About Supermetrics

Supermetrics is a reporting solution that helps small to large businesses to transfer marketing data on external reporting, analytics, storage and data visualization platforms, such as Google Sheets, Excel, DataStudio, BigQuery and Snowflake.

Supermetrics lets team members set specific metrics and dimensions to source, extract and blend data from multiple marketing platforms, including HubSpot, Facebook Ads and Google Analytics. It allows employees to configure workflows to automatically update and refresh reports on a monthly, daily, weekly or hourly basis. Additionally, businesses utilizing Snowflake can manage, edit, customize and save extraction schemas for further use and modification.

Supermetrics offers an applicat...


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Supported Operating System(s):

Web browser (OS agnostic)

43 Reviews of Supermetrics

Average User Ratings

Overall

4.09 / 5 stars

Ease-of-use

4.0

Value for money

3.5

Customer support

3.5

Functionality

4.0

Ratings Snapshot

5 stars

(23)

23

4 stars

(11)

11

3 stars

(3)

3

2 stars

(2)

2

1 stars

(4)

4

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 43 results

July 2021

User Profile Picture

Thiago from DeBRITO

Verified Reviewer

Company Size: 51-200 employees

Industry: Online Media

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

5.0

July 2021

Pricey, but a life saver

That's the best friend for online media analysts. We can get all our metrics in one place to cross data and do more accurate analysis.

Pros

The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio.

Cons

It's pricey, specially for brazilian users like me.

June 2020

Andrew from HPE

Company Size: 10,000+ employees

Industry: Computer Hardware

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

June 2020

Pricey, But Well Worth the Cost

Despite its price, Supermetrics has enabled us to create reporting that is applicable to a broader range of stakeholders (ie. C-level execs, sales managers, etc). It provides more flexible data flow between platforms (ie. data from Excel can be easily fed to Google Data Studio, etc)

Pros

Supermetrics is the Cadillac of data integration plug-ins. Not only does the suite run the gamut in the number of platforms that it supports, but it does it extremely well. All of their tools have easy to understand and intuitive interface, while not skimping on the feature-set either.

Cons

It is very pricey. And the other kicker is that each integration is licensed separately. I feel like you should get some kind of discounted price if you pay for all of them vs. just one.

Reasons for Choosing Supermetrics

Supermetrics doesnt force pre-made dashboards or reports on you. While they offer templates, you are also free to design your own from the ground up.

July 2021

Henry from Self

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

1.0

Customer support

1.0

Functionality

1.0

July 2021

There are cheaper, better, easier options.

Frustrating and slow. We never attained the level of insight or tracking that we hoped, and after we had the tool set up we still had to manually track and record performance data. If this tool cost 1/3 of what they charge it might be worth it, but Supermetrics is right in the middle: It tries to do too much and makes it messy and not user-friendly; and it tries to be easy to use, which makes the messiness of the tool harder to control. It will add hours and sap dollars.

Pros

It does mostly do what it purports to: takes data from different sources and blends them into a Data Studio dashboard. In general, that is possible with this tool.

Cons

Messy data - connecting new channels creates multiple different sources, and pulls in tons of data automatically that you don't need or requires you to manually sort through the list of data to select. Not efficient. Not the easiest set up - if you're hoping to get more team members onboard as users, they had better have some background in data. Pricing - Going off the above, I thought the price point was worth it because of the ease of use. But with the messiness and overall "hacked together" feeling of the tool, the justification for the price is lost. Social tracking - Social media tracking is incomplete and never provided what my team wanted from it. We ended up tracking IG stories with UTM tags and maintaining our own creative performance charts.... because that manual work was easier (possible) than using Supermetrics. Customer Support - Neither me nor my team used supermetrics for a couple of months, and came to the conclusion that it doesn't suit our needs and doesn't provide all the power and insight it claimed to. I emailed support to cancel. It took them days to respond - coincidentally, they didn't answer until the day after that month's auto-pay went through. When they did respond they pointed to their terms of service, which had updated dramatically at some point during my contract, and said they aren't going to cancel. Not being able to cancel a tool that doesn't work for you should disqualify it from consideration in your techstack.

August 2020

Ernando from Trevo Marketing

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2020

Software Excelente para monitoramento e gestão de métricas

Consegui ganhar mais tempo na coleta de dados e uma vez configurado foi simples obter os dados.

Pros

Supermetrics é completo com relação as métricas e é a única ferramenta que encontrei que possui muitos dados retroativos das redes sociais.

Cons

Algumas métricas vem com a nomenclatura da plataforma que fornece os dados e na hora de utilizar foi preciso identificar o que era cada métrica, chocando os dados do supermetrics com da ferramenta original, só após feito isso conseguimos finalmente utilizar a ferramenta.

Reasons for Switching to Supermetrics

O fator principal foi o investimento. O reportei oferece uma proposta semelhante por um valor muito acessível. Além disso a solução já entrega as informações em dashboards personalizados.

November 2018

User Profile Picture

Pedro from Unilever

Verified Reviewer

Company Size: 10,000+ employees

Industry: Consumer Goods

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

3.0

Functionality

4.0

November 2018

Good for building web dashboard

Overall good tool but could improve with offering more integrations.

Pros

The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards. Price wise is very competitive.

Cons

I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis. i also did not like that data only refreshes automatically every day, if not you need to do it manually.