# Ortto Software Reviews, Demo & Pricing - 2026 > Review of Ortto Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/email-marketing/autopilot-profile --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Ortto Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/autopilot-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/autopilot-profile/alternatives/) # Ortto 2026: Benefits, Features & Pricing Wondering if Ortto is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Ortto 4.6 [(113)](https://www.softwareadvice.com/marketing/autopilot-profile/reviews/) Pricing Starting at $199.00 per month ### About Ortto Build journeys that drive revenue. Your customer data, marketing automation & analytics, together. Since 2015, Ortto has empowered over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a powerful suite of BI tools. The teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto. Wondering if Ortto is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Ortto User Interface ## Popular Ortto Alternatives Main Product Ortto 4.6 [(113)](https://www.softwareadvice.com/marketing/autopilot-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.40Value for money - 4.44Customer support - 4.36Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) 4.4 [(18786)](https://www.softwareadvice.com/product/2764-Salesforce/reviews/) Ratings Breakdown - 3.99Ease of use - 4.05Value for money - 4.13Customer support - 4.38Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Meritto](https://www.softwareadvice.com/admissions/comprehensive-admission-suite-profile/) 4.6 [(619)](https://www.softwareadvice.com/admissions/comprehensive-admission-suite-profile/reviews/) Ratings Breakdown - 4.60Ease of use - 4.47Value for money - 4.53Customer support - 4.51Functionality Pricing Available upon request Get Price Alternative Product [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/) 4.3 [(6978)](https://www.softwareadvice.com/crm/zoho-crm-profile/reviews/) Ratings Breakdown - 4.15Ease of use - 4.29Value for money - 4.08Customer support - 4.27Functionality Pricing Starting at $14.00 per month Get Price Alternative Product [noCRM](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/) 4.6 [(491)](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/reviews/) Ratings Breakdown - 4.76Ease of use - 4.43Value for money - 4.54Customer support - 4.48Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [Nutshell](https://www.softwareadvice.com/crm/nutshell-profile/) 4.4 [(621)](https://www.softwareadvice.com/crm/nutshell-profile/reviews/) Ratings Breakdown - 4.37Ease of use - 4.37Value for money - 4.36Customer support - 4.08Functionality Pricing Starting at $13.00 per month Get Price ## Ortto Pricing and Plans Starting price: $199.00 per month Free Trial Free Version Starter $199.00 flat rate, per month Plan includes: - 5000 contacts - 24/6 support (live chat and email) - Visual journey builder - Drag and drop email builder - Email & SMS marketing - Form & pop-up builder - AI suggestions - Reporting & funnel analysis - Key integrations - Google SSO & basic roles Read More Professional $509.00 flat rate, per month Plan includes: - 10,000 contacts - Branded sender ID for SMS - Mobile push marketing - Dynamic Content - Landing Pages - NPS - Lead scoring - Dedicated email IPs - Transactional emails & SMS - Custom user roles & permissions Read More Enterprise Pricing available upon request Plan includes: - Dedicated success manager - Email deliverability consultant - Custom setups for large volume sending - Service level agreement (SLA) - Custom user roles & permissions - SSO (OKTA, Active Directory, SAML) - Early access to beta features - Multiple workspaces & partitions - Professional onboarding - Mobile push marketing Read More Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Ortto Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Ortto Access Controls/Permissions Activity Dashboard Activity Tracking Ad hoc Query Ad hoc Reporting AI/Machine Learning API Audience Targeting Behavioral Analytics Behavioral Targeting Behavior Tracking Campaign Management Campaign Personalization Campaign Planning Campaign Segmentation Campaign Tracking Channel Management Click Tracking Cohort Analysis Contact Database Content Creation Content Management Contextual Targeting Conversion Rate Optimization Conversion Tracking CRM Customer Activity Tracking Customer Database Customer Profiles Customer Surveys Customizable Branding Customizable CTAs Customizable Dashboard Customizable Fields Customizable Forms Customizable Reports Customizable Templates Customization Dashboard Dashboard Creation Data Capture and Transfer Data Connectors Data Extraction Data Import/Export Data Integration Data Management Data Synchronization Data Visualization Drag & Drop Drip Campaigns Dynamic Content Email Campaign Management Email Management Email Marketing Email Sequences Email Templates Engagement Tracking For Marketing and Advertising Forms Management GDPR Compliance Image Library Interaction Tracking Key Performance Indicators Keyword Tracking Landing Pages/Web Forms Lead Capture Lead Distribution Lead Generation Lead Management Lead Nurturing Lead Qualification Lead Scoring Lead Segmentation Lead Verification/Validation List Management Marketing Automation Marketing Calendar Marketing Management Match & Merge Mobile Optimization Multi-Campaign Multi-Channel Attribution Multi-Channel Communication Multi-Channel Marketing Multiple Data Sources Multivariate Testing Performance Metrics Personalization Predictive Analytics Real-Time Analytics Real-Time Data Real-Time Reporting