Software advice has helped dozens of companies choose the right tools to launch effective surveys and collect impactful data. How does it work?

Survey Tools


 
SurveyGizmo logo
 
SurveyGizmo is a cloud-based survey solution for enterprises of all sizes. It’s suitable for industries such as market research, health care, compliance, marketing, nonprofit and education. Primary features include survey scripting,... Read More
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SurveyGizmo is a cloud-based survey solution for enterprises of all sizes. It’s suitable for industries such as market research, health care, compliance, marketing, nonprofit and education. Primary features include survey scripting,... Read More
 
Snap Surveys logo
 
Snap Surveys is a survey management solution designed for companies of all sizes. It offers feedback capture, training surveys, customer satisfaction surveys and analytics functionalities within a suite. Both cloud-based and on-premise... Read More
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Snap Surveys is a survey management solution designed for companies of all sizes. It offers feedback capture, training surveys, customer satisfaction surveys and analytics functionalities within a suite. Both cloud-based and on-premise... Read More
 
AskNicely logo
 
AskNicely is a cloud-based online survey software that helps businesses create surveys and collect feedback in real time based on Net Promoter Score (NPS). Key features include live reports, real-time leaderboards, text analytics,... Read More
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AskNicely is a cloud-based online survey software that helps businesses create surveys and collect feedback in real time based on Net Promoter Score (NPS). Key features include live reports, real-time leaderboards, text analytics,... Read More
 
Typeform logo
 
Typeform is a cloud-based survey management solution designed for companies of all sizes. It offers survey design, configuration, distribution and analytics within a suite. Typeform features survey design, where users can design customized... Read More
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Typeform is a cloud-based survey management solution designed for companies of all sizes. It offers survey design, configuration, distribution and analytics within a suite. Typeform features survey design, where users can design customized... Read More
 
Qualtrics 360 logo
 
Qualtrics 360 is a cloud-based 360-degree feedback management solution that caters to various industries. The solution has a point-and-click interface that allows users to modify their reports and forms in real time. Qualtrics 360... Read More
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Qualtrics 360 is a cloud-based 360-degree feedback management solution that caters to various industries. The solution has a point-and-click interface that allows users to modify their reports and forms in real time. Qualtrics 360... Read More

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SurveyMethods logo
 
SurveyMethods is a cloud-based survey solution for creating online surveys, polls, email newsletters and online event registrations. The solution can be used to create surveys for gathering market research, capturing customer feedback,... Read More
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SurveyMethods is a cloud-based survey solution for creating online surveys, polls, email newsletters and online event registrations. The solution can be used to create surveys for gathering market research, capturing customer feedback,... Read More
 
Voxco Online logo
 
Voxco IVR is a cloud-based interactive voice response (IVR) messaging and survey solution. It allows users to design self-completion surveys and send automated voice messages to a broad audience. Voxco IVR’s survey module sends... Read More
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Voxco IVR is a cloud-based interactive voice response (IVR) messaging and survey solution. It allows users to design self-completion surveys and send automated voice messages to a broad audience. Voxco IVR’s survey module sends... Read More
 
CheckMarket logo
 
CheckMarket is a cloud-based survey tool that caters to small, midsize and large enterprises, as well as government agencies. Primary features  include survey creation, distribution channel management, reporting, user notifications... Read More
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CheckMarket is a cloud-based survey tool that caters to small, midsize and large enterprises, as well as government agencies. Primary features  include survey creation, distribution channel management, reporting, user notifications... Read More
 
Novi Survey logo
 
Novi Survey is a cloud-based and on-premise survey tool for small, midsize and large enterprises. Primary features include survey creation, survey branding and scripting, survey distribution, assessment, alerts and notifications, data... Read More
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Novi Survey is a cloud-based and on-premise survey tool for small, midsize and large enterprises. Primary features include survey creation, survey branding and scripting, survey distribution, assessment, alerts and notifications, data... Read More
 
QuickTapSurvey logo
 
QuickTapSurvey is cloud-based survey application. The solution comes with features such as an online survey-creation interface, different question types, branding options, mobile forms, survey reports and integrations with third-party... Read More
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QuickTapSurvey is cloud-based survey application. The solution comes with features such as an online survey-creation interface, different question types, branding options, mobile forms, survey reports and integrations with third-party... Read More

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QuestionPro logo
 
QuestionPro is a cloud-based survey solution that can be customized with brand colors, logos and themes. Surveys can include various question types such as multiple choice, Net Promoter Score (NPS), drop-down menus and more. Users... Read More
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QuestionPro is a cloud-based survey solution that can be customized with brand colors, logos and themes. Surveys can include various question types such as multiple choice, Net Promoter Score (NPS), drop-down menus and more. Users... Read More
 
VibeCatch logo
 
VibeCatch is a survey tool that helps employers gather internal company feedback from employees. It is suitable for small to midsize businesses in any industries. VibeCatch enables users to create surveys using built-in templates... Read More
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VibeCatch is a survey tool that helps employers gather internal company feedback from employees. It is suitable for small to midsize businesses in any industries. VibeCatch enables users to create surveys using built-in templates... Read More
 
Desk.com logo
 
Desk.com is a customer support engine for customer service professionals in small and midsize companies. The system integrates with Salesforce and contains reporting features that can help administrators and employees manage customer... Read More
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Desk.com is a customer support engine for customer service professionals in small and midsize companies. The system integrates with Salesforce and contains reporting features that can help administrators and employees manage customer... Read More
 
Key Survey logo
 
Key Survey is a survey management solution designed for midsize and large businesses. It offers mobile surveys, offline surveys, contact management, data workflow, logic and branching functionalities within a suite. Both cloud-based... Read More
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Key Survey is a survey management solution designed for midsize and large businesses. It offers mobile surveys, offline surveys, contact management, data workflow, logic and branching functionalities within a suite. Both cloud-based... Read More
 
Emplify logo
 
Emplify is a cloud-based employee engagement survey management solution. It offers psychometric assessment, engagement scoring, survey distribution and analytics within a suite. Mobile apps are also available for Android and iOS devices. Emplify... Read More
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Emplify is a cloud-based employee engagement survey management solution. It offers psychometric assessment, engagement scoring, survey distribution and analytics within a suite. Mobile apps are also available for Android and iOS devices. Emplify... Read More

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Checkbox logo
 
Checkbox is an on-premise as well as a cloud-based survey solution. Users can create surveys using different question types such as radio buttons, a rating scale, drop-down menus, rank ordering and more. Users can also add display... Read More
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Checkbox is an on-premise as well as a cloud-based survey solution. Users can create surveys using different question types such as radio buttons, a rating scale, drop-down menus, rank ordering and more. Users can also add display... Read More
 
Blue Institutional Surveys logo
 
Blue Institutional Surveys is a survey solution available in both cloud-based and on-premise deployments. The solution offers educational institutions an online questionnaire and course-evaluation tool that integrates with their existing... Read More
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Blue Institutional Surveys is a survey solution available in both cloud-based and on-premise deployments. The solution offers educational institutions an online questionnaire and course-evaluation tool that integrates with their existing... Read More
 
SoGoSurvey logo
 
SoGoSurvey is a cloud-based tool for creating online polls, quizzes, forms and surveys. Users can create human resources (HR) surveys, social media polls, student pre-assessment tests, event registration forms and more.   The solution... Read More
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SoGoSurvey is a cloud-based tool for creating online polls, quizzes, forms and surveys. Users can create human resources (HR) surveys, social media polls, student pre-assessment tests, event registration forms and more.   The solution... Read More
 
SmartSurvey logo
 
SmartSurvey is an online survey solution that allows businesses to design customized surveys. The solution includes ready-made templates and custom designing tools to build and share online surveys with participants. SmartSurvey includes... Read More
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SmartSurvey is an online survey solution that allows businesses to design customized surveys. The solution includes ready-made templates and custom designing tools to build and share online surveys with participants. SmartSurvey includes... Read More

 

Buyer's Guide

by Taylor Short,
Market Research Associate


Data is king in today’s digital world. Whether you’re a small online retailer or an enterprise manager with hundreds of employees, data about customers and operations keeps you in control of the direction of your business.

How do you get this information? Survey software makes it simple to create, distribute, collect and analyze information in order to spot trends and make smarter business decisions.

Speaking of smart decisions, this guide offers an overview of these systems so that you have all the necessary details to choose the best survey solution for your needs. We’ll cover:

What is Survey Software?
Common Survey Software Functionality
Types of Survey Software Buyers
Key Considerations
How Is It Priced?

