Measured Software

Measured Software

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About Measured

Measured is a cloud-based attribution & media incrementality solution that provides small to large enterprises with business intelligence tools to calculate the incremental value of marketing campaigns across multiple media channels. It comes with a centralized dashboard, which enables users to review sales performance and generate performance reports using actionable analytics. Measured allows organizations to gain insights into attribution modeling with various inputs such as media investment, conversion rates and web traffic. Using a measured design of experiments (DoE) technology, teams can calculate return on investments (ROI) on online/offline marketing strategies and advertisements. Additionally, it lets enterprises collect data from multiple sources, conduc...
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Measured cross-channel attribution screenshot

Measured User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Showing 10 reviews

Mark

Verified reviewer

Company size: 501-1,000 employees

Industry: Online Media

Time used: Less than 12 months

Review Source: Capterra

4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

September 2020

Finance and marketing are finally speaking the same language: incremental contribution!

Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions.

Pros

Cross channel reporting allows for a bird’s eye view of your media portfolio, and also supports the depth to go into tactics for the channels. Metrics that align not only channels, but the finance and marketing team’s goals. Methodology based on incrementality experimentation, so the challenges with MTA do not apply. Services/Team who have been in marketing measurement for a long time.

Cons

Due to the complex nature of attribution/design of experiment work, requires some services team help to get setup. Excited for more to be done.

Noelle

Company size: 501-1,000 employees

Industry: Apparel & Fashion

Time used: Less than 2 years

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

October 2020

Actionable cross channel attribution through incrementality measurement

Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions.

Pros

With updates in privacy laws and breakage all over the place, we decided not to go down the multi-touch attribution path. Measured’s incrementality approach leads to reliable outputs to inform our media budget decisions. Our team logs in regularly and is able to quickly get insights they need. Easy to use and on-board.

Cons

Nothing notable. We have been very happy with the product and our results today.

Gail

Company size: 1,001-5,000 employees

Industry: Retail

Time used: Less than 12 months

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

July 2019

Powerful tool for getting the most out of your marketing data

We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.

Pros

Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data.

Cons

Some of this may be difficult to explain to less analytically-inclined people in the organization

Reasons for choosing Measured

We wanted a company with a very strong background in data. The Measured team knew their stuff better than anyone we talked to and made me feel very comfortable with how they planned to onboard, test, and evaluate our data. They also had experience with retailers similar to us, which was helpful.

Serena

Company size: 51-200 employees

Industry: Apparel & Fashion

Time used: Less than 12 months

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

August 2019

Hands-On Attribution Partner

Pros

The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team.

Cons

While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights.

Anne

Company size: 201-500 employees

Industry: Retail

Time used: More than 2 years

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

August 2019

Great Partner

Pros

The strategic partnership - the team is very knowledgeable and they listen.

Cons

No cons. The team continues to make updates based on user recommendations.

Julia

Company size: 1,001-5,000 employees

Industry: E-Learning

Time used: Less than 2 years

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

September 2020

Great tool & exceptional service

Love it! Really helped us to optimize media spend efficiently.

Pros

It's so much more than just a software as it comes with the expertise of our team that has helped us think through many unique challenges that our media team was facing. The software is easy to use and centralizes our key insights around media.

Cons

Most tests (outside of the standard platforms) have to be setup manually and you can only do so many at the same time. So it's about prioritizing what will move the needle first.

Reasons for choosing Measured

Convinced on different approach (more advanced than traditional multi-touch attribution systems).

jay

Company size: 201-500 employees

Industry: Retail

Time used: Less than 2 years

Review Source: Capterra

4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

September 2020

Primary "source of truth" across all paid media spend

Over 1 year ago, we assessed our options looking for a partner to help us answer the core question: What is the incremental contribution of our paid media spend? We were less intrigued with legacy MMM and MTA solutions, and now one year later we can confirm we made the right choice partnering with Measured to answer this question.

Pros

Readily-available, granular insights into paid media channels. The software is intuitive & is not grounded in post-campaign readouts, but instead a driver of in-market optimizations & true incremental benefit of paid media.

Cons

Not really a con. They are adding new features to the product and we look forward to those.

Dan

Company size: 1,001-5,000 employees

Industry: Retail

Time used: Less than 2 years

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

July 2019

Attribution for the contemporary customer journey

Great business partners that helped solve for investment decision making. They are partners beyond just the software solution.

Pros

Easy implementation Thought-leadership and strategic partnership Highly cost effective Ease of adoption across team with broad skillset Responsive customer service Customizable No black box

Cons

Would like to add alerts into dashboard when there is a pre-defined shift (good or bad) in results so campaign owners immediately know to look, review and take action. Would like some sort of indication of what programs/campaigns' incrementality is informed by testing v historical trends.

Daniel

Verified reviewer

Company size: 10,000+ employees

Industry: Consumer Goods

Time used: More than 2 years

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

September 2020

Best attribution solution for DTC

We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross channel attribution decisions. They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media incrementality, I highly recommend Measured.

Pros

The team at Measured understands the direct to consumer space and the system can be configured for metrics that are important to our business. Measured platform allows for insights across segments that are important for the business. International geographies and brands are supported.

Cons

No issues, renewed our contract recently

Mitchell

Company size: 51-200 employees

Industry: Retail

Time used: Less than 6 months

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
5

Functionality

out of 5

July 2019

Best Marketing Attribution Platform

Pros

They work with our marketing team to clearly communicate attribution and what's working from a third party perspective. As the data analyst on the team, they've given me read access to their data warehouse where I can bring insights at a much faster pace.

Cons

Everything Measured provides is meant to be scalable on their side. Our company has some messy data and can take some time on getting everything organized.