KPI6 is a valid tool to get information I need as a support to make decisions about product development. You are 99% of the times able to get valuable drivers in absolutely no time. For instance, I often run research on both social networks and forums to understand people's frustrations or value points when they talk about a certain product. It's faster and less expensive than an institutional survey and it lets you get more granular on details of interest or to find new topics to explore. Once you learn how to use it, the only limit is your fantasy and approach. You can really get data about possibly every topic in every part of the world.

Offers more insights than the standard platform, especially the Audience/Lookalike part which is something really unique. Granular data, with a powerful dataviz and a rock-solid methodology. Ability to filter for countries and languages, which is really valuable. Its UX too is a core strength: flexible, customizable and functional. It saves you a lot of time.

The filtering system could be improved, it's sometimes a bit difficult to get an accurate deep-dive. No learning center, which can be limiting for new customers, but it's a non-problem given the quality of the 1-to-1 academy and customer support.

With KPI6 we worked on building several use cases on different industries. We collaborated to create the C-Trust Index, an index to measure the impact of the pandemic in terms of people's trust and propensity to buy. We worked on the creation of Custom Machine Learning to analyse the city's main issues of interest (safety, health, etc.) and we are continuously working on new areas of development.

The tool is easy to use and has a very good UX/UI. The support is also always there and above all the team and the tool are very flexible and always ready for new technological and business experiments. The tool has excellent features related not only to sentiment and emotion analysis, but it is a great tool for analysing audiences and building key business personas. Furthermore, with the Custom Machine Learning feature, it is possible to build ad hoc algorithms to specialise the tool in new sectors.

Some limitations related to the social pages to be included or the maximum number of keywords for queries and filters can be improved.

In general, the tool allows you to carry out interesting analyzes on online conversations, with an excellent level of proficiency. The graphs that the tool creates have nice views and can be exported directly to be inserted into reports or other documents.

The tool is very efficient for listening to online discussions, especially those that take place on Twitter. Once the search has been set, the tool allows you to drill down on the data collected and to deepen your research.

The query setting, the keyword set up can be a bit cumbersome, especially at the beginning when you have little confidence with the tool.

we develop togheter a lot of amazing project and research for important brand with ad hoc analysis report and live dashboard. a strong point was the collaburation with the kpi6 team that permited to develop and refine the analysis in a very relevant way.

This sw rapresent an important starting point to make meaningful focus on what people say, think and feel about a brand, a person or a topic. the opportunity to analize each of this element on two side: analytics (trend, frequence, sentiment, emotions) and audience is a powerful features

the opportunity to analize each of this element on two side: analytics (trend, frequence, sentiment, emotions) and audience is a powerful features

We use it for everything. I think it is very useful in the decision-making process to avoid having to manage bad choices later. It prevents, for example, from publishing or making changes based on the personal taste of a few, but from looking at trends and accompanying us in a parallel binary to what is the mainstream.

The possibility of social listening not only on a superficial level, but to work on data by investigating the nuances and interests of users is priceless for a company's communication strategy. Our strategy has totally changed since using the platform. We have more precision, of course, but also more questions and more creativity.

Perhaps the possibility of directly downloading graphic reports with impactful infographics based on our data.

Speed of the execution process Customer service Possibility to create dashboard and export it Visibility of the main metrics

Number of additional sources (Facebook and Instagram): the minimum number should be at least 20 for each. Limited functionality about Facebook and Instagram: i'd like to analyse not only the business page. We'd like to have the possibility to download the dataset without making a request internally Possibility to create a query starting from a file excel with all details

I have used kpi6 to extract strategic insight on different issues and to study audiences behaviour and purchase intent on several indistry. Kpi6 support is costant, professional and timely. It was also useful to highlight strategic trends and new topic of discussion within audiences of interest.

Easy of use and modularity of the solution. Allows to design useful insights on audiences and on relevant topics.

Minor improvements could be implemented to allow to flexibly adapt researches after they have streamed data

The tool has provided me with a broader understanding of the consumers for each brand Has helped me identify different behaviors from same brand but in different countries All this has allowed me to identify the consumer behavior of some of the main brands in order to provide the correct content message during online activations

- Ability to get a large amount of data available, with a minimum of effort - Easy to understand UX - Precise and granular data collection - Data visualization clean and clear - Possibility to create your own dashboard - Access to panel data - Ease of obtaining overlap analysis between the different searches / audiences created - All Insights can be actionable in digital campaigns

- Possibility to link audiences directly to some other platforms for digital activations

We use it for everything and we worked on building several use cases on different industries using KPI6. We can understand consumers, identify their needs, and define audience segments.

It's a very user-friendly tool. It has a lot of features related to sentiment and emotion analysis, but also it is a great tool to design useful insights on audiences and on relevant topics. The tool offers more insights than the standard platform, and we can analyze better all the data thanks to the data visualization part.

there are no features I like less then others

The platform allows to get insights coming from real time interests instead of past behaviors, this helps to better identify the Consumers DNA.

