The traffic is worthless. None of the audience is remotely targeted, and it results in zero conversions.

Audience reach at a fair price. Quick & reliable reporting.

Outbrain is great because they give site owners and brands the ability to advertise on different big name brand across the internet.

I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support.

Access to great media, but targeting and exclusions are limited.

It has all the great features that I want. CPC is low, not as costly as other rivals, easy to use, are some features which make it amazing.

This is a big advantage compared to other platforms. Also, whenever we experienced any kind of difficulty with our campaigns, the customer team worked very fast and provided excellent solutions.

They do the work and reach out to these sites, while giving you an easy to use platform that allows for easy campaign management.

It is an awesome way to get traffic to your site. It's top notch and the options and demographics is so easy to get stats and build upon them on your next campaign.

I left outbrain out of frustration. The native ads platform made my life a nightmare.

No pacing of campaign shown (will it spend full budget using current bid?). No preview of the ads and no mockup for screenshots possible.

Never Their terms of service are not clear, and I waisted days trying to create a campaign to get banned with little explination.

We like that we are able to target new audiences on new medias and get a good ROI when running Ads witho outbrain.

We are trialling this software to improve our native advertising, early results seem great.

Lets say you created a campaign and added a picture and you have to edit the picture. There is no visible way to go in and edit the image.

I like how easy to use Outbrain is. The whole platform is very intuitive and you can easily find your way around.

It's a great way to reach the best audience at the right time. Outbrain bring us the best ROI we ever seen from other PPC platforms.

The idea of ​​the tool is very cool, especially the way they proposed that our content be discovered by the target audience.

The support here in Brazil was confusing, this delayed the beginning of the campaign and displeased the company.

We wasted alot of clicks and impressions on low quality websites as we are limited to how many we can actually exclude. This actually caused us to cancel alot of campaigns with Outbrain.

Very bad they faked clicks, double charged me and are providing no customer service.

A good experience but could be better when spending alot of money each month.

Pretty easy to use, and it made a wealth of information available that was very helpful.

The filters require you to be 100% specific and this leaves a lot of room for errors. It is hard to learn when you are starting out.

Love the new marketplace I utilized the free first blog given to test quality and I was very happy with the writing quality and research done by the writer.

It was very easy to use, and gave you some great insights into what your competitors where doing to gain site traction and traffic.

It really helps with keywords and understanding how the site is doing and what could be improved. They also offer lots of help and give great newsletters on what to do.

I think the only problem we have had with this platform has been to use 100% of the tools it has, because it is very complete and has so many features that it is difficult to understand everything.

On page report sometimes provides wrong information. Few reports if we fix also it shows error.

The software is cool, some good features. But other competitors offer a better value for the money + have a better customer support.

It gives me very valuable information to spend my marketing budget wisely. The site audit is also extremely useful to improve SEO and have a better ranking.

Also once the wider platform integrations are done it's give better results e.g. GA and Search Console. I like the ability to use the API which we use with our custom reporting.

It includes competitive information, tracking of top keywords, the ability to do research, and create keyword lists to leverage for SEM. It's a great tool at an affordable price point.

My only complaint about the software is that it is extremely expensive, and there are also a lot of features and can be a little confusing.

Often some data is missing and it's happening with both low and high traffic websites. Often data is misleading.

Very easy to use and set up, the best option for getting the big picture of where you stand in organic search results and how to keep optimizing. Great for planning your paid Google ads.

Integration is fine however the customer support is not good.

Although it is not perfect, it is definitely being improved and helps provide guidance.

Overall the company is great. The product is pretty robust and the service is well priced.

Excellent personal onboarding help and a wealth of self-guided articles ensure I'm going to get.

For example, adding domains as competitors is confusing and hard to find.

SEMrush is a wonderful tool with a vast amount of in-depth features that will help you improve SEO and PPC for your business.

One example is a dead link on my site. Semrush tells me of its existence, but not exactly where it is so that I can fix it.

Overall I am very happy with the tool. When I had to reach out to customer service, they were very helpful and got back to me right away.

I like the amount of features that the platform has regarding SEO. On top of that, the UX/UI is very easy to use and appealing to the eye.

VERY good customer service and onboarding for a robust product.

The best thing I liked is Competitive analysis, It can provide you the best details compared to any other tools. Finding prospects for the backlinks is also best in class.

Lack of guidance and explanation. Lack of automation feature to see larger timelines.

I hate how, even after paying a lot of money each month, they require you to pay more see other domains. You also can’t see certain market reports which is just annoying.

They help I have received from Customer Service has been exceptional and the tools that I have used have been incredibly helpful.

They provide key insights to help make my website better and better. It is an amazing tool and I would suggest everyone responsible for SEO or auditing SEO to take a look into using SEMrush.

The optimization ideas generated are very effective in improving the website. Technical SEO audit is quite good and rank tracking is accurate.

SEMRush is easy to use and offers great insight into your website performance. I have also found that their YouTube channel and other educational materials are very helpful.

US Dollar

Outbrain Amplify is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions. This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more. Outbrain Amplify has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics. It uses advanced tools that allow businesses of all sizes to share content with highly targeted audiences and achieve business goals, including driving quality traffic, reaching new audiences and increasing sales leads and conversions.



LongDescription

Real-Time Analytics

Engagement Tracking

A/B Testing

For Democrats

Website Analytics

For Republicans

Multi-Channel Marketing

Personalization

Status Tracking

Lead Capture

Performance Management

Customizable Reports

Activity Tracking

Multi-Channel Campaigns

Banner Management

URL Builder

Customer Segmentation

Video Management

Contribution Tracking

Social Media Management

Multi-Account Management

Location-Based Marketing

Campaign Tracking

Categorization/Grouping

Multi-Campaign

Recommendations

Digital Asset Management

Coupons

Audience Targeting

Automated Publishing

Collaboration Tools

Content Library

Social Performance Management

ROI Tracking

Data Import/Export

Campaign Segmentation

Promotions Management

Distribution Management

Lead Generation

Account Alerts

Contact Management

Lead Verification/Validation

Content Management

Lead Management

Conversion Rate Optimization

Email Marketing

Online Payments

Social Media Monitoring

Brand Management

Real-Time Data

Performance Metrics

Bid Management

Mobile Retargeting

Channel Management

Click Tracking

Affiliate Management

Behavioral Targeting

Filtering

Fundraising Management

Web Traffic Reporting

Landing Pages/Web Forms

Contextual Targeting

Press Release Builder

Visual Analytics

Activity Dashboard

Reporting & Statistics

Data Visualization

Fraud Detection

Social Media Retargeting

Visitor Tracking

Geotargeting

Visitor Management

Advertising Management

Demographic Data

Billing & Invoicing

Conversion Tracking

Multi-Channel Attribution

Social Advertising

Dashboard

Press Monitoring

Real-Time Reporting

Customizable Branding

Goal Setting/Tracking

Budget Management

Reporting/Analytics

Contact Database

For Political Campaigns

Monitoring

Campaign Analytics

Post Scheduling

Client Management

Social Promotion

Campaign Management

Auto Update

Search/Filter

Choose a daily budget ($20 minimum) and cost-per-click. You pay only for the visits you receive, until you reach your daily budget.

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

Chat

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

Outbrain

Live Online

Webinars

Documentation

Videos

Semrush is a leading online visibility management software-as-a-service platform. 
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks 
- 21 billion keywords
- Over 10 million users who have tried Semrush

Commenting/Notes

Link Analytics

Website Monitoring

URL Shortener

Application Management

Google Analytics Integration

Keyword Rank Tracking

SEO Management

Brand Control

Brand Tracking

Charting

Referral Tracking

Ad hoc Reporting

Broken Link Discovery

Competitive Analysis

Project Management

Multiple Site Management

Site Search Tracking

Scheduled/Automated Reports

Calendar Management

Geolocation

Rank Tracking

Campaign Scheduling

Template Management

Campaign Planning

Multi-Location

Multi-Channel Data Collection

Pageview Tracking

Mobile Keywords

Backlink Monitoring

Trend/Problem Indicators

Pro: $129.95/month

Guru: $249.95/month

Business: $499.95/month

Outbrain vs Semrush

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