Great Price! Great Product

Pros

Billing and automation. It is nice to have the system automatically handle payment processing as well as communication automation!

Cons

The software does not handle multiple users part of the same family with different membership types. I would like to see 1 user portal for family administration of different memberships.

Love it

Great software, great features, needs some functionality and streamlining customizations for clients.

Pros

This system is very functional and scalable. You don't get charged extra for having more members and they have a lot of features built-in. Definitely, recommend them.

Cons

Some features are limited. Like having to go from page to page to get contact information for people with failed payments. Not a deal-breaker but kind of a headache since going back will refresh your previous page to the beginning. I usually have to create multiple tabs.

Could Be Better

Their are functions that I have been asking for over a year that still seem to be a miss. If they are there, then the Customer Support is missing. I am not just whining about this. I have always felt that when I call, I am putting the person out. Most recently I asked about having the ability to create a membership with a start and end date. I called customer support to see if the new RhinoFit did this. She did not know how it could be done and said she would call back and follow up. this was over a week ago and I have not heard anything. I have asked if the platform could have a selection to pay a bill out of Credit. I have clients who will pay ahead of time and I put it in as a credit. Then I bill for a sessions or membership and have to manually reduce the amount and track it on a spreadsheet. The ability to e-mail specific people is better, but we still can not create a special field and then e-mail just that distribution group, as far as I know. I understand we get what we pay for. I have begun the process of looking into other systems since I am entering a slower time of my business. I have to consider the price point of a system that hits more of what we need. The cost of changing is high because of the time it will take. I would like this platform to be it and we keep using it. The problem is we don't get great customer support and the functions are limited when it comes time to creating memberships, sending targeted e-mails and tracking payments made.

Pros

It is inexpensive.

Cons

The biggest issue I have is in the creation of a membership, I can't have a person "join" on a date and have that membership end on a specific date. I have programs that work with the season and time of year. My "In-Season Player Development Program" for example will end at the end of February. Regardless when a member joins. The program should end and NOT Auto renew. But if I select NOT Auto renew, I don't get the monthly billing.

Super easy to set up and use

I am almost done the free trial, and I am definitely purchasing the full version. Their quick set up video said "set up in six minutes" I think... That is just about what it took me to set up two classes and get rolling. I had a few hiccups, but before I figured them out fairly quickly without the need for customer service. So far the simplest software I have tried with this level of functionality.

Pros

Level of functionality and ease of initial set up. There are lot's of features that I did not have with previous software.

Cons

I don't particularly love the look, but not too bad. It's probably just a preference thing, I just feel the overall look could have a little more flash

RhinoFit Review

For all aspects stated above, I am still happy with RhinoFit, but again becoming a little more user friendly with CrossFit gyms needs and wants would benefit both sides.

Pros

Now that I have everything set-up I believe this software helps my staff and my membership population greatly on a daily basis. We use it for wod posting,on our website,on the app and on a large screen at the gym. We use the app for reserving class times this helps coaches to prepare for class size, we track attendance. We also use this software for all our credit payments. I believe it serves its purpose well

Cons

I wish the software had a bit more ease of use, and user friendly applications with-in a CrossFit gym setting. Example: I wish my athletes could see a real time daily leader board. this would get my members to use your app more and they would become more invested.Most all of them use another app like Wodify or beyond the Whiteboard, or Triib to keep track of benchmarks, weightlifting maxes and wod tracking. Upgrading this end of you service would keep me around longer. I strongly recommend your software to others, but they also usually ask about the ease of wod tracking and a leaderboard.

Easy and efficient

Being a small business, I can't be at my club 24/7 but Rhinofit can. Having the ability to not be onsite and still do business is an added plus I was not expecting for the cost. Rhinofit is cost effective and delivers what it promises.

Pros

Rhinofit is easy to set-up and use on the first day. It has excellent features which help you understand the flow of your daily club usage that help you boost attendance during slow times. You can set to send group or individual emails. I am ready to integrate the door system that will let clients in.

Cons

I haven't found anything I do not like about Rhinofit.

RhinoFit

Overall we have had a good experience. Payment takes about 2 days through Gulf Management System which for a business is a little too long.

Pros

I like the easy accessibility of the software. In addition, the added features they continue to update it with.

