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Jotform

FrontRunners 2024

Jotform is a cloud-based form automation solution that enables users to publish online forms and record customer responses. It helps users to generate leads, collect order payments, conduct customer surveys, manage job application...Read more about Jotform

Birdeye

FrontRunners 2024

Birdeye is the top-rated reputation management and digital customer experience platform for local brands and multi-location businesses. Over 100,000 businesses leverage Birdeye’s AI-powered platform to engage seamlessly with custo...Read more about Birdeye

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Typeform

FrontRunners 2024

Typeform is an interactive data collection tool that lets you create forms, surveys, and quizzes that people enjoy answering. By asking questions one at a time, you get more thoughtful responses and higher completion rates. Plus, ...Read more about Typeform

Formstack Forms

Formstack Forms is a cloud-based solution that helps businesses automate processes of creating digital forms and collecting data for surveys, leads, registrations, and more. Key features include data routing, file uploads, data en...Read more about Formstack Forms

Formstack Suite

With Formstack, automate manual processes, deliver solutions quicker, and go from idea to workflow in minutes and save hours—all with clicks, not code. Combining a visual workflow automation builder with digital forms, document ge...Read more about Formstack Suite

3.0 (1 reviews)

SurveyLegend

FrontRunners 2024

SurveyLegend is a cloud-based survey solution for individuals and businesses of all sizes. The solution enables users to create mobile-friendly surveys, manage survey questionnaires, customize questions and track responses. S...Read more about SurveyLegend

Strategy & Research

Qualtrics CoreXM is a cloud-based platform designed to help organizations generate sales insights and optimize product prices through analysis of customer experiences in real-time. Key features include feedback collection, concept...Read more about Strategy & Research

Fast Mirror

Fast Mirror is a cloud-based 360-degree feedback platform designed to help companies identify and develop more effective employees. With Fast Mirror teams can measure employee population against a variety of important skills. F...Read more about Fast Mirror

Empuls

Xoxoday Empuls is a cloud-based collaboration solution designed to help organizations of all sizes manage processes related to workforce motivation, employee empowerment and engagement. Empuls facilitates collaboration amongst emp...Read more about Empuls

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QuickTapSurvey

QuickTapSurvey is cloud-based survey application. The solution comes with features such as an online survey-creation interface, different question types, branding options, mobile forms, survey reports and integrations with third-p...Read more about QuickTapSurvey

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Voxco Online

Voxco Online is multichannel survey software for data collection any place, any time. The solution is made for (and by) professional market researchers. Users can drive survey efficiency with a powerful questionnaire editor t...Read more about Voxco Online

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Checkbox Survey

Checkbox is a professional survey tool for individuals, teams, and enterprises and is available as a hosted subscription or on-premises (installable) software. Create beautifully branded surveys, deliver and track invitations, a...Read more about Checkbox Survey

4.1 (9 reviews)

AskNicely

AskNicely is a cloud-based online survey software that helps businesses create surveys and collect feedback in real time based on Net Promoter Score (NPS). Key features include live reports, real-time leaderboards, text analytics,...Read more about AskNicely

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BlueX

BlueX is a survey solution available in both cloud-based and on-premise deployments. The solution offers educational institutions an online questionnaire and course-evaluation tool that integrates with their existing learning mana...Read more about BlueX

Snap Survey Software

Snap Surveys offers a survey management and experience measurement platform, created for companies of all sizes. It offers survey design, data collection, feedback management, advanced analytics, and customizable reporting. Both c...Read more about Snap Survey Software

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QuestionPro

FrontRunners 2024

QuestionPro is a leading SaaS survey solutions company providing a wide range of applications to measure and manage customer experience, employee engagement, and the pulse of the audience. We offer 40+ question types, 350+ read...Read more about QuestionPro

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Sogolytics

FrontRunners 2024

Transform your organization's customer experience with the SoGoCX platform. Meet customers where they are in their journey, pinpoint weaknesses, identify opportunities, and take action. With comprehensive analytical power at your ...Read more about Sogolytics

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Alchemer

FrontRunners 2024

Alchemer offers the world’s most flexible feedback and data collection platform that allows organizations to close the loop with their customers and employees quickly and effectively. Our mission is to give every customer and empl...Read more about Alchemer

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SmartSurvey

SmartSurvey is an online survey solution that allows businesses to design customized surveys. The solution includes ready-made templates and custom designing tools to build and share online surveys with participants. SmartSur...Read more about SmartSurvey

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SurveyMonkey

FrontRunners 2024

SurveyMonkey is a cloud-based survey tool that helps users create, send and analyze surveys. Users can email surveys to respondents and post them on their websites and social media profiles to increase response rate. Users can run...Read more about SurveyMonkey

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Buyers Guide

Last Updated: March 16, 2023

Data is king in today’s digital world. Whether you’re a small online retailer or an enterprise manager with hundreds of employees, data about customers and operations keeps you in control of the direction of your business.