The platform is not only related to Social Listening, it is a suite that includes also many advanced tools such as images recognition, polygon for overlapping analysis and a powerful panel as Global Web Index

there are no tools or features I like less then others

Sono riuscito a esaminare l'audience di un mercato piccolissimo in cui la mia agenzia non si era mai misurata riuscendo a intraprendere delle collaborazioni che prima non avremmo pensato di portare avanti. Mi ha aiutato a conoscere in poco tempo le caeratteristiche e i pain di un segmento di consumatori che nemmeno io pensavo esistessero.

I cambiamenti più profondi si notano nella gestione degli insight delle audience, non sono ancora riuscito a trovare altro che a partire dal listening riesca a darmi informazioni su macro segmenti di pubblico o micro nicchie.

Si vede che stanno lavorando molto, ma la parte di listening di MarketEar presenta ancora i classici limiti di usabilità che ha caratterizzato nel tempo questo tipo di strumenti.

Esperienza complessivamente ottima, qualità delle analisi fornite all'altezza delle mie aspettative per creare prodotti editoriali divulgati su media online e tv, di portata nazionale.

La visualizzazione degli aggregati di dati è molto semplice, traducendo la complessità delle analisi in immagini e letture accessibili e chiare. Ho apprezzato la grande versatilità della piattaforma, non avendo mai riscontrato problemi tecnici. Grazie a Kpi6 sono nelle condizioni di creare contenuti editoriali di alto valore apprezzabili e comprensibili da un vasto pubblico di utenti, partendo dal dato messo servizio della notizia, oppure trasformando il dato stesso in notizia. Ottimo il supporto del customer care per il settaggio e per capire le funzioni e le potenzialità dello strumento.

La piattaforma è già abbastanza accessibile e customizzabile, si possono ulteriormente sviluppare questi ambiti di utilizzo, sebbene siamo già ad ottimi livelli.

- L'elevata personalizzazione delle ricerche e la possibilità di "giocare" con i filtri per poter andare in profondità nelle analisi - I referenti sono estremamente disponibili, sia nella fase di costruzione delle query, sia nella successiva analisi - La quantità di dati processabili utili per analisi approfondite sulle personas e sul target

- I limiti relativi alle ricerche con meno di 100 utenti - La difficoltà nell'individuare facilmente le country nei filtri

Great

I do use and I like very much Market Ear

Actually for my job I don't use Audience feature

La profondità delle analisi e l'accuratezza dei dati

Non ho incontrato grosse criticità nell'utilizzo dello strumento

abbastanza intuitivo e restituisce risultati validi

limite nel monitoraggio degli hashtag a sole 7 keyword

The tool offers a high degree of insight into the data, especially in the Audience/Lookalike section. It also has a high degree of customisation to meet specific needs.

Important limitation is to take data from Facebook and Instagram. To do this, you have to manually identify the pages.

Grazie alla collaborazione con KPI6 ci siamo affacciati all'analisi dei big data ed in particolare dei social network. Una grande disponibilità e serietà lavorativa.

Grazie alla grande disponibilità del team di assistenza e sviluppo siamo riusciti ad integrare con semplicità i grafici riassuntivi delle estrazioni dai social network sul nostro portale. Bene fatta la parte di analisi sugli autori e la clusterizzazione degli stessi

L'AI ha alcuni problemini con la sentiment relativa al contenuto politico ma il team ha predisposto dei sistemi di rinforzo di apprendimento per ovviare a tali problemi grazie al feedback degli utenti.

Il prodotto restituisce analisi molto raffinate e non esclusivamente relative ai contenuti. Ci sono alcune funzioni molto evolute per ciò che concerne la rilevazione dell'audience e buone possibilità di supervisione dei risultati.

Non ho particolari inconvenienti da segnalare.

Varietà dei servizi, qualità e celerità dell'assistenza, intuitività delle dashboard.

Mancanza di chiarezza su alcuni dati forniti (ad esempio solo dati relativi e non assoluti) oppure sulla metodologia per ottenere i dati. Le dashboard sono molto belle e intuitive ma magari una parte scritta di nota metodologica potrebbe aiutare a chiarire alcune parti.

ottima piattaforma

Facilità di uso e introduzione continua di nuove funzionalità

a volte le cose nuove non sono semplici da utilizzare

KPI6 è uno strumento davvero facile da utilizzare, le dashboard che produce sono intuitive e restituiscono risultati di qualità.

Non ho riscontrato particolari criticità nell'uso del software.

Perfect tool for getting to know and better understand the audience

Great depth of analysis it is able to carry out

Difficulty in finding innovative insights

La facilità di utilizzo e la completezza dei dati forniti dalla piattaforma

Niente di particolare, alcuni intoppi nella configurazione iniziale del software risolti brillantemente dal team di KPI6

web & social monitoring

Easy of use, Dashboard, Graphics, Customer service

the integration of social media Facebook and Instagram into the platform, the functionality of some filters