Cons

It is not very client friendly. It would be great if they would move towards a more client centered application for our members in terms of client retention emails (there's a cap on automatic emails), maybe even including an automatic texting system, an easier way for people to schedule classes.

The good and the bad

Pros

When the software runs, it does the basics well. For a gym management system it does the basics well.

Cons

My members often complain about the app not working. They are unable to utilize the data features or reserve classes (which is hard on the coaches). The software has completely shut down before leaving me (the coach) with the ability to view the programmed workouts. I’ve learned to just take photos of all the workouts in case the software goes down again. On that particular occasion I immediately emailed RhinoFit, but got zero response.

Run away, one of the worst mistakes we made and terrible support

Thought we were getting a nice backend here and it was nothing but alot of promise and no ability to deliver. From start charged us for a setup fee but never did it, then software is very buggy, adding symbols and digits on imported csv file formated in the way they suggest, They know it but do not address issue until its a mess. From there all down hill, payment information was lost many times, and they blamed the customer event thought we are able to show emails confirming account setup. These guys hear about pointing fingers at the customer instead of fixing issues. Calendars do not sync for you need to open up multiple to see what your gym doing, Trainers, group classes should all be able to see each other, App crashes as does web, and many clients unable to login, but again it was said by them our fault. even though Itunes and Play app stores report all the same issues we are seeing, and their 2.0 is a nice looking version that is just that , it is loaded with issues, so don't be sold on this . If Travis the original owner see this and how it was handled he would be highly disappointed. This really is Da Bomb as in bad

Pros

Not really anything

Cons

The list of issues is long , all I can say its not worth the trouble. CC data dumps, lost client data, uses some foreign country as default, imports get corrupted, clients side login unresponsive, calendars do not sync, they have bad support and little to no orientation, plus no support on set up , or in our situation they took the money didn't do the job we had to set all up after paying them. The interface on client side looks , feels and acts low tech and looks bad

RhinoFit Review

Pros

Very affordable regardless the size of your business. Great customer service!

Cons

Unable to create and save personalized automated emails. Mobile app needs a lot of work -- buttons too small for those with large fingers, is identical to website. needs to be simplified. Need to have a discount code option at checkout to reduce the workload on the seller.

Much better than MindBody for Martial Arts Schools

We're a school of traditional Japanese karate in Alexandria, VA and had used MindBody (MB) for five years before switching to RhinoFit in January 2017. We left MB because for two reasons. First, their monthly software and app fees (exclusive of credit card processing fees) to us increased from $ to $, yet in five years they did nothing to enhance the software features for martial arts clients. Second, as MB is extremely difficult to navigate, even experienced clients (like us) must call technical support weekly to receive guidance on how to utilize the software. Although through September 2016, waiting times for tech support were no longer than 12 or 15 minutes, thereafter, waiting times increased to between 30 and 90 minutes. Of course, we couldn't run our business under such conditions. So, we did a lot of research and concluded that RhinoFit would be best for us. After several weeks our conclusions are: (1) RhinoFit offers the powerful reporting capacity that we required, as well as WOD and other features that make running a martial arts business easier. (2) The transition to RhinoFit has been easy. We paid a $ fee for them to upload spreadsheets that we downloaded from MB. We had to manually input our students contracts and payment data, but RhinoFit does not lose points on this because we have found no software vendor that offers this service. (3) Our monthly fees to RhinoFit are less than 10 percent of what we used to pay MB. (4) Best of all, in these first weeks of using RhinoFit, there have been plenty of times when we didn't know how to use the software. After five years with MB, our natural inclination was to call tech support. However, we have found that we are able to figure out how to use RhinoFit on our own because its software is intuitive! (5) When we can't figure things out on our own and need to call RhinoFit, they pick up the phone after two or three rings between 9:00am and 5:00pm EST. No more waiting for a half hour, an hour or longer. In sum, in terms of ease of use, features and cost, we find it extremely hard to imagine any martial arts school choosing MB over RhinoFit. It's truly a no-brainer. Best of luck!

Pros

RhinoFit offers an array of features that make it easy to run a martial arts school. It is intuitive and easy to use. It is reasonably priced.

Cons

RhinoFit does not offer a branded app.

Rhinofit

Pros

Simplistic and doesn't have all the things that nobody needs that simply confuses the user. Simplistic design makes the chance of error smaller and that is key for a business.

