Finding software can be overwhelming. Software advice has helped dozens of companies choose the right tools to launch effective surveys and collect impactful data.

Showing 1-20 of 65 products

Snap Surveys

Snap Surveys is a survey management solution designed for companies of all sizes. It offers feedback capture, training surveys, customer satisfaction surveys and analytics functionalities within a suite. Both cloud-based and on-premise... Read more

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Qualtrics CoreXM FrontRunners 2020

Qualtrics CoreXM is a cloud-based platform designed to help organizations generate sales insights and optimize product prices through analysis of customer experiences in real-time. Key features include feedback collection, concept... Read more

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Qualtrics Research Core

Qualtrics Research Core is a cloud-based research platform that assists small to large-sized businesses with survey designing and customer engagement tracking. Its key features include multi-channel survey distribution, project management,... Read more

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Employee Engagement Survey

Employee engagement survey is a cloud-based survey management solution, which helps small to large-sized organizations collect feedback and track employee engagement. Its key features include pulse surveys, goal setting, team performance... Read more

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Gainsight PX

Gainsight PX is a cloud-based solution designed to help businesses of all sizes create product adoption strategies through analysis of customer engagement. Key features include feedback collection, audience segmentation, goal setting,... Read more

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AskNicely

AskNicely is a cloud-based online survey software that helps businesses create surveys and collect feedback in real time based on Net Promoter Score (NPS). Key features include live reports, real-time leaderboards, text analytics,... Read more

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QuickSurveys FrontRunners 2020

QuickSurveys is a cloud-based solution that helps enterprises build questionnaires and gain insights into business performance by conducting automated market research. Key features include question branching, email marketing, response... Read more

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SurveyLegend FrontRunners 2020

SurveyLegend is a cloud-based survey solution for individuals and businesses of all sizes. The solution enables users to create mobile-friendly surveys, manage survey questionnaires, customize questions and track responses. SurveyLegend... Read more

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SoGoSurvey FrontRunners 2020

The world's top companies use SoGoSurvey to gather game-changing business intelligence through its Customer Experience, Employee Experience, Survey and Assessment platforms.  SoGoSurvey's Employee Experience (EX) platform helps you... Read more

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SurveySparrow FrontRunners 2020

SurveySparrow is a cloud-based survey solution. Key features include recurring surveys, audience management, analytics, customization and embedded surveys. SurveySparrow allows managers to create surveys with the help of configurable... Read more

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Centercode

Centercode is a cloud-based customer validation solution that helps businesses manage processes for capturing client feedback using alpha, beta and delta tests. Key features include product reviews, content management, discussions/forums,... Read more

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SightMill

SightMill is a cloud-based survey management solution designed to help businesses create and conduct net promoter score (NPS) surveys. It allows users to generate and deliver surveys to customers via SMS, emails or by embedding it... Read more

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MaritzCX

MaritzCX is a cloud-based customer and employee experience solution that assists large-sized enterprises with data collection and customer satisfaction tracking. Its key features include a survey builder, data mining, forecasting and... Read more

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Peakon

Peakon is a cloud-based solution that lets businesses in finance, retail, manufacturing, technology, non-profit and other industries manage employee engagement activities across the organization. It enables businesses to gain real-time... Read more

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QuestionPro FrontRunners 2020

QuestionPro provides powerful online survey software designed to help you make better business decisions. Our easy to use software includes tools for creation, distribution, and analysis of online surveys, polls, forms, and quizzes.... Read more

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Nextiva Surveys

Nextiva Surveys is an online survey solution designed to help businesses create and share surveys with their audience. Key features include ready-to-use survey templates, response analytics, link sharing and modification, email notifications... Read more

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SurveyMethods FrontRunners 2020

SurveyMethods is a cloud-based survey solution for creating online surveys, polls, email newsletters and online event registrations. The solution can be used to create surveys for gathering market research, capturing customer feedback,... Read more

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IdSurvey

IdSurvey is a professional data collection software to manage telephone, web and face-to-face surveys. It is a native web-based solution, which users can access from anywhere, with a common browser and internet connection.  There's... Read more

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Hyphen

Hyphen is a cloud-based employee survey and poll management solution that generates relevant insights from employee feedback and conversations. The solution helps management collect feedback from their employees through surveys, open... Read more

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Voxco Online FrontRunners 2020

Voxco Online is multichannel survey software for data collection any place, any time. The solution is made for (and by) professional market researchers. Users can drive survey efficiency with a powerful questionnaire editor that allows... Read more

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Buyers guide


Last Updated: April 16, 2020

Data is king in today’s digital world. Whether you’re a small online retailer or an enterprise manager with hundreds of employees, data about customers and operations keeps you in control of the direction of your business.

