learning curve to be able to use the application to its maximum potential
Reason for choosing Unless
They have a LTD on Appsumo that was hard to resist. I am very happy that I took advantage of it.
Yann
Verified reviewer
Online Media, 1 employee
Used less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2021
A tool to make your website "speak" to different market segments
There are several things Unless focuses on and does but the one I find to be the most impressive is the ability to personalize the landing pages created with Unless. Basically, it's possible to hyper-personalize certain aspects of specific landing pages in a dynamic way so that, depending on the "segment" a visitor of that page belongs to, he/she will see a certain type of content (e.g. a specific headline), which will be different than the one displayed to someone from a different segment. I find this to be a very valuable feature for the fact that it allows me to have my landing pages and content "speak" directly to specific people and show them content that I know is relevant to them – instead of showing them that content plus other generic things and hoping they'll find the content that's ideal for them... It does take a moment to figure out your specific segments, build the landing pages and hyper-personalize them, but this can go a long way in terms of getting people into your funnel.
CONSI am big on being able to customize the webpages and content I create and present, so that it gets as close as possible to looking and recreating the user experience I wish people have. While Unless enables users to hyper-personalize their landing pages, there are limitations in terms of customizing those pages and this isn't ideal.
Vendor Response
Hi Yann, Thank you so much for your review, we really appreciate it. It's great to hear that you are enjoying Unless! I see you mentioned some limitations when it comes to editing pages. Feel free to reach out to us at support@unless.com and we can discuss any features you'd like to see in Unless. We are always happy to receive feature requests as they make Unless better for all and we are usually pretty quick to build them! ;) Best, Ecesu
Replied May 2021
Alex
Verified reviewer
Media Production, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2018
This Software Is Going Places! :-)
I've been using Unless for quite some time now and there's always more to discover! I'm a fan of their "dynamic content" feature (though there's room for improvement). With dynamic content, I can add small, crucial pieces of information (e.g. add the visitor's job title to the headline) and instantly make the page more relevant for each viewer. You can also use it in combination with emails (= inject user data from your email automation tool or CRM), personalize for different traffic channels, user behavior. It's really powerful.
PROSOverall, really happy I got this tool at my disposal and their support team is really nice - they all know me by name :)
CONSIt takes some effort to set up meaningful personalizations. That's not necessarily a criticism of Unless but not everything you try, will have an impact on your KPIs. In that sense, it's a lot like A/B testing (start with a hypothesis and see how your visitors respond).