All Strategy & Research Reviews

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Ho'omana Nathan

Higher Education, 10,001+ employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed May 2022

Qualtrics is a super powerful, customizable data collection tool but may be overkill for some projec

User Profile

Michael

Verified reviewer

Financial Services, 1,001-5,000 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed April 2023

I am well pleased with Qualtrics CoreXM.

We utilize Qualtrics CoreXM to gather feedback from our customers and other targeted individuals through surveys. With Qualtrics AI-powered features, we are generating analytical metrics from both simple and complex survey data. This allows us to derive valuable insights from our surveys and maximize their potential.

PROS

I truly appreciate the default survey templates provided on Qualtrics XM, which allow us to create highly interactive and effective surveys. In addition, I want to highlight the advanced AI and machine learning features offered by Qualtrics CoreXM that make complex statistical data analysis of our survey results automated and effortless with as little input from our end as possible . The Text iQ function also enables us to efficiently analyze open-text feedback. Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation.

CONS

We utilize Qualtrics CoreXM to gather feedback from our customers and other targeted individuals through surveys. With Qualtrics AI-powered features, we can generate analytical metrics for both simple and complex data. This allows us to derive valuable insights from our surveys and maximize their potential.

Anonymous

1 employee

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

2

FUNCTIONALITY

4

Reviewed June 2022

State of the art for survey building

As I limit my experience with Qualtrics to building surveys, distributing them, and downloading the dataset to work on data processing and analyses using other tools, the platform does its job. I could certainly expand my use of the tool if reporting and data visualization features offered a better user experience and look and feel.

PROS

Qualtrics is the state of art when it comes to survey building platforms. It has one of the most user-friendly interfaces, it allows very complex logics, and offers questions types that you don't see in other tools. It is also super easy to upload my own lists and I often use their panel for outside sample recruitment.

CONS

I am not a big fan of Qualtrics' reporting and data visualization features. The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another story. Customer support is also poor: they are not timely and often times they do not resolve my issues.

Reason for choosing Strategy & Research

It has the most user-friendly interface and it looks more 'professional'.

User Profile

James

Verified reviewer

Research, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed June 2021

Easy Collection and Analysis of Survey Data

Qualtrics is amazing to use. However, it made my work somewhat challenging when I used it for a project. We discontinued its use because we were unable to customize it for our mobile devices. It is not very helpful when it comes to rural or offline data collection. I realized the web version of the software also uses cookies, which can make life difficult sometimes.

PROS

Qualtrics has an easy-to-use dashboard. It is relatively easier to find all your current projects or deployed surveys. The data analysis dashboard is also super-easy to use. Qualtrics is one of the few high-quality and efficient survey and data collections I have used. It is great for both qualitative and quantitative questions.

CONS

A major drawback to this amazing software is the difficulty in creating and managing more advanced or complex projects using Qualtrics. I find it more difficult in creating and editing questions and templates in Qualtrics compared to other survey designers and deployment platforms I have used in my work.

Melanie

Management Consulting, 1,001-5,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed December 2022

Qualtrics sets the bar high!

PROS

What I like most is how user-friendly the survey build feature is. The survey flow function makes it easy to macro-level changes to the survey

CONS

What I like least the delay in creating lists and generating links for large data sets

Reason for choosing Strategy & Research

Qualtrics is easier to navigate and has advanced features not found with the other options

Katie

Higher Education, 10,000+ employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed October 2019

No better way to collect data

Qualtrics is an amazing software. It has really helped me when working with HR needs assessments or other data collecting activities.

PROS

Collecting and analyzing data with Qualtrics is easy. From setup, to design, to distribution, Qualtrics has your back. It is constantly giving you tips and tricks to make your research better. This only helps you in the long run.

CONS

Depending on what level of account you have, you can be limited in response options. Unlimited everything is the way to go if you're going to be utilizing the software often or have a lot of responses you intend to collect.

Reasons for switching to Strategy & Research

The free version of survey monkey limits you to ten questions. My surveys are more in-depth than, unfortunately.

Kayla

Higher Education, 10,000+ employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2023

Great tool for staff, students, etc.!

I've used qualtrics in many ways. For simple things like a door decorating contest among staff, a chili cook off registration, sign up for skydiving club, gathering information for students i advised, event registration and more. The trigger email is my favorite thing qualtrics has so follow up can be automated! Being able to copy qualtrics or edit ones you use frequently to fit your current needs are amazing, so you dont always have to start from scratch!

