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Wootric is a cloud-based customer experience and feedback management software that helps measure and enhance client satisfaction. Primarily catering small to large businesses, the platform uses artificial intelligence to provide i...Read more about Wootric
SurveyMonkey Enterprise is a 360-degree feedback solution designed to help businesses in education, healthcare, IT and other sectors conduct surveys to collect feedback. The GDPR and HIPAA compliant platform enables teams to encry...Read more about SurveyMonkey Enterprise
Momentive provides agile experience management solutions to business leaders facing complex challenges. The AI-powered Momentive platform combines market insights, brand insights, customer experience, product experience and employ...Read more about Momentive
Pointerpro is your platform to easily create assessments that allow your respondents to download personalized reports immediately. The innovative tool allows you to provide users with tailored advice at scale. This allows everyone...Read more about Pointerpro
People Element is a cloud-based employee experience and engagement platform solution for small to mid-sized organizations. It is designed to help managers and leaders achieve meaningful organizational change by guiding them on the...Read more about People Element
Tremendous is a US-based fintech company founded in 2010. Our mission is to help businesses pay anyone in the world, easily and instantly. Thousands of businesses worldwide have sent millions of payments using Tremendous. Tremend...Read more about Tremendous
SurveyLegend is a cloud-based survey solution for individuals and businesses of all sizes. The solution enables users to create mobile-friendly surveys, manage survey questionnaires, customize questions and track responses. S...Read more about SurveyLegend
Snap Survey Software
Snap Survey Software
Snap Surveys offers a survey management and experience measurement platform, created for companies of all sizes. It offers survey design, data collection, feedback management, advanced analytics, and customizable reporting. Both c...Read more about Snap Survey Software
Nothing builds trust like a face-to-face interaction. VideoAsk lets you do just that, at scale, with short, cloud-based video chats that make conversation with your audience more personal. It couldn't be easier: just record your m...Read more about VideoAsk
Trusted by leaders and HR professionals at more than 60,000 companies, Suggestion Ox is the leading Employee Engagement software for businesses looking to improve team productivity and efficiency by collecting powerful, anonymous ...Read more about Suggestion Ox
Typeform is an interactive data collection tool that lets you create forms, surveys, and quizzes that people enjoy answering. By asking questions one at a time, you get more thoughtful responses and higher completion rates. Plus, ...Read more about Typeform
Zoho Survey is a cloud-based 360-degree feedback surveying solution that caters to small, midsize and large organizations. The solution offers templates and a library of questions to create custom surveys. Survey creators can also...Read more about Zoho Survey
Leapsome is the all-in-one intelligent people enablement platform used by CEOs and HR teams at more than 1500 forward-thinking companies (including Spotify, monday.com, and Unity) to drive employee development, productivity, and e...Read more about Leapsome
The fastest way to fast user onboarding Userflow is a user friendly low/no-code builder for onboarding guides and in-app surveys on the market. It allows you to onboard your users better to ensure conversion, adoption and retent...Read more about Userflow
Nextiva is a platform that brings communications together with business applications, intelligence, and automation. This helps businesses communicate and build deeper connections with their customers. The platform brings all ...Read more about Nextiva
SurveyMonkey is a cloud-based survey tool that helps users create, send and analyze surveys. Users can email surveys to respondents and post them on their websites and social media profiles to increase response rate. Users can run...Read more about SurveyMonkey
Did you know that 74% of companies rely on one annual survey to measure their culture and employee engagement? However, the sentiment of your workforce can change drastically within those 365 days. Through our MV6 standardized sur...Read more about Motivosity
For HR, leaders and managers, intelliHR is a people management platform to align, manage and enable employees. Comes with HRIS, performance management and employee engagement built-in. intelliHR's strategic HR platform helps mana...Read more about intelliHR
Startquestion is a professional survey software designed to help businesses of all sizes, freelancers, nonprofits, educational institutions and more create online questionnaires for researching employees, clients and community. Ke...Read more about Startquestion
Cooleaf is a diversity, equity & inclusion software designed to help businesses monitor and manage employee engagement, recognition and rewards. Key features include employee recognition, pulse surveys, employee rewards, staff pro...Read more about Cooleaf
Buyers GuideLast Updated: March 16, 2023
Data is king in today’s digital world. Whether you’re a small online retailer or an enterprise manager with hundreds of employees, data about customers and operations keeps you in control of the direction of your business.
