InnerTrends Software

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About InnerTrends

What if your product analytics tool actually knew your business, not just your data? Track the right data and actually get valuable insights! InnerTrends provides product analytics software for product-led growth companies. We're the only product analytics + data science tool that maps your unique software business to your data to provide built-in reporting. No need to be a data scientist! All the reports are in plain English, offering you actionable insights so that you can optimize your entire SaaS customer journey! InnerTrends customers make more actionable growth decisions with their user data than any other analytics tool on the market. Some of our best features include: ✔Mock UI Access For Real-Time Demo of Product, ✔Consumer Engagement Scoring, ✔Full Life...

InnerTrends Pricing

Starting price: 

$79.00 per month

Free trial: 

Available

Free version: 

Available

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InnerTrends User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

5

Customer support

5

Functionality

5

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Showing 10 reviews

User Profile

Trevor

Inturact

Verified reviewer

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Reviewed December 2019

The best analytics tool for finding growth opportunities

We have implemented InnerTrends on 5 SaaS products so far and we are finally able to pinpoint and prioritize the biggest growth opportunity for each product without having to be a data scientist. This has helped to align our teams around growing the most important areas of each product and has led to much better bottom-line results.

Pros

The InnerTrends team helps to identify the most important data to track and validates it so we know everything that is being tracked is 100% accurate. It's the only tool we found that this is true and has shown to be extremely important. It is also the best tool we have found at helping us truly pinpoint the biggest growth opportunity within a product's user analytics without us having to be a data scientist. This has proven invaluable for determining product-led growth opportunities and helping with healthy SaaS growth.

Cons

It takes a couple of weeks to get set up since the data needs to be validated. However, this is still worth it as nothing is worse than making decisions based on bad data.

Reasons for choosing InnerTrends

It is the only tool we found that manages the setup, validates the data for you and gives actionable insights to solve your biggest growth problems. The rest of the analytics tools are good for tracking high-level data but not drilling in and finding true growth opportunities.

Reasons for switching to InnerTrends

We were basically tracking everything (too much) and did not have the ability to validate the data or understand how to best use all the data we were tracking. I think it's a good tool for finding high-level issues but didn't give us the ability to drill into the data deeper and really find a viable solution to the problems.

Radu

Poppulo

Verified reviewer

Company size: 201-500 employees

Industry: Internet

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Reviewed August 2020

A platform that every Marketing Ops team should have

From the beginning, [SENSITIVE CONTENT HIDDEN] was working with us to make sure all our data insights' needs are met, which made a huge difference. He is a data genius :) I have to say that I gathered more knowledge than expected as he made the onboarding process almost like a data workshop. Thanks for that

Pros

As Marketing Operations Manager, I spend a lot of time trying to get actionable insights from multiple platforms, which makes my job really challenging. Innertrends allows me to get to these insights almost instantly. From customer journeys, to funnel optimisation this is the best platform to help you with your data insights needs.

Cons

Nothing to add here, we are very happy with the product

Reasons for choosing InnerTrends

The reson we went for it was the price mark, also the ability to create the custom dashboard and reports that our company needed.

Response from InnerTrends

So glad we are helping optimize your customer journey and you are seeing the big picture on how to best grow by leveraging your data! Thanks for leaving your feedback!

Replied October 2020

Michiel

Swydo

Verified reviewer

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

4

Value for money

5

Customer support

5

Functionality

4

Reviewed December 2020

Data is key but actually doing something with it is essential

The team of Innertrends feel like partners, sitting next to you and going the extra mile. Always.

Pros

At the bottom line the numbers don't lie. Adding this with lots of knowledge and experience this is must-have for companies that need to activate their new prospects.

Cons

It absorbs time and gives new insights always.

Reasons for choosing InnerTrends

The idea of using actual data from the product, the usage and the users made me enthousiastic. The conversations with Innertrends about the approach, opportunities and improvements made me do it.

User Profile

Andrei

123FormBuilder

Verified reviewer

Company size: 51-200 employees

Industry: Internet

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Reviewed April 2020

The cherry on the cake in our marketing technology stack

We're very happy as we were able to detect multiple issues in our product: - the drop-off point in the onboarding process - the difference in product usage based on the source of the traffic/acquisition channel which led to specific fixes in the product for specific users It also helped us in identifying the north star metric and making sure it is a determining factor in user's success.

Pros

Probably the most important aspect of the platform is the fact that it comes with real feedback/conclusions which is an extremely important thing in the day to day business. You don't have to take the numbers to someone else and wait for them for weeks to give you actionable insights, this is included in the platform. Saves time, saves energy, saves money while helping you optimise and improve multiple aspects of your platform. We even use the platform to see other insights that our A/B testing tool does not cover and neither does our internal tracking. It is definitely the most important platform in our marketing technology stack.

Cons

It is time consuming to implement and then you need to make sure that any changes you make in your platform does not affect the tracking. On the other hand, improving your tracking will be reflected in Innertrends so they will be able to give you better insights.

Response from InnerTrends

Great to hear that you are seeing improvements while leveraging InnerTrends and that it's become the most important tool in your stack!

Replied October 2020

Alon

Hellopeter

Verified reviewer

Company size: 11-50 employees

Industry: Internet

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

4

Value for money

5

Customer support

4

Functionality

4

Reviewed January 2021

A product thats the cornerstone to our business growth and success - Excellent product and team.

InnerTrends have been amazing to work with. Handheld us through onboarding, and always keen to get involved in the data to define our biggest growth opportunities and measure optimisation efforts. Additionally, a huge bonus is InnerTrends connects to our multiple 3rd party applications, which free's up our development resources and allows us to focus on our product roadmap. As a business, implementing the tool forced us to be crystal clear about the main reasons customers use our product and the actions that help our customers achieve those reasons. This narrowed our focus tremendously and aligned our entire team.

Pros

The product is the heartbeat of our business. It enables us to truly understand how our customers are engaging with our product and through every part of our funnel. This means we can define how quickly customers reach specific goals, how effective we are at delivering on our promise and our ability to retain our customers. Through this we can understand where our biggest growth opportunities are, allow us to prioritise accordingly and measure our efforts to optimise effortlessly. Our sales efforts have benefited tremendously as we're able to use product engagement to define how qualified a potential customer is and when the most appropriate time is to upgrade. Without it we are honestly flying an aeroplane in the dark, blind and without any instruments.

Cons

The product requires a technical person to implement but the highly experienced InnerTrends team work closely with you throughout the process.

Geoff

StealthSeminar

Verified reviewer

Company size: 11-50 employees

Industry: Computer Software

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

4

Value for money

5

Customer support

5

Functionality

5

Reviewed October 2020

A truly actionable product analytics tool

Overall this is the best product analytics tool on the market and there is really nothing else out there quite like it that I know of.

Pros

After installing InnerTrends we have been able to get a much better understanding of our customers. We have leveraged the reports for growth experiments and have integrated with many tools to trigger timely marketing actions. We use InnerTrends as the central analytics tool to find new opportunities and base our growth decisions.

Cons

The tool is extremely in depth. The reports are generated for you and all data is validated so you can be confident they are accurate. However, you still need a bit of understanding of data and how to interpret it within the reports to get the most out of the tool.

Reasons for choosing InnerTrends

InnerTrends was the only tool that setup up my data to match my business as well as validated it for accuracy. The other tools would require me to be a data expert or data scientist in order to get the reports we have out of the box in InnerTrends.

Response from InnerTrends

Thanks Geoff! We have had a great time helping you get the most out of your StealthSeminar data for smarter growth! We look forward to continuing the journey together.

Replied October 2020

Anonymous

Verified reviewer

Company size: 2-10 employees

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Reviewed October 2020

Turn Chaos into Clear Product Direction

There really is nothing else like this. It's not event-based analytics, or some super customizable mess. It is simply the only tool I need as a product-led growth manager to quickly figure out our Northstar metrics, customer pain points and product roadmap.

Pros

There's no painful setup, configuration or report building. All I need to do is find the question I'm asking and the answer are displayed in clear and plain English. Yup, this analytical tool actually interprets the data and gives you the insight you were looking for in English! Not just numbers or graphs. For example, I have a client who wants to increase their onboarding conversion rate. All we had to do was look at that question, "What % of users are not completing onboarding?" and it was very clear what step was broken in their process.

Cons

It's not quite self-serve. You do need to work with them to set it up. They do most of the work, but you can't just drop a snippet into your app. You do need to think through what actions need tracking and define that upfront.

Response from InnerTrends

Thanks for the kind words and glad you are getting value from InnerTrends. We are working hard to turn our onboarding process into a self-serve model, so hopefully we have that solved over the next couple of months!

Replied October 2020

Silviu

Microanalytics

Verified reviewer

Company size: 11-50 employees

Industry: Internet

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by the software vendor to submit an honest review.

Ease-of-use

4

Value for money

5

Customer support

5

Functionality

5

Reviewed March 2021

Innertrends

Pros

it helps to extract information from data without using a data scientist - the platform enabled us to organize an optimization flow with clients. - it's an excellent tool for adding clarity in metrics (what I measure, why, and how). - great support - a new way in data analytics, in a world where we are familiar with fast food data platforms like Google Analytics.

Cons

- It would help if you were very careful to check what you are tracking and data quality - otherwise, the processed data will not help you. - It takes a little bit to learn the interface - but once it happens is ok.

Miruna

Planable

Verified reviewer

Company size: 11-50 employees

Industry: Information Technology and Services

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by the software vendor to submit an honest review.

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Reviewed March 2021

It's amazing if you want to know everything about your pipelines

Pros

You can deep dive into a lot of questions. It's easy to understand. It was built with people in mind and it doesn't take a data scientist to use it.

Cons

Some of the buttons might be a bit hidden or hard to find.

Simon

Doubledot Media

Verified reviewer

Company size: 11-50 employees

Industry: Information Technology and Services

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by the software vendor to submit an honest review.

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Reviewed February 2021

Excellent insight into how customers ACTUALLY use your product

Pros

It's like having a BA team within your organisation, awesome for getting answers to those questions you have always wondered about.

Cons

Interface could do with a little modernising and a refresh but nothing major.