Market Research Software

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Showing 1 - 20 of 81 products
Showing 1 - 20 of 81 products

Momentive

Momentive provides agile experience management solutions to business leaders facing complex challenges. The AI-powered Momentive platform combines market insights, brand insights, customer experience, product experience and employ...Read more

No reviews yet

BrandMap

BrandMap is an on-premise solution that helps researchers utilize data from other applications and spreadsheets to design presentation-ready maps and charts. It allows users to create perceptual, biplot, correspondence, or multi-d...Read more

No reviews yet

Elium

Elium is the leading European knowledge-sharing solution, bringing together collaboration and knowledge. It allows organisations to capture, structure and access knowledge to help make the right decision and generate impact. Integ...Read more

4.67 (18 reviews)

SurveyMonkey Audience

FrontRunners 2022

SurveyMonkey Audience is a market research solution designed to help businesses collect customer data using surveys and analyze results to streamline decision-making processes. Managers can add custom screening questions to target...Read more

4.59 (34 reviews)

Giftbit

Giftbit is a cloud-based solution that helps businesses buy, send and track digital gift card rewards. Managers can assess user behavior and create customizable templates for various email campaigns. Supervisors can manage funds v...Read more

4.57 (42 reviews)

Typeform

FrontRunners 2022

Typeform is a cloud-based survey management solution designed for companies of all sizes. It offers survey design, configuration, distribution and analytics within a suite. Typeform features survey design, where users can des...Read more

Qualaroo

Qualaroo is a real-time feedback platform which helps small to midsize businesses gain qualitative insights through website surveys. Its key features include sentiment analysis, cookie targeting, data streaming, custom properties ...Read more

4.78 (18 reviews)

Nfield

Nfield is a cloud-based solution designed to help market researchers create custom surveys to collect customer feedback and determine challenges and experiences. Features include real-time data, secure data storage, remote access ...Read more

4.39 (18 reviews)

Remesh

Remesh is an innovative platform for engaging and understanding large groups of people online and in real-time, allowing you to have a conversation with up to 1,000 participants at once. The Remesh platform uses artificial intelli...Read more

4.50 (10 reviews)

Startquestion

FrontRunners 2022

Startquestion is a professional survey software designed to help businesses of all sizes, freelancers, nonprofits, educational institutions and more create online questionnaires for researching employees, clients and community. Ke...Read more

Software pricing tips

Read our Market Research Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

SurveySparrow

SurveySparrow is a cloud-based customer experience solution that enables businesses of all sizes to create engaging feedback surveys. It comes with a centralized dashboard, which allows users to import contacts and organize them i...Read more

4.40 (57 reviews)

Infegy Atlas

Infegy Atlas is a marketing platform that helps businesses understand and analyze customers, competitors and brands. It is a cloud-based platform that enables users to convert keyword searches into actionable insights and leads. T...Read more

4.80 (5 reviews)

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MaritzCX

MaritzCX is a cloud-based customer and employee experience solution that assists large-sized enterprises with data collection and customer satisfaction tracking. Its key features include a survey builder, data mining, forecasting ...Read more

4.00 (2 reviews)

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SurveyLab

FrontRunners 2022

SurveyLab is a cloud-based survey solution that caters to businesses of all sizes across various industries. It enables users to build satisfaction surveys, conduct market research and gather employee feedback. SurveyLab offers ...Read more

4.91 (55 reviews)

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GoSurvey

GoSurvey is a survey solution that helps businesses in retail, healthcare, education, real estate and other industries gather customer feedback, capture leads, and conduct market research. It comes with in-built customizable surve...Read more

4.66 (32 reviews)

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Crowdtech

Crowdtech offers a suite of research tools that enable organizations to capture customer insights through polls, surveys, chats, bulletin boards and more. The platform lets organizations create in-house search panels and add pre-q...Read more

4.44 (9 reviews)

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FocalCast CONNECT

Connect is a cloud-based collaboration software designed to help businesses create projects, upload documents and share files and folders with team members. Key features include document management, ream-time editing, project mana...Read more

No reviews yet

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Spark Chart

Spark Chart survey solution gives consultants and leaders a comprehensive cloud-based platform to conduct a full range of surveys. Design and conduct any type of survey project, including employee surveys, customer surveys, Net Pr...Read more

4.81 (36 reviews)

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Toluna Start

QuickSurveys is a cloud-based solution that helps enterprises build questionnaires and gain insights into business performance by conducting automated market research. Key features include question branching, email marketing, resp...Read more

4.39 (56 reviews)

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Key Survey

Key Survey is a survey management solution designed for midsize and large businesses. It offers mobile surveys, offline surveys, contact management, data workflow, logic and branching functionalities within a suite. Both cloud-bas...Read more

4.63 (38 reviews)

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Buyers Guide

Last Updated: March 30, 2021

Market research software helps businesses understand market trends and customer behavior. It’s a data collection tool companies use to identify their target audiences, assess competition, gauge demand for their products or services, and take feedback from prospects.