PROS

Qualtrics made it easy for me to gather information on students I advised. I could ask them questions related to their testing and if it was completed, what courses they were interested in taking, etc. and it made it so I didn't have to manually look all this info up (although I'd check their answers when we met!). It also made it possible for visits and events to have students sign themselves up as well as guests with a trigger email going to both of them from our team letting them know who to contact with further questions and attach a map of our campus!

CONS

No cons, this system is one of the best that our institution has spent money on! It helps save time and make things efficient when we need to gather info!

Anonymous

501-1,000 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Very Advanced Market Research Solution

I had a great time using Qualtrics as part of my previous job. We used it a lot to gauge market response for new products, features, and all sorts of other stuff. It barely takes any time to get to grips with it, it's easy to integrate with other tools, and I think it's reporting features are a lot more advanced than some of the other tools in the market.

PROS

I liked the ability to embed custom CSS into the surveys. That, and the abundance of other customization options were a fantastic addition for us.

CONS

The interface could do with a touch up. I think it looks a lot older compared to some of the other XM tools

Dianna

Non-Profit Organization Management, 10,000+ employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2023

Supper Easy for Students to Use!

This has been a great tool for surveying large groups of students when I need information fast and easily accessible.

PROS

I like variety of question styles I can use to get unique answers from students completing my survey- but also the variety is engaging and stops a student from losing interest half way.

CONS

I have not found a feature I do not like about Qualtrics survey.

Anonymous

11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2023

Powerful Survey Platform

Core product for our work streams on customer research projects

PROS

Very easy to use out of the box, but also possible to achieve very impressive results through more advanced techniques

CONS

Not sure if it is possible, but it would be great to have some kind of a live feed into external software such as Tableau or even Excel

Elena

Higher Education, 10,000+ employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

FUNCTIONALITY

4

Reviewed December 2023

Great Survey/Data Analysis Platform

PROS

It's a secure way to create surveys that the institution I work at allows me to use. There's lots of ways to create surveys using templates, building from scratch and fully customizing to your needs.

CONS

There's a huge learning curve to fully understand how to create surveys due to the complexity of options in creating them.

Grace DiDomenico

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed January 2018

Survey platform with the most functionality, although drawbacks for some research designs.

PROS

Out of the all the survey platforms I have tried (survey monkey, wufoo, google forms etc.), Qualtrics has the most flexibility and functionality, without compromising the intuitive, user-friendly layout. Building surveys is painless, and when building more complicated surveys, I never hesitate to call the support team because of the short wait time and COMPREHENSIVE, USEFUL HELP. Qualtrics allows our lab to create, share and score surveys EFFICIENTLY. With the `Library, we can store surveys, blocks, and questions, which can be copied, edited or referenced in future projects. We have a personal libraries, and shared lab library. `Scoring saves us days of data cleaning. We can score a survey multiple times for different categories we create (ex. categories like Depression Score, Hopelessness Subscale Score). We also can customize the point value of the question items. This is important when the Likert Scale does not follow 1-5, or when a question needs to be reverse coded. When we need more advanced/customizable calculations we use embedded data (ex. converting sum to word labels depending on cutoffs). With scoring features, data can be expertorted and ready for analysis with VERY MINIMAL data cleaning. Before I explain the cons, I want to lead with saying support is always open and grateful for feedback and has even reached out to speak with me about what features I would like to be added.

CONS

Although useful, scoring is cumbersome, and confusing. 1. 'Scoring' does not automatically set the items point value based on how it is recoded (items need to be reverse coded when inputting AND scoring). 3. Scoring does not stay with a survey when added to library 4. Scoring also has glitched numerous times not allowing me to create new scoring categories. Support has yet to reach out to me about a solution (over 8mns later). Embedded data (ED) also causes issues. 1. ED is case sensitive, so you must be very careful when inputting ED in logic or piped text. Often my logic is not working, or data is wrong, simply because I have an extra space at the end of my ED. Qualtrics should add the ability to choose ED you set from a dropdown eliminating this problem 3. ED has glitches for me not allowing me to view certain dropdown options in Survey Flow (also unexplained by Support) Survey flow is also quite cumbersome. When working with a complex survey (a lot of logic/branches/ED) it is hard to navigate. Survey Flow should have a side bar of levels for easier management. Survey flow would also benefit from having a 'checker' for incorrect logic or ED, keeping me from having to use the trial and error method. Other features I would like to see to the platform, 1. conditional formatting for email triggers. 2. ability to breakdown a survey report by individual 3. ability to link surveys reports together to look at data over time (ex. weekly report of anxiety symptoms).

