Showing 1-20 of 72 products
Jebbit is a declared data platform that enables businesses to capture the most important customer data by creating interactive digital experiences. With a no-code design, users are able to build and design custom conversational experiences,... Read more
SurveySparrow FrontRunners 2020
SurveySparrow FrontRunners 2020
SurveySparrow is a cloud-based survey solution. Key features include recurring surveys, audience management, analytics, customization and embedded surveys. SurveySparrow allows managers to create surveys with the help of configurable... Read more
SurveyLegend FrontRunners 2020
SurveyLegend FrontRunners 2020
SurveyLegend is a cloud-based survey solution for individuals and businesses of all sizes. The solution enables users to create mobile-friendly surveys, manage survey questionnaires, customize questions and track responses. SurveyLegend... Read more
Survey Anyplace FrontRunners 2020
Survey Anyplace FrontRunners 2020
Survey Anyplace is a cloud-based survey solution for customer service, marketing and sales professionals in businesses across various industries. Features include a quiz builder, assessment tools, on-page widgets and multi-user management. Users... Read more
Peakon is a cloud-based solution that lets businesses in finance, retail, manufacturing, technology, non-profit and other industries manage employee engagement activities across the organization. It enables businesses to gain real-time... Read more
Winningtemp is a cloud-based software designed to help businesses leverage artificial intelligence (AI) technology and machine learning algorithms to measure employees' engagement and job satisfaction rates. Professionals can create... Read more
Zonka Feedback - Survey
Zonka Feedback - Survey
Zonka Feedback offers feedback forms and customer satisfaction surveys in various formats, such as on a tablet or on a kiosk, designed for companies to gather and analyze the data. The solution can be utilized by hotels and other hospitality... Read more
Centercode is a cloud-based customer validation solution that helps businesses manage processes for capturing client feedback using alpha, beta and delta tests. Key features include product reviews, content management, discussions/forums,... Read more
Nicereply is a customer experience management platform used to measure Customer Satisfaction, Customer Effort Score and Net Promoter Score. Nicereply helps solve three major problems: not receiving enough feedback from customers,... Read more
Landbot is a user-friendly no-code solution for creating conversational chatbot applications. Conversational apps combine benefits of an interactive conversational interface with rich UI elements while automating advanced data workflows... Read more
Startquestion is a professional survey software designed to help businesses of all sizes, freelancers, nonprofits, educational institutions and more create online questionnaires for researching employees, clients and community. Key... Read more
SurveyMonkey is a cloud-based survey tool that helps users create, send and analyze surveys. Users can email surveys to respondents and post them on their websites and social media profiles to increase response rate. Users can run... Read more
Google Forms is a survey management application that helps businesses create online surveys and questionnaires to collect and organize information. Its white-label capabilities enable organizations to design personalized surveys using... Read more
The world's top companies use SoGoSurvey to gather game-changing business intelligence through its Customer Experience, Employee Experience, Survey and Assessment platforms. SoGoSurvey's Employee Experience (EX) platform helps you... Read more
Desk.com is a customer support engine for customer service professionals in small and midsize companies. The system integrates with Salesforce and contains reporting features that can help administrators and employees manage customer... Read more
Typeform is a cloud-based survey management solution designed for companies of all sizes. It offers survey design, configuration, distribution and analytics within a suite. Typeform features survey design, where users can design customized... Read more
Qualtrics CoreXM is a cloud-based platform designed to help organizations generate sales insights and optimize product prices through analysis of customer experiences in real-time. Key features include feedback collection, concept... Read more
Qualtrics Research Core is a cloud-based research platform that assists small to large-sized businesses with survey designing and customer engagement tracking. Its key features include multi-channel survey distribution, project management,... Read more
Zoho Survey is a cloud-based 360-degree feedback surveying solution that caters to small, midsize and large organizations. The solution offers templates and a library of questions to create custom surveys. Survey creators can also... Read more
Birdeye is an all-in-one customer experience platform that provides businesses with the tools to deliver great experiences at every step of the customer journey. More than 60,000 businesses of all sizes use Birdeye every day to be... Read more
Data is king in today’s digital world. Whether you’re a small online retailer or an enterprise manager with hundreds of employees, data about customers and operations keeps you in control of the direction of your business.
How do you get this information? Survey software makes it simple to create, distribute, collect and analyze information in order to spot trends and make smarter business decisions.
Speaking of smart decisions, this guide offers an overview of these systems so that you have all the necessary details to choose the best survey solution for your needs. We’ll cover:
What is Survey Software?
