Hotjar has an amazing feature which allows to record user behavior. It is extremely useful to understand how users are interacting with your product.

The biggest downside is that I am unable to use the heatmap functionality for the email signup popup that is located on the site.

Good tool at an affordable price to understand how consumers engage and behave.

It is very easy to integrate using google manager or directly paste the code. One of the best thing in HotJar is Heatmaps it shows me which part of my website are working well.

Really cool tool to help you evaluate where users go when on your site. The software is intuitive and has nice reporting.

The learning curve is basically flat. The product is cheap and has a great free version.

Easy to use and implement on website. Quite good integration system on website.

Hotjar is a great tool to track user behavior on your website. I recommend it, for smaller websites the free edition will be perfect.

Hotjar is super easy to install and easy to use. I love the tools that get straight to the point and help you do your job.

Love using pools - you will be surprised how good it works if you ask the right question in the right time. Very responsive and  professional customer support.

It's easy to use, and provides me with detailed information on which elements of my site are working 'well' and which are underutilised. The 'video replay' function is the best feature for this.

It's not the easiest to set up but still manageable. That's the only downside I can think of.

Hotjar is easy to use, easy to set up and pulls great data from your website on usability and conversion topics.

It will allow you the opportunity to further analyze the data of google analytics. With so many excellent features this popular tool will help you to do basic and effective research on your website.

HotJar is great for anyone who has a website and offers a paid monthly service and wants to improve the user experience. It's also cheaper than some other services we've used.

Sometimes, when trying to hide the private information of a customer, it went overboard and aggressively hid a lot of information which was part of the app itself and not the customer's data.

Love how easy Hotjar is to use, the features allow you to really gain an insight into what webpages are working and what aren't - allowing you to boost user experience and conversions.

It's tough to think of a disadvantage to HotJar or a problem I have with the software. It tracks critical data.

Maybe as I go alone this whole become more evident as to why the price is what it is but for now, it seems unnecessarily steep.

I was unsatisfied with other Heatmapping and recording software.

Super easy to set up and integrate with practically any website. Data is pulled in right away.

My overall experience with Hotjar has been great. I love the flexibility and easy to use interface.

In my opinion, Hotjar has at least two big problems, first is the limited page height that is set at 1500px and the second one is the disabled feature for cross-domains.

Great and inexpensive tool for improving user experience.

Hotjar helps you understand how your users interact with your website. I work at a SaaS and it has been very helpful in improving our UX/UI and also for customer support related tasks.

Hotjar was saying to me who comes to my website, who reads my website, who wanted to learn, who clicks etc. Hotjar is very good and I love Hotjar for this.

It's very easy to set up and share data with clients. The heatmaps have been super helpful and the recordings are indispensable.

Overall, amazing experience. Recommended to anyone who is into website optimisation, SEO, and technology.

Loved how easy installation was. You just need to remember generating these for each landing page, but otherwise it is so easy to just get the code and install it on your page, it's great.

I don't know how it works, but it just does and it's amazing. Providing great insights in how visitors use our website.

This software is definitely worth the money, it provides an excellent ROI, it's not pricey by any means.

The support team and user interface of Hotjar are first in class.

My overall experience has been great. Hotjar is my go-to tool when it comes improving UX on websites.

Ready made integrations with most critical SaaS services makes it easy to share data between systems.

And setting up things might be a bit tricky if you’re a newcomer in the world of analytics/JavaScript.

The pricing model (MTUs) when you have a lot of anonymous users can be a problem.

Setting new events is easy and the software is very intuitive. The real-time debugger view is super helpful during software development.

I like most how quickly our developers can add or modify events based on requests from every team in the company.

Certain resolutions to bad data were a challenge to make work.

Great, it helps a lot in collecting customer's information.

The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.

It's great if you want to track very basic behaviors like button clicks or form submissions.

Segment is a great CDP that helps you collect, clean, and control your customer data.

Segment is great - great support & documentation. It's very reliable, covering all your third-party integrations.

The ability of centralise all data in the same tool is the best. You can forget about setting so many different tracking tool and pixels in your web or app.

The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment.

I can't extract the list of events in order to review them offline (in order to manage which to keep and which to disable).

Good experience overall. A great out of the box and flexible solution.

Not all connections are intuitive and the UI makes it hard to find payload information and logs.

No matter how much I emphasize  the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

It provides full detailed documentation and a few ready SDK that helps a lot of dev to quickly implement this tool inside the platform.

Easy to use Python SDK* great multitude of integrations and plugins* easy to define data flows* great plan to get started as a startup.

Overall experience has been quite frustrating so far. Hopefully this will change as it looks like this tool has great capabilities.

Segment is a wonderful tool for us due to its intuitive interface, extensive documentation, and ability to debug events.

