Ratings Breakdown
User Reviews Overview
Feature Ratings
Ease-of-use
5.0 / 5
Value for Money
5.0 / 5
Customer Support
5.0 / 5
Functionality
4.5 / 5
Pros
"Very easy to use. Just click, click, click, optimization done. For every optimization there is plenty of help and knowledge. Support responds really fast. Great price."
"It's so easy to use and it do the math for me"
"Fantastic user friendly interface. Excellent responsive customer support. Cuts hours of work down to minutes."
Cons
"Though is a great tool to monitor and to support to overall performance improvements (campaign level), is not ideally to do more detailed improvements, i.e. ad group level, or keyword level."
"It's hard to say. But maybe the limit of account you can connect."
"I love the simplicity, but if I had to put a finger on something, it would be that it isn't Danish and therefore not suggesting spellingmistakes in Danish (I'm from Denmark)"
Opteo Reviews
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September 2017
Michele from Hells Bells Digital
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 6 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
September 2017
Excellent Adwords tool for those who want to remain in control of bidding
Pros
This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose. I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account. I also love the suggestions on which ads to pause based on conversions per impression OR click through. It has a lot of great features actually. Support is great and gave me higher level suggestions on structuring my account. What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next. We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those. We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help. For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions.
Cons
A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed. I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.
October 2019
Anonymous
Company Size: 11-50 employees
Time Used: Less than 12 months
Review Source: GetApp
Ease-of-use
5.0
Functionality
5.0
October 2019
Such a great tool!
Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest. Google mostly wants us to add costly components to campaigns that will "increase clicks by such and such a percentage," so they say. But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will.
Pros
I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier.
Cons
Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control.
Reasons for Switching to Opteo
We ran a trial run with Acquisio but never bought in. It felt clunky; almost complex for complexity's sake.
December 2020
Anonymous
Company Size: 11-50 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
3.0
Functionality
4.0
December 2020
For those managing many accounts that don't want to micromanag.
I don't think Opteo is worth using unless you are managing 15+ accounts and I am skeptical how effective it really is.
Pros
One-click implementation of Google Ads account changes from one platform allowing you to make lots of adjustments easily. Good UI
Cons
I am not sure how effective the suggestions it gives for Google Ads--especially when Google already has their own bidding automation features. Some of the recommendations incorrect or redundant.
January 2021
Anonymous
Company Size: 2-10 employees
Time Used: Less than 6 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
January 2021
Intelligent PPC Automation Suite
Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying. It's helped me sharpen up on a few skills as it really focuses on what matters most. Invaluable tool for optimising daily tasks and staying on track and scaling up ad management. Love the add writing tool and winning vs loosing ad comparisons. Have no reservations about recommending this service to anyone involved in google ad management.
Pros
The ease of use and amount of time it saves
Cons
There's been a few instances where the recommendation didn't necessarily weigh up the total conversions against cost effectively. However I still endorse the solution as it's like a VA presenting the right information intelligently for effective decision making.
Reasons for Choosing Opteo
The algorithm is effective at picking up the most pressing issues to look at. And the support is there if needed inside the chat function on the dashboard.
August 2019
Alex from Confident Smile Dentistry
Company Size: 2-10 employees
Industry: Medical Practice
Time Used: Less than 6 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2019
Opteo Works!
My overall experience has excellent. I have zero experience with ad words and Opteo has made it very easy to optimize the performance and see better ROI for my Google dollars.
Pros
Opteo takes the guesswork out of optimizing my Google ads. Very easy too use, but very effective tool.
Cons
Every once in a while I get an error where changes could not be pushed to Google ads.
Reasons for Choosing Opteo
Much less expensive, seems to be every bit as effective.
