--- title: "UXPressia Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of UXPressia. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if UXPressia is a good fit for you!" source_url: "https://www.softwareadvice.com/customer-experience/uxpressia-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Customer Journey Mapping Tools Software](https://www.softwareadvice.com/customer-experience/journey-mapping-comparison/) / [UXPressia](https://www.softwareadvice.com/customer-experience/uxpressia-profile/) / UXPressia Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/customer-experience/uxpressia-profile/) Reviews [Alternatives](https://www.softwareadvice.com/customer-experience/uxpressia-profile/alternatives/) # UXPressia User Reviews ## Reviews summary - Overall rating: 4.8/5 - Total reviews: 80 ### Secondary ratings - Ease of use: 4.7/5 - Customer support: 4.8/5 - Value for money: 4.6/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 65 reviews (81%) - 4 stars: 12 reviews (15%) - 3 stars: 2 reviews (3%) - 2 stars: 0 reviews (0%) - 1 star: 1 reviews (1%) ### Most mentioned pros - Their tools and templates are intuitive and enhance the learning experience for oue students. - It helps me to be more creative. - Easy and fun to use. ### Most mentioned cons - This can make it hard to take others who are not as inimately invovled on the journey with us, particularly those who are not as comfortable with this concept who we are trying to get 'buy-in' from. - Too many options can be frustrating sometimes. - Some of the cards are not adjustable. ## UXPressia customer reviews Showing reviews 1-25 of 80 (page 1). ### Intuitive Personas to Process Mapping - Overall rating: 5/5 - Reviewer: Vitali P. - Verified reviewer: Yes - Industry: Financial Services - Company size: 1001-5000 employees - Product usage: Used weekly for less than 6 months - Reviewed: September 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Tool is really intuitive and easy to jump right in and start creating personas and journey maps. I really like that user goals can me associated with the process and visualized on the same screen - this really helps to uncover and understand customer's pain points. Adding emotions to each step of the process is also a great idea that was implemented in this tool as people tend to overlook where the problem lies in the bigger flows and this small feature helps quite a bit. #### Cons I just have ideas for improvements - like being able to mention/link personas anywhere in the text in any section and maybe adding a rich text editor to highlight some notes, or make lists where needed. Detailed emotion selection control is a bit overloaded and can be simplified. --- ### Easy to Use and Quick to Adopt - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: January 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Easy to use out of the gate. It's clear the owner and staff have done their research in helping organizations get started and continue to iterate from the start. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros I like that there are many templates to chose from in sectors and industries. You don't have to consider how to set up different possibilities with teams. Making research and/or assumptions explicit is easy. In addition, having recently added in an image library makes the process even easier. #### Cons Some of the cards are not adjustable. For example, skills in Personas is one block of five sliders that cannot be broken into individual cards, nor can the numbers be adjusted on a sliding scale. This is a small detail but if UXPressia dove into those areas of options, an excellent product would become even better. #### Vendor response Hi there We thank you dearly for your detailed review! As for the Persona's 'skill' section, it is indeed flexible with adding multiple sliders, or on a bigger level, multiple sections. The sliders don't have a fixed stop, and you can create your own rating system by customizing it. Check out some examples : https://help.uxpressia.com/en/articles/2437030-editable-skills-section We wish you a great day ahead, UXPressia team :) Replied January 2022 --- ### frustrating experience - Overall rating: 1/5 - Reviewer: Anna B. - Verified reviewer: Yes - Industry: Accounting - Company size: Self-Employed - Product usage: Used daily for free trial - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered they are trickers #### Ratings breakdown - Ease of use: 4/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros There are plenty of templates But I would definitely recommend another software, which is more trustworthy to put money on it #### Cons I have got a very frustrating experience with the free version of UXPressia. I was given access to several templates after registration. I did spend 2-3 hours to find the appropriate templates and start to use one of them. Suddenly the access was prohibited, they have not just removed the projects from my free plan after I started using them, but claimed that I sort of trying to get access to something prohibited. And now these projects happen to be not available for my plan. I have only access to 2 of the templates. But I am not going to use them and I strongly advise all other users to find the alternative software. The reason why is there is no guarantee that after you pay and put lots of efforts and information into your project, these guys treat you exactly like they treated me. They will just remove them from your current plan and ask to pay more. There is plenty of alternative software thanks god. So if UXPressia wants to trick people, it is their