If you’re looking to purchase market research software, this guide is your one-stop solution. It explains software features and benefits as well as the various factors you must consider to make a smart purchase.

Here’s what we’ll cover:

What is market research software?

Market research software is a data collection tool that lets businesses check if the product or service they’re planning to launch will be received well by customers. It helps manage the various steps of the market research process, from setting the research panel and identifying the target audience to collecting data and reporting on the collected data. The software also allows companies to identify what is or isn’t working well for their existing products and make changes accordingly.

Common features of market research software

Most market research software tools offer the following features:

Multichannel distribution Collect metrics such as product viability data, product usage data, and customer behavior data from multiple channels, including email, web, and social media.
Reporting Use visualization to organize the collected research data and identify relevant data points related to market trends, business opportunities, customer choices, and more.
Survey builder Create and run surveys to collect feedback from target audiences and analyze their responses. You can customize the question types, images, branding, and more.
Benchmarking Use the collected data to compare your business processes against those of prominent industry players, identify gaps, and plan growth or improvement tactics.
Panel management Conduct and manage panel discussions with relevant, qualified target market research groups. Recruit, segment, and maintain research panels to gain insights into products, services, or market trends.
Statistical analysis Apply statistical models to the data collected from research studies to summarize, analyze, and draw inferences from it.

What type of buyer are you?

You should choose a market research tool that aligns with your industry of operation and intended application. That said, most buyers can be divided into the following broad categories:

Retail businesses: Retail companies conduct market research regularly to keep track of changing customer preferences and market or competitor trends. They should opt for market research software that provides real-time reporting to measure audiences’ responses to products or services and to assess the impact of marketing decisions. Survey builder, multichannel data collection, and benchmarking are some features that would suit the needs of these buyers.

Professional services firms: Professional services firms such as advertising and accounting agencies use market research software to formulate branding or marketing strategies, understand target market trends, and more. These buyers should look for a market research tool that can build customized surveys based on data objectives such as client satisfaction and opportunities for new service offerings. Panel management, multichannel data collection, benchmarking, and statistical analysis are the top features these buyers should choose.

Nonprofit organizations: Nonprofit organizations conduct market research to gather information about their supporters’ or donors’ preferences, motivations, and behavior. These firms should consider investing in a market research solution that offers multichannel distribution, reporting, and statistical analysis to identify patterns in donors’ behavior and payment trends for maximizing fundraising abilities.

Benefits and potential issues

Here are some of the key benefits market research software can offer to your business.

  • High data quality: Market research software collects data based on the parameters and quality standards defined by you. It uses the defined standards to identify which data to keep, discard, or correct. Its survey sample management feature also helps you ensure the collected data is consistent, correct, and of high quality.
  • Better audience targeting: Using the multichannel distribution feature of market research software, you can reach out to your target audiences across channels, including emails, social media, and web. Thus, you’ll be able to capture responses from various prospects, and the data you collected will provide a well-rounded opinion of customers’ preferences.
  • Enhanced customer service: Market research software lets you measure how satisfied customers are with your products or services. Comprehensive data reports generated by the software help you identify your customers’ likes, preferences, and wants, so you’re able to serve them better.
  • Lower risks: The software helps you understand market demand and viability for new products or services before launching them in the market. It also assists in identifying improvement areas for your existing offerings. You can add new features or make improvements to existing features to ensure your product or service fits the needs of the target audience. This reduces the chances of customer rejection or disinterest and lowers market risks for your business.

Market trends to understand

Here are some recent trends related to market research software that you should be aware of:

Data visualization tools helping companies better understand research results: Businesses are increasingly using data visualization tools to easily identify trends or patterns from research data. Data visualizations such as charts, graphs, and images help simplify complex datasets so that companies can spend their time and resources more efficiently.

Artificial intelligence (AI) improving market research and data analysis: AI-equipped market research tools can filter large volumes of collected data using text analysis to identify relevant trends and customer behavior. They improve data accuracy by reducing the chances of human error or bias. Market research software driven by AI also helps save time on report generation and secondary research.