Synerise - this Customer Data Platform that gives unlimited possibilities for future !

Synerise puts a lot of effort to build Customer Data Platform with advanced features and best UI/UX experience for users and marketers. Enterprices can define advanced rules and groups with required access rights. Dynamic content campaigns may be subject to an approval process prior to implementation. Whole solution allows people to work on the same tool, and allows you to control and manage campaigns for even large companies.

Pros

Synerise platform has features which are avaliable in many separate marketing cloud solutions. Easy to build customer identification and integration with current data in other systems is most of the powerfull solutions I know. In Synerise I can build effective omnichannel real-time analytics, custom dashboards, real time campaigns for every possible channel and media, use A/B/X testing to choose best communication. Every collected data can be stored in Terrarium data storage very effectively, thanks to this you can use at low costs large volumes of data.

Cons

Every product can be improved and has some inconveniences. However, it is very important to listen to customer feedback and quickly fix malfunctions and improve good solutions. Synerise team is always close to every customers to improve product.