What is Survey Software?

Survey software is used by a variety of businesses to gather data on all kinds of groups: employees, customers (both new and former) or consumers. And the systems often allow users to create surveys and forms targeting specific segments.

Surveys can collect responses from individual consumers, business professionals with specific job titles, people within certain age ranges who are also apartment renters—services are available to help find these specific audiences to gain the type of research data you need.

No matter how simple or complex your survey, software is customizable enough to ensure you can build the appropriate survey and receive the right kind of data.

Common Survey Software Functionality

Survey software isn’t overflowing with features, but the functionality offered is highly flexible and customizable. Here are the common features included in most modern solutions:

Survey creation

The core of the software, survey builders offer a wide variety of tools to hone your survey structure to get the most useful information. Multiple question types, including single answer, choose-all-that-apply, open form responses, matrix selections and rating scales, are among those available.

Arrange questions to exclude certain respondents or to branch questions based on specific answers, or craft a quiz that automatically calculates a score. Then customize the images, logos and other branding so your forms are consistent with your other marketing materials.

Security

Several options are available to protect response data, identifying information and prevent fraudulent responses.

Add passwords and timers, authenticate through Facebook or Twitter, prevent multiple submissions based on IP addresses and offer anonymity for survey takers.

Distribution

Once your survey is built, you can launch it in various ways—sharing a custom URL, automatic posting on social media with Facebook, Twitter or LinkedIn integrations or through email with connections to your email marketing system.

Reporting and analytics

Most modern survey systems are capable of delivering results in real-time so you can gauge the effectiveness of your surveys quickly.

Then, once all your data is collected, software offers tools to dissect the information the way you want: by age or gender, by location, or filter and cross-tabulate multiple questions to identify trends you can use to make better business decisions.

Targeted surveys

For surveys designed to gather data on a random set of consumers, for example, survey software vendors can find the appropriate respondents and return results within days. Users can specify the location of respondents worldwide or other demographic factors.

Some vendors also offer services to help users improve their questions or survey structure so that you get the best data in the least amount of time.

Types of Survey Software Buyers

The types of features you need in survey software depends on your industry and application. Here are some common uses by industry:

  • Enterprise human resources professionals can use survey forms to gather details about employee engagement and performance, then implement changes that help keep workers happy and productive. Surveys can also be used to conduct exit interviews to provide HR professionals more insight into employee satisfaction.
  • Retailers can use their customer database to send out feedback forms to inform what kinds of products they keep in inventory and uncover details about the service they received.
  • Marketing or academic researchers can use surveys and targeted audience services to collect responses from specific groups to bolster research with hard data.
  • Nonprofit event or donor managers can use surveys to determine the effectiveness of fundraising events, or to gather information about donors and their behavior. Nonprofits need this data to identify trends in giving to maximize their fundraising abilities.
  • Healthcare providers can use surveys to determine the effectiveness of fundraising events, or to gather information about donors and their behavior. Nonprofits need this data to identify trends in giving to maximize their fundraising abilities.

Many top vendors include pre-made templates for these purposes, so you can quickly launch and close surveys to improve your business.

Key Considerations

Aside from specific features, survey software purchases include some other important decisions about how your data can be used and the level of support you need.

Integrations with other systems greatly expands the reach of your surveys and usefulness of your collected data, whether it’s sending forms embedded in email marketing or automatically analyzing open-ended survey responses. These integrations include:

Support and training needs vary based on how you use survey software. Vendors offer technical support to ensure the system works properly on your system, and training services are available, usually for an extra fee, so that you can get the most impact out of your surveys.

How Is It Priced?

Survey software is generally offered in a web-based deployment, meaning users can purchase a license and immediately begin using the system without having to install anything on their own computers.

These online systems most often cost a flat fee based on different plans, increasing in cost as more features are added. And payments are made monthly on a subscription model. Some vendors may limit the number of surveys or forms created per month, or the number of users at a time, for certain plans, and most offer a free version, albeit with limited functionality.

Small to midsize companies can invest in web-based survey software with a smaller upfront cost compared to on-premise options, and can easily add new features as their survey needs increase.

 

 

How it Works

We match organizations with software that meets their needs.

Our service is simple and 100% free to customers like you because software vendors pay us when we connect them with quality leads. You save time and get great advice. Vendors get great referrals. It's a win for everyone!

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