About Datorama

Datorama by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. With an extensive library of marketing API connectors, Datorama end-to-end intelligence platform can automatically unify marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence.

Datorama marketplace allows users to discover, install, and share pre-built apps that are designed to integrate and connect multiple marketing channels.


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16 Reviews of Datorama

Average User Ratings

Overall

4.63 / 5 stars

Ease-of-use

3.5

Value for money

4.0

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(11)

11

4 stars

(4)

4

3 stars

(1)

1

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 16 results

March 2019

User Profile Picture

Jordan from R2C Group

Verified Reviewer

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

March 2019

Premium Self-Service Marketing Analytics

Overall, my experience has been amazing with every step of the Datorama onboarding process and going forward after the initial set-up. The customer success team is very knowledgable about the product and the many use-cases that our firm was requesting. Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience.

Pros

When considering the hundreds of dashboarding tools available on the market, Datorama stood out to me because it's a database/data manipulation/data visualization tool all in one. It's taken the pain out of organizing many systems to constantly monitor all marketing data (i.e. from platforms such as Facebook Ads, Google DoubleClick and Seach Ads 360).

Cons

The price point. If you're lucky enough to work for a firm or advertiser that can afford this tool, you'll be in analytics heaven. It's clear that it's a premium price point for a premium marketing analytics tool.

January 2021

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

January 2021

Highly recommend for digital analytics needs

My overall experience has been very positive when I factor in product reliability, suite of capabilities, customization of data design, and ability to integrate with other marketing programs.

Pros

The ability to build visually stunning dashboards, and the ability to customize the look and feel of reporting built within the tool. The data often is quick to sync in real time data between external system and is very reliable for pulling in third party data inside of the solution.

Cons

Troubleshooting errors that occur with API integration with some third party tools can be difficult to find the exact right answer and may take time to find the right answer through support or product documentation.

Reasons for Choosing Datorama

The full suite of capabilities and the ability to easily integrate with our existing technology stack is something that made Datorama stand out.

March 2020

Craig from CC'S Lingerie & Bras

Company Size: 2-10 employees

Industry: Apparel & Fashion

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

2.0

Customer support

2.0

Functionality

2.0

March 2020

Data Aggregation made Easy

Datorama analytics tool has helped me do day-to-day channel optimization, overall trend analysis and analyzing the big picture of my business more efficiently. Other than shopping funnel gaps due to the missing Google Analytics clicks-to-cases attribution, Datorama has helped me optimize channel choice and spend, so I am not spending on channels which are not driving higher conversions of apparel items on my e-commerce website. With Saleforce and Google Analytics integration, Datorama can further lift my ROI.

Pros

Datorama works well for aggregation of analytics from multiple sources. For example, I use Datorama to integrate data from Google Analytics, Google Adwords, Exact Target and Facebook Insights. So, I can analyze impact of my email, social and on-site optimization campaigns using one single tool. This strategy of combining data saves me considerable time since I don't have to login to multiple analytics interfaces. Additionally, I can compare metrics or trends from one tool with KPIs from another tool more efficiently. Such as: email opens and clicks relative to on-site sessions, cart additions and orders.

Cons

There are couple of challenges I faced when using Datorama to do my e-commerce campaign analysis. Firstly, when I try to use a concatenated list of multiple skus as a filter in Datorama reports, I am unable to. So, I have to manually enter each product sku I targeted in my digital campaign into the Datorama filter and segment the KPIs accordingly - a time consuming process. Secondly, Google Analytics click-to-cases attribution is not available in Datorama unless its brought in through Google Analytics integration with BigQuery. These additional steps imply involving working extra hours with solution architect. So, the ROI gets impacted adversely. Can Datorama handle this gap by using Salesforce and Google integration?

June 2021

User Profile Picture

Marcos from Digo Hispanic Media

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

June 2021

All data in one place

Finally, we were able to see all of our Data in one place. We took over 3 to 6 months to get everything aligned. Consider that we had only 1 or 2 in house resources to complete this migration. The support received by the account manager and customer support was vital in order to get all of our data structured and harmonized.

Pros

The process of connecting the data properly can be tough at the beginning if you don't have all the required knowledge. But thanks to all the support Datorama gave me, after 3 months we were able to integrate almost all of our data. The dashboards settings are pretty intuitive and it's cool because you can bring to life any creative idea to showcase your data.

Cons

At first we were confused about the amount of connections we had to do.

May 2019

User Profile Picture

Joshua from Vizion Interactive

Verified Reviewer

Company Size: 11-50 employees

Industry: Internet

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

4.0

May 2019

Datorama is great, takes some work though

I have a bit of a love/hate relationship with Datorama (leaning more towards love). I do appreciate how intricate it can be and I like that I can always rely on their team to help solve any questions I or my clients may have.

Pros

You can pull in almost anything via API. This is a great platform for clients that want something customizable to them. It's also helps if you have clients that are in their reporting dashboard week to week rather than once or twice a month. Great platform for indepth reporting.

Cons

It can be cumbersome to setup and the learning curve on this for clients *can* be steep. Clients need to understand what it's meant for and what they can do before they start changing metrics on the fly.