Kissmetrics Software

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About Kissmetrics

Kissmetrics is a cloud-based customer engagement and email campaign automation solution. It helps businesses understand website visitors through behavior-based analysis. Designed for small firms, it provides a centralized platform to analyze, engage and categorize audiences. Features of Kissmetrics include management of data, events, reporting, campaigns, customer profiles, accounts and billing. It helps users increase conversion rates by providing metrics on product sales and allows them to understand what is working and what is not. Additionally, it provides insights into customer behavior, which lets organizations gain real-time insights into industry trends. Kissmetrics integrates with third-party software such as Facebook, Slack, Instagram, Shopify and ...
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Kissmetrics User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

3.5

Value for money

4

Customer support

4

Functionality

4

Showing 1 - 5 of 15 reviews

User Profile

Shawn

Verified reviewer

Company size: 51-200 employees

Industry: Computer Software

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

October 2019

Kissmetrics makes sure I can hit the curve balls out of the park

I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues. Then I use the population feature to check out the most important cohorts of my users. I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers.

Pros

Quick access to the reports that I need most Customizable user Populations Super fast time over time and Cohort comparisons

Cons

I wish that there were more dashboard options, a way to set up automatic reports that would build and refresh in the app with a way to always have certain filters applied. There is a dashboard, and it is very useful, but all Kissmetrics users share the same dashboard, and the dashboard does not allow overall filters (like excluding certain populations from all dashboard data)

Reasons for choosing Kissmetrics

We went with Kissmetrics a long time ago when they were the market leader in user event metrics. At the time, the features we wanted, especially as it related to filtering populations, just didn't exist in other products. Over the past 6 months we have seen the Kissmetrics team become reinvigorated, and really digging in fixing issues, and adding future content that we are really excited about. The Kissmetrics support team has always been super stellar, response times are great, and they have been doggedly determined to find answers when we have weird questions.

Anonymous

Company size: 501-1,000 employees

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

September 2020

Great Tool for Tracking users Behaviour towards web based product

Experience was really good with this product we have made some very good decisions by seeing the user behaviour over our products.

Pros

1. Great tool for collecting the user interaction data towards web based products by defining user events. 2. You can easily track what are the features user liking and buying the product and from where they are abondaning it. 3. It really helps in making decisions towards the products and by performing AB tests over web based products. 4. You can easily acces the analytics data from anywhere by just logging in their site and defining your user funnel. 5. It is also easy to implement over source code of the product just need to include one javascript code and you can fire your events on every user actions.

Cons

The interface design of the admin tool is not good.

Reasons for choosing Kissmetrics

It was really fast over realtime decision and also very reliable.

Anonymous

Company size: 2-10 employees

Time used: Less than 6 months

Review Source: GetApp

1

Ease-of-use

out of 5
2

Value for money

out of 5
3

Customer support

out of 5
3

Functionality

out of 5

July 2016

When used correctly can give great insights, though it is hard to get there

I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly. I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.

Pros

Interesting insights

Cons

- difficult to install and require a lot of work - integration with other tools isn't complete

Anonymous

Company size: 51-200 employees

Time used: Less than 2 years

Review Source: GetApp

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
2

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
5

Functionality

out of 5

August 2017

Amazingly helpful, but really hard to implement and maintain

Pros

I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company. Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.

Cons

It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties. They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions) There are certain limitations to it too: - AdWords' dynamic tracking can't be reach by Kissmetrics. So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google. It can't tell you which ad group or ad it is coming from. Unless of course you deactivate the dynamic tracking and manually put the old UTM trackings for each ad in place. - If you are doing Facebook Lead Ads, you should know since the lead conversion is happening outside of your main website, you can't store that information with the cookie attached to it to Kissmetrics or any other event tracking software. - Kissmetrics says they have a good Salesforce integrations but it's not as smooth as you think it is. First of all, it's like an iframe within your SF and second of all, you can't do reporting within Salesforce regarding the Kissmetrics data. Their team says Kissmetrics should be the only place for your BI team to do reporting from. All these aside, I still believe Kissmetrics is the best event tracking app out there with amazing pricing.

Anonymous

Company size: 501-1,000 employees

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

October 2019

This Software is a Game Changer

For marketing, it has been eye opening. We're able to track all marketing efforts online and strategize accordingly. We've been amazed at what actually performed and what didn't. Eye opening data!

Pros

The amount of data it appends and tracks is amazing. We're able to see which prospects are visiting which pages, and the conversion process. This has helped cultivate our marketing messages per audience, as well as track over the course of three years. Historical data has been valuable to compare if our interpretation of the data is accurate. Needless to say, we have been very pleased!

Cons

Some of the data isn't easy to summarize but that is really the lease of our concerns.

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