How do you get this information? Survey software makes it simple to create, distribute, collect and analyze information in order to spot trends and make smarter business decisions.
Speaking of smart decisions, this guide offers an overview of these systems so that you have all the necessary details to choose the best survey solution for your needs. We’ll cover:
Common Survey Software Functionality
Types of Survey Software Buyers
What is Survey Software?
Survey software is used by a variety of businesses to gather data on all kinds of groups: employees, customers (both new and former) or consumers. And the systems often allow users to create surveys and forms targeting specific segments.
Surveys can collect responses from individual consumers, business professionals with specific job titles, people within certain age ranges who are also apartment renters—services are available to help find these specific audiences to gain the type of research data you need.
No matter how simple or complex your survey, software is customizable enough to ensure you can build the appropriate survey and receive the right kind of data.
Common Survey Software Functionality
Survey software isn’t overflowing with features, but the functionality offered is highly flexible and customizable. Here are the common features included in most modern solutions:
The core of the software, survey builders offer a wide variety of tools to hone your survey structure to get the most useful information. Multiple question types, including single answer, choose-all-that-apply, open form responses, matrix selections and rating scales, are among those available.
Arrange questions to exclude certain respondents or to branch questions based on specific answers, or craft a quiz that automatically calculates a score. Then customize the images, logos and other branding so your forms are consistent with your other marketing materials.
Several options are available to protect response data, identifying information and prevent fraudulent responses.
Add passwords and timers, authenticate through Facebook or Twitter, prevent multiple submissions based on IP addresses and offer anonymity for survey takers.
Once your survey is built, you can launch it in various ways—sharing a custom URL, automatic posting on social media with Facebook, Twitter or LinkedIn integrations or through email with connections to your email marketing system.
Reporting and analytics
Most modern survey systems are capable of delivering results in real-time so you can gauge the effectiveness of your surveys quickly.
Then, once all your data is collected, software offers tools to dissect the information the way you want: by age or gender, by location, or filter and cross-tabulate multiple questions to identify trends you can use to make better business decisions.
For surveys designed to gather data on a random set of consumers, for example, survey software vendors can find the appropriate respondents and return results within days. Users can specify the location of respondents worldwide or other demographic factors.
Some vendors also offer services to help users improve their questions or survey structure so that you get the best data in the least amount of time.
Types of Survey Software Buyers
The types of features you need in survey software depends on your industry and application. Here are some common uses by industry:
Enterprise human resources professionals can use survey forms to gather details about employee engagement and performance, then implement changes that help keep workers happy and productive. Surveys can also be used to conduct exit interviews to provide HR professionals more insight into employee satisfaction.
Retailers can use their customer database to send out feedback forms to inform what kinds of products they keep in inventory and uncover details about the service they received.
Marketing or academic researchers can use surveys and targeted audience services to collect responses from specific groups to bolster research with hard data.
Nonprofit event or donor managers can use surveys to determine the effectiveness of fundraising events, or to gather information about donors and their behavior. Nonprofits need this data to identify trends in giving to maximize their fundraising abilities.
Healthcare providers can use surveys to determine the effectiveness of fundraising events, or to gather information about donors and their behavior. Nonprofits need this data to identify trends in giving to maximize their fundraising abilities.
Many top vendors include pre-made templates for these purposes, so you can quickly launch and close surveys to improve your business.
Key Considerations for Survey Software Buyers
Aside from specific features, survey software purchases include some other important decisions about how your data can be used and the level of support you need.
Integrations with other systems greatly expands the reach of your surveys and usefulness of your collected data, whether it’s sending forms embedded in email marketing or automatically analyzing open-ended survey responses. These integrations include:
Google or Microsoft suites
Support and training needs vary based on how you use survey software. Vendors offer technical support to ensure the system works properly on your system, and training services are available, usually for an extra fee, so that you can get the most impact out of your surveys.
How Are Survey Tools Priced?
Survey software is generally offered in a web-based deployment, meaning users can purchase a license and immediately begin using the system without having to install anything on their own computers.
These online systems most often cost a flat fee based on different plans, increasing in cost as more features are added. And payments are made monthly on a subscription model. Some vendors may limit the number of surveys or forms created per month, or the number of users at a time, for certain plans, and most offer a free version, albeit with limited functionality.
Small to midsize companies can invest in web-based survey software with a smaller upfront cost compared to on-premise options, and can easily add new features as their survey needs increase.