Designed to Advance your metrics

This tools is fantastic for working with our Faculty and Researchers. They expect in-depth analysis and appreciate the power of Qualtrics. Our staff and administrative personnel have all learned to use Qualtrics and most of my co-workers find it easy to use and can adapt it to their various needs. This is a great option for anyone looking for a variety of analytics for surveying, and can be adapted to simpler projects as well.

Pros

The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.

Cons

At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.

Most powerful and versatile paid data collection tool I've used

If you're willing to invest the time in exploring their documentation and tutorials and your experience will be much easier and more productive. Qualtrics allows for a huge amount of customization in order to collect and safely store, organize, and analyze a wide variety of data. Highly recommend it!

Pros

Qualtrics offers more options for survey creation and distribution than nearly any other survey platform I've used, and makes data collection, storage, and analysis a fairly painless process. I'm currently using Qualtrics to distribute linguistic research to a targeted population. The anonymizing features make the software particularly attractive for the sensitive nature of some of the data I'm collecting. The output format of the data is also highly pliable and can be output into any number of analysis platforms, from Excel to SPSS and others.

Cons

It's not always very user friendly up front, but they have great documentation and with a little work, you can become an expert quickly.

Qualtrics is Easy

One of the main tasks that I do on Mturk is research studies. Be they for students or businesses, many organizations choose to use Qualtrics. I have to admit that I am always pleased to see a Qualtrics survey because I know it will be easy to read, clean looking, and will load without problems. It is a consistently delivering product that does exactly what it is supposed to do. It makes complicated tasks seem simple. I highly recommend it.

Pros

Qualtrics has a very clean interface. It is easy to use and understand. It's a consistent product that I rarely have problems with.

Cons

I feel there could be more customization options. I would absolutely love to see a dark mode that is easier on the eyes. Very rarely, I have to clear out my cookies to get it to run correctly in Chrome.

An adequate tool for measuring customer experience

Qualtrics offers a nice dashboard that shows all of your current projects. It is intuitive to create new projects and offers a diverse array of options for those projects. However, I find that it is not as easy to create "advanced" projects in Qualtrics as in other software.

Pros

Easy to configure an NPS question and link into existing studies, offers industry standard studies like SUS "out of the box." (Or our administrator made templates that look like built-in features)

Cons

It was more difficult to customize the questions in Qualtrics than in other products used to manage user surveys.

My go-to device for survey

My experience so far is great, it will remain my primary survey too.

Pros

The "heatmap" feature is awesome. Now, I know it was probably designed for something else; but I used it to have participants marking spots on a human figure for injures/pains. It helps me improve certain high performance human designs. The "display logic" is another great feature, easy to use too.

Cons

The suggested options are a little off, when you ask a yes or no question, the system always give you five suggested option, and you will have to delete the extra ones.