Google Ads

RATING:

4.5

(921)

About Google Ads

Google Ads (formerly known as Google AdWords) is an online advertising solution that helps businesses promote products and services on Google Search, YouTube and other websites. It allows organizations to create, add and edit advertisements, set a monthly advertising budget, view optimization scores and apply recommendations based on strategic insights. It allows advertisers to gain insights into campaign performance statistics, such as lead conversions, impressions, and click-through rates. Administrators can use Google Ads to set up advertising goals to increase sales or sign-ups through websites and receive supplementary calls or website visits to the physical location. Additionally, stakeholders can utilize mobile applications on Android and iOS devices to track ad...

Google Ads Pricing

With Google Ads, advertisers can set their own monthly budget caps and adjust as needed.

Free trial: 

Not Available

Free version: 

Not Available

Google Ads
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Google Ads Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Google Ads

1 - 5 of 840 Reviews

Joe

Marketing and Advertising, 11 - 50 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed July 2021

Another fantastic Google product

User Profile

Christine

Verified reviewer

Health, Wellness and Fitness, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2021

A must have for every business

So far I have had an amazing experience with Google Ads as customers and clients have been searching for our products. The customer service support is really good and the Google Ads guide is east to understand. It has helped me managed my Instagram and Facebook Ads. It is also very affordable.

PROS

Google Ads is very useful in my business since it helps me in advertising, in this era of digital advertising it is very intuitive. The bidding strategies are flexible enough for a variety of businesses which makes carrying out different campaigns way easier. Real time tracking has also been made easier. Customers and clients can easily find our products online.

CONS

The features are very complex and overwhelming tile I had to do short courses to know how to manage the Google Ads. It takes a lot of time to start a new ad, and this could take even a week before i begin realizing results.

Reason for choosing Google Ads

It came in handy after my Facebook Ads account was suspended.

Reasons for switching to Google Ads

I now have control of my campaign goals and can monitor how customers and clients are searching for our products.

Bekka

Non-Profit Organization Management, 1 employee

Used monthly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

Reviewed March 2024

Google Ads for Nonprofit is Fantastic but Difficult to Implement

My organization and I re so grateful for the opportunity to participate in the nonprofit google ads grant program. Though it has been a rocky road with some unfortunate and unaddressed issues we have seen a great benefit. Of all my raves my only rant is the complete absence of customer support and help but if you stick with it you can eventually figure the system out and make it worth your while!

PROS

So grateful for the opportunity to participate in the Google Ads Grant program for nonprofit organizations. Such a huge help to nonprofit organizations who couldn't otherwise afford these opportunities.

CONS

Google ads are very difficult to get up and running. I actually had an issue where my nonprofit was charged over $1000 incorrectly after receiving the google ads grant and could not get anyone to help rectify the situation after spending days trying to make contact with literally anyone! While that amount may seem small for a start up it was huge and discouraging to be unable to receive help.

Themba

Government Relations, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

3

FUNCTIONALITY

3

Reviewed March 2024

Sad client

PROS

I've used Google ads for long-term trying to find a way to make it work out for my ads but i ended owe them coupe of dollars.. No ads no nothing, only debt left.

CONS

I'm not sure because i haven't come across something interesting with this app

Šimon

Textiles, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2024

Google ads

PROS

A tool that is essential for doing business online. It is almost impossible to do business without this program. We use it every day and it is connected to all our e-shops.

CONS

I have to use an ether worker who sets up google ads, because the setup is quite complicated. It has many features..