About Qualtrics Research Core

Qualtrics Research Core is a cloud-based research platform that assists small to large-sized businesses with survey designing and customer engagement tracking. Its key features include multi-channel survey distribution, project management, real-time analysis, and reporting.

The application comes with a simulation tool that helps managers with pricing analysis and product configuration. With its panel management feature, team members can create buyer profiles, collect feedback and generate reports. Marketers can customize survey templates and run targeted campaigns as per location and purchase history. Further, the system allows users to analyze, represent and update data through charts and graphs.  

Qualtrics Research Core integrates with th...


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Supported Operating System(s):

Web browser (OS agnostic)

339 Reviews of Qualtrics Research Core

Average User Ratings

Overall

4.76 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(263)

263

4 stars

(69)

69

3 stars

(7)

7

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 339 results

September 2019

Andrew from University of Arizona Phoenix

Verified Reviewer

Company Size: 201-500 employees

Industry: Higher Education

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

September 2019

Designed to Advance your metrics

This tools is fantastic for working with our Faculty and Researchers. They expect in-depth analysis and appreciate the power of Qualtrics. Our staff and administrative personnel have all learned to use Qualtrics and most of my co-workers find it easy to use and can adapt it to their various needs. This is a great option for anyone looking for a variety of analytics for surveying, and can be adapted to simpler projects as well.

Pros

The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.

Cons

At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.

Reasons for Switching to Qualtrics Research Core

Conditional logic and analysis was not as simple, required additional add-ins, and did not provide us the flexibility we needed.

January 2021

Stewart from Evolve Research

Company Size: 2-10 employees

Industry: Market Research

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

January 2021

Cadillac of Survey Software

We've been using Qualtrics for over 8 years now. As a boutique market research firm, we were looking for a full-featured online survey tool that was also cost effective. We were impressed with everything Qualtrics had to offer right off the bat, and I've continued to be impressed with the innovations and improvements they've deployed over the years. Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago. But that being said, we have yet to find another survey software that is as fully-featured and easy to use as Qualtrics.

Pros

Qualtrics is very user-friendly and makes it easy to program and manage complex surveys that are mobile-friendly. We can program advanced routing and conditional logic, incorporate media into the surveys to test, and export the data into the various formats and reports we need.

Cons

The costs have increased significantly over the years, and their customer support team will not help with some advanced programing capabilities, such as incorporating javascript into the surveys (you can use javascript, but you're on your own if you encounter issues).

Reasons for Choosing Qualtrics Research Core

Qualtrics was more affordable and easier to use.

Reasons for Switching to Qualtrics Research Core

We were constrained by their design limitations, both for question types and how the surveys looked on the screen to the respondents (e.g. Snap looked very outdated and cheap). As our company grew, we realized the need to have a more full-featured online survey tool that had a modern look and feel.

October 2019

Steve from Refinitiv

Verified Reviewer

Company Size: 10,000+ employees

Industry: Financial Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

3.0

Functionality

4.0

October 2019

An adequate tool for measuring customer experience

Qualtrics offers a nice dashboard that shows all of your current projects. It is intuitive to create new projects and offers a diverse array of options for those projects. However, I find that it is not as easy to create "advanced" projects in Qualtrics as in other software.

Pros

Easy to configure an NPS question and link into existing studies, offers industry standard studies like SUS "out of the box." (Or our administrator made templates that look like built-in features)

Cons

It was more difficult to customize the questions in Qualtrics than in other products used to manage user surveys.

December 2020

Ravinesh from Self-Employed

Verified Reviewer

Company Size: 1 employee

Industry: Computer Software

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

December 2020

Great Data Collection Tool compared to others

Qualtrics is great. I'm really glad I made the switch for a more "Quality" in my work.

Pros

Qualtrics has a nice dashboard and is very easy to use. great diverse array of options for the intuitive projects. offers more survey creation and distribution than any other platform.

Cons

depending on what platform you were using before it my be a little difficult at first to get acclimated to the program. But after a few clicks you will be back to it realizing that the switch was the best thing you did.

Reasons for Switching to Qualtrics Research Core

Free version of survey monkey limits to 10 questions. and even besides that survey monkey doesnt compare to qualtrics options.

September 2019

Ho'omana Nathan from Oklahoma State University

Verified Reviewer

Company Size: 5,001-10,000 employees

Industry: Higher Education

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

September 2019

Most powerful and versatile paid data collection tool I've used

If you're willing to invest the time in exploring their documentation and tutorials and your experience will be much easier and more productive. Qualtrics allows for a huge amount of customization in order to collect and safely store, organize, and analyze a wide variety of data. Highly recommend it!

Pros

Qualtrics offers more options for survey creation and distribution than nearly any other survey platform I've used, and makes data collection, storage, and analysis a fairly painless process. I'm currently using Qualtrics to distribute linguistic research to a targeted population. The anonymizing features make the software particularly attractive for the sensitive nature of some of the data I'm collecting. The output format of the data is also highly pliable and can be output into any number of analysis platforms, from Excel to SPSS and others.

Cons

It's not always very user friendly up front, but they have great documentation and with a little work, you can become an expert quickly.

Reasons for Switching to Qualtrics Research Core

I've used Google Forms, which is free, so they're not directly comparable, and some of SurveyMonkey's features as well. Google Forms is great for informal work, but data privacy and security are not as secure on Google Forms, so it's not as useful for human subjects research where protecting the participants is important. SurveyMonkey is a little bit more user-friendly than Qualtrics in my experience, but it feels like it's designed more for market-type research, at least in my opinion, and I didn't find the features to be as rich as Qualtrics, which has virtually limitless customization at every level of the survey design.