Finding software can be overwhelming. Software advice has helped dozens of companies choose the right tools to launch effective surveys and collect impactful data.

Showing 1-20 of 111 products

Medallia Experience Cloud

Medallia is a text analytics solution that uses AI and machine learning technologies to enhance customer, employee and product experiences by detecting user patterns, needs and behaviors. It allows administrators to set up organiz... Read more

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Qualtrics CoreXM

Qualtrics CoreXM is a cloud-based platform designed to help organizations generate sales insights and optimize product prices through analysis of customer experiences in real-time. Key features include feedback collection, concept... Read more

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Remesh

Remesh is an innovative platform for engaging and understanding large groups of people online and in real-time, allowing you to have a conversation with up to 1,000 participants at once. The Remesh platform uses artificial intelli... Read more

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Snap Survey Software

Snap Surveys is a survey management solution designed for companies of all sizes. It offers feedback capture, training surveys, customer satisfaction surveys and analytics functionalities within a suite. Both cloud-based and on-pr... Read more

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SurveyMonkey Enterprise

SurveyMonkey Enterprise is a 360-degree feedback solution designed to help businesses in education, healthcare, IT and other sectors conduct surveys to collect feedback. The GDPR and HIPAA compliant platform enables teams to encry... Read more

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Jebbit

Jebbit is a declared data platform that enables businesses to capture the most important customer data by creating interactive digital experiences. With a no-code design, users are able to build and design custom conversational ex... Read more

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Voxco Online FrontRunners 2021

Voxco Online is multichannel survey software for data collection any place, any time. The solution is made for (and by) professional market researchers. Users can drive survey efficiency with a powerful questionnaire editor t... Read more

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MaritzCX

MaritzCX is a cloud-based customer and employee experience solution that assists large-sized enterprises with data collection and customer satisfaction tracking. Its key features include a survey builder, data mining, forecasting ... Read more

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SightMill

SightMill is a cloud-based survey management solution designed to help businesses create and conduct net promoter score (NPS) surveys. It allows users to generate and deliver surveys to customers via SMS, emails or by embedding it... Read more

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BlueX

BlueX is a survey solution available in both cloud-based and on-premise deployments. The solution offers educational institutions an online questionnaire and course-evaluation tool that integrates with their existing learning mana... Read more

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Leapsome

Leapsome is an HR platform that combines features for all the performance management, employee engagement, and employee development needs of small to large organizations. The platform offers tools to align, enable and develop empl... Read more

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SurveySparrow

SurveySparrow is a cloud-based customer experience solution that enables businesses of all sizes to create engaging feedback surveys. It comes with a centralized dashboard, which allows users to import contacts and organize them i... Read more

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Hotjar

Hotjar is a cloud-based customer experience management platform designed to help small to large businesses track and analyze visitor's click, tap or scrolling actions across the website using heatmaps. Marketing professionals can ... Read more

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SurveyMethods FrontRunners 2021

SurveyMethods is a cloud-based survey solution for creating online surveys, polls, email newsletters and online event registrations. The solution can be used to create surveys for gathering market research, capturing customer feed... Read more

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Fulcrumapp.com

Fulcrum is a cloud-based form automation solution designed for industries including construction, oil and gas, education and engineering. Features include a form builder, media management, export and import options, real-time trac... Read more

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SurveyLegend FrontRunners 2021

SurveyLegend is a cloud-based survey solution for individuals and businesses of all sizes. The solution enables users to create mobile-friendly surveys, manage survey questionnaires, customize questions and track responses. S... Read more

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Multirater Surveys

Multirater Surveys is a cloud-based solution designed to help businesses build and manage custom surveys for gathering feedback from team members and generating people analytics to increase employee engagement. Key features includ... Read more

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Survey Anyplace FrontRunners 2021

Survey Anyplace is a cloud-based survey solution for customer service, marketing and sales professionals in businesses across various industries. Features include a quiz builder, assessment tools, on-page widgets and multi-user ma... Read more

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People Element

People Element is a cloud-based employee experience and engagement platform solution for small to mid-sized organizations. It is designed to help managers and leaders achieve meaningful organizational change by guiding them on the... Read more

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Happyforce

Happyforce is a cloud-based employee engagement solution, which helps businesses manage and analyze the status of workplace environment by collecting employee's feedback through pulse surveys or communication channels. Features in... Read more

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Buyers guide


Last Updated: March 15, 2021

Data is king in today’s digital world. Whether you’re a small online retailer or an enterprise manager with hundreds of employees, data about customers and operations keeps you in control of the direction of your business.

How do you get this information? Survey software makes it simple to create, distribute, collect and analyze information in order to spot trends and make smarter business decisions.

