WATI is one of the easiest software that i have use to manage and create a chat-bot automation for our WhatsApp marketing channel. It is really helpful in helping us to assist customer inquiry and replying to their message quickly for 24/7 without any break.

There are some bugs in here and there, but nothing that is too severe that pending us from using the feature and tools in here. The software package price scheme is not too flexible, and not cater all type of business size, especially for a single user or a personal usage.

It's a easy to use and to implement software, with a great team behind it. If this is not enough for you, I must say that keywords is a must have tool for your team. Great idea, great execution, great time saving.

The aesthetics/frontend of the product can be improved.

Overall it started as an exciting project and opportunity, then as prices started going up, Wati started limiting what they're offering in each plan in order to get you to upgrade, and the worse for us is when we need help we just can't reach them any more. So overall experience is highly deteriorating, but being a Business WhatsApp number manager, you are STUCK with them. You can't port business numbers between different Business API providers. So if you wanna switch to a better competitor, you'll have to transition all your customers from one number to another.

It was very easy to set up, and as a small start-up at the time they really did dedicate attention to helping us connect our number, get a green tick etc. Chats are easy to manage, even though not as smooth of a UI as you're used to with WhatsApp.

Support has gone towards WORSE in the last 2 years since we're using it. We're on a Pro plan, promised with a 24/7 Live support, but they have been using their own automation tools against us basically. You can't reach any live person at all lately, you're just sent in circles using chats. Then chats ask you to email them, which is not what you're paying for when you read 24/7 Live support.

Very disappointed. I had convinced my organization to go ahead and move all communications on WATI but they stalled our business and that is unacceptable.

It is simple to use. Most common functions such as responding to customers, creating templates and quick replies, setting up webhooks / keyword actions is quite straight forward and can be done with minimal assistance

SUPPORT. One of the worst support teams. Setting up the account was a pain. I still have not been able to get my business name correct on the platform. Billing support is even worse. My account got disabled and we were not able to converse with customers despite making all payments timely. No one from their team responds on Whatsapp / LinkedIn / Twitter.

WATI is very reliable when we use it directly through the platform but the pricing and maintenance charges are relatively on the higher side. Moreover, the prepaid plan makes it difficult to launch sudden high-volume campaigns without recharging.

The UI of WATI is so easy and convenient to use that it does not require any separate training. Submission of templates for approval on the WATI platform is also a seamless issue. Live data shows delivery, read and replied metrics. Dedicated live agents can handle user queries on the same platform and chats can be marked as resolved. The Chatbot Builder is also fairly easy to use.

Applying delay of more than 30 seconds is not supported on the Chatbot platform and it becomes increasingly difficult to incorporate delays of several hours in specific business cases (for example when we want to send an automated feedback message to the customer after 8 hours of the user requesting a Service Request). The clicks data is also not very reliable and the callback report does not get fed to MoEngage properly on integration.