Cons

the schedule calendar is not user friendly. We have to set up our appointment slots in blocks of 10 minutes. However, once you do that the visual on the calendar is very difficult to see which time slot you're selecting. I was told that I could use our own scanners we already had in place then I was charged for Rhinofit's scanner and once I received all the expensive hardware that I was told I needed to be able to use our present scanners, found out I couldn't use our present scanners. Then after I complained that I invested a bunch of money in something that was never going to work in the first place, I got a pissy email from one of the techs. Up until that point the service was decent but that was a pretty shitty experience. I can't imagine treating a client of ours in the same way.

CrossFit

Pros

Response time of Customer service when we have an issue.

Cons

The look and lack of updating features. We were told features were coming last year and no updates were made. We also have constant issues with the app and website.

RhinoFit Software

My overall experience with RhinoFit has been excellent. My gym has been open for approximately 6 months, so there is still much to learn. Everyday I am expanding my knowledge of this software's capabilities. Having direct contact to members, and connecting with social media platforms has been beneficial.

Pros

This software is easy to set up and use. I created my own account and designed it specifically for my needs. I have had great support from the RhinoFit Software team, they are always polite and helpful.

Cons

Starting from scratch is difficult, but it needed to be done in order to grow a small business into something more.

RhinoFit 2.0

I thought 1.0 was way easier to navigate. Sure it looks nice and yes technology needs to keep moving ahead . However I feel like the usability got to complicated. Simple is better in my eyes. As an affiliate owner I now dread having to use the system. Where as the original I though was easy to guide through. I also feel that the customer service has really gone down hill. When there is a problem the responses are not super helpful. Also when the transition happened with 2.0 I believe that there should have been better communication. Sadly I am finding myself looking into different gym management software.

Cons

To complicated. To many tabs make day to day operations easier.

i enjoy using rhinofit for my gym software

Pros

i really like the ability to control payments and memberships. It is also easy to access the whole system.

Cons

I don't have a crossfit gym, I own a powerlifting/strongman. so the wod style system and gym classes are not usefull to me. also it would be nice if rhinofit sold barcode scanners and key barcodes for memberships instead of me shopping third party

Just What's Needed

Relatively painless & easy to use.

Pros

It's not complicated and it has exactly what we need without a bunch of frills.

Cons

The inability to capture reporting over time and handling of recurring memberships.

Awesome Product

Great overall experience. Everyone is very helpful if I have questions or need any kind of help.

Pros

It’s easy to use and implement. The rank system has been a great tool as well as the attendance tracking. I also have the ability to track my fitness client progress as well within the same software.

Cons

I don’t have anything that I like the least!

Has been pretty good. If there is a problem, the answer is usually 1 phone call away.

It allowed us to get information about clients onto a data base. This gave us a way to track their attendance. Would love to see an area where we could track weigh and measures, as this is a gym and it is a service that we offer. Members like to see their progress.

Pros

I like that I can enter information easily and that we can enter a payment profile. I like the numerous reports that are available and also that I can send out emails to the membership. I especially like that I can tailor who I send the emails out to, that it does not have to always be sent to everyone.

Cons

I dislike that if I start an email to the membership and have to leave the window, that I cannot save what I have already accomplished. I do not like that the sign in kiosk is more than a 1 step process. I do not like that I do not have a 'sidebar' window on my screen that shows all my signed in members as they sign in.

Rhinofit Easy to use.

They get back to you quickly.

Pros

It is fairly easy to use compared to other software I have tried. This is important when getting other staff members to use it too.

Cons

There are a couple of things that I really wished it did like to be able to see/print out an itemized inventory report. I have put in a request for it but so far it has not been implemented and not sure if they intend to implement. As well it does not do everything Mindbody does.

Overall good value

Pros

The price. With other services I felt like I would be paying g for features I didn’t want to use.

Cons

I wish I could pull up a list of members that haven’t checked in for a certain time period so I could reach out easily to those that might be MIA.

Finally someone got it right!

