--- title: "Measured Software Reviews, Demo & Pricing - 2026" description: "Review of Measured Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/bi/measured-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Marketing Analytics Software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/) / Measured Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Measured Review From $0.01 1 plan Wondering if Measured is right for your organization? Our Marketing Analytics Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Measured 5.0 [(10)](https://www.softwareadvice.com/bi/measured-profile/#reviews) Pricing Pricing available upon request ### About Measured Measured's Media Mix Modeling (MMM) and Incrementality solution redefines marketing measurement by moving beyond correlation to true causality. Traditional MMM relies on historical data and statistical correlations, but Measured combines it with geo-based incrementality testing to isolate the true impact of each media channel. This triangulated approach (integrating statistical modeling, controlled experiments, and real-time platform data) ensures accurate, actionable insights that drive real business growth. Unlike legacy models, Measured’s platform uses incrementality tests as Bayesian priors to calibrate MMM, eliminating false assumptions and providing a clear view of incremental sales lift from every dollar spent. With weekly model refreshes and 300+ integrations, marketers get timely insights to optimize campaigns in real-time, not months later. Enterprise brands like Paramount, Unilever, and Intuit trust Measured to measure $billions in media spend with precision. Voted #1 Measurement/Analytics by AdExchanger and Best Attribution Tool by Digiday, our solution captures up to 30% more marketing efficiency by focusing on what truly moves the needle, incremental results, not ju... st attribution. Experience the difference between correlation and causality. Measured delivers the only platform that combines rigorous incrementality testing with modern MMM for transparent, data-driven marketing decisions, powered by a privacy-compliant Marketing Data Warehouse. Wondering if Measured is right for your organization? Our Marketing Analytics Software selection experts can help you in 15 minutes or less. ## Measured User Interface ## Popular Measured Alternatives Main Product Measured 5.0 [(10)](https://www.softwareadvice.com/bi/measured-profile/#reviews) Ratings Breakdown - 4.80Ease of use - 5.0Value for money - 4.90Customer support - 4.80Functionality Pricing Available upon request Get Price Alternative Product [Lebesgue](https://www.softwareadvice.com/email-marketing/lebesgue-profile/) 4.9 [(44)](https://www.softwareadvice.com/email-marketing/lebesgue-profile/reviews/) Ratings Breakdown - 4.66Ease of use - 4.87Value for money - 4.65Customer support - 4.64Functionality Pricing Starting at $59.00 per month Get Price Alternative Product [SAS Customer Intelligence 360](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/) 4.9 [(8)](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/#reviews) Ratings Breakdown - 4.63Ease of use - 4.86Value for money - 4.86Customer support - 4.88Functionality Pricing Starting at $8000.00 per year Get Price Alternative Product [Improvado](https://www.softwareadvice.com/marketing/improvado-profile/) 4.5 [(22)](https://www.softwareadvice.com/marketing/improvado-profile/#reviews) Ratings Breakdown - 4.36Ease of use - 4.55Value for money - 4.76Customer support - 4.27Functionality Pricing Available upon request Get Price Alternative Product [Reeport](https://www.softwareadvice.com/bi/reeport-profile/) 4.9 [(7)](https://www.softwareadvice.com/bi/reeport-profile/#reviews) Ratings Breakdown - 4.57Ease of use - 4.75Value for money - 5.0Customer support - 4.43Functionality Pricing Starting at €35.00 per month Get Price Alternative Product [Funnel](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/) 4.7 [(19)](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/reviews/) Ratings Breakdown - 4.58Ease of use - 4.67Value for money - 4.65Customer support - 4.50Functionality Pricing Starting at $750.00 per month Get Price ## Measured Pricing and Plans Starting price: $0.01 Free Trial Free Version Basic $0.01 No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Measured Features - Popular features found in Marketing Analytics Ad hoc Reporting Conversion Tracking Dashboard Data Import/Export Data Source Connectors Data Visualization Keyword Tracking KPI Monitoring Reporting & Statistics ROI Tracking Search/Filter Website Analytics - More features of Measured A/B Testing Activity Dashboard Advertising Management Attribution Modeling Audience Targeting Budgeting/Forecasting Campaign Analytics Campaign Management Campaign Planning Campaign Segmentation Campaign Tracking Channel Management Collaboration Tools Configuration Management Conversion Rate Optimization Cross Channel Attribution Customer Journey Mapping Customer Segmentation Customizable Reports Data Capture and Transfer Data Integration Data Migration Data Quality Control Engagement Tracking ETL - Extract Transfer Load Goal Setting/Tracking Lead Management Match & Merge Media Planning Monitoring Multi-Campaign Multi-Channel Attribution Multi-Channel Management Multi-Channel Marketing Multiple Data Sources Multi-Touch Attribution Performance Metrics Predictive Analytics Presentation Tools Prioritization Projections Reporting/Analytics Roadmapping Spend Management Third-Party Integrations Visual Analytics ## Measured Integrations Google Ads Integration rated undefined from -1 review Meta for Business Integration rated undefined from -1 review AdRoll Integration rated undefined from -1 review Criteo Integration rated undefined from -1 review Snapchat for Business Integration rated undefined from -1 review ## Measured User Reviews Overall Rating 5.0 Ratings Breakdown 5 100% 4 0% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 4.8 Value for money 5.0 Customer support 4.9 Functionality 4.8 Have you used Measured and would like to share your experience with others? Mark F. Verified reviewer Online Media 501-1000 employees Used weekly for less than 12 months Reviewed September 2020 Finance and marketing are finally speaking the same language: incremental contribution! 5 Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Cross channel reporting allows for a bird’s eye view of your media portfolio, and also supports the depth to go into tactics for the channels. Metrics that align not only channels, but the finance and marketing team’s goals. Methodology based on incrementality experimentation, so the challenges with MTA do not apply. Services/Team who have been in marketing measurement for a long time. Cons: Due to the complex nature of attribution/design of experiment work, requires some services team help to get setup. Excited for more to be done. Read More NS Noelle S. Verified reviewer Apparel & Fashion 501-1000 employees Used daily for less than 2 years Reviewed October 2020 Actionable cross channel attribution through incrementality measurement 5 Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: With updates in privacy laws and breakage all over the place, we decided not to go down the multi-touch attribution path. Measured’s incrementality approach leads to reliable outputs to inform our media budget decisions. Our team logs in regularly and is able to quickly get insights they need. Easy to use and on-board. Cons: Nothing notable. We have been very happy with the product and our results today. Read More GB Gail B. Verified reviewer Retail 1001-5000 employees Used weekly for less than 12 months Reviewed July 2019 Powerful tool for getting the most out of your marketing data 5 We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data. Cons: Some of this may be difficult to explain to less analytically-inclined people in the organization Reasons for choosing Measured We wanted a company with a very strong background in data. The Measured team knew their stuff better than anyone we talked to and made me feel very comfortable with how they planned to onboard, test, and evaluate our data. They also had experience with retailers similar to us, which was helpful. Read More Daniel R. Verified reviewer Consumer Goods 10000+ employees Used monthly for more than 2 years Reviewed September 2020 Best attribution solution for DTC 5 We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross channel attribution decisions. They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media incrementality, I highly recommend Measured. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The team at Measured understands the direct to consumer space and the system can be configured for metrics that are important to our business. Measured platform allows for insights across segments that are important for the business. International geographies and brands are supported. Cons: No issues, renewed our contract recently Read More SC Serena C. Verified reviewer Apparel & Fashion 51-200 employees Used daily for less than 12 months Reviewed August 2019 Hands-On Attribution Partner 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team. Cons: While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights. Read More AC Anne C. Verified reviewer Retail 201-500 employees Used daily for more than 2 years Reviewed August 2019 Great Partner 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The strategic partnership - the team is very knowledgeable and they listen. Cons: No cons. The team continues to make updates based on user recommendations. Read More JR Julia R. Verified reviewer E-Learning 1001-5000 employees Used weekly for less than 2 years Reviewed September 2020 Great tool & exceptional service 5 Love it! Really helped us to optimize media spend efficiently. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It's so much more than just a software as it comes with the expertise of our team that has helped us think through many unique challenges that our media team was facing. The software is easy to use and centralizes our key insights around media. Cons: Most tests (outside of the standard platforms) have to be setup manually and you can only do so many at the same time. So it's about prioritizing what will move the needle first. Reasons for choosing Measured Convinced on different approach (more advanced than traditional multi-touch attribution systems). Read More DC Dan C. Verified reviewer Retail 1001-5000 employees Used weekly for less than 2 years Reviewed July 2019 Attribution for the contemporary customer journey 5 Great business partners that helped solve for investment decision making. They are partners beyond just the software solution. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Easy implementation Thought-leadership and strategic partnership Highly cost effective Ease of adoption across team with broad skillset Responsive customer service Customizable No black box Cons: Would like to add alerts into dashboard when there is a pre-defined shift (good or bad) in results so campaign owners immediately know to look, review and take action. Would like some sort of indication of what programs/campaigns' incrementality is informed by testing v historical trends. Read More jp jay p. Verified reviewer Retail 201-500 employees Used weekly for less than 2 years Reviewed September 2020 Primary "source of truth" across all paid media spend 5 Over 1 year ago, we assessed our options looking for a partner to help us answer the core question: What is the incremental contribution of our paid media spend? We were less intrigued with legacy MMM and MTA solutions, and now one year later we can confirm we made the right choice partnering with Measured to answer this question. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Readily-available, granular insights into paid media channels. The software is intuitive & is not grounded in post-campaign readouts, but instead a driver of in-market optimizations & true incremental benefit of paid media. Cons: Not really a con. They are adding new features to the product and we look forward to those. Read More MR Mitchell R. Verified reviewer Retail 51-200 employees Used daily for less than 6 months Reviewed July 2019 Best Marketing Attribution Platform 5 Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 5 Functionality Pros: They work with our marketing team to clearly communicate attribution and what's working from a third party perspective. As the data analyst on the team, they've given me read access to their data warehouse where I can bring insights at a much faster pace. Cons: Everything Measured provides is meant to be scalable on their side. Our company has some messy data and can take some time on getting everything organized. 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