July 2017
Peter from WoduMedia
Company Size: 11-50 employees
Industry: Internet
Time Used: Less than 12 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
July 2017
Exceptional Adwords Software That Puts The Client First
Pros
— Opteo optimizes for the client's best interest. — Opteo encourages engagement between the marketer and the account. — The Opteo recommendation engine has, on many occasions, provided extremely similar recommendations as our Google Partner Certified marketers. The difference is, our marketers spent hours reviewing the account while Opteo spends seconds. We continue these comparisons and they are ongoing and verifiable. Becuase of this, our trust level with Opteo is sky high; it can be relied on to provide solid, useful recommendations. — Opteo is fun to use. We enjoy logging in and seeing what the engine has recommended for us. — Opteo works. Across the board we have seen reduced CPAs, more conversions, and a higher Quality Scores. — Opteo rarely fails. In our experience, we have never seen a timeout when the software is interacting with Google Adwords API to implement changes to the account. — Opteo sales team are not pushy, and support is very helpful. — Oboarding is easy, and there are multiple ways to add accounts, which is tremendously useful. e.g., you can add multiple MCCs, or single accounts, which means even though your clients might be a tangled web, it all gets standardized in Opteo.
Cons
Opteo takes Adwords info and displays the data in slightly different ways. I had a few questions about what this data meant, so contacted Opteo support. Opteo Support setup a screen share session with me and walked me through each of my questions. During this call, I learned much about Opteo and even a few things Adwords that I didn't know (yes, not everyone can know everything)!
July 2017
Paul
Time Used: Less than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
July 2017
Great Tool To Identify Campaign Performance Issues and Resolve Them Quickly
Pros
The best feature for me is that it saves time. The tool uses analysis algorithms to identify issues and opportunities with keywords, ads, and bidding strategies. Having the tool do this greatly reduces the time I was taking to manage accounts with my own manual process. The tool provides a very good interface to fix issues by adjusting keywords, ads, bidding, or other settings.
Cons
The recent user interface update resolved most of the issues I had. I would like to use the tool to produce PDF reports that I could deliver to prospects to show the issues and the score card of the account performance. I think this would help me win new business.
August 2020
Anonymous
Company Size: 2-10 employees
Time Used: Less than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2020
Opteo- Great Features and Workflow for Great Price
I've really been happy with option for helping manage google ads. Its a very easy to use.
Pros
I love the simplicity of the way gives you optimization improvement suggestions on a daily basis.
Cons
I wish there was a way to schedule each day when you'd get your suggested improvements vs it just being every 24 hours. Some days I'm not able to get to it first thing so then b/c its every 24 hours it will get pushed back it feels like.
Reasons for Choosing Opteo
You couldn't beat the price but they had a great trial offer that allowed us to try their software and really test it out and made us feel comfortable using it.
August 2020
Anonymous
Company Size: 11-50 employees
Time Used: Less than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2020
Don't Touch Your PPC Without It
My experience has been top-notch. It's why I am still using this software.
Pros
This software streamlines, automates and makes more efficient your daily PPC workload, helping you autopilot tedious task while improving CPA and reducing spend. It's a must-have for any serious marketer and will save you hours upon hours of work each week. Case closed.
Cons
The only downside is that you have to upgrade to an enterprise account to get downloadable reporting. I think white label reporting should come standard with every account (you'd get more users).
October 2020
Ross from Fencepost
Company Size: 1 employee
Industry: Marketing and Advertising
Time Used: Less than 6 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
October 2020
Opteo Provides Elevated Efficiency
Opteo has allowed me to scale my weekly Google Ads management practices, saving me hours (literally) out of my week. I'm able to spend less time in accounts while providing the same -- or better -- optimization quality for my clients.
Pros
- The level of detail and granularity with recommended optimizations - The design/ux - Seamless integration with Google Ads accounts - Ad optimization features
Cons
- The CPI (conversion per impression) model is still something I need to be sold on - The negative keyword addition functionality is limited - I'd love to see deeper competitive insights
February 2017
Robert from Consultant
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
February 2017
The perfect Adwords tool for small agencies, freelancers, and those with limited time.
