Dotmailer is a Web-based email marketing solution designed for medium and large enterprise customers that offers email design, scheduling and campaign analytics within a suite.
This solution offers easy contact management functionality that allows users to import, add and manage contacts and target them appropriately in email campaigns. Users can automate the process of email delivery using the email scheduler functionality of the software.
Dotmailer also allows users to create customized automation programs for lifecycle marketing, multichannel marketing and repeat purchase targeting.
A key feature of Dotmailer is the split testing module, which allows users to compare and arrive at the most responsive email campaign strategies by performing and tracking multiple trial campaigns.
With the help of customized reports and dashboards to measure the key campaign metrics, users gain a complete view of their email marketing strategy and are better able to make decisions for improving their campaign conversion rates.
Jennifer from International House of Prayer Kansas City
Employees number: 201-500 employees
The Dotmailer software was a huge step forward for our organization. We were able to build more attractive emails with higher open rates, quite easily. I love the Easy Editor and Templates, and the ability to adjust HTML code if needed.
My least favorite part of Dotmailer is the lack of functionality when creating programs-- choosing a program start condition could be easier.
Jonathan from Springer Nature
Employees number: 10,000+ employees
i can quickly create email blast that my co-workers can follow as templates
easy to use. as a designer i am able to quickly put together emails for co-workers and they can handle the rounds of edits
the video tutorials can be difficult to follow for some of my co-workers. the video tutorials are not short enough to just find what you need to learn quickly
Justin from Hope 4 Romania
Employees number: 11-50 employees
I have worked with dotmailer for a year now. They're customer success helped me to create campaigns that improved revenue from email by 98% in 11 months. They also gave me a great discount being a nonprofit. As a marketer and not a programmer, Dotmailer has made it easy for me to create sophisticated & segmented campaigns to reach target different demographics. Any time I have a question or a problem, my customer success manager always helps me to sort it out in a timely manner.
Easy to use
Great Customer Success
Lacking integrations with several of the technologies I work with as a nonprofit.
Was quite a jump in price from mailchimp.
May not be for everyone. Ensure that you have a sizeable contact list or many of their automated programs might not be beneficial in regards to ROI. However, if you are a lean team and in the mid-market this is the perfect solution.
It is pretty straight forward and intuitive piece of software. once you know what you are doing, it can work magic. They even provide you with training sessions every now and then
pretty good interface
intuitive (once you know what you are doing)
Appalling customer service
if you want better treatment you need to dish out quite a significant amount of money
Overall its ok to use has some strong features like analytics. But it seems about five years behind the competition . the email tempalte designs are dated, the technology used to process email templates is also dated .
Some good features like analytics
Terrible designs, out of dated back end. Just seems to be falling behind the competition.
James from BoilerJuice
Employees number: 11-50 employees