About Measured

Measured is a cloud-based solution that provides small to large enterprises with business intelligence tools to calculate the incremental value of marketing campaigns across multiple media channels. It comes with a centralized dashboard, which enables users to review sales performance and generate performance reports using actionable analytics.

Measured allows organizations to gain insights into attribution modeling with various inputs such as media investment, conversion rates and web traffic. Using a measured design of experiments (DoE) technology, teams can calculate return on investments (ROI) on online/offline marketing strategies and advertisements. Additionally, it lets enterprises collect data from multiple sources, conduct quality assurance (QA) test...


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5 Reviews of Measured

Average User Ratings

Overall

5.00 / 5 stars

Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(5)

5

4 stars

(0)

0

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

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Showing 1 - 5 of 5 results

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July 2019

Gail from Soft Surroundings

Company Size: 1,001-5,000 employees

Industry: Retail

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2019

Powerful tool for getting the most out of your marketing data

We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.

Pros

Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data.

Cons

Some of this may be difficult to explain to less analytically-inclined people in the organization

Reasons for Choosing Measured

We wanted a company with a very strong background in data. The Measured team knew their stuff better than anyone we talked to and made me feel very comfortable with how they planned to onboard, test, and evaluate our data. They also had experience with retailers similar to us, which was helpful.

July 2019

Serena from Faherty Brand

Company Size: 51-200 employees

Industry: Apparel & Fashion

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

July 2019

Hands-On Attribution Partner

Pros

The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team.

Cons

While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights.

August 2019

Anne from Johnny Was

Company Size: 201-500 employees

Industry: Retail

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2019

Great Partner

Pros

The strategic partnership - the team is very knowledgeable and they listen.

Cons

No cons. The team continues to make updates based on user recommendations.

July 2019

Dan from J. Jill

Company Size: 1,001-5,000 employees

Industry: Retail

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

July 2019

Attribution for the contemporary customer journey

Great business partners that helped solve for investment decision making. They are partners beyond just the software solution.

Pros

Easy implementation Thought-leadership and strategic partnership Highly cost effective Ease of adoption across team with broad skillset Responsive customer service Customizable No black box

Cons

Would like to add alerts into dashboard when there is a pre-defined shift (good or bad) in results so campaign owners immediately know to look, review and take action. Would like some sort of indication of what programs/campaigns' incrementality is informed by testing v historical trends.

July 2019

Mitchell from Hint, Inc.

Company Size: 51-200 employees

Industry: Retail

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

July 2019

Best Marketing Attribution Platform

Pros

They work with our marketing team to clearly communicate attribution and what's working from a third party perspective. As the data analyst on the team, they've given me read access to their data warehouse where I can bring insights at a much faster pace.

Cons

Everything Measured provides is meant to be scalable on their side. Our company has some messy data and can take some time on getting everything organized.