How do you get this information? Survey software makes it simple to create, distribute, collect and analyze information in order to spot trends and make smarter business decisions.

Speaking of smart decisions, this guide offers an overview of these systems so that you have all the necessary details to choose the best survey solution for your needs. We’ll cover:

What is Survey Software?

Common Survey Software Functionality

Types of Survey Software Buyers

Key Considerations

How Is It Priced?

What is Survey Software?

Survey software is used by a variety of businesses to gather data on all kinds of groups: employees, customers (both new and former) or consumers. And the systems often allow users to create surveys and forms targeting specific segments.

Surveys can collect responses from individual consumers, business professionals with specific job titles, people within certain age ranges who are also apartment renters—services are available to help find these specific audiences to gain the type of research data you need.

No matter how simple or complex your survey, software is customizable enough to ensure you can build the appropriate survey and receive the right kind of data.

Common Survey Software Functionality

Survey software isn’t overflowing with features, but the functionality offered is highly flexible and customizable. Here are the common features included in most modern solutions:

Survey creation

The core of the software, survey builders offer a wide variety of tools to hone your survey structure to get the most useful information. Multiple question types, including single answer, choose-all-that-apply, open form responses, matrix selections and rating scales, are among those available.

Arrange questions to exclude certain respondents or to branch questions based on specific answers, or craft a quiz that automatically calculates a score. Then customize the images, logos and other branding so your forms are consistent with your other marketing materials.

Security

Several options are available to protect response data, identifying information and prevent fraudulent responses.

Add passwords and timers, authenticate through Facebook or Twitter, prevent multiple submissions based on IP addresses and offer anonymity for survey takers.

Distribution

Once your survey is built, you can launch it in various ways—sharing a custom URL, automatic posting on social media with Facebook, Twitter or LinkedIn integrations or through email with connections to your email marketing system.

Reporting and analytics

Most modern survey systems are capable of delivering results in real-time so you can gauge the effectiveness of your surveys quickly.

Then, once all your data is collected, software offers tools to dissect the information the way you want: by age or gender, by location, or filter and cross-tabulate multiple questions to identify trends you can use to make better business decisions.

Targeted surveys

For surveys designed to gather data on a random set of consumers, for example, survey software vendors can find the appropriate respondents and return results within days. Users can specify the location of respondents worldwide or other demographic factors.

Some vendors also offer services to help users improve their questions or survey structure so that you get the best data in the least amount of time.

Types of Survey Software Buyers

The types of features you need in survey software depends on your industry and application. Here are some common uses by industry:

  • Enterprise human resources professionals can use survey forms to gather details about employee engagement and performance, then implement changes that help keep workers happy and productive. Surveys can also be used to conduct exit interviews to provide HR professionals more insight into employee satisfaction.

  • Retailers can use their customer database to send out feedback forms to inform what kinds of products they keep in inventory and uncover details about the service they received.

  • Marketing or academic researchers can use surveys and targeted audience services to collect responses from specific groups to bolster research with hard data.

  • Nonprofit event or donor managers can use surveys to determine the effectiveness of fundraising events, or to gather information about donors and their behavior. Nonprofits need this data to identify trends in giving to maximize their fundraising abilities.

  • Healthcare providers can use surveys to determine the effectiveness of fundraising events, or to gather information about donors and their behavior. Nonprofits need this data to identify trends in giving to maximize their fundraising abilities.

Many top vendors include pre-made templates for these purposes, so you can quickly launch and close surveys to improve your business.

Key Considerations for Survey Software Buyers

Aside from specific features, survey software purchases include some other important decisions about how your data can be used and the level of support you need.

Integrations with other systems greatly expands the reach of your surveys and usefulness of your collected data, whether it’s sending forms embedded in email marketing or automatically analyzing open-ended survey responses. These integrations include:

Support and training needs vary based on how you use survey software. Vendors offer technical support to ensure the system works properly on your system, and training services are available, usually for an extra fee, so that you can get the most impact out of your surveys.

How Are Survey Tools Priced?

Survey software is generally offered in a web-based deployment, meaning users can purchase a license and immediately begin using the system without having to install anything on their own computers.

These online systems most often cost a flat fee based on different plans, increasing in cost as more features are added. And payments are made monthly on a subscription model. Some vendors may limit the number of surveys or forms created per month, or the number of users at a time, for certain plans, and most offer a free version, albeit with limited functionality.

Small to midsize companies can invest in web-based survey software with a smaller upfront cost compared to on-premise options, and can easily add new features as their survey needs increase.

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