The ease of use and modern platform for design and brand management.

The UI is slick and the workflow easy to understand. The list of features like logo upload, tone of voice, colors etc is growing.

The team was also very supportive in contacting us to help us set it up. We didn't need their help, but it was nice of them to reach out nevertheless.

Overall, this is a great product and I think it has great potential.

I love that Ethos provides an aesthetically pleasing way to create and maintain brand guidelines and share them with anyone who needs them (e.g. clients or external content creators).

The ability to lock it and password protect it is very useful. I also love the ability to share it to all with a link.

Intuitive, creative and functional - they thought of everything. And great customer service.

Really good - I appreciate the continued updates and support from the team.

Ethos can be buggy and slow at times. I have experienced some glitches and errors when using the platform, and sometimes it takes too long to load or process the data.

The lack of templates, customizability and to add a custom domain is not as simple and intuitive.

Great tool with a good team behind with a clear vision.

I like the ability to compile, share and update assets. I also like the ability to revise our mission statement overtime with AI tool.

Ethos was super easy to set up. We completed our branding site in a matter of hours.

Budget-Friendly Branding Excellence with Ethos.

If you build sites for clients, it is very useful to keep everything related to the project in one place, it is also useful for the client to have access to reference for their marketing.

The idea to capture a brand is well excecuted, but unfortunatelly the brand itself with its themes is too loud and overlaps the appearance of the client's brand. Integrations are missing.

We've used several products that help build guides. Ethos is a powerful tool that is easy to use.

If it's for a single business it is a good tool to have to help keep branding consistent at an affordable price.

The customer service is great. Sensitive content hidden] got on a couple calls with me personally and upgraded me at no cost.

Ethos is super user-friendly, has a simple interface, and offers great value for the price. Plus, it has all the essential features you need.

I liked their approach with the examples, the easy handling and now also that you can customize the sections. I think the layouts are beautiful and you can really do a lot of things with it.

Before Ethos was brought to my attention I didn’t realise such a tool existed. It’s super convenient for thinking about what my brands represent and being able to share them with business partners.

There's not a whole lot that I dislike about Ethos.

The overall experience has been good, the onboarding process was thorough and customer support is really helpful.

Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.

Has improved significantly since being updated and upgraded when the name changed and is now very user friendly.

It's a great tool for keeping track of your brand's social media, blog and media mentions across the web. It's also really easy to use.

The software effectively drew out sentiment, context, and the quantity of messages incoming.

The setup for social listening was quick and easy.

The new audience functionality is great and very helpful. The tool is very helpful to listen to your social audience and gain insight and see the impact of your work.

Great for Small - Medium Sized Business and Focused Monitoring.

It's super easy to use - we have a few people using the tool for different purposes and everyone reports that it's a delight to use and a real time-saver.

Nice integration with Clarabridge for text mining.

Once it's running properly however, it does a spot-on job. I even used to track four individuals who were trying their hardest to damage a company's reputation.

However, the tool doesn't respond well to being pushed too far. Reporting is restricted, team set up has odd quirks, and some of the bonus features detract more than anything.

As a small business owner, I have a small budget and every dollar counts. I love using Falcon.io to manage my client's accounts because it's simple to use, sleek and they have great customer support.

Great analytical solution with a hefty price tag.

Good communication, easy to use interface and happy to help account management team.

At this point we are just riding out our contract until we can cancel.

I like the ease of use when assigning messages to my team. I also like the calendar view and the ease with which can reschedule posts.

We believe that the ability to create applications in the program is one of the best features of the Falcon platform. Besides, what we like about the program is its measure function.

Though there are cheaper subscriptions available, but the number of mentions provided in those plans is very limited.

Super seamless integration of major platforms.

To leverage it at fool capacity it require some serious skills in query wirting.

Overall, we're very satisfied. And are especially happy with Falcon.io's excellent Customer Support.

Always zoomed too far in or out, difficult to navigate the page without messing up feeds, etc.