In ten years as a gym owner, we have used every major brand of Client Management Software. This transition has by far been the easiest and cleanest. If you want to make it even easier, take them up on their ridiculously inexpensive setup fee and just send your old database over. RhinoFit so far is proving to be an excellent portal for our memberships and retail while simple and easy to manage for the staff. (We do not use the athlete performance tracking features, full disclosure, nothing bad just happy with our current)

Pros

Menus are clear and intuitive. There is a real sense of sticking to what matters and eschewing the fluff and things that go ding. Customization might not be as high as some other systems, but fewer weeds as well. When we were setting up our account, I had Jury Duty and programmed all of our membership offerings on the phone app in just a couple of hours. Responses via e-mail and phone support have been timely and helpful.

Cons

Some of the supporting videos and help database are not completely up to date yet. but like I said above my questions were answered promptly and correctly

Terrible Service

I would not recommend this software to anyone. Pay the few dollars extra and get a better service.

Pros

The price is the only pro. But at the lowest price in the industry, you get exactly what you pay for. Low price = Low quality

Cons

This service is terrible. Let me illustrate: - They offer no historical reports of any of your membership or incomes - You can't look back at any months and see billing - Very limited automated actions, so you have to manually check who's paying bills every month - Customer service is atrocious. I've lost count how many times I called with a question and no one answered. The times someone did answer, the representative frequently had no solution to my issue. - And worst of all, they prebill. I cancelled my subscription on the last day of my billing cycle, but they said that they had already run my card and could not / would not issue any refund. Seriously, I've used Zen Planner, Wodify, and Push Press before. I'd recommend any of these at they higher price over Rhino.

Good could be great

Pros

Easy to use App integration It helps us manage relatively well

Cons

I wish there was a feature to block off classes if they are not scheduled by a certain time. I wish this app was integrated with Zapier for integration. It would be much eAsier for me to manage. I wish that members where automatically active rather than having to go and change them from prospects to active this is really time consuming

Payment Gateway's

Rhino Fit offers excellent business management kiosk all is streamlined user friendly but accepting payment online through software is issue.

Pros

Fitness ranking, Personal profile, Account management.

Cons

No Payment gate way in South Africa, My users have to be billed in US dollars the exchange rate is +-12 times the amount. SA has the world highest fitness revenue but NO software offers a payment gate way is our country. Paysafe ,paypal all can not assist us. SA has Intesity that does not have as many features as Rhino Fit but dominate the sa market. Boxchamp also cross fit, Kick Fit will be the sales agents for your company if payment gateway can be resolved.

Worth it!

Rhino fit has helped my company do much we tried 3 other programs but Rhinofit has been the most benofficial to my company.

Pros

It's so easy to set up and to use. It's not complicated at all. It's worth every penny you pay for it my company has been using Rhinofit for 3 years now and have never had a problem!!

Cons

It's a little on the on the expensive side but it's worth every penny. One complaint I do have is that billing is hard to change if your changing it for someone.

Years of Great Service

Put simply, it works. We never have problems with receiving payments, tracking members (who check in), and making sure the membership/payment aspects of our operations is working.

Pros

It works. We've used RhinoFit for about 4 years now, and it works as it should, helps us keep our business running, and I love it.

Cons

Workout tracking is not really functional. I also wish our members could check in on their phone.

Rhinofit Overall Reviews

Pros

Easy to use and set up. Allows for reservations prints out tax and sales totals

Cons

-glitches often and have to refresh screen a lot to get latest updates for classes...at least 1-3 times per week members complain about this -doesn't allow for classes to be changed in any way within a particular order...for instance have to manually put in change of instructors for a date range and if removed it removes the whole lot. (another huge issue) -doesn't keep emails sent out in order to be able to look back on (this is a huge issue) -wait lists aren't efficient enough...not everyone gets the notification -advertised customer service 24/7 is not available 24/7 -no option to keep personal training appt's and invoicing...this would be a huge help -need more reports for sales in particular categories

Great product!

The support staff is excellent. Every time I call for help I never get put on hold. The software is easy to use. And the cost is great!

Pros

It’s easy to use and it has a lot of great features. The dashboard is laid out neatly. Each member has a dashboard that’s easy to understand.

Cons

Going back to recharge those who have a failed charged is confusing. The kiosk doesn’t give me an accepted sign when people pay for drop ins. I would like to know for sure if a payment went through

RhinoFit Review

Pros

Ease of learning and use. Pulling reports is also easy.

Cons

The email blasts could be improved. Under Rhinofit a lot of our database clients were not getting our email blasts and the explanation was that they were being blocked. We had to go to MailChimp for email blasts.

