Dotmailer is a Web-based email marketing solution designed for medium and large enterprise customers that offers email design, scheduling and campaign analytics within a suite.
This solution offers easy contact management functionality that allows users to import, add and manage contacts and target them appropriately in email campaigns. Users can automate the process of email delivery using the email scheduler functionality of the software.
Dotmailer also allows users to create customized automation programs for lifecycle marketing, multichannel marketing and repeat purchase targeting.
A key feature of Dotmailer is the split testing module, which allows users to compare and arrive at the most responsive email campaign strategies by performing and tracking multiple trial campaigns.
With the help of customized reports and dashboards to measure the key campaign metrics, users gain a complete view of their email marketing strategy and are better able to make decisions for improving their campaign conversion rates.