The queries generate a lot of SPAM or irrelevant mentions, topics, influencers - no matter how many filters and exclusions you add.

Great program to publish and schedule your social media content - especially if you have a lot of content to publish.

Great layout, really easy to use and intuitive, includes all most of the functions needed - all round great design and very user-friendly.

While Vizia was extremely cool, sometimes it was difficult to manipulate. I found my teams struggled at times using it.

Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions).

Unlimited User Accounts, API Integrations, Excellent Customer Service.

The tool offers a user-friendly interface, which makes it easy for non-technical people to use the tool without much hassle. Flexibility to create multiple and customizable dashboards is really good.

This is fairly intuitive and have some good analytics you can grab. I like being able to search for content from my other team members and like the ease of sharing assets in the software.

It is the best of the three or four different softwares that I have used over the years. Fairly easy to use, good customer support, etc.

Awesome customer support great fr management tool one of the best tools out there for managing social media account.

I think listening to your customer is key and Brandwatch affords you the opportunity to do so easily. The analytics are super easy to gather and tell the user vital information to customer trends.

The listening tool does not pick up Facebook comments and is often wrong around picking up the sentiment.

US Dollar

Ethos is a cloud-based platform that leverages artificial intelligence (AI) technology to help organizations manage brands. Designed for team members across departments like sales, marketing, product, and support, Ethos provides a simple and user-friendly interface that makes it easy to manage and organize brand assets. 

With Ethos, businesses can create visually pleasing online brand guidelines that serve as the primary source for all brand-related content. This ensures consistency and coherence across all marketing channels and enables teams to work more efficiently and effectively.

LongDescription

Digital Asset Management

Brand Guidelines

File Management

Document Storage

Access Controls/Permissions

Project Management

Collaboration Tools

Content Library

Template Management

Data Import/Export

Content Management

Activity Dashboard

Customizable Templates

Image Library

Metadata Management

Customizable Branding

Drag & Drop

Tagging

Third-Party Integrations

Search/Filter

Pre-built Templates

Email/Help Desk

FAQs/Forum

Knowledge Base

24/7 (Live Rep)

Chat

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

Ethos

Live Online

Webinars

Documentation

Videos

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.
 

Third-Party Integration

Text Analysis

Influencer Tracking

Customer Segmentation

Charting

Multi-Account Management

Sentiment Analysis

Competitive Analysis

Part of Speech Tagging

Data Extraction

Configurable Alerts

Audience Targeting

Multi-Location

Contact Management

Opportunity Management

Social Media Monitoring

Filtering

AI/Machine Learning

Reputation Management

Conversion Tracking

Response Management

Dashboard

Multi-Language

Customer Engagement

Reporting/Analytics

Trend Analysis

Machine Learning

Topic Classification

Keyword Filtering

Campaign Management

Approval Process Control

Brand Tracking

Data Visualization

Reporting & Statistics

Engagement Tracking

Post Scheduling

Campaign Analytics

Automated Publishing

Workflow Management

Social Media Integration

Performance Metrics

ROI Tracking

Influencer Discovery

Commenting/Notes

Real Time Analytics

Multi-Channel Marketing

Multi-Channel Management

Customizable Reports

Activity Tracking

Real-Time Monitoring

Multi-Campaign

Calendar Management

Campaign Scheduling

Social Performance Management

Campaign Segmentation

Campaign Planning

Real Time Data

Click Tracking

Role-Based Permissions

Visual Analytics

Alerts/Notifications

Automated Scheduling

Social Advertising

Keyword Tracking

Monitoring

Social Promotion

@mentions

Competitor Monitoring

Hashtag Tracking

Benchmarking

Single Sign On

Image Editing

Real Time Reporting

Categorization/Grouping

Influencer Relationship Management

Faceted Search/Filter

Demographic Data

Contact Database

Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available.

Ethos vs Brandwatch

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Pricing

Product Demo & Screenshots

Advisor Recommendations & User Awards

Additional Info

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