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MarketDirect StoreFront
MarketDirect StoreFront
EFI MarketDirect StoreFront is a web to print and fulfillment solution designed for print service providers, In-plant print centers, and franchise print operators who need a comprehensive solution to manage and automate online ord...Read more about MarketDirect StoreFront
wp2print
wp2print
WP2Print is a web-to-print solution, built on WordPress, designed to help businesses of all sizes design, print and sell digital brochures, blueprints and other documents. With online design functionality, users can personalize do...Read more about wp2print
CHILI GraFx
CHILI GraFx
If you need on-brand, personalized, multichannel content at scale, it's time to begin your creative automation journey. CHILI GraFx is a cloud-based platform that boosts your animated, digital, and print media creation. Businesse...Read more about CHILI GraFx
Propago
Propago
Propago is a cloud-based supply chain solution that helps print producers, enterprises and marketers manage, produce, distribute and personalize marketing material. This modular solution offers functionalities for WMS and order fu...Read more about Propago
Web to Print Shop
Web to Print Shop
Web to Print Shop is a cloud-based solution that enables businesses in the printing and graphic arts industry to manage the entire print lifecycle. Key features include website and multi-store management, customizable templates an...Read more about Web to Print Shop
Flipsnack
Flipsnack
Flipsnack is a web application that allows users to create interactive digital publications such as magazines, brochures, flyers, and product catalogs, directly in the browser. They can design their page flip publications directly...Read more about Flipsnack
Ink Cloud
Ink Cloud
Ink Cloud's print management platform is poised to lead the industry with practical solutions using the latest technologies. Ink Cloud software-as-a-service MIS platform is an end-to-end solution that powers print brokers, print r...Read more about Ink Cloud
DocketManager
DocketManager
DocketManager is a cloud-based web-to-print solution that enables print businesses of all sizes to streamline organizational workflows, from tracking orders to managing bills and inventory. Key features include the management of c...Read more about DocketManager
InkSoft
InkSoft
InkSoft’s eCommerce platform is designed to enable users to create and manage orders, track inventory levels and manage their brand assets. The software allows businesses to create product catalogs, set up online shops and sell br...Read more about InkSoft
Ordant
Ordant
Ordant is a cloud-based web-to-print solution designed to help sign shops and printing businesses streamline processes related to online proofing, order approval and more. It lets users set up B2B/B2C, eCommerce storefronts to dis...Read more about Ordant
InfoFlo Print
InfoFlo Print
InfoFlo Print is an integrated all-in-one MIS & web-to-print order management system specifically built for print shops with unique features and integrations. The integrations include a sync with QuickBooks Online to meet all o...Read more about InfoFlo Print
Printbox
Printbox
Printbox is an enterprise-level solution designed for photo products business. It supports every aspect of store performance: from multiple custom journey paths, through user-friendly editors for a variety of photo products, to b...Read more about Printbox
eFLO
eFLO
eFLO is a web-to-print solution that allows printing companies to accept online orders via personalized and retail storefronts. The platform helps businesses manage an online store, enabling customers to create custom designs, upl...Read more about eFLO
Brandly
Brandly
Brandly is a cloud-based business card solution designed to help enterprises create, edit, order and manage custom business cards. It offers a host of features such as employee self-serve, multiple payment options, approval workfl...Read more about Brandly
Brush Your Ideas
Brush Your Ideas
Brush Your Ideas specializes in complete web-to-print Solutions to help businesses manage and grow printing businesses. The solution portfolio includes a product design tool, a ready web-to-print store, print ERP, 3D configurator,...Read more about Brush Your Ideas
Printful
Printful
Printful is a web to print solution that helps eCommerce businesses streamline operations related to on-demand printing, order fulfillment and shipping. It enables retailers and marketers to categorize products in online catalogs,...Read more about Printful
ROI360
ROI360
ROI360 is a cloud-based web-to-print solution that enables print businesses of all sizes to automate print estimating workflows, facilitating production processes across organizations. Key features include in-built artwork templat...Read more about ROI360
printIQ Core
printIQ Core
IQcore is a cloud-based print management solution that helps enterprises streamline operations related to pricing, orders, estimation, production and more. The platform includes inventory management functionality, which enables su...Read more about printIQ Core
PaperCut
PaperCut
PaperCut provides various print management products to suit businesses of different sizes across multiple industries. The key features of the solution include support for printing from any device including smartphones, secure prin...Read more about PaperCut
OnTrack Workflow
OnTrack Workflow
Ontrack Workflow is a cloud-based digital asset management solution that offers a resource portal, workflow management, brand control, vendor management and reporting within a suite. Ontrack Workflow’s resource portal allows ...Read more about OnTrack Workflow
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Buyers Guide
Last Updated: March 16, 2023If you're a printing company or a distributor selling customizable products and looking to grow your business, then setting up an online presence seems like a good strategy. However, simply setting up seller profiles on ecommerce platforms or building transactional websites won't guarantee success.
To compete in the online marketplace, such businesses need specialized tech solutions known as web to print software.
The software helps in setting up interactive online storefronts with the help of built-in design tools. Additionally, it comes with functionalities such as order management and billing, which help businesses cater to the unique needs of their diverse clientele.
This buyers guide introduces common features, buyer groups, and other considerations companies should understand before investing in new software.
Here's what we'll cover:
What is web to print software?
Web to print software is a tool for processing print orders online.
Such tools are used by marketing companies, print shops, and distributors to create online storefronts where customers can select, customize, and order a diverse range of products for printing.
Order management in Propago (Source)
Common features of web to print software
Web to print solutions can combine different capabilities, such as digital designing, file sharing, website management, and order management.
Online design studio | Allow customers to upload desired images/designs or edit existing templates using built-in tools—clip art, brush, crop, etc.—to create custom product designs for printing. |
Online storefronts | Build separate online stores with different process workflows and privacy options for retail and corporate clients. |
Order management | Capture online and offline order requests, track order statuses as they are pushed into production, and generate invoices and shipping labels for completed orders. |
Approval workflows | Set up rule-based order approval workflows that automatically alerts the right stakeholder for reviewing order requests. |
Integration | Improve the capabilities of the solution by integrating with third-party tools such as payment gateways, customer relationship management (CRM), and supply chain solutions. |
What type of buyer are you?
Small businesses: Typically, their requirements are limited to establishing an online presence and selling products. Tools that offer the stated common features at the least can satisfy their needs. Since their business processes are not as complex as larger counterparts, they can explore integrations that are essential for the online marketplace such as payment gateways.
Midsize and large businesses: Given the size of their operations, the important thing for these buyers is the integration capabilities of a software tool with other business applications such as CRM and accounting software. Integrations ensure that business and customer data don’t get lost within wide-ranging and complex business processes. Further, features directly off-the-shelf might not fit midsize and large business process requirements and may require extensive customization.
Key considerations when buying web to print software
Before purchasing a web to print solution, buyers should carefully examine the tool's support provisions.
Trials and user support: While software solutions are significantly more intuitive than what they used to be, their usability translates at each individual's level quite differently. To ensure each user can operate the software without hassles post-implementation, ask the vendor for trials or demos before making any commitment. Also, explore the support provisions, such as on-call executives or chat support, to know what steps to take if the tool experiences any issues and/or downtime.
Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They were obtained from sources believed to be reliable at the time of publication.