dotmailer Software


 

Dotmailer is a Web-based email marketing solution designed for medium and large enterprise customers that offers email design, scheduling and campaign analytics within a suite.

This solution offers easy contact management functionality that allows users to import, add and manage contacts and target them appropriately in email campaigns. Users can automate the process of email delivery using the email scheduler functionality of the software.

Dotmailer also allows users to create customized automation programs for lifecycle marketing, multichannel marketing and repeat purchase targeting.

A key feature of Dotmailer is the split testing module, which allows users to compare and arrive at the most responsive email campaign strategies by performing and tracking multiple trial campaigns.

With the help of customized reports and dashboards to measure the key campaign metrics, users gain a complete view of their email marketing strategy and are better able to make decisions for improving their campaign conversion rates.

 

dotmailer - Life cycle marketing
 
  • dotmailer - Life cycle marketing
    Life cycle marketing
  • dotmailer - Campaign content
    Campaign content
  • dotmailer - Program builder
    Program builder
  • dotmailer - Salesforce CRM integration
    Salesforce CRM integration
  • dotmailer - Split test campaigns
    Split test campaigns
  • dotmailer - Import contacts
    Import contacts
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

6 Reviews of dotmailer

 

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Software Advice Reviews (1)
More Reviews (5)

Showing 1-1 of 1

Jennifer from International House of Prayer Kansas City
Specialty: Non-Profit
Number of employees: 201-500 employees Employees number: 201-500 employees

August 2017

August 2017

Functional program with Salesforce Integration

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

The Dotmailer software was a huge step forward for our organization. We were able to build more attractive emails with higher open rates, quite easily. I love the Easy Editor and Templates, and the ability to adjust HTML code if needed.

Cons

My least favorite part of Dotmailer is the lack of functionality when creating programs-- choosing a program start condition could be easier.

 
 
 
Showing 1-5 of 5

Jonathan from Springer Nature
Number of employees: 10,000+ employees Employees number: 10,000+ employees

August 2017

August 2017

I mockup email blasts for co-workers and put together templates for them

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

i can quickly create email blast that my co-workers can follow as templates

Pros

easy to use. as a designer i am able to quickly put together emails for co-workers and they can handle the rounds of edits

Cons

the video tutorials can be difficult to follow for some of my co-workers. the video tutorials are not short enough to just find what you need to learn quickly

Source: Capterra
 

Justin from Hope 4 Romania
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2016

November 2016

Easy to Use & Sophisticated

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I have worked with dotmailer for a year now. They're customer success helped me to create campaigns that improved revenue from email by 98% in 11 months. They also gave me a great discount being a nonprofit. As a marketer and not a programmer, Dotmailer has made it easy for me to create sophisticated & segmented campaigns to reach target different demographics. Any time I have a question or a problem, my customer success manager always helps me to sort it out in a timely manner.

Pros

Easy to use
Great Customer Success
Advanced Sophistication

Cons

Lacking integrations with several of the technologies I work with as a nonprofit.
Was quite a jump in price from mailchimp.

Advice to Others

May not be for everyone. Ensure that you have a sizeable contact list or many of their automated programs might not be beneficial in regards to ROI. However, if you are a lean team and in the mid-market this is the perfect solution.

Source: Capterra
 


January 2016

January 2016

Pretty good software, appalling customer service

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

It is pretty straight forward and intuitive piece of software. once you know what you are doing, it can work magic. They even provide you with training sessions every now and then

Pros

pretty good interface
intuitive (once you know what you are doing)

Cons

Appalling customer service
if you want better treatment you need to dish out quite a significant amount of money

Source: GetApp
 


October 2015

October 2015

Falling behind competition

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

Overall its ok to use has some strong features like analytics. But it seems about five years behind the competition . the email tempalte designs are dated, the technology used to process email templates is also dated .

Pros

Some good features like analytics

Cons

Terrible designs, out of dated back end. Just seems to be falling behind the competition.

Source: GetApp
 

James from BoilerJuice
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2015

December 2015

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support
Support
Source: GetApp