As a small-scale digital marketing consultant I don't have the budgets to work with the larger automation or bidding tools, but I knew that I wanted to cut down on the time I spent performing "grunt work" in my accounts. I signed up for an Opteo trial (back when it was Altus) and have continued the plan ever since. Opteo does all the heavy lifting of day to day account monotony for you. it has a beautiful interface with very clear explanations that provides you with suggestions to adjust keyword bids, change up extensions, pause ads, write new ads, add keywords, structure your account'all with very clear explanations, relevant numerical support, and additional text/video content around the subject. I've taken an account that was losing money and brought it back to a profitable level over the past couple of weeks by correctly setting up my target CPAs within Opteo and following every suggestion that the tool has offered. The support from the team is incredible, they're both fast and very knowledgeable, and I would certainly recommend the tool to anybody needing to free up some time and reduce human error in their Adwords account. I can only see Opteo getting better, so I'll certainly remain a member.
Pros
Reduces human error in maintenance checking Reduces time spent on grunt work Clear, concise reporting-much easier to see KPIs at a glance over Adwords interface Beautiful UX
Cons
Although every suggestion in the tool will ultimately help with quality scores, it would be great to have a feature to monitor quality score at ad group level. (I have been in touch with the team and they've acknowledged this.)
August 2018
Alan from HCL Technologies
Company Size: 10,000+ employees
Industry: Information Technology and Services
Time Used: Less than 2 years
Review Source: GetApp
Ease-of-use
4.0
Value for money
4.0
Customer support
5.0
Functionality
4.0
August 2018
Fine AdWords management tool that makes everything in one place
Pros
It is basically an Adwords management tool, that provides suggestions by continuous extensive monitoring of your accounts with the backup of statistically relevant information and you get these suggestions many times a day about the several options available. They have a lot of features that enable users to create their ads by writing them themselves or even based on their rival’s ads.
Cons
The interface of the application isn't user-friendly and is not apt for the portable devices such as tabs and mobile phones. Absence of features to export a report. The application needs extension to Google display network. The reporting tool lacks advanced features.
August 2018
Josh from SEOM Interactive
Company Size: 11-50 employees
Industry: Marketing and Advertising
Time Used: Less than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2018
Opteo Is a Must Have for Google Ads Users Looking to Make Management Less Time Consuming!
Pros
I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to.
Cons
The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.
December 2019

Gregory from NDG Communications
Company Size: 11-50 employees
Industry: Marketing and Advertising
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
4.0
Functionality
4.0
December 2019
Missing Microsoft Advertising Integration but Otherwise Fantastic
We're saving a ton of time managing the day-to-day efforts for our clients' Google Ads campaigns — allowing us to focus on larger overarching strategies.
Pros
Opteo makes it exceptionally simple for advertisers with a lot on their plate to manage what would normally be arduous tasks in a fraction of the time. In addition, whether you're a relative newbie or an experienced PPC manager, you'll find something helpful or interesting among all the tips and advice Opteo will give you along the way.
Cons
The biggest knock against Opteo is that it doesn't integrate with Microsoft Advertising, and Opteo's team has confirmed that it's not currently on their roadmap. While this may be less important in the grand scheme of things, it does make things a little bit more tricky at times.
August 2017
Anonymous
Company Size: 2-10 employees
Time Used: Less than 12 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2017
One of the best AdWords tools around
Pros
Opteo had changed the way we work in our agency. Optimizing accounts used to be sifting hour after hour through a lot of data on a daily basis. Thanks to Opteo we receive account recommendations that actually work. Since we started using Opteo almost all of our accounts showed major improvements like better quality scores, more traffic volume, better CPA's and more relevant traffic. The Opteo team responds quickly to support questions. If you have suggestions they actually listen and add these features to their product. New features are added often, almost on a monthly basis. I can't imagine a world without Opteo. 3 thumbs up!
Cons
The user interface isn't always clear on some points but that's minor. It also doesn't work ideally on mobile devices.
March 2019
Thomas from Flash Marketing ApS
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: More than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
March 2019
Great system for Google Ads
Overall very satisfied with the system and are recommending this a lot to others, heads up for the team and their service
Pros
First of all, it's unbelievable easy to use this system, we have been using it for a couple of years and the service and support is truely great. The developers are also open for new ideas and are continuously developing new features.
Cons
Dont have any comments for this at all, if we have any issues and need for support the team have an answer right away.
August 2017
Anonymous
Company Size: 11-50 employees
Time Used: Less than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2017
Feature Rich (and Growing) PPC Management Product
Pros
- Great account improvements section - manually push recommended improvements. I actually like that it's a manual process. Better understand the recommendations. - Constantly growing feature list. The developers are adding new functionality nearly every week. - Easily manage an entire MCC's worth of accounts. - Huge value for the price. - The support is stellar. Send a chat and usually answered within minutes.
Cons
- The appearance if the application, while super clean, could use a bit of work to help keep accounts and features separated. Occasionally I am hunting for a specific tool and it blends together.
July 2019
Kallum from The Just Brand
Company Size: 2-10 employees
Industry: Marketing and Advertising
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
July 2019
Saves Heaps Of Time & Provides Recommendations Based On Statistically Significant Trends
Pros
Opteo saves you serious amounts of time & money, it essentially is like having an assistant look over your whole account 24/7 and suggest changes that you approve. Opteo also shows you *why* it is suggesting the changes to help with your decisions on if you should actually implement its changes, this is invaluable when implementing changes as you can literally see the criteria the computer looked at to suggest these changes, so you can ensure you always make the right decision. I also noticed that Opteo picks up things like broken links many hours or even days before Adwords itself does, this is a very valuable feature if you have products that do a lot of volume or ads that spend a lot.
Cons
It could be improved if it was possible to replace broken ad links in Opteo itself, rather than having to find the same ad in Adwords & Fix it there.
January 2019
Thomas from Squiply
Company Size: 2-10 employees
Industry: Internet
Time Used: More than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
January 2019
Makes Adwords....a little too easy!
Pros
We've been using Opteo to optimize a few accounts over the past two years. The tool makes it easy to retain a very clear overview of your account while making improvements. I can only imagine the tool is suitable for agencies large and small. Their dev team constantly iterates on the platform to the benefit of the user. UX & UI is great and straightforward too. If you're on the fence - use Opteo, there's no downside whatsoever. It more than pays for itself :)
Cons
None that spring to mind, which is pretty rare. If we're clutching at straws here, I'd say the dashboard is a little 'white'? Opteo has made sure Adwords is boring and easy for me, even though we're operating in a hypercompetitive niche. Make of that what you will :)
January 2020
Anonymous
Company Size: 51-200 employees
Time Used: Less than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
January 2020
Huge help for a small team!
This is a great product overall. We've had amazing responsiveness and readiness from the Opteo team to adapt to our needs which is huge for us as we grow. Overall, I would recommend Opteo for small teams like ours who need a hand focusing on what will actually move the needle on campaigns.
Pros
Easy to integrate into our daily routines - actually, it improved the daily routine significantly. Straightforward platform that also helps with prioritizing tasks when it can seem overwhelming. Helps to make easier and more mindful decisions.
Cons
No negative's come to mind at this point
July 2019
Anonymous
Company Size: 11-50 employees
Time Used: Less than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
July 2019
Easy to use, and lets you decide
Opteo helps us make smaller day to day changes in our clients accounts, giving us more time to focus on more crucial things and helping our clients better
Pros
Easy to use, intuitive, lets you decide what changes to be done, explains why a change should be made, make changes direct in their interface, fast support and they listen to feedback
Cons
I love the simplicity, but if I had to put a finger on something, it would be that it isn't Danish and therefore not suggesting spellingmistakes in Danish (I'm from Denmark)
February 2017
✔ David from PPC Solutions (Rosarnach Media Ltd.)
Company Size: 1 employee
Industry: Marketing and Advertising
Time Used: Less than 12 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
February 2017
Excellent Back Seat Driver For AdWords Account Management
We're only human, and to be human is to make mistakes, despite our best intentions with checklists and procedures. Enter Opteo. Opteo reviews your AdWords accounts making helpful suggestions based on well-established best practices. These aren't the semi-helpful AdWords suggestions that Google provides. These are specific data based suggestions. I find I implement 90-95% of them. If you approve the suggestion, in one click Opteo will implement it for you. If you don't like the suggestion, you can permanently ignore it or ignore it for a certain period of time. Suggestions occur for a variety of topics such as exact match keyword suggestions, negative keywords, bid adjustments, pausing poorly performing ads, placement exclusions and many more. It is especially helpful for smaller accounts that don't warrant a lot of management time due to low ad spend. Opteo covers the bases until time/budget justifies a deeper look.
Pros
Deep data-driven account management suggestions Continual feature improvement over time by Opteo
Cons
Occasionally (1 in20 suggestions) the API between Opteo and AdWords errors out. In those cases, you must enter AdWords directly and implement the suggestion manually.
October 2018
Jason from Rub Smokehouse & Bar
Company Size: 51-200 employees
Industry: Restaurants
Time Used: Less than 12 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
October 2018
Forget the trivial adwords task concentrate on the creative Opteo does the graft while you create
Pros
Opteo has already taught me so much more about adwords which is probably where I've been going wrong for the last ten years, it makes it so much easier to manage your adwords account and see the progress. It gives you confidence that the account is going to improve as the algorithm is constantly monitoring a varied range of segments. The software is constantly being updated with new features
Cons
It sometimes hangs, but support is very quick to iron out any little bugs. The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software.
February 2017
Gustavo Madruga,
Time Used: Less than 12 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
February 2017
Makes my life easier
Opteo really makes my life easier because it shows me several adjustments to the AdWords campaigns that I would have to manually detect by analyzing reports.
Pros
Very easy to use. Just click, click, click, optimization done. For every optimization there is plenty of help and knowledge. Support responds really fast. Great price.
Cons
More optimizations rules could be great. On the top of my mind comes something like "dynamically adjust bids to be #2 (or any position you want)". And "adjust to always be on top of first page". Things like that, utilizing adwords scripts, would be very good to have.
February 2021
Pietro from Fuel Lab S.r.l.s
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 6 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
4.0
February 2021
An AI that truly helps
I've had a seamless, perfect experience with Opteo. Wouldn't change provider, to be honest. I like the responsiveness of the team, and I hope there will be many new features and implementations in the future. I strongly suggest you to try it out!
Pros
I like a lot the software design, the cleanliness and overall quality of the experience. Everything is very functional and beautifully tailored, with no extra useless stuff. When you handle multiple accounts with dozens and dozens of campaigns in it, it's easy to forgot little optimizations that make all the difference. I loved also the slack notifications from Opteo Bot.
Cons
It's on the expensive side of overall pricing you can find online. if you're a small company just starting out, it'll be hard to afford it unless you have clients paying you well; per se, Opteo doesn't cost a fortune, but its likely you're running multiple memberships like Opteo for other services you need for your business. That's the only downside to it in my opinion.
February 2019
Anonymous
Company Size: 2-10 employees
Time Used: More than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
February 2019
Great Application, Saves me 100's of hours every months.
Opteo keeps a close look over all my client accounts which give me peace of mind that we stay on budget and constantly make improvements to get excellent ROI for my clients.
Pros
Clean interface. Easy to use. Excellent recommendations to optimise your Google ads account(s)
Cons
There is nothing I dislike about the software.
July 2019
Eelco from SiteEffect
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
July 2019
Best Adwords tools
Overall experience with Opteo is great! And if you have a question it will be answered in no time.
Pros
The tool makes it's very easy to adjust bids, write ads and isolate good or bad keywords. With this tool we are very efficient in managing our ads and most important lower our CPA. This tool is value for money and a must have for PPC marketeers.
Cons
Maybe a automatic reporting tool so you can send pdf's to clients.
February 2017
Karin
Time Used: Less than 12 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
February 2017
Best AdWords assistent
We use Opteo for almost a year now and we really love working with it. Opteo saves me a lot of time so I have time free for other important tasks. Opteo is always improving their services with extra features and designs to make user interface more appealing. Also their customer support is great, when we have had questions they were answered quickly and sufficient.
Pros
Main reasons we use Opteo are: 1. Advises on bid optimisation, best/worst performing ads, and targeting 2. Provides us with an overview of performance metrics, such as quality scores, search impression shares, and monthly budgeting 3. Notifies us when something unexpected happens in one of our accounts 4. Provides us with an overview of how a campaign is performing (e.g. cost efficiency)
May 2017
Tamás
Time Used: Less than 12 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
May 2017
Great software to optimise your AdWords campaigns
Pros
Easy to use for everyone, who are familiar with Google Adwords. Super intelligent and saves your and your Client's money. It's also affordable compared to other products in the market. It's a great tool to optimise your search campaigns, however you can not avoid the set-up of your campaigns first! :)
Cons
Features should be extended more to Google Display Network as well. Bid modifiers could be set by time periods, places, target groups etc. Reporting & monitoring would be nice to be able to share with Clients or even export functions become available.
September 2019
Anonymous
Company Size: 2-10 employees
Time Used: More than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
September 2019
Amazing tool for Google Ads
Opteo is just nice. And see things faster than I often do. It also do the math! - I like that.
Pros
It's so easy to use and it do the math for me
Cons
It's hard to say. But maybe the limit of account you can connect.
May 2020
Nagy from Optiboost
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
May 2020
Best tool for Google Ads management
It helps speed up Google Ads management.
Pros
Opteo is very graphical, it is easy to use. It comes up with suggestions, that I would not think of.
Cons
It is very easy to use, it is helpful so it is hard for me to come up with aspects that I don't like. I least like adding negative keywords, they can be added only to lists.
November 2018
Antoine from Maisons Blavier
Company Size: 51-200 employees
Industry: Construction
Time Used: Less than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
November 2018
Excellent AdWords tool with great optimisations suggestions
Pros
Opteo allows a helicopter view on all accounts we manage. The tool offers various optimizations and a constant analyze of various elements to always be certain to be on the right track.
Cons
No cons, the tool does exaclty what we need. Maybe improve the refresh cycle, but that's clearly a "nice to have" at this stage
October 2018
Phil from Grand / Digital Marketing Agency
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: More than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Functionality
5.0
October 2018
Opteo is a must have Adwords optimisation tool
Pros
All round performance with keyword, advert and bid optimsation recommendations backed up by stats to prove it. Saves hours of tedious work allowing time for more creative updates to campaigns. Excellent for agency management of multiple Adwords accounts. I've used the more expensive competitor tools but found Opteo to provide everything I need at incredible value. Easy to use interface.
Cons
Nothing to fault. Seem to be always adding new features and improvements. Incredible value for money.
January 2018
Casper from Templafy
Company Size: 11-50 employees
Industry: Computer Software
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
January 2018
I love it. Great product. Saves me time every day. I can focus on the big picture more - great!
Better CPL, better quality score, better ads, more traffic etc. Just good things.
Pros
The improvement areas are well composed, which means it's easy to get an overview of whether or not it's the right decision. It's super user friendly, and keeps good track of my budget/spend. I also love that the suggestions are based on improving YOUR performance. Google always tries to upsell; that's not the point here. We're trying to OPTIMIZE - and Opteo really helps you do that. I've seen a real increase in lead quality, and lower CPL overall after implementing and using it. Great product; and nice support team as well.
Cons
Very little. I don't really have any bad things to say. I guess it's a bit expensive for very small clients, but I can use it to monitor different clients/platforms at the same time, which is great.
September 2019
Anonymous
Company Size: 2-10 employees
Time Used: More than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
September 2019
Its amazing!
Its amazing how easy it is to use :)
Pros
Its easy to use and it does the math for me
Cons
The limit of users you can connect is limmited
February 2017
Donny
Time Used: Less than 6 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
February 2017
Fantastic system for optimizing your AdWords accounts
We spent a lot of time researching various providers and after the demo's with all of them can easily say that this was the best. The tutorial to get it started is very easy and videos explain everything. A few clicks literally save us hours of monotonous work so we can spend more time exploring new strategies/ideas/opportunities for our clients. We use the system to help back up our staff and strategies to give our clients even better results. So far we've seen improvements on all accounts and I'd highly recommend.
