I used Apollo to prospect and cold call, and it has an amazing feature to search companies globally within the app and prospect (think ZoomInfo, but integrated).

Easy to use, great filters, fast, powerful. I loved the fact that you can insert personalised fields on emails.

I learned this the hard way when I thought I turned off a drip campaign but it was accidentally running for weeks.

Apollo does offer ease of use of contact, via direct dial functionality. It’s user views can be readily customized.

The customer support is impressive. After raising a ticket, it solves the issue within 24-72 hours and a live agent is also there to help.

It is easy to use and they do have good data, the interface is nice and they are constantly making updates.

Moreover, the ability to save the leads, and send them emails directly from this software are amazing features that very few tools of its kind generally provide.

Overall it's a great product at a competitive price. They have a decently sized database.

It’s a direct competitor to most Outreach tools and really does a nice job of keeping everything organized and in structured view.

When using tools like LinkedIn Sales Navigator, you don't get the ability to specify the number of reps on a support team or sales team, but Apollo gives you that power.

No Zapier Integration, so was hard to try to sync up email prospecting in Apollo with the leads I had in my Close CRM without doing some manual work.

They give away quite a lot of leads for free. The onboarding experience is pretty sleek.

Great product if you're looking for a better way to prospect leads with more granularity & find their emails.

It's free and helps find emails. I like the interface also and that I can get email without going to the prospects page on LinkedIn.

The absolute best tool for finding emails for prospects. So easy to use and search for people.

However, and most importantly, the mass email functionality work okay but resulting in a large majority of my emails going to recipients spam folders.

Their Custer service is slow to respond, and often argumentative. It also severely limits users in texting and call functionality.

The sequence builder is way more streamlined than other SEPs and I complete tasks much faster because of the great UX.

There is no telling when they could place another limit for 1000 or 100 without any prior notice to their current users.

Apollo makes it easy to create custom filtered prospecting lists and drip campaigns. The sequencing is a nice feature.

Love that there is the Chrome Extension. Very easy to use the software.

A comprehensive prospecting tool that costs less than competitors.

What we like most about Apollo.io is the ability to find qualified, cold leads at scale. You are able to filter contact on nearly any type of qualifier, such as title, location, etc.

Integration with some of our existing systems could be difficult. That might have been partially due to them being legacy systems.

I really enjoyed using Apollo. It was quite expansive so I never used all the features.

The customer service is amazing. Personally met with the [SENSITIVE CONTENT] but their hands-on approach is needed to perfect the system.

Questionable business practices, lost thousands of leads.

I love the user interface and ease of use. I AM ABLE TO GET NEARLY 100's of leads every day.

You have to watch your sequences and how many emails are going out daily. They add up quickly and it damaged our domain reputation which took months to get back to normal.

It's like huge time saving for any executives or marketing professionals like myself.

It's the best strategy for outbound sales and inbound lead fielding for 2020 and beyond.

Apollo allows for this when setting up sequences. I was also really impressed with the prospecting tool for finding target companies and titles of prospects within those companies.

I have been getting lots of meetings, by using Apollo alone.

Poor, and we will not be renewing. They were either dishonest or unintentionally left out important information and were not clear in their findings on the test sample I sent them.

I really like using this tool. It has helped me a lot with the generation of valid B2B and B2C leads which has helped a lot in prospecting contacts.

Company lies on their website about what the business owner is to receive.

They are still struggling to have the right phone number for a couple of contacts.

And the company filters are almost endless: revenue, number of employees, software they use, and many more. That is highly useful in finding very qualified leads, with just a few clicks.

Easy to use, great value for money, and super comprehensive.

Didn't always have people that I wanted (target customers). Also a little confusing to navigate and didn't integrate with my CRM.

I prospected and closed deals using Apollo. Good salesforce integration.

Most Expensive Worst Experience You Will Ever Have.

IT is sometimes hard to organize and sort files.

This is a sales persons greatest tool. In addition you can create custom objects to enable the support team to better work cases.

Salesforce Marketing Cloud is great and only getting better.

I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question  when asked.

It's is very costly as compared to others I  the market.

I really enjoy the interface  it is easy to use and has a lot of features that aid you in finding the help you need. It also helps out business in more than one ways.

Documentation is poor and almost always not descriptive enough and outdated. The system itself is very buggy.

Good enterprise solution but lots of customization.

Got duped by salesforce salespeople into thinking this is cutting edge technology.

Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product.

The support and training from SF have been excellent.

I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

This product poses itself as top of class, but that's only in pricing.

Also opening a ticket with customer support is a pain, especially if you don't have a Salesforce login (I've tried both with and without.).