Good

Rhinofit is good, we like it very helpful but somehow there is always something that we don't understand or something that wasn't like what we wanted. But the good thing is, we always contact the customer service and they are pretty helpful to solve the problem.

Pros

Can access anything we need, the software has the records.

Cons

Is not that easy to understand for any other needed. like, let say we would like to set up a signature or email header on the system. But is kinda hassle where we have to contact the customer service.

Getting there!

There are a few glitches, but it seems like you guys are working it out over time. I think it is much easier to use than other software from our end. I'd like to see some different reports available. For example, I'd like to see who has signed up for courses over the last 72 hours other than through new bills because my manager normally processes those. I'd like to be able to see which teachers are drawing the largest numbers of students or bringing in the most money. (I'd really like to see how much money each teacher pulls in per month.) My clients have complained that the user-interface on their side is not as user-friendly as they'd like and apparently on iPhones the schedule does not adapt to the window size. But overall I am happy with the purchase and will continue to use your service. It has been reliable in terms of the financial transactions and the staff has been friendly and helpful. Thanks!

Pros

It is fairly intuitive to use from the management end, it is priced appropriately, and I like the customer support.

Cons

There are a few glitches that need to be worked out. The reports need a little work.

Review

I have been a customer of RhinoFit for a very long time... probably one of the originals. I enjoyed watching the software develop over the years.

Pros

The software is fine, it does what we need it to do.

Cons

Like virtually everything on earth, there is room for improvement. It I’m satisfied for the most part.

Software Good But Needs Upgrades

The main benefit of RhinoFit is making it a simple process to link a member's payment profile with another. THis way, we don't have to enter the information twice.

Pros

From an owner standpoint, I like the reporting and the scheduling of classes.

Cons

I don't like that there is no direct link to my phone from the RhinoFit Calendar to my google calendar. We live by our phones so this is a MUST HAVE feature. Second, there needs to be a NEW MEMBER link. RXGym had this feature and helped capture any potential members information or to sign up for a class. It is time consuming to have myself or one of my staff go in and have to go add a person right before class time. These two features are VERY important to my business so if these cannot be acheived soon i maybe shopping around

BEST I'VE FOUND

I've worked with mindbody, zen planner, and another software. so far this is the best and much cheaper

Pros

I really like the flexibility and functionality of the software so far

Cons

Page load time is slow and its a little confusing for staff to figure out difference between memberhip and package

RhinoFit Dojo Necessity!

RhinoFit software enables us to track student progressions, log WODs and manage overall attendnace of students and instructors. It has proven to be a valuable tool that we use for accounting, payroll and student retention.

Pros

The product is simple and easy to implement. Our dojo was able to convert and begin using the software within one business day. It was literally an overnight turnaround.

Cons

The software lacks an ad-hoc notification system. We would love to be able to flag students so that when they log in at the kiosk they are presented with a custom message that we have flagged them for. This single feature would make the RhinoFit software a total package!

Quality software for the price!

Other than the con, I can overlook it and still think this is a good product!

Pros

The price can not be beat. I have worked with perfectmind and they are a nightmare to deal with. Rhinofit answers all my question at a timely manner.

Cons

That you have to manually go into a person profile, type in the product they are buying, figure out what the cost is before tax, then add the 8.25 tax, and then press another button to charge them with a debit/ credit card or a EFT.

Great starter

RhinoFit has given us a way to track is signed up for & coming to the gym.

Pros

The cost-to-benefit ratio is just too good to pass up, giving my company all that we need for a price we can afford.

Cons

There are some end-user features I feel are missing, primarily around membership management.

Easy to use, very cost effective

Pros

RhinoFit automates all the basic processes, most importantly the auto billing of my clients and management of their memberships. It does that reliably and simply. And it is very cost effective with no per client fees.

Cons

One on one booking and advanced metrics reporting could use some beefing up or customization. There are a few features with little documentation that look like they could be really cool, but I don't understand how to implement.

Rhinofit Review

It's ok. I would continue to use it

Pros

Price is very good. It works very well for what I need it to do.

Cons

I'd like to see a better user interface in schedule mode when viewing on the mobile device. Sometimes classes blocks look very small and it's hard to use it intuitively. I'd like to see more automated email options. Like for when someone finished their trial to have an email going automatically. Implementations of contracts when new members sign up. Also, I would like to see the ability to post different workouts for different classes on the same day. For example, when people click on CrossFit class they can see what workout we doing that and then display different workout for when they click for CrossFit lite.

