About EFI MarketDirect StoreFront

EFI MarketDirect StoreFront is a web to print and fulfillment solution designed for print service providers, In-plant print centers, and franchise print operators who need a comprehensive solution to manage and automate online ordering. With MarketDirect StoreFront, service providers can quickly and easily create branded StoreFront catalogs beginning with a library of customizable templates. Virtually any product can be listed in a catalog, with support for print on demand, adhoc uploads, SmartCanvas design online, kitted, VDP and Direct Mail, and even 3D packaging products.

MarketDirect StoreFront includes fulfillment tools to manage inventory, complete with pick order, returns, and restocking and drop shipping support. MarketDirect StoreFront offers availab...


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Supported Operating System(s):

Web browser (OS agnostic)

93 Reviews of EFI MarketDirect StoreFront

Average User Ratings

Overall

4.13 / 5 stars

Ease-of-use

3.5

Value for money

3.5

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(31)

31

4 stars

(46)

46

3 stars

(13)

13

2 stars

(3)

3

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 93 results

August 2020

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2020

Best Web to Print Option Available

Our experience with EFIMarket Direct has been exceptional. Tech support team has always been very engaged on finding solutions to problems to every day problems. They have developed two custom reports which have been very helpful. And they are always on call when we upgrade (we're self hosted). It's one of the big reasons I recommend this software.

Pros

The thing I like most about the software is that it is built for selling custom printed products. Any other run of the mill e-commerce option will not have any level of option needed for printers. (From simple things such as impressions, and page counts, to complicated things such as variable data and mailing lists) Also, other e-commerce print solutions do not allow you to customize products like MarketDirect StoreFront. We have previewed other options in the past and StoreFront is always the clear winner. From being able to have multiple cost sheets, easily building products and specs, options for layouts, and gathering data from queries and reports. Nothing else comes close.

Cons

I wish we had easier options to change colors and headers/footers of the site layouts. Our University has a specific color pallet required for departmental sites; I have to do a lot of custom work just to change banner colors. Also, some layouts look a little outdated. For a site to be trusted by the user; it should have a more modern esthetic. Last but not least, I wish the product views would show bleed - and if the document doesn't fit the page selected it would be great if it showed an error and ask the user to pick a larger page size.

Reasons for Choosing EFI MarketDirect StoreFront

We implemented Storefront more than 10 years ago, many other products have come across our desks; Avanti comes up most often. But nothing has been able to match the features offered - let alone offer more features than we currently have.

August 2020

Chad from West-Camp Press, Inc.

Company Size: 51-200 employees

Industry: Printing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2020

A very good software package that could be best in class with the right core adjustments

Overall I consider MDSF a really good product, with a lot of potential for truly being best in class. We have hitched our wagon to MDSF, although at the time it was mostly due to being integrated with other EFI products. From a strictly web-2-print system, there are others I've used that I prefer based on certain customer requests and features. From an personnel interaction standpoint, I have nothing but positive things to say about MDSF. The team is great and over the past 1-2 years, the direction of the product seems to be going in a really positive direction.

Pros

The software package has been very stable for us, which is very important. Many features are in place that we enjoy using that do not require being purchased ala carte, so you don't feel like you're being nickeled and dimed. Over the past 1-2 years, several of the enhancements and upgrades have really gone in the right direction for small - medium sized businesses and solved holes in the EFI solutions model (i.e. MDSF Fulfillment, being able to add a customer to a product for filtering, the new UI experience). Support has always been great for the product when we have needed it, and professional services has always been great when needed.

Cons

There are some foundational pieces which MDSF was built upon that are definitely showing their age. Having your profile address fields and the checkout shipping address fields tied to the same requirements checkbox doesn't make a ton of sense as the purposes of these fields are completely different in many cases. Another thing is only having 5 customizable fields for user profiles. Another is the tiers features are assigned to. For instance, the 5 customizable fields referenced above are setup on a global level (i.e. if one customer is required to have that field filled in, every customer is required to have that field filled in). Having billing and shipping options on a company level instead of a group level. (we've had several customers who want customer admins to be able to see all shipping addresses and edit the address, while an end-user can only change the company and contact name fields and not change the address or be able to see all the addresses. In addition, customer admins may be able to pay with PO’s whereas end users must pay using a credit card.) The overall ability to import and export things. Whether it's products, orders, address lists, users, etc. fully supported both ways. Some QOL features, such as being able to copy an existing storefront should be a fairly simple thing then adjust it for another customer (or to use as a backup) would be a welcome improvement.

Reasons for Choosing EFI MarketDirect StoreFront

We originally chose OPS once EFI purchased it, but then saw OPS being phased out and shifted over to MDSF. Both were because they were owned and integrated to other EFI products.

August 2020

Thomas from Atlantic Health System

Company Size: 10,000+ employees

Industry: Hospital & Health Care

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

August 2020

MDSF Review

I inherited MDSF when I started at AHS, but have work extensively to correct issues from when it was set up and have a goal of a completely automated workflow from user order entry to order delivery. So far, MDSF has been able to help in achieving this on the order entry side. We have reworked all our products, over 2500 active, to be able to auto submit all static products and have them pushed directly to our Fiery based DFE equipment. In addition, we have used hot folders and Fiery DFE so we can submit all Ad Hoc products. We still have some stumbling blocks, but are pushing to have them fixed and currently have about 85% of our orders automated.

Pros

Flexibility to create products. Ease of use for users. Comprehensive operator view. Have had a great Professional Services Consultant that has help train me and given direction to achieve our goals for web-to-print and integration.

Cons

Lack of support for NCR, pads and certain booklets. Time consuming to set up. Need professional services to help with set up and that gets expensive. Many issues that have been encountered and reported to support are still issue. So far, Version 11 is a step backward. Too many issues, features either don't work or aren't available from previous versions.

Reasons for Choosing EFI MarketDirect StoreFront

Purchase decision was made prior to my employment.

August 2020

Jesse from University of Utah

Company Size: 10,000+ employees

Industry: Higher Education

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

August 2020

Works well

For the most part it's been great. Updates occur regularly and we see improvements.

Pros

Setup and deployment was easy. Customizability was pretty good, and people on campus use it daily.

Cons

It is advertised to integrate well with PrintSmith Vision, but we have issues with communication between both systems that requires employees to go in and fix tickets frequently. Price changes have to be added to both systems because one doesn't push to the other.

Reasons for Choosing EFI MarketDirect StoreFront

Integration with PrintSmith was the biggest selling point.

August 2020

Janice from APS

Company Size: 5,001-10,000 employees

Industry: Electrical/Electronic Manufacturing

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

August 2020

my store front experience

Our customers like using the ordering systems and can easily see the product they need to order.

Pros

I love the integration of our products into our store front. Easy for our customers to order and for us to implement. There is a learning curve at the beginning, but once you have created your templates, adding products is easy.

Cons

The learning curve in setting up templates is challenge. Not an easy task for the average person.