I really like the reports available after an email is sent. We are always trying to gauge the effectiveness in communication so knowing exactly where a user clicked in the email is extremely helpful.

I love Journey Builder and its native connections to Salesforce. Dynamic capabilities are extremely robust.

You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

Salesforce is good, but HubSpot is a better CRM.

Completely terrible in all aspects. UI is horrible, navigation is a pain, EXTREMELY SLOW, lots of service disruptions, does not connect well with sales cloud, data integrity issues.

Salesforce Marketing Cloud was easy to use and easy to teach people how to use. It was a cost effective product.

Like all of Salesforce's products, their marketing cloud is an extremely powerful tool with lots of customizable capability and robust features.

Can be a lag between menus/options however nothing big. No real big complaints on our end any issues are rep is there to meet our needs.

We have a Sales cloud integration which does not work well with Marketing cloud.

Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. Cloud Pages Smart Capture forms are useless.

The user interface is horrible therefore it is not easy to navigate through the application.

Salesforce helps my salesman keep the group on the same page. Chatter works great and you can put reports on it that everyone can see.

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.

Maybe it's a little difficult to learn at first, but the learning phase is quite fast and you end up knowing it very quickly.

If you pay the money, you can make salesforce into an amazing wonderful tool for your business. It's capabilities and customizations can really make your business run smoothly.

It's one of the most popular CRM, so most people are familiar with it. As such, it integrates with several other software tools out there.

Ampscript is required for many complex landing pages and emails. Difficult to use for a single user with no development background.

Easy to use (especially with Content Builder), lots of customization, allows me to send to Salesforce Reports/Lists.

Thats a problem because most Marketing Teams do not write code.

This system has a lot of advanced features which is really cool. It provides different integrations with other systems which is very useful.

Very useful for establishing end to end consumer journeys.

US Dollar

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

LongDescription

Real-Time Analytics

Engagement Tracking

A/B Testing

Content Delivery

Lead Notifications

Meeting Management

Data Enrichment

Lead Capture

Performance Management

Customizable Reports

Activity Tracking

Data Synchronization

Customer Segmentation

Task Scheduling

GDPR Compliance

Automatic Call Distribution

Auto-Dialer

Data Extraction

Behavioral Analytics

Lead Distribution

Multi-Campaign

Pipeline Management

Communication Management

Customer Database

Call Recording

Lead Database Integration

Audience Targeting

Calendar Management

Goal Management

Customizable Fields

Collaboration Tools

Sales Trend Analysis

Data Import/Export

Campaign Segmentation

Email Tracking

Call List Management

Graphical Data Presentation

Process/Workflow Automation

Lead Generation

Email Templates

Contact Management

Lead Verification/Validation

Lead Management

Email Marketing

Statistical Analysis

Sales Reports

Dashboard Creation

Real-Time Data

Performance Metrics

Dynamic Modeling

Training Management

Data Integration

Social Media Integration

Lead Segmentation

Real-Time Notifications

AI/Machine Learning

Workflow Management

Email Management

Event Triggered Actions

Activity Dashboard

Alerts/Notifications

Reporting & Statistics

Predictive Analytics

Demographic/Firmographic Data

Data Visualization

Reminders

Multiple Data Sources

Modeling & Simulation

Customizable Templates

Conversion Tracking

For Sales Teams/Organizations

Lead Nurturing

Correlation Analysis

Interaction Tracking

Dashboard

Customer Journey Mapping

Campaign Personalization

Real Time Reporting

Reporting/Analytics

Contact Database

Customer Profiles

Prioritization

Campaign Analytics

Lead Qualification

Target Account Identification

Business Process Control

Autoresponders

Customer History

Pipeline Reports

Call Monitoring

Third-Party Integrations

Task Management

Campaign Management

Prospecting Tools

Data Management

Search/Filter

Apollo.io is available across three pricing tiers, see below or find out detailed information here: https://www.apollo.io/pricing

Free: $0/month - always Free
Basic: $49/month
Professional: $99/month

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

Chat

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

Apollo

Live Online

Webinars

Documentation

Videos

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. 


Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organization.


Formerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures.



File Management

Commenting/Notes

Signature Management

Rewards Management

Website Analytics

Sales Analytics

Starter Suite Marketing
$25 user/month

Marketing Cloud Personalization
$100,000 org/year billed annually

Marketing Cloud Engagement
$1,250 org/month

Marketing Cloud Account Engagement (formerly Pardot)
$1,250 per month

Data Cloud for Marketing
$108,000 org/year

Marketing Cloud Intelligence
$3,000 org/month

Loyalty Management
$20,000 org/month



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