Pros
Ease of use Great tutorial system Great customer service, very quick, always responds Improving results Saving us hundreds of hours each year What I love the best is the system can automatically predict the exact % to increase and decrease a bid It's a great value seller that I tell all my clients we have adopted to their accounts for free
January 2020
Anonymous
Company Size: 2-10 employees
Time Used: Less than 6 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
January 2020
Very happy with the software
Very happy - makes it easier to manage daily tasks and focus on larger projects and aspects of the campaign, focus on the strategy and less on the minutia of campaign optimisation.
Pros
Does a good job giving recommendations for optimizations and campaign changes and adjustments that we wouldn't have necessarily noticed on our own in our daily management of campaigns.
Cons
I wish there was a way to adjust certain thresholds they make for recommendations automatically. By default, if your bids are low, they recommend raising them up to 30% automatically to get closer to a first page bid. I love the campaign groupings, and I wish there was a way you could set adjustments so that in campaign groups like "Branded" you could give it a different maximum threshold, like 80 or 100% or whatever you choose.
July 2017
Alessandro from Acesso Publicidade e Marketing
Company Size: 11-50 employees
Time Used: Less than 12 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
July 2017
Easy Way to Optimize Enormous AdWords Accounts
Pros
Save lots of time and put our campaigns ahead of the competition. We receive lots of great optimizations recommendations and to execute is just a click away, also the budgeting manage feature is very easy to use and control the budget of many accounts with different monthly budgets.
Cons
We miss a reporting tool to send the optimizations to our clients and other few features, but the key features we already have on the platform.
August 2017
Dora from Digital Operative
Company Size: 2-10 employees
Industry: Marketing and Advertising
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
August 2017
Great tool to monitor daily AdWords campaigns, it tells what needs to be improved, why it needs and gives the option to do the improvement. Easy to us
Pros
Improvements field is great - in seconds you can see what improvements you can do to improve the campaign performance. The scorecard and performance fields are very easy to analyse in a couple of minutes you can see the previous day performance. One of my favorite is the Search Impression share which tells you % of share lost to rank, budget and the % of impression won.
Cons
Though is a great tool to monitor and to support to overall performance improvements (campaign level), is not ideally to do more detailed improvements, i.e. ad group level, or keyword level.
June 2017
Jonathan from SocialKiwi Limited
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 12 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
June 2017
How did cope without this?
Pros
A fantastic system which really takes an in-depth look into how your campaigns are performing and provide relevant recommendations to improve the performance of said campaigns. Simple to use interface, great knowledge base articles and all round great customer service.
Cons
Lack of exportable reporting options. Would be great to use this for reporting monthly as well rather than having a seperate reporting tool.
April 2017
Tomasz from Broadplace Advertising Ltd
Company Size: 51-200 employees
Industry: Marketing and Advertising
Time Used: Less than 12 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
5.0
April 2017
Very Intuitive
Pros
Great for pointing out optimizations, most of the time I implement in Opteo but sometimes I do apply manually in AdWords because of more control over what I am doing.
Cons
More visibility of how steps/changes are made in AdWords and more customised ways to make these changes would be good. Often I like to create things in a certain way - thats why I do changes manually instead of in Opteo sometimes.
October 2019
Øystein from SalesScreen.com
Company Size: 11-50 employees
Industry: Computer Software
Time Used: Less than 6 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
October 2019
Easy to use, yet powerful
Pros
Opteo is really easy to get started with and to use. The way the improvements are presented are great, and give an instant overview of what to prioritize. The ability to do the changes inside Opteo is also a delighter. The best for team (and self..) motivation is the way Opteo makes it easy to work continously to make incremental improvements with an overview of hundreds of ads, ad groups and campaigns. The gamification of the ovarall score of your account is also great.
Cons
The lacking support for other ads platforms to really get an overview of different paid ads channels (for instance with Microsoft Ads) is something that I would love to see.
February 2020
Anonymous
Company Size: 1 employee
Time Used: Less than 6 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
February 2020
Great Product, Great price
Our ads clients have seen improved performance since using Opteo.
Pros
This software integrates seamlessly, and works flawlessly for us so far!
Cons
Nothing really, this software was the best choice for us.
Reasons for Choosing Opteo
Support team
March 2020
David from Lead Gen Guys
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 12 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
5.0
March 2020
Awesome Software
Overall it's awesome, I've used much more expensive competitors like Wordstream and Opteo is more fun, easier to use and gives as good or better suggestions for a fraction of the cost.
Pros
The user interface is fantastic, really makes you want to actually use the software unlike a lot of other softwares out there, also has fantastic features that let you optimize an Adwords account very easily. Many of the recommendations it gives are spot on and you can implement them with 2 clicks.
Cons
Some of the recommended changes it gives to your clients Adwords account aren't actually improvements so you need to watch out and make sure what it's recommending is actually good.
March 2020
Jim from Deep Field, Inc.
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Functionality
5.0
March 2020
Opteo greatly improves my workflow
Pros
I use Opteo to handle a lot of the day-to-day, routine work that comes with managing ad accounts. Things like bid adjustments, adding keywords from search terms, etc. Being able to process those changes in bulk saves me hours per week.
Cons
I feel like the onboarding process for a new account could be improved. A simple 3-5 question setup survey when importing a new account could help get the optimization off to a faster start. Not a big deal at all, but could be helpful.
May 2017
Anonymous
Company Size: 2-10 employees
Time Used: Less than 12 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
May 2017
Awesome, easy AdWords management
Pros
Fantastic user friendly interface. Excellent responsive customer support. Cuts hours of work down to minutes.
Cons
Some clients that have accounts with campaigns in different languages get spelling errors highlighted, when actually the spelling is correct in the chosen language (only happens in non-English).
September 2017
Angus from Marwick Marketing
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
September 2017
Never miss the smallest optimization ever again!
Pros
Easiest software to learn and use i have ever seen. Picks up on the smallest things from negative keywords to spelling mistakes. Best tool for AdWords.
Cons
Missing a few features such as a PDF report that you could send to clients. The reporting side of things could be shown a bit better.
June 2017
Robert Attila
Time Used: Less than 6 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
June 2017
Opteo is setting up new benchmarks.
Pros
Opteo saves time! What we once used to do via Excel can now quickly be seen in Opteo. This is the best tool I have seen on the market to date to help you maintain and optimize your campaigns. You get quick actionable insights into your campaigns. But the can do even one better, with a click of the button those insight are immediately implemented (Warning: You still need to know what your doing and how it might effect your AdWords campaign) Saving yourself tedious work so you can focus on what's important: your client's. The user interface is also very intuitive. In the end of the day it just works!
April 2020
Andreas from trafficgoose UG
Company Size: 2-10 employees
Industry: Online Media
Time Used: Less than 12 months
Review Source: GetApp
Ease-of-use
4.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
April 2020
Happy using Opteo for 6 Months now
More fun optimizing our Google Ads campaigns - and a lot easier to do this!
Pros
Regulary Email about Mayor Changes in Google Ads Accounts Software very easy to use Help manage Google Ads a lot easier
Cons
I am onehundred percent (100%) happy using Opteo
February 2017
Leni
Time Used: Less than 12 months
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
February 2017
AdWords Made Easy
Opteo has been a huge asset in saving time for basic optimizations. We get relevant improvements applicable to the specific accounts, not just generic suggestions each week.
Pros
As a new tool, Opteo continues to impress by adding new features that are above and beyond other tools. Customer service is extremely receptive, both to explain features and take in our feedback. The interface is easy to use, and works on a mobile device as well, which is handy.
Cons
As a new platform, there are the occasional lags or glitches. No call tracking integrations currently for optimizations. Not for small accounts, as there's not enough data to optimize.
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