Catapult is a cloud-based data analysis software that helps businesses capture historical information, add product categories, track sales traffic, and more on a unified platform. Key features include data connectors, import/export, multiple file sources, performance metrics, and search/filter. The tool allows users to analyze lead conversion rates, monitor customer demand, and visualize KPIs. Catapult enables managers to automatically track individual chargebacks, media contributions, and various claims.