Speaking of smart decisions, this guide offers an overview of these systems so that you have all the necessary details to choose the best survey solution for your needs. We’ll cover:

What is Survey Software?
Common Survey Software Functionality
Types of Survey Software Buyers
Key Considerations
How Is It Priced?

What is Survey Software?

Survey software is used by a variety of businesses to gather data on all kinds of groups: employees, customers (both new and former) or consumers. And the systems often allow users to create surveys and forms targeting specific segments.

Surveys can collect responses from individual consumers, business professionals with specific job titles, people within certain age ranges who are also apartment renters—services are available to help find these specific audiences to gain the type of research data you need.

No matter how simple or complex your survey, software is customizable enough to ensure you can build the appropriate survey and receive the right kind of data.

Common Survey Software Functionality

Survey software isn’t overflowing with features, but the functionality offered is highly flexible and customizable. Here are the common features included in most modern solutions:

Survey creation

The core of the software, survey builders offer a wide variety of tools to hone your survey structure to get the most useful information. Multiple question types, including single answer, choose-all-that-apply, open form responses, matrix selections and rating scales, are among those available.

Arrange questions to exclude certain respondents or to branch questions based on specific answers, or craft a quiz that automatically calculates a score. Then customize the images, logos and other branding so your forms are consistent with your other marketing materials.

Security

Several options are available to protect response data, identifying information and prevent fraudulent responses.

Add passwords and timers, authenticate through Facebook or Twitter, prevent multiple submissions based on IP addresses and offer anonymity for survey takers.

Distribution

Once your survey is built, you can launch it in various ways—sharing a custom URL, automatic posting on social media with Facebook, Twitter or LinkedIn integrations or through email with connections to your email marketing system.

Reporting and analytics

Most modern survey systems are capable of delivering results in real-time so you can gauge the effectiveness of your surveys quickly.

Then, once all your data is collected, software offers tools to dissect the information the way you want: by age or gender, by location, or filter and cross-tabulate multiple questions to identify trends you can use to make better business decisions.

Targeted surveys

For surveys designed to gather data on a random set of consumers, for example, survey software vendors can find the appropriate respondents and return results within days. Users can specify the location of respondents worldwide or other demographic factors.

Some vendors also offer services to help users improve their questions or survey structure so that you get the best data in the least amount of time.

Types of Survey Software Buyers

The types of features you need in survey software depends on your industry and application. Here are some common uses by industry:

  • Enterprise human resources professionals can use survey forms to gather details about employee engagement and performance, then implement changes that help keep workers happy and productive. Surveys can also be used to conduct exit interviews to provide HR professionals more insight into employee satisfaction.
  • Retailers can use their customer database to send out feedback forms to inform what kinds of products they keep in inventory and uncover details about the service they received.
  • Marketing or academic researchers can use surveys and targeted audience services to collect responses from specific groups to bolster research with hard data.
  • Nonprofit event or donor managers can use surveys to determine the effectiveness of fundraising events, or to gather information about donors and their behavior. Nonprofits need this data to identify trends in giving to maximize their fundraising abilities.
  • Healthcare providers can use surveys to determine the effectiveness of fundraising events, or to gather information about donors and their behavior. Nonprofits need this data to identify trends in giving to maximize their fundraising abilities.

Many top vendors include pre-made templates for these purposes, so you can quickly launch and close surveys to improve your business.

Key Considerations for Survey Software Buyers

Aside from specific features, survey software purchases include some other important decisions about how your data can be used and the level of support you need.

Integrations with other systems greatly expands the reach of your surveys and usefulness of your collected data, whether it’s sending forms embedded in email marketing or automatically analyzing open-ended survey responses. These integrations include:

Support and training needs vary based on how you use survey software. Vendors offer technical support to ensure the system works properly on your system, and training services are available, usually for an extra fee, so that you can get the most impact out of your surveys.

How Are Survey Tools Priced?

Survey software is generally offered in a web-based deployment, meaning users can purchase a license and immediately begin using the system without having to install anything on their own computers.

These online systems most often cost a flat fee based on different plans, increasing in cost as more features are added. And payments are made monthly on a subscription model. Some vendors may limit the number of surveys or forms created per month, or the number of users at a time, for certain plans, and most offer a free version, albeit with limited functionality.

Small to midsize companies can invest in web-based survey software with a smaller upfront cost compared to on-premise options, and can easily add new features as their survey needs increase.

Popular Survey Tool Comparisons

FrontRunners

Your Guide to Top Survey Software, March 2021

Software Advice uses reviews from real software users to highlight the top-rated Survey Tools products in North America.

Learn how products are chosen

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“Usability” includes user ratings for Functionality and Ease of Use.“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.Reviews analysis period: The reviews analysis period spans two years and ends on the 15th of the month prior to publication.