Easy to setup, great customer support, excellent choice of services, simply amazing.

Custom integration or customization is really hard to do, third parties implementation sometimes lack some essential feature that would become a hard blocker during the integration.

Thus far, I've been able to get the exact data I need, and for that I am grateful to have Segment.

This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.

Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly.

Ease of use and great software for marketing analytics.

Easy to use and has great customer service and support.

Segment has some of the strongest and most useful lists of integrations for any SaaS product.

Somethimes it is hard to debug or know what is happening if something goes wrong.

The great debugger web-based tool. The tool to create audiences to group users by some properties or events.

Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations). Easy to understand pricing.

I love the simplicity and functionality of Segment.

3rd party integration is very good , ease of use and whole ecosystem.

US Dollar

Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback. Join one million other websites to get inspired, spot bugs, and make confident improvements with Hotjar.

Combine Hotjar's three products for a complete view of your users' needs:
- Observe: See how people really experience your site so you can improve it with confidence.
- Ask: Discover how your users feel with Feedback & hear from your users with Surveys
- Engage: Automate the recruitment, scheduling, and hosting of moderated user interviews. 

LongDescription

Real-Time Analytics

Engagement Tracking

Funnel Analysis

User Research Analysis

Website Analytics

Surveys & Feedback

Site Intercept Survey

Text Analysis

Skip Logic

Customizable Reports

Activity Tracking

URL Customization

Session Recording

Customer Segmentation

Templates

Real-Time Monitoring

Sentiment Analysis

Single Sign On

Video recording/Transcriptions

Behavioral Analytics

Multiple Site Management

NPS Survey Structure

Customizable Fields

Template Management

Data Import/Export

Randomization

Campaign Segmentation

User Journeys

Customer Activity Tracking

Customer Experience Management

Heatmaps

Problem Area Alerts

Conversion Rate Optimization

Statistical Analysis

Multi-Channel Data Collection

Survey/Poll Management

Real-Time Data

Performance Metrics

Qualitative Comparative Analysis

Click Tracking

Multi-Channel Communication

User Interaction Tracking

Question Library

Question Branching

Behavior Analytics

Email Reminders

Dynamic Content

Visual Analytics

Activity Dashboard

Alerts/Notifications

Reporting & Statistics

Customizable Questions

Data Visualization

Visitor Tracking

Customizable Templates

Visualization

For Mobile

Dashboard

Customer Journey Mapping

For Websites

Customizable Branding

Behavior Tracking

Reporting/Analytics

Widgets

Monitoring

Trend Analysis

Feedback Management

Customizable Forms

Screen Activity Recording

Data Analysis Tools

Drag & Drop

Negative Feedback Management

Third-Party Integrations

Survey Builder

Element Analytics

Mobile Survey

Multi-Channel Distribution

Search/Filter

Quantitative Metrics

Usability Testing

Commenting/Notes

Access Controls/Permissions

Campaign Tracking

Collaboration Tools

Annotations

Web Traffic Reporting

KPI Monitoring

Real-Time Notifications

Video Support

Interactive Reports

Geotargeting

Demographic Data

Conversion Tracking

Issue Tracking

Multi-Language

Real-Time Reporting

Usage Tracking/Analytics

Tagging

Moderated Usability Testing

Build your package by picking plans for Hotjar Observe, Ask, and Engage products. Observe helps you visualize user behavior with Heatmaps and see what your users see with Recordings. Ask lets you discover how your users feel with Feedback and hear from your users with Surveys. Engage seamlessly hosts, records, and transcribes your user interviews. Find the right combination of plans for you at hotjar.com/pricing

Email/Help Desk

FAQs/Forum

Knowledge Base

Chat

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

Hotjar

Live Online

Webinars

Documentation

Videos

Segment is a customer data management platform that can collect and control customer data from mobile and web apps to provide a comprehensive data toolkit for marketing, product, and engineering teams. With Segment, teams can easily view customer behavioral data across multiple channels and standardize data points using a shared data dictionary. With over 300 pre-built integrations, Segment can integrate with multiple systems to connect and unify customer data for product analytics, A/B testing, marketing, and more. 

Personalization

Website Personalization

Master Data Management

Experience Management

GDPR Compliance

Projections

Customer Database

Recommendations

Account Based Marketing

Data Capture and Transfer

Information Governance

Data Quality Control

Data Security

Multi-Domain

Free Plan: 
Includes 1,000 visitors/mo
2 Sources
300+ Integrations

Team Plan:
Starts at $120/mo 
10,000 visitors/mo
Unlimited Sources
300+ Integrations
Includes 1 Data Warehouse destination

Business Plan:
Customer Pricing
Custom Volume
Single View of the Customer
Data Governance
Advanced Roles & permissions
Historical replay

Hotjar vs Segment

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Advisor Recommendations & User Awards

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