How do you get this information? Survey software makes it simple to create, distribute, collect and analyze information in order to spot trends and make smarter business decisions.

Speaking of smart decisions, this guide offers an overview of these systems so that you have all the necessary details to choose the best survey solution for your needs. We’ll cover:

What is Survey Software?
Common Survey Software Functionality
Types of Survey Software Buyers
Key Considerations
How Is It Priced?

What is Survey Software?

Survey software is used by a variety of businesses to gather data on all kinds of groups: employees, customers (both new and former) or consumers. And the systems often allow users to create surveys and forms targeting specific segments.

Surveys can collect responses from individual consumers, business professionals with specific job titles, people within certain age ranges who are also apartment renters—services are available to help find these specific audiences to gain the type of research data you need.

No matter how simple or complex your survey, software is customizable enough to ensure you can build the appropriate survey and receive the right kind of data.

Common Survey Software Functionality

Survey software isn’t overflowing with features, but the functionality offered is highly flexible and customizable. Here are the common features included in most modern solutions:

Survey creation

The core of the software, survey builders offer a wide variety of tools to hone your survey structure to get the most useful information. Multiple question types, including single answer, choose-all-that-apply, open form responses, matrix selections and rating scales, are among those available.

Arrange questions to exclude certain respondents or to branch questions based on specific answers, or craft a quiz that automatically calculates a score. Then customize the images, logos and other branding so your forms are consistent with your other marketing materials.

Security

Several options are available to protect response data, identifying information and prevent fraudulent responses.

Add passwords and timers, authenticate through Facebook or Twitter, prevent multiple submissions based on IP addresses and offer anonymity for survey takers.

Distribution

Once your survey is built, you can launch it in various ways—sharing a custom URL, automatic posting on social media with Facebook, Twitter or LinkedIn integrations or through email with connections to your email marketing system.

Reporting and analytics

Most modern survey systems are capable of delivering results in real-time so you can gauge the effectiveness of your surveys quickly.

Then, once all your data is collected, software offers tools to dissect the information the way you want: by age or gender, by location, or filter and cross-tabulate multiple questions to identify trends you can use to make better business decisions.

Targeted surveys

For surveys designed to gather data on a random set of consumers, for example, survey software vendors can find the appropriate respondents and return results within days. Users can specify the location of respondents worldwide or other demographic factors.

Some vendors also offer services to help users improve their questions or survey structure so that you get the best data in the least amount of time.

Types of Survey Software Buyers

The types of features you need in survey software depends on your industry and application. Here are some common uses by industry:

  • Enterprise human resources professionals can use survey forms to gather details about employee engagement and performance, then implement changes that help keep workers happy and productive. Surveys can also be used to conduct exit interviews to provide HR professionals more insight into employee satisfaction.
  • Retailers can use their customer database to send out feedback forms to inform what kinds of products they keep in inventory and uncover details about the service they received.
  • Marketing or academic researchers can use surveys and targeted audience services to collect responses from specific groups to bolster research with hard data.
  • Nonprofit event or donor managers can use surveys to determine the effectiveness of fundraising events, or to gather information about donors and their behavior. Nonprofits need this data to identify trends in giving to maximize their fundraising abilities.
  • Healthcare providers can use surveys to determine the effectiveness of fundraising events, or to gather information about donors and their behavior. Nonprofits need this data to identify trends in giving to maximize their fundraising abilities.

Many top vendors include pre-made templates for these purposes, so you can quickly launch and close surveys to improve your business.

Key Considerations for Survey Software Buyers

Aside from specific features, survey software purchases include some other important decisions about how your data can be used and the level of support you need.

Integrations with other systems greatly expands the reach of your surveys and usefulness of your collected data, whether it’s sending forms embedded in email marketing or automatically analyzing open-ended survey responses. These integrations include:

Support and training needs vary based on how you use survey software. Vendors offer technical support to ensure the system works properly on your system, and training services are available, usually for an extra fee, so that you can get the most impact out of your surveys.

How Are Survey Tools Priced?

Survey software is generally offered in a web-based deployment, meaning users can purchase a license and immediately begin using the system without having to install anything on their own computers.

These online systems most often cost a flat fee based on different plans, increasing in cost as more features are added. And payments are made monthly on a subscription model. Some vendors may limit the number of surveys or forms created per month, or the number of users at a time, for certain plans, and most offer a free version, albeit with limited functionality.

Small to midsize companies can invest in web-based survey software with a smaller upfront cost compared to on-premise options, and can easily add new features as their survey needs increase.

Popular Survey Tool Comparisons

FrontRunners

Your Guide to Top Survey Software, April 2020

Software Advice uses reviews from real software users to highlight the top-rated Survey Tools products in North America.

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“Usability” includes user ratings for Functionality and Ease of Use.“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.Reviews analysis period: