Qualtrics is a super powerful, customizable data collection tool but may be overkill for some projec

Designed to Advance your metrics

This tools is fantastic for working with our Faculty and Researchers. They expect in-depth analysis and appreciate the power of Qualtrics. Our staff and administrative personnel have all learned to use Qualtrics and most of my co-workers find it easy to use and can adapt it to their various needs. This is a great option for anyone looking for a variety of analytics for surveying, and can be adapted to simpler projects as well.

Pros

The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.

Cons

At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.

Cadillac of Survey Software

We've been using Qualtrics for over 8 years now. As a boutique market research firm, we were looking for a full-featured online survey tool that was also cost effective. We were impressed with everything Qualtrics had to offer right off the bat, and I've continued to be impressed with the innovations and improvements they've deployed over the years. Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago. But that being said, we have yet to find another survey software that is as fully-featured and easy to use as Qualtrics.

Pros

Qualtrics is very user-friendly and makes it easy to program and manage complex surveys that are mobile-friendly. We can program advanced routing and conditional logic, incorporate media into the surveys to test, and export the data into the various formats and reports we need.

Cons

The costs have increased significantly over the years, and their customer support team will not help with some advanced programing capabilities, such as incorporating javascript into the surveys (you can use javascript, but you're on your own if you encounter issues).

An adequate tool for measuring customer experience

Qualtrics offers a nice dashboard that shows all of your current projects. It is intuitive to create new projects and offers a diverse array of options for those projects. However, I find that it is not as easy to create "advanced" projects in Qualtrics as in other software.

Pros

Easy to configure an NPS question and link into existing studies, offers industry standard studies like SUS "out of the box." (Or our administrator made templates that look like built-in features)

Cons

It was more difficult to customize the questions in Qualtrics than in other products used to manage user surveys.

State of the art for survey building

As I limit my experience with Qualtrics to building surveys, distributing them, and downloading the dataset to work on data processing and analyses using other tools, the platform does its job. I could certainly expand my use of the tool if reporting and data visualization features offered a better user experience and look and feel.

Pros

Qualtrics is the state of art when it comes to survey building platforms. It has one of the most user-friendly interfaces, it allows very complex logics, and offers questions types that you don't see in other tools. It is also super easy to upload my own lists and I often use their panel for outside sample recruitment.

Cons

I am not a big fan of Qualtrics' reporting and data visualization features. The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another story. Customer support is also poor: they are not timely and often times they do not resolve my issues.