Find the best Pricing Optimization Software
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Twenty5 is an on-premise or cloud-based platform for businesses running SAP ERP to help businesses produce more accurate project-based bids, proposals and cost estimates, called intelligent pricing and estimating or iPE. Produce more accurate bids with gr...Read more about Twenty5
PriceLabs is a powerful revenue management & dynamic pricing platform for hospitality accommodations. Vacation rentals, hotels, aparthotels, RVs, and campgrounds use PriceLabs to optimize revenue, save valuable time and access the latest market data. It in...Read more about PriceLabs
Multiply is a repricing tool that helps online sellers automatically adjust product prices to stay competitive. Multiply is designed for medium to large e-commerce businesses selling on multiple channels like Amazon, Walmart, eBay, and Shopify. Multiply...Read more about Multiply
RoomPriceGenie is the easiest way to ensure that your rooms are priced right, every night. Purpose-built for the independent hotelier, RoomPriceGenie is fast to implement, intuitive to use, simple to understand and completely transparent. Choose to be hand...Read more about RoomPriceGenie
In the dynamic landscape of e-commerce, stay steps ahead with Prisync's advanced competitor price tracking software. Eliminate the guesswork and seamlessly monitor every fluctuation in your market's pricing and stock availability—all from the convenience o...Read more about Prisync
Viaje.AI is a dynamic pricing solution tailored specifically for the travel industry. With its dynamic pricing engine and optimal algorithms, it allows professionals in the travel industry to implement personalized pricing strategies that maximize revenue ...Read more about Viaje.ai
Cargoson - Transport Management Software for Manufacturers, Retailers, Wholesalers & 3rd party logistics warehouses. Cargoson TMS is built for shippers that use different carriers and freight types in their everyday logistics management. Best fit for Medi...Read more about Cargoson
GoSpotCheck by FORM is a mobile task management platform designed to help businesses across retail, healthcare, hospitality and other industries set up corporate goals and directives for frontline employees. The centralized dashboard enables managers to ge...Read more about GoSpotCheck by FORM
XM for Strategy & Research is a cloud-based platform designed to help organizations generate sales insights and optimize product prices through analysis of customer experiences in real-time. Key features include feedback collection, concept testing, produc...Read more about XM for Strategy & Research
Does your pricing process involve endless excel sheets, team discussions that go nowhere and end prices that are based on intuition rather than data? SYMSON is out to change that! SYMSON is a pricing platform that allows businesses to use all the relevan...Read more about SYMSON
Seller Republic is a cloud-based price optimization solution that enables businesses to monitor and update product prices across marketplaces including Amazon and eBay. Key features are repricing, forecasting, competitive analysis, and filtering. Sell...Read more about Seller Republic
Ganacos is a cloud-based software designed to help businesses support and manage data-driven decisions. Ganacos is best fitted for companies with a turnover of +€20millions. The platform enables organizations to streamline planning, data analysis and simu...Read more about Ganacos
Pricer24 takes data from the market and converts it into analytical reports based on which you can make changes to your strategy and earn more. Pricer24 helps with the following: - Increase profits through insightful market analytics. - Control MSRP - Imp...Read more about Pricer24
PriceShape is a plug-and-play pricing optimization platform, which enables businesses in the eCommerce industry to create and improve pricing strategies based on competitive insights. Professionals can gain visibility into competitors' inventory status and...Read more about PriceShape
ProPricer is a Windows-based contract pricing solution, which helps small to midsize organizations in the government sector create, evaluate, submit and negotiate cost data. It allows users to develop cost proposals and perform cost breakdowns and roll-ups...Read more about ProPricer
Intelligence Node’s Price Optimization solution is a suite of AI-driven APIs that generates pricing recommendations with 99% accuracy by leveraging internal data (inventory, sell-through rates, etc.) combined with competitor and market data along with your...Read more about Price Optimization
ShopGrok is a suite of software and data analytics products that allow retail and consumer professionals to make better price and range decisions. Experience a powerful suite of tools that take the pain out of data capture and mapping, and get you to actio...Read more about ShopGrok
tgndata is a cloud-based pricing intelligence software designed to help businesses monitor competitor data to optimize existing processes. Key features include benchmarking, website monitoring, trend analysis, competing product analysis, dashboard, price l...Read more about tgndata
Talon.One is a sales promotions tool that assists marketers with campaign management, custom coupon creation and referral marketing. Key features include activity tracking, gift card management, multi-channel marketing, gift card management, referral track...Read more about Talon.One
Hustle Got Real is an artificial intelligence-powered tool designed for dropshipping automation. Its primary audience includes entrepreneurs and small business owners interested in online sales without the need for inventory management. This software emp...Read more about Hustle got Real
Aimondo's Price Monitoring Solution stands at the forefront of market intelligence technology, offering AI-powered, real-time insights and unmatched data quality to empower businesses. Key Features of Aimondo's Price Monitoring Solution: 1. Superior Data...Read more about Aimondo Price Monitoring
Designed for eCommerce store owners, retailers, brands, and distributors, Intelis is a cloud-based pricing intelligence and optimization software that enables users to view quantitative metrics to build uniform pricing strategies for their product offering...Read more about Intelis
Sellermania is a leading European marketplace channel management software. Our tool is used by online merchants to manage their activity on the various marketplaces such as Amazon, eBay, Cdiscount, Fnac, Darty, all Mirakl marketplaces, ManoMano, BackMarket...Read more about Sellermania
Upshelf is a cloud-based pricing optimization solution that provides visibility and key insights for brands to improve their eCommerce performance. It helps identify real business opportunities by analyzing the digital shelf. It provides insights into how ...Read more about Upshelf
BlackCurve is a web-based solution that helps businesses make smart pricing decisions. It is fit for any small to large retailer around the world who is looking to save time and increase profits. This pricing automation tool helps businesses manage invent...Read more about BlackCurve
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Buyers Guide
This detailed guide will help you find and buy the right pricing optimization software for you and your business.
Last Updated on January 27, 2025Pricing optimization can help maximize profits and customer conversions by allowing users to predict buyer response to different prices of goods and services. These responses can be studied along with factors such as sales channels to understand which combinations produce the most desirable results.
However, manually identifying optimal price points can be both tedious and ineffective. Tracking dynamic data such as competitors’ prices and the average market price can be time-consuming. In addition, price optimization involves complex calculations, which may yield inaccurate results if handled manually.
Using a pricing optimization software solution can help simplify the process. These tools help manage and identify the impact of different price points from a single platform.
We’ve created this buyers guide to help you better understand the role and functionality of pricing optimization software.
Here's what we'll cover:
What is pricing optimization software?
Pricing optimization software is a type of software designed to help businesses maximize profits and customer conversions by enabling them to identify the most suitable pricing for their products or services.
The software analyzes data pulled from customer surveys, sales reports, demography assessments, etc. Advanced technologies such as machine learning, big data, and artificial intelligence are employed for analytics.
Pricing optimization dashboard in Cayan (Source)
Common features of pricing optimization software
Each vendor offers a unique mix of features; however, there are some common features among all pricing optimization software solutions.
Pricing analytics | Leverage data analytics to gain insights into the relationship between price and factors such as customer behavior and stock levels. |
Pricing optimization | Adjust prices for specific categories, markets, or time frames by measuring price sensitivity or elasticity as needed. |
Profitability analysis | Determine the monetary returns of different price points. Align the finding with buyer personas and segments to generate deeper insights. |
Competing product analysis | Track competitor and market-wide pricing trends to adjust product prices in response by using dynamic pricing techniques. Analyze if and why competitor prices are performing better and gain actionable recommendations. |
Price list management | Automate updates for price lists and quotes in multiple currencies. Assess the impact of price changes on your KPIs before publishing the changes. |
What type of buyer are you?
Understanding the two main customer categories will help you identify the capabilities each needs to address their common challenges.
B2C companies: The two common challenges for these companies are their siloed price determination processes and the complexity in gauging customer response to different prices. To cater to these challenges, B2C companies require pricing optimization solutions that foster collaboration and help gauge the price sensitivity of buyers.
Pricing optimization tools gather data through various sources such as survey data or historical customer data. They use this data to segment customers, create behavioral profiles, and simulate responses to price levels.
B2B companies: Typically, the volume of products in B2B companies is lower, which reduces the amount of customer data available for analyses. This makes it difficult to model buyer behavior, segment buyers, and measure price sensitivity.
They require tools that offer elasticity based pricing, which instead of pointing out an effective price point, yields an optimal price range. B2B businesses can use such tools in combination with configure, price, and quote (CPQ) software for more sophisticated pricing and quoting.
Benefits of pricing optimization software
Below are some benefits of pricing optimization software. The benefits highlight the key areas that are positively impacted by these tools and the improvements you can expect with pricing optimization.
Improved bottom line: Pricing optimization factors in all the parameters that contribute to the production/development cost of a product or service and identifies the best possible price point that appeals to customers while yielding reasonable returns.
Consistent pricing: By standardizing the pricing process through automation, this software helps avoid unjustified variances in the pricing of similar products. It also ensures consistency in unit prices by avoiding unit measure errors such as a different price for a pack of two versus a pack of six.
Key consideration for selecting pricing optimization software
As the last step to selecting your pricing optimization software, you need to keep an additional point in mind.
Integrations: Though a business may have different departments to manage different functions, the processes that cut through each of the departments are interdependent and collectively determine the overall business impact. Therefore, the various tools that may be native to the departments need to be consolidated to enable a common data exchange platform across the business. Integrations come in handy for this cause. To begin with, you can try integrations with some adjacent processes and related tools such as CPQ tools, ecommerce platforms, or ERP applications.
Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.