G20 Fitness

Most client interactions can be done through Rhino. Integration with Mailchimp is a big one

Pros

Value for money paid is great. The cost per transaction is very competitive. Member management and customer relationship management is seamless

Cons

Customer service may need some additional training to fully solve issues

Great Service

Very helpful staff. Simple and user friendly platform.

Pros

Ease of use, and I really like the Rhino.

Cons

It would be cool to link our workouts with the software, to keep customers interacting online.

Affordable Gym Mgmt

Helps run the gym smoothly. And at the end of the month, when you get your bill, you're glad you choose RhinoFit over ZenP or Wodify

Pros

Low Price, great basic functionnalities & reports easy to use

Cons

Heavy and laggy Interface, overall navigation heavy, many clicks

Great improvement over 2014 software

First the Bad: Reservations page is awful on iOS (so is the calendar), but PC version is ok. Taking 3 clicks to get to shortcuts are still cumbersome (think getting to your roster) Definitely improved over 2014 version and still a better buy over other gym management software. Customer support is great when you have questions.

Pros

Navigation menu is on point.

Cons

Calendar is still a pain- Clients can't use Andriod Ap, Mobile site is cumbersome.

Perfect gym management software

RhinoFit is a great product to run your gym. It has everything you need to manage clients and the daily gym operations.

Pros

It has useful tools for managing schedules - both group and private training, student management, workout of the day, and payment processing - for tuition and item purchase.

Cons

There are so many features that it can be overwhelming at times.

Great Customer Management Software

One of my businesses has a monthly subscription agency based nature and it is easy to manage my customers' payments through RhinoFit.

Pros

I find RhinoFit to be very helpful and gives me great control over managing my customers. customer service is superb!

Cons

At first, can be confusing but once you fiddle around in it, you get used to it. It is not near as complicated as all other customer management software I have used in the past!

Review for RHino

over all its good. Most of the time when I need help there is someone to answer customer service

Pros

I dont have to bill collect anymore..i can just set people up on auto pay

Cons

its not easy to tell who has paid me. I have to log in to my credit card account and merchant account and it doesnt always have my clients name on it who paid.

So far it's been great

MY experience has been great. I am a 1 man team at the current moment, and RhinoFit allows me to streamline a lot of the admin parts of my job so that I have more time and energy to do what I am good at, which is coaching! I would definitely recomend, and at the price point its set at it is a no brainer.

Pros

I like the simplicity and the support. I found the program relatively intuitive throughout the set up process (although I have been using similar software for 2 years). Anytime I've encountered an issue the RhinoFit support team is just one call away and they have been more then helpful in answering my questions.

Cons

The app. Sometimes it is very slow when my clients want to access their schedules.

So simple!!!!!!!

Makes my daily work simple and easy. Makes my members login simple and easy. Cant recommend Rhino Fit enough!

Pros

Easy to setup, they don't charge an arm and a leg. Has a set price per month, not like the other top brands that charge more as your membership increases!

Cons

Nothing! Everything about this software is fantastic. From the very start of setup they helped me out and got me up and running in no time.

Poor customer service

My experience with RhinoFit has not been pleasant. It started with not receiving attention on matters that I was facing. I would send emails and not receive responses. Email has always been the best form of communication for me but with RhinoFit service it was better to call to get a response. This made it very difficult for me since I work 8am - 5 pm mountain time and couldn't contact you all by phone after 3 pm my time. At times I would be told something would be taken care of but would have to follow up after not hearing back. Most recently I changed merchant services and it has been a nightmare. I was getting the run around and had to continuously follow up to find out the status of a very critical issue. I was told different every time I called. Actually, today I spoke to the manager who was to send me a form and once again I didn't receive anything. After mentioning that I was considering cancelling you would think there would have been a little more effort on customer service and it only got worst. Another thing, this survey would pop up every single time I logged in and that is pretty annoying. I would recommend changing that. I will let you know I am very passive and rarely complain but dealing with this most recent issue I have faced had really been a hassle and has left me very unhappy with your service. I wouldn't consider recommending your company to anyone. I hope someone that has an impact to make decisions and a difference reads this for the sake of your business.