Anonymous

1,001-5,000 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

FUNCTIONALITY

5

Reviewed April 2022

I highly recommend using Qualtrics as a marketing strategy tool

We will be able to convert our potential customers into customers who use our services and appreciate our marketing campaigns with the help of Qualtrics CoreXM, which can be used in any industry or situation. You can use this method for a variety of research projects since it makes it possible for any organization to gather and analyze information about how consumers perceive products and services to take targeted decisions based on that information.

PROS

It's a lot more user-friendly, flexible, and powerful than most other survey applications out there. In addition, the customer service representatives are always open to fresh suggestions and eager to help. Qualtrics surveys can be adjusted in several ways, from the form questions' structure and layout to the aesthetics. Customer and market research are two of its primary applications. Using Qualtrics email tool, an automatic Salesforce integration, social media posting, and Marketo emails, we distribute surveys to our customers and prospects. However, we also utilize it for internal purposes, such as surveys on the effectiveness of projects and departments, preferences of employees, and RSVPs for events.

CONS

I'm not sure how useful the new product lines are yet, but Qualtrics has been working hard to extend its product range. The Qualtrics insights summit is a great place to meet academics from all over the world. I simply wish they would place more attention on research and less on bringing in high-profile speakers. The help offered by Qualtrics may be better. It can be hard to find help in the community. To get assistance, I nearly always must use an online chat or email.

User Profile

Ryan

Verified reviewer

Higher Education, 5,001-10,000 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

2

FUNCTIONALITY

4

Reviewed April 2021

Incredibly powerful, but incredibly persnickety

I've used Qualtrics for over a half-dozen years now, and I continue to find new things that I can do with it. However, be prepared to spend a *lot* more time tweaking and fine-tuning your projects than you might initially expect to, especially if you've never used the platform before.

PROS

Qualtrics really is the gold standard when it comes to developing and deploying online surveys--it is almost synonymous in the same way we say "Kleenex" to refer to any tissue or "Xerox" to refer to any photocopy. The question types are excellent, the skip logic and other features are second-to-none, the reporting and results can be displayed and exported in a variety of ways... basically, if you can imagine it, you can do it with Qualtrics.

CONS

As I mentioned above, if you can imagine it, you can do it with Qualtrics... but that's only if you've paid for a tier of features that will facilitate your ideas. Furthermore it can be incredibly difficult to develop and code custom functionality; there is ostensibly online help, but it largely takes the form of message boards, which oftentimes offer nothing more than a series of dead-ends. If your Qualtrics license is through a larger institution, it can be nearly impossible to obtain one-on-one support directly from Qualtrics... and then there's the generally persnickety, fussy interface that is not nearly as user-friendly as I believe Qualtrics thinks it is.

Matthew

Non-Profit Organization Management, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2017

Versatile solution that capably supports my organization's online data collection needs

Streamlines and expedites the collection, analysis, and dissemination of large volumes of data across the organization, putting staff in closer control of their projects.

PROS

It handles all phases of the online data collection in a variety of modes, whether surveys are distributed by email, posted online, shared via social media, etc. Developers make constant improvements and welcome input from users. It includes a lot of lesser-known but very handy features that improve the experience for survey respondents and researchers alike. Although it's mainly point-and-click based, it does allow some customizations with html, css, and javascript for those who are familiar with them. The design control is user friendly; with Qualtrics it takes little effort to create visually appealing online surveys and forms! Finally, in an enterprise account like ours, the number of different options that can be enabled and disabled for users sets Qualtrics far apart from other tools I've used.

CONS

I would like to see a little more customization available for standard respondent messages, and enhanced validation between numeric fields and with calculations. Bounced email diagnostics would also be very helpful to have.

Jason

Education Management

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2016

Qualtrics: More Than Just a Survey

Qualtrics is much more than survey software. In fact, I use it for everything but surveys. I've begun the creation of Quick-Help support tool that is powered by Qualtrics. A user is taken down specific path based on his/her individual needs. After entering the needed information, emails are fired off to the people who can fulfill the user's request. The ability to use Qualtrics as my own kind of ticket support system is crucial to fulfilling our users' needs in a systematic and efficient way.

PROS

I love how granular you can get with every type of action you want to perform. You can use general methods for logic, or create your own with ease. Qualtrics is can be generic as you want, or as customizable as you need.

CONS

I wish Qualtrics wouldn't charge for additional question types. For example, add the form upload and signature question types, you have to pay a fee for each.

Natalia

Verified reviewer

Higher Education, 1,001-5,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

5

EASE OF USE

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2019

Qualtrics is great!

PROS

Qualtrics is very robust. It has so many functionalities that I cannot think or any data collection process that it could not meet my needs. I can always collect exactly what I want. I love creating surveys in Qualtrics. The customer support is the best I have seen. The help/resource page is extremely comprehensive and easy to follow. I have fun building survey in Qualtrics. I always say: "These Qualtrics people know what they are doing!"

CONS

Sometimes it takes too much html coding to achieve the perfect look you are trying to achieve - complex font and style formatting are a bit time consuming at times.

Alicia

Education Management, 51-200 employees

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed November 2019

Industry standard for survey research

Enjoyable experience; I don't feel frustrated by software that doesn't do what I need or that is overly complicated.

PROS

Easily write, edit, and send surveys that follow review board standards and maintain data privacy for participants. Qualtrics combines the ease of a Google Forms type application with the multitude of features needed to navigate quantitative and qualitative survey question data. Replicate questions, create multiple versions of a survey and save them, see participant completion rates and send out secure links easily as well.

CONS

Costs more than free options such as surveymonkey, etc. but the ability to save your data and see multiple outputs of that data is worth it.

Deena

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2017

Formatting a survey on your own is easy even for more complicated tasks.

PROS

It's flexible. It has options for online and offline surveys. Importing questions from previous surveys is seamless, editing and reordering questions is simple. There are built-in features for a wide range of question and response situations. Qualtrics overs 24-hour support and tutorials for complex programming tasks to get you the design you need. The support staff are professional, friendly, fast and knowledgeable.

CONS

Ocassionally I've run into glitches and had to delete and re-enter questions to get rid of an issue. Editing (and re-editing) wouldn't fix the issue.

Daniel

E-Learning, 5,001-10,000 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed July 2017

Qualtrics is a sophisticated, reliable and very user-friendly software that I use every day!

PROS

The feature of Qualtrics I like the most is that the sky is the limit in terms of it's versatility. One can make a very simple, straight-forward survey or one can use sophisticated logic and make a very complex survey. This versatility allows me to use Qualtrics for any job I have.

CONS

In it's current state the Insight Platform reporting features are less-than ideal. They are making progress and things are getting a little better, but there is a long way to go. I still am not able to customize my graphs using the reporting tool like I really need to do.

Abritty

E-Learning, 501-1,000 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed October 2020

The best survey collection tool!

It has been a great run with Qualtrics so far! Looking forward to analyzing my data!

PROS

Qualtrics has made my quantitative and mixed method research easy with its user friendliness! The preloaded survey choice options (from likert scale to adding photos in answers) are enough for designing any sort of survey you are planning to conduct!

CONS

I honestly do not dislike anything. I think the sharing option for editing a survey could be made a little obvious rather than hidden somewhere and that's just it.

Joost

Management Consulting, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2017

So versatile, easy

I've been using survey software for almost 10 years now. We recently switched to Qualtrics from Fluidsurveys (acquired by SurveyMonkey) and have absolutely no regrets. Building surveys is extremely easy and their library with predefined choice options & questions is a real time saver. Via their API we are able to present survey results directly to clients through our own platform. Yes, maybe Qualtrics is a bit more expensive than other SAAS solutions out there, but I haven't seen any organization delivering support as good as they do. We are a small professional services firm and at first I thought Qualtrics was (purely) focused on large enterprises. But honestly, I feel like a real valued customer.

PROS

Extremely versatile, easy to use, extensive knowledge library (university).

CONS

At first glance their workflow is different from other survey software vendors out there. But reading some articles on how to achieve advanced survey objectives, it totally makes sense.

Anonymous

10,000+ employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed August 2019

Great Survey Tool

Overall, Qualtrics Research Core is a great survey tool. It can handle a lot of users and a lot of responses. It has a lot of advanced features. It is pricey but it is mostly worth the price.

PROS

Qualtrics is a great survey tool and can be used for many purposes. My whole organization uses it in many different ways. There are a ton of great features and it is easy to learn how to use.

CONS

It is very expensive and Qualtrics is not good at letting users know when they change something.

User Profile

Dana

Verified reviewer

Market Research, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed December 2021

Our tool-of-choice in research

Our overall experience with Qualtrics is excellent. I contact their customer service department frequently by phone and email, and they are the best! They solve my issues every time.

PROS

Surveys are easy to program and the reporting feature allows me to simply distribute a link to our team to quickly view the results, including charts and tables.

CONS

Some of the data setups in the crosstabs feature could be improved.

Daniel

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2016

The Best...Simply the Best!

I always get great service and support from the support line. They are focused, professional and help to solve any issue that I have.

PROS

I like the people the best, but the software is intuitive and easy to use. It's like and Apple product, you don't really need a manual to use it right out of the gate.

CONS

I don't like finding out that something changed when I log in. I would rather have been told ahead of time that things were changing and I should expect X Y or Z.

Showing 1 - 25 of 410 Reviews