Real-Time Updates Reporting/Analytics Reporting & Statistics ROI Tracking Role-Based Permissions Sales Analytics Search/Filter Search Marketing Segmentation SMS Marketing Social Marketing Social Media Integration Social Promotion Source Tracking Tagging Target Account Identification Template Management Third-Party Integrations Trend Analysis Visitor Tracking Visual Analytics Visualization Web Forms Website Analytics Website Visitor Tracking Widgets ## Ortto Integrations Shopify Integration rated undefined from -1 review Stripe Integration rated undefined from -1 review WooCommerce Integration rated undefined from -1 review Gorgias Integration rated undefined from -1 review Typeform Integration rated undefined from -1 review Twilio Integration rated undefined from -1 review See all 27 integrations ## Ortto User Reviews Overall Rating 4.6 Ratings Breakdown 5 72% 4 19% 3 6% 2 2% 1 2% Secondary Ratings Ease of Use 4.5 Value for money 4.4 Customer support 4.4 Functionality 4.4 Leonardo M. Verified reviewer Legal Services 11-50 employees Used weekly for more than 2 years Review source Reviewed August 2022 Solid tool 4 Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: I love the email automation and how "complex" it can get if you want it to! The support is great. Cons: Still waiting to get transferred from the old version they had with the new one - to be done by end of year I hope. Reasons for switching to Ortto We needed more functionality. Read More Jon C. Verified reviewer Professional Training & Coaching 2-10 employees Used daily for less than 2 years Review source Reviewed December 2016 A must have app for your business 5 Autopilot is one of those apps that you spend many hours trying to find on Google, something that takes away the hard work in your business, and automates the important stuff. The support provided is world class and with the constant innovation offered, you can expect great things in the future from Autopilot. I'm a massive fan! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Easy to use, affordable to everyone, and world class support. Cons: I really can't find a fault in the service Autopilot delivers, if they add any additional features the only thing I would suggest is they beef up the CRM functions. But as a service offered, its the best! Read More BL Bianca L. Verified reviewer Information Technology and Services 51-200 employees Used daily for more than 2 years Review source Reviewed December 2021 Don't be fooled by the visual feel. Very basic and lots of issues. 2 This product really is JUST above batch and blast products out there. It has a lot of limitations and caused a lot of frustrations. Ratings Breakdown 3 Ease of use 2 Value for money 3 Customer support 1 Functionality Pros: The only thing I like about this platform is its ability to directly integrate with Slack, which allows us to easily incorporate internal alerts in our nurture programmes. Cons: \- Autopilot has poor usability experience that makes tasks longer to do despite the visual feel of the UI. - You cannot copy email module HTMLs so email modules always have to be built from scratch. - Inefficient folder structure. - Segment criteria and names cannot be edited. - No auto-populate / picklist on fields so field values need to be memorised by the user. - No automated a/b testing. - Does not have a global dynamic content feature which allows you to edit common content like email footers in one place. - VERY basic report -only shows numbers like email engagement, and journey ejects. There is no ability to customise reporting by users / cohorts, which limits performance analysis. - Reporting is inaccurate (ie. If you’d like to see open and click rates in a specific date range, it will also pick up the opens and clicks outside that date range which pushes the rates up). - No built-in journey membership fields. - There are issues with data timings. It makes data update really slow, delaying the lead to reach the sales team. - You can’t combine ‘AND’ and ‘OR’ operators on segments / triggers logic. - Does not have any advanced features that can be really useful (like sandbox, marketing calendar, webinars, web personalisation, predictive content etc). - Slow pace of innovation (if any). Their email manager has been on 'beta' for two years. - We've encountered several serious bugs caused on their end. Read More Jackie B. Verified reviewer Recreational Facilities and Services 51-200 employees Used weekly for less than 2 years Review source Reviewed November 2018 Helped make email marketing easier! 4 Ratings Breakdown 4 Ease of use 4 Value for money 4 Functionality Pros: We implemented Autopilot when we got serious about following up on internet based leads for our clients. I loved that I could create a "journey" for a potential customer that was not only automatic, but, as personalized as it could be for an email marketing campaign. The visual way that these journeys are mapped out makes total sense to me, and I appreciate how concrete it is. Cons: As a novice, at best, I found that creating "journeys" took me a lot of time to understand. Once I did, it definitely got easier, but, it required some time and attention. I think that there are probably still features of this software that I am unsure how to use; and haven't been confident enough to explore. Read More Bryan M. Verified reviewer Design Used weekly for more than 2 years Review source Reviewed January 2018 The most powerful and modern marketing automation software 5 Autopilot allows us to schedule complex marketing automation sequences with ease. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: Autopilot allows my team to do everything we need. We can setup complex customer journeys quickly, and with confidence. The ability to automatically attach to an HTML form and make it functional saves a lot of time and allows us to insert complex forms anywhere without needing to have a separate form submission database. Cons: While there are some organization features like folders, I feel that journeys can get a little crowded quickly. Read More Robbie P. Verified reviewer Health, Wellness and Fitness 11-50 employees Used other for less than 6 months Review source Reviewed February 2019 Beware: Ludicrous Pricing Model 2 Ratings Breakdown 5 Ease of use 1 Value for money 1 Customer support 4 Functionality Pros: As a concept, AutoPilot is great. We believed in it so much that we spent weeks building out a 100 day journey that included emails, audiences and lists... Cons: But then we encountered something extremely absurd... AutoPilot syncs and bills for any and all contacts you have in PipeDrive—\*even deleted contacts\* 😑 Said differently, whether or not your contacts have ever been on a journey in AutoPilot, they charge you for them; and they continue to sync deleted contacts from PipeDrive as if they are equivalent to active contacts. After contacting AutoPilot multiple times, they refused to acknowledge how ridiculous this was. Instead they recommended to 1) not keep our past 14,000 customers in PipeDrive 🙄 2) remove the PipeDrive integration and add/remove all contacts via Zapier 😖 or 3) contact PipeDrive engineers every single time we delete a contact and have them “really delete” the contact. AutoPilot, if you are reading this, you’ve simply got to stop the freaking madness. You’ve lost us as customers, because it’s utterly absurd how much of our time and money you wasted over such a short-sighted pricing policy. The only thing we should be billed for are contacts who are on an actual journey through your software. Read More Nivas R. Verified reviewer Information Technology and Services 1001-5000 employees Used weekly for more than 2 years Review source Reviewed December 2018 Great Visual Marketing Automation Software 5 Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: Autopilot's Visual Journey Builder is super simple and easy to use. The triggers and conditions are well differentiated making it easy to explain to others too. The team has also been very helpful in solving critical challenges. Cons: The software needs more integrations to be built. Right now they integrate with very limited number of applications which can be a challenge syncing data across platforms. Vendor Response Hello there! We are working very hard on integrations and next year is going to be full of surprises. Have fun with Autopilot. Replied December 2018 Read More Tim H. Verified reviewer Computer Software 11-50 employees Used daily for less than 6 months Review source Reviewed November 2017 I'm in LOVE with this software 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Very easy to use, great automation, good heads up feature. Love the postcard integration. From a workflow and automation perspective, it's really effective. Cons: Email templates are lacking. Some functionality leaves a bit to be desired. I'd love to see them improve their more basic email functionality. Vendor Response Hi Tim, We really appreciate your support of Autopilot and your feedback for improvements. We're pleased to share we've made some improvements to our email editor. You can now fully customize your emails using drag and drop editing, save templates for later, and preview emails on desktop and mobile. You can watch a short video on our blog to see how it works: https://blog.autopilothq.com/create-beautiful-emails-advanced-editor/ If you have any questions about this update or need help designing an email with the Advanced Editor, please email us at support@autopilothq.com. Replied December 2017 Read More Sherrie G. Verified reviewer Used monthly for less than 2 years Review source Reviewed June 2017 Superb 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: \- Super easy to use - Comes with many prompts to creativity built-in, including pre-built (and tested) customer journeys designed for various outcomes - The email component: I don't wind up with any of the myriad deliverability issues/questions/headaches that I get with ESPs. (Why do I need an ESP?) - Super-high open + click through rates (as high as 84% open rate). - Messages "feel" authentic and personalized to recipients: I get warm engagement with recipients via replies. - Has just what you need: no unnecessary features that can complicate and bog down deployment and use. - Having SMS, in-app messaging, email, and on-demand print built in, helps support an integrated approach to marketing. Cons: Can't think of anything at the moment. Autopilot has a means for you to submit ideas for future functionality. Read More Jeff G. Verified reviewer Used daily for less than 12 months Review source Reviewed January 2018 Great Entry Level Marketing Tool 4 Ratings Breakdown 5 Ease of use 3 Value for money 5 Customer support 5 Functionality Pros: The easy to use interface with the drag and drop journey builder. The heads up message are great and the api is easy to use. Cons: Support is limited on the lower level accounts they will only speak with you on the phone if you spend a certain level of money. Read More Showing 1 - 10 of 113 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/autopilot-profile/reviews/) ## Ortto Popular Comparisons [Salesforