Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions.

Most of the marketing tasks we conduct through the Adobe Campaign. The platform is best suited for email marketing and SMM, but it does a good job with the rest of the tasks.

Lots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to.

It helps you centralize your work and distribute tasks. You can also schedule marketing outreaches in advance ,very useful.

I have nothing that has proved to be a problem thus far.

More complex than I would have liked... but that comes with the territory.

The interface is friendly, the features are well organized, and marketing staff has the opportunity to perform tasks in a more creative way.

This software can be a bit convoluted with options making learning this software difficult.

Adobe Marketing Cloud is great for marketers. You have the ability to create campaigns and centralize information.

Adobe campaign is a creative software for your business.

A great cross channel marketing solution to automate email, mobile, social, whatever you need online. Plus it is easy to integrate with your other adobe tools.

Lastly, Adobe support is pretty good. We have used multiple Adobe products in the past and never had issues with their support team.

Adobe Campaign begins to slow down after two hours of work. From whatever computer I go, the problem remains.

I used this primarily to test it out for one campaign and felt it was solid. I felt it was easy to use.

It's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience.

Ability to manage large number of campaigns. Easy to switch to different campaigns that we desire.

Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.

For any real marketing department, this is a comprehensive suite and a must have. The capabilities are amazing and worth learning.

I can make the workflow as simple or complex as I would like. Along with this, pairing this software with other tools in the adobe cloud(such as analytics) is quite helpful for various projects.

Excellent platform with excellent integration.

If you're not a developer, it can be difficult to use it as sometimes it requires coding, SQL, etc.

Did not like the dashboard and f we lt the overall functionality was spoilt by the time wasted tryinch ti work out what i was doing.

Has so many features and ways to reach costumers, provide what they need, once you are able to know your way around the app is so fantastic, only need to work once and them just press send.

However, every time I've had trouble using this software, I've had trouble getting customer service support.

Sometimes when working with an application, there are some problems in sound reproduction.

It's complicated and has a steep learning curve. However, it is definitely worth the investment.

You can use this software to track  various CRM activities. Communication ability is also top notch.

All statistics get to my personal account. I also liked the ability to personalize email newsletters.

Several users complained about this. Cant Understand error messages.

This product is the best for analytics, its easy to use and even if you have a hard time figuring it out they have a team ready to help and google is always a great resource.

With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software.

Seamless integration with third party tools like SFDC, Dynamics CRM. Web tracking and automated workflows are some of the features that I really love about this product.

The only con is that they release new version every 15 days, it becomes a problem to stick with one version as there are many bug fixes and new feature update.

Automation of routine work help. Automated Testing is great.

Easy to use and very customer friendly and Image-based testing.

I love when I get real-time reports about the performance of my test so, I can fix the bug without checking everything.

I am pretty happy with this freeware software given that what it is offering as free of cost.

It's free and easy to use and it's perfect for everyone especially for a small business like me who don't need to have programming skills to runs some web and API tests and do Web Automation.

I liked how intuitive and easy is the tool in helping the Quality Team to record and play their Test Automation Scripts without having programming knowledge.

It's an amazing tool and I hope the Katalon Studio team will keep improving it in the future.

One small minor con for using cloud based phones are limited functionalities but that goes for any other cloud based phone apps out there.

Very complicated and hard to use ,especially if you are just starting out. Not all applications can be automated.

Ability to integrate Katalon studio with the the latest automation tools such as Appium, Selenium and Win AppDriver. Ability to record the UI objects using Katalon UI Recorder.

Easy to use, automagically created test scripts that works and you can fine tune manually or out right create from scratch via easy to learn (Java based) groovy scripts.

Setup was quick and easy with more in depth functionality as we saw fit available to fine tune our testing and monitoring.

Over all I really like this automation suite and think it well worth the money (free). Ease of use and report functionality is great.

I like it because It's % Free tool and It's very easy to use with an excellent user interface.

The active community is very helpful and nice and the developers communicate with them a lot and takes inspiration by them.

An Excellent Automation Testing Solution for Everyone.

Load testing result,xpath capturing,assert recording is manual.auto loop option and copy all is missing in extension.

I don't like such changes when some of the functionalities suddenly stop working.

US Dollar

Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels.


Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. Its segmentation and targeting feature provide Adobe Analytics integration, audience segmentation, customer profiles, data connectors and federated data access. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools.


Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.



LongDescription

Engagement Tracking

AB Testing

Sales Analytics

Customer Surveys

Multi-Channel Marketing

Social Marketing

Email Monitoring

Multi-Channel Management

Lead Capture

Multi-Channel Campaigns

Drip Campaigns

Marketing Calendar

Campaign Tracking

Lead Distribution

Projections

Multi-Campaign

Pipeline Management

Customer Database

Customizable Fields

Collaboration Tools

Campaign Scheduling

Social Performance Management

Template Management

ROI Tracking

Email Campaign Management

Campaign Planning

Subscriber Management

Contact Management

Content Management

Lead Management

Conversion Rate Optimization

Email Marketing

Mobile Access

List Management

Multi-Channel Data Collection

Performance Metrics

Channel Management

Multi-Channel Communication

Marketing Automation

Landing Pages/Web Forms

Lead Segmentation

Customizable CTAs

Workflow Management

Source Tracking

Requirements-Based Testing

Dynamic Content

Event Triggered Actions

CAN SPAM Compliance

Reporting & Statistics

Move & Copy

Segmentation

Website Visitor Tracking

WYSIWYG Editor

Image Library

Conversion Tracking

Lead Nurturing

Response Management

Interaction Tracking

Mobile Optimized Emails

Spam Blocker

Asset Lifecycle Management

Reporting/Analytics

Contact Database

Monitoring

Campaign Analytics

Lead Qualification

Post Scheduling

Customizable Forms

Parameterized Testing

Client Management

Social Promotion

Auto-Responders

Third-Party Integrations

Live Chat

Campaign Management

Search Marketing

Document Management

Prospecting Tools

Multivariate Testing

Contact Adobe directly for pricing information.

Email/Help Desk

FAQs/Forum

Knowledge Base

24/7 (Live Rep)

Chat

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

Adobe Campaign

In Person

Live Online

Webinars

Documentation

Videos

Katalon is a comprehensive, all-in-one quality management platform that enables quality assurance, DevOps and software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently. The platform accelerates end-to-end software development by powering the authoring, execution, and insights of test automation across any app or environment, and flexibly integrates across a team’s architecture and processes. 

Founded in 2016, Katalon is headquartered in Atlanta, GA. For more info about Katalon, please visit katalon.com.

Real Time Analytics

Data Storage Management

Unicode Compliance

Data Extraction

Data Capture and Transfer

Static Analysis

Data Import/Export

Performance Testing

Action-Word Testing

Issue Management

Activity Dashboard

Alerts/Notifications

Data Visualization

Test Script Reviews

Hierarchical View

Issue Tracking

Third Party Integrations

Software Testing Management

Supports Parallel Execution

Model-Based Testing

Katalon Studio offers a free option, after which the software is available across 2 pricing tiers. Pricing and functionality are outlined below:
•	Katalon Studio: Free
•	Katalon Studio Enterprise: $69/license/month or $759/license/year
•	Katalon Runtime Engine: $49/license/year or $539/license/year

Adobe Campaign vs Katalon Studio

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