problem. #### Vendor response Hello Anna, We appreciate your feedback and we're really sorry that this is your impression of our platform. Seems like there was some misunderstanding about UXPressia pricing plans and available features. We're discussing with the team how we can avoid such confusion in the future in terms of clarity of the pricing plans description. In addition to that, please be assured that all your work stays safe in UXPressia for as long as you need it. If we can do anything to help you out, please contact our support team at support@uxpressia.com or text us in the live chat at uxpressia.com. Thank you, Nina Replied February 2021 --- ### Intuitive and reliable; knowing future problems without having to face them yet - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Entertainment - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros I have been tasked to create customer journey maps, being that I have been in the customer service manager position for some time now. I am aware of how some clients think and how they would react to a certain situation. I used to create these maps with pen and paper, present them in Powerpoints, until I started using UXPressia. It is amazing how intuitive this software is. Creation of different personas to act like customers is possible, creating different impact points, situations and obstacles. The available templates are amazing as well, they all suite my needs and style. #### Cons The price is a little high for individual use. Also, it seems that integration with other software is not available. --- ### UXPressia for Work - Overall rating: 5/5 - Reviewer: Kseniya K. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: August 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I do love that I can easily setup a new User Journey and it will professionally! Can share with my team mattes and send URL to stakeholders. And to be honest, it's save my team time and optimize capacity #### Cons I now that the UXPressia team works hard to make designers & marketing team life easier, still some functions to be enhanced. --- ### UXPressia is a great tool - Overall rating: 5/5 - Reviewer: Samuel L. - Verified reviewer: Yes - Industry: Education Management - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2019 - Review source details: This review was submitted organically. No incentive was offered I am a student and we made some cases using Service Blueprint and customer journey map, and I've used UXPressia on my exams. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I loved everything about this tool, very easy to use! #### Cons don't have any commons on this section! --- ### Great tool for UX designers and Product managers - Overall rating: 5/5 - Reviewer: Raman B. - Verified reviewer: Yes - Industry: Management Consulting - Company size: 10000+ employees - Product usage: Used monthly for less than 2 years - Reviewed: August 2018 - Review source details: This review was submitted organically. No incentive was offered We use it for our customer profiling. When working with our customers: We build journey maps of their clients, educate stakeholders and then hand over the deliverables. So the customer stakeholders continue working with the tool they are already familiar with. This helps greatly to create living artefacts (personas, CJMs, sometimes impact maps) compared to sharing PDFs that are never updated afterwards. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use, super customizable. Has all needed export formats. Has collaboration features. #### Cons No integration with CRM but it's solved by exporting assets to the needed format. --- ### Excellent Tool - Overall rating: 5/5 - Reviewer: Jorge O. G. - Verified reviewer: Yes - Industry: Education Management - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: April 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use, Uxpressia has a lot of options for business, in creating marketing personas and customer journey maps. For me personally, it has helped me a lot in teaching, it has provided me a friendly interface that helped students understand the concepts more clearly and visually. #### Cons Management of the projects was difficult for a class of more than 25 students, but in a collaborative environment, it works really well. #### Vendor response Hi Jorge, We are extremely happy to meet your needs and hope to continue doing so in the future! Thank you for the amazing review and we wish you a great day :) Replied February 2022 --- ### excellent web-based package - Overall rating: 5/5 - Reviewer: Gail S. - Verified reviewer: Yes - Industry: Accounting - Company size: Self-Employed - Product usage: Used daily for free trial - Reviewed: February 2019 - Review source details: This review was submitted organically. No incentive was offered easy setup -- no learning curve. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros links person to journey map. built in images for channels and user emotions are spot-on. Journey map software organized my thoughts for me. #### Cons no cons --- ### UXPressia makes a process that used to be boring fun and interesting - Overall rating: 5/5 - Reviewer: Andrés N. - Verified reviewer: Yes - Industry: E-Learning - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: April 2020 - Review source details: This review was submitted organically. No incentive was offered I loved the product. It is a game changer with our clients. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We were up and running in hours. We were able to impress our client with a great result. This same process would had taken hours of face to face meeting and we were able to do it completely online in a collaborative environment. #### Cons I loved everything about UXPressia. My only suggestion would be to make more user friendly for online presentations the full customer journey page. Printed looks amaxing. How to have a similar experience online? --- ### Visual representation means we see the opportunities clearer - Overall rating: 5/5 - Reviewer: Simon C. - Verified reviewer: Yes - Industry: E-Learning - Company size: 201-500 employees - Product usage: Used monthly for less than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I teach 2nd year 156235 Social & Digital Mktg, 3rd year 156339 Omnichannel Retail Mktg, & Post-Grad 156756 Digital Mktg. Students have typically never worked at an agency or a business prior. UXPressia helps 'turn on' the students' understanding of a buyer persona, their interaction in the world, and provides a critical stepping stone to create integrated marketing campaigns. UXPressia brings research and data gathering together in a rich visual representation. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use and enable my digital marketing students to visualise the CJM prospective customers go on, and then clearly identify opportunities to improve processes or create content marketing pieces to potentially interact and improve touchpoint opportunities. #### Cons Minor bugs over the last 2 years that UXPressia were quick to fix. Otherwise, like any new tool, it took a while to become used to it. Videos you provide and case studies quickly speed up the learning curve. #### Reasons for switching to UXPressia UX Pressia is simpler to use, and their academy is great. Support staff warm and friendly and responsive. #### Vendor response Hi Simon, We are pleased to hear this amazing feedback! Thank you, and have a great day ahead :) UXPressia team Replied January 2022 --- ### UEPresissia offers a great way to get the job done quicly! - Overall rating: 5/5 - Reviewer: Pavel P. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The Freedom to visualize really complex tasks! #### Cons Too many options can be frustrating sometimes. #### Vendor response Thank you for the flawless feedback! We are very happy to meet your needs :) Replied June 2024 --- ### UXPressia Provides Quick Accessibility and Many Features - Overall rating: 5/5 - Reviewer: KARL S. - Verified reviewer: Yes - Industry: Market Research - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: January 2021 - Review source details: This review was submitted organically. No incentive was offered I run classes in the fundamental of Customer Experience (CX) aimed at those who manage CX for organizations plus those that lead or manage contact centers. Part of my curriculum focuses on the building of personas and the customer journey mapping process itself and I include both videos and descriptions of UXPressia within the course as a prime example of software to consider acquiring when it comes to automating the mapping process. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros UXPressia is one of the more intuitive journey mapping products on the market. I love products that are easy to master without much investment in reading manuals or attending the training. Naturally, you need to understand the fundamental elements of customer journey mapping first but assuming that you will be up and running in no time. I especially like the way I can easily build personas. #### Cons I'm using UXPressis stand-alone so I'm not faced with any integrations and for my needs, this product really provides all that I require and at a very low price-point. --- ### Good for CJM and personas - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: September 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Choosing random photos of personas ) Goog flexible blocks in CJM #### Cons Linear structure of CJM, can't build loops --- ### So easy to work - Overall rating: 5/5 - Reviewer: ANDREA G. - Verified reviewer: Yes - Industry: Logistics and Supply Chain - Company size: 501-1000 employees - Product usage: Used daily for free trial - Reviewed: March 2020 - Review source details: This review was submitted organically. No incentive was offered We are developing a new web page and app for our customers, and this tools is so easy to use #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The product is easy for work, and all the points have an view help taht you can resolve questions #### Cons The price for only one user is a little expensive #### Reasons for choosing UXPressia UXpressia is easier to use --- ### Newbie UX Student - Overall rating: 5/5 - Reviewer: Priscilla B. - Verified reviewer: Yes - Industry: Computer Games - Company size: 10000+ employees - Product usage: Used daily for free trial - Reviewed: February 2020 - Review source details: This review was submitted organically. No incentive was offered Even though I'm still pretty new at it, it has made creating Personas for all my projects so much easier. Also visually seeing everything play out helps my thinking process that much more. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros I love how easy it made it to make my persona for my projects. As a new student I was having tons of trouble setting something up but this made it a breeze, plus the design looks good on my project. #### Cons Limited customization when it comes to colour + font. --- ### Fantastic tool - Overall rating: 5/5 - Reviewer: Nour H. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2019 - Review source details: This review was submitted organically. No incentive was offered I used it for drafting all my employees training plans in addition to change department process and I am going to use it for drafting my customer journey #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros easy to use and cover all business needs #### Cons Really can not think about something , it is an amazing software and I am highly recommend to any employee or manager --- ### Good software - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Services - Company size: Self-Employed - Product usage: Used weekly for free trial - Reviewed: September 2020 - Review source details: This review was submitted organically. No incentive was offered Pretty nice, although there are a lot of minor issues with interaction #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros A lot of useful templates, nice visual design. #### Cons Moving the cards is not logical and it took a lot of time to figure out how to resize them properly. --- ### A GREAT tool for designing your map - Overall rating: 5/5 - Reviewer: Quentin D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: February 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Pros : this tool is very useful and impactful ease of use price is nice for a month or two #### Cons I think a lifetime purchase would be great, and more customable options --- ### Creating a customer experience map is a breeze - Overall rating: 5/5 - Reviewer: Sorin O. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for less than 6 months - Reviewed: August 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Super easy to use and create valuable assets for marketing & growth teams. Must other options involve a google doc, a ppt, a figma file but those get messy really quick and you need to spend a lot of time polishing the presentation. UXPressia makes the whole customer experience mapping and persona creation a breeze. #### Cons I can't think of anything that was problematic. It really works great for it's intended purpose. --- ### A robust tool for cjm - Overall rating: 5/5 - Reviewer: Vladimir R. - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used monthly for less than 6 months - Reviewed: August 2018 - Review source details: This review was submitted organically. No incentive was offered Very positive experience #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The fact you really can build a simple and helpful cam that can they be used in different contexts. I also liked the on boarding part and the humor presented when you complete a certain part of cjm work. When I started using I was personally contacted by the founder to get feedback. That was a nice touch #### Cons Hard to tell, I can’t really complain about it --- ### Easy to use - Overall rating: 5/5 - Reviewer: JESUS Q. - Verified reviewer: Yes - Industry: Insurance - Company size: 51-200 employees - Product usage: Used other for free trial - Reviewed: July 2021 - Review source details: This review was submitted organically. No incentive was offered I like uxpressia from the beginnig to the end, it's user friendly it's very intuitive #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros it is really easy to use, even if i's your first time using it #### Cons WHen you use the trial you can have only one map #### Vendor response Hi Jesus! We are glad you find our tool helpful, and thank you for your feedback! Until you feel like upgrading to a paid plan, you can reach out to us on our live chat, for some workaround advice with the limitations of the free plan. Have an amazing day! :) Replied February 2022 --- ### UXPressia Review - Overall rating: 4/5 - Reviewer: Jasmine M. - Verified reviewer: Yes - Industry: Design - Company size: 10000+ employees - Product usage: Used other for free trial - Reviewed: February 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros I like the overall look and feel. Elements were placed well on the page and it was easy to get set up. #### Cons I would be great if there was a multi-select function so I wouldn't need to add each element individually. If it has that function, then they should make it obvious or as a quick popup in the beginning. --- ### Probably the best software for customer journey mapping - Overall rating: 5/5 - Reviewer: Andre B. - Verified reviewer: Yes - Industry: Education Management - Company size: 1001-5000 employees - Product usage: Used weekly for less than 6 months - Reviewed: August 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Combination of persona designing and customer journey mapping tools. Collaborative work. Very good online courses for novices in the field. #### Cons Not adopted for mobile. But.. how often does one designs customer journey maps on mobile device? :-) --- ### Review from a Student - Overall rating: 4/5 - Reviewer: Natalie H. - Verified reviewer: Yes - Industry: Graphic Design - Company size: Self-Employed - Product usage: Used monthly for free trial - Reviewed: February 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros It was great to use the setup to make a persona and CJM. It was easy to use and customizable. I enjoyed being able to customize colors in the CJM. I I would definitely use this program again. #### Cons It took me a while to see that you could add custom sections to the persona. I think the location of the button was just a little confusing. Like maybe it could be under the other sections? The location of the button to add additional sections on the CJM made more sense. ## More reviews [Next reviews](https://www.softwareadvice.com/customer-experience/uxpressia-profile/reviews/?page=2) --- UXPressia Reviews, Pros and Cons - 2026 Software Advice