Survey software is used by a variety of businesses to gather data on all kinds of groups: employees, customers (both new and former) or consumers. And the systems often allow users to create surveys and forms targeting specific segments.
Surveys can collect responses from individual consumers, business professionals with specific job titles, people within certain age ranges who are also apartment renters—services are available to help find these specific audiences to gain the type of research data you need.
No matter how simple or complex your survey, software is customizable enough to ensure you can build the appropriate survey and receive the right kind of data.
Common Survey Software Functionality
Survey software isn’t overflowing with features, but the functionality offered is highly flexible and customizable. Here are the common features included in most modern solutions:
The core of the software, survey builders offer a wide variety of tools to hone your survey structure to get the most useful information. Multiple question types, including single answer, choose-all-that-apply, open form responses, matrix selections and rating scales, are among those available.
Arrange questions to exclude certain respondents or to branch questions based on specific answers, or craft a quiz that automatically calculates a score. Then customize the images, logos and other branding so your forms are consistent with your other marketing materials.
Several options are available to protect response data, identifying information and prevent fraudulent responses.
Add passwords and timers, authenticate through Facebook or Twitter, prevent multiple submissions based on IP addresses and offer anonymity for survey takers.
Once your survey is built, you can launch it in various ways—sharing a custom URL, automatic posting on social media with Facebook, Twitter or LinkedIn integrations or through email with connections to your email marketing system.
|Reporting and analytics||
Most modern survey systems are capable of delivering results in real-time so you can gauge the effectiveness of your surveys quickly.
Then, once all your data is collected, software offers tools to dissect the information the way you want: by age or gender, by location, or filter and cross-tabulate multiple questions to identify trends you can use to make better business decisions.
For surveys designed to gather data on a random set of consumers, for example, survey software vendors can find the appropriate respondents and return results within days. Users can specify the location of respondents worldwide or other demographic factors.
Some vendors also offer services to help users improve their questions or survey structure so that you get the best data in the least amount of time.
Types of Survey Software Buyers
The types of features you need in survey software depends on your industry and application. Here are some common uses by industry:
- Enterprise human resources professionals can use survey forms to gather details about employee engagement and performance, then implement changes that help keep workers happy and productive. Surveys can also be used to conduct exit interviews to provide HR professionals more insight into employee satisfaction.
- Retailers can use their customer database to send out feedback forms to inform what kinds of products they keep in inventory and uncover details about the service they received.
- Marketing or academic researchers can use surveys and targeted audience services to collect responses from specific groups to bolster research with hard data.
- Nonprofit event or donor managers can use surveys to determine the effectiveness of fundraising events, or to gather information about donors and their behavior. Nonprofits need this data to identify trends in giving to maximize their fundraising abilities.
- Healthcare providers can use surveys to determine the effectiveness of fundraising events, or to gather information about donors and their behavior. Nonprofits need this data to identify trends in giving to maximize their fundraising abilities.
Many top vendors include pre-made templates for these purposes, so you can quickly launch and close surveys to improve your business.
Key Considerations for Survey Software Buyers
Aside from specific features, survey software purchases include some other important decisions about how your data can be used and the level of support you need.
Integrations with other systems greatly expands the reach of your surveys and usefulness of your collected data, whether it’s sending forms embedded in email marketing or automatically analyzing open-ended survey responses. These integrations include:
- Email marketing systems
- Customer relationship management systems
- Collaboration tools
- Social media management systems
- Analyzation systems
- Google or Microsoft suites
Support and training needs vary based on how you use survey software. Vendors offer technical support to ensure the system works properly on your system, and training services are available, usually for an extra fee, so that you can get the most impact out of your surveys.
How Are Survey Tools Priced?
Survey software is generally offered in a web-based deployment, meaning users can purchase a license and immediately begin using the system without having to install anything on their own computers.
These online systems most often cost a flat fee based on different plans, increasing in cost as more features are added. And payments are made monthly on a subscription model. Some vendors may limit the number of surveys or forms created per month, or the number of users at a time, for certain plans, and most offer a free version, albeit with limited functionality.
Small to midsize companies can invest in web-based survey software with a smaller upfront cost compared to on-premise options, and can easily add new features as their survey needs increase.
Popular Survey Tool Comparisons
Your Guide to Top Survey Software, April 2020
Software Advice uses reviews from real software users to highlight the top-rated Survey Tools products in North America.
Learn how products are chosen