About Supermetrics

Supermetrics is a reporting solution that helps small to large businesses to transfer marketing data on external reporting, analytics, storage and data visualization platforms, such as Google Sheets, Excel, DataStudio, BigQuery and Snowflake.

Supermetrics lets team members set specific metrics and dimensions to source, extract and blend data from multiple marketing platforms, including HubSpot, Facebook Ads and Google Analytics. It allows employees to configure workflows to automatically update and refresh reports on a monthly, daily, weekly or hourly basis. Additionally, businesses utilizing Snowflake can manage, edit, customize and save extraction schemas for further use and modification.

Supermetrics offers an application programming interface (API...


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Supported Operating System(s):

Web browser (OS agnostic)

38 Reviews of Supermetrics

Average User Ratings

Overall

4.13 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

3.5

Functionality

4.0

Ratings Snapshot

5 stars

(21)

21

4 stars

(9)

9

3 stars

(3)

3

2 stars

(2)

2

1 stars

(3)

3

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 38 results

June 2019

Shaun from Kahena Digital Marketing

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

3.0

Functionality

4.0

June 2019

Best Decision For Dashboards + Ongoing Reporting

Overall I'm very happy with Supermetrics and the pros far outweigh the cons. It has become a critical tool in my day to day marketing & management toolbox.

Pros

I like that Supermetrics for sheets integrates seamlessly with Google Data Studio allowing me to supercharge my reporting capabilities. I am able to pull data from multiple sources and refresh it daily making sure all stakeholders have up-to-date relevant data at all time.

Cons

There are a few reporting features I would like to see like reports via labels for Google Ads and Facebook customer conversions could be simplified.

June 2020

Andrew from HPE

Company Size: 10,000+ employees

Industry: Computer Hardware

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

June 2020

Pricey, But Well Worth the Cost

Despite its price, Supermetrics has enabled us to create reporting that is applicable to a broader range of stakeholders (ie. C-level execs, sales managers, etc). It provides more flexible data flow between platforms (ie. data from Excel can be easily fed to Google Data Studio, etc)

Pros

Supermetrics is the Cadillac of data integration plug-ins. Not only does the suite run the gamut in the number of platforms that it supports, but it does it extremely well. All of their tools have easy to understand and intuitive interface, while not skimping on the feature-set either.

Cons

It is very pricey. And the other kicker is that each integration is licensed separately. I feel like you should get some kind of discounted price if you pay for all of them vs. just one.

Reasons for Choosing Supermetrics

Supermetrics doesnt force pre-made dashboards or reports on you. While they offer templates, you are also free to design your own from the ground up.

January 2021

Jon from Project World Impact

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2021

Supermetrics Tools and Team are truly top-notch.

My experience with the Supermetrics team is what truly takes their software/service to the next level. Their operations support team is quick to respond, eager to help, and ambitious with their goals of keeping their customers happy. I have never seen such a responsive, personable, and all together helpful team of individuals. I will recommend Supermetrics 10 out of 10 times.

Pros

The datastudio connection capabilities are relatively simple to set up and extremely useful. Supermetrics works seamlessly with Google's system to provide killer live-reporting tools for high-level KPIs.

Cons

There is not much to dislike here. The price is extremely fair in relation to the competition. The only slight drawback is the initial linking takes a small time commitment, but once a connection is made via Datastudio the rest is quick and seamless.

October 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

1.0

Functionality

3.0

October 2019

Amateurish and Infuriating

Supermetrics doesn't fail to infuriate me on a daily basis. I use this software to make complex automatic reporting dashboards both internally and client-facing. I hate it. The more complex you make something, the more likely it is to fail. For simple things, this software has a wealth of options to use. The more complex you want to take things, the deeper you dive, the worse it looks.

Pros

It's the best software out there for what it does that i have found.

Cons

Amateurish front-end, queries that fail without any alert, incompatible metrics, a general pain to use.

Reasons for Choosing Supermetrics

I didn't, and i wouldn't.

Reasons for Switching to Supermetrics

Company uses Supermetrics.

August 2020

Ernando from Trevo Marketing

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2020

Software Excelente para monitoramento e gestão de métricas

Consegui ganhar mais tempo na coleta de dados e uma vez configurado foi simples obter os dados.

Pros

Supermetrics é completo com relação as métricas e é a única ferramenta que encontrei que possui muitos dados retroativos das redes sociais.

Cons

Algumas métricas vem com a nomenclatura da plataforma que fornece os dados e na hora de utilizar foi preciso identificar o que era cada métrica, chocando os dados do supermetrics com da ferramenta original, só após feito isso conseguimos finalmente utilizar a ferramenta.

Reasons for Switching to Supermetrics

O fator principal foi o investimento. O reportei oferece uma proposta semelhante por um valor muito acessível. Além disso a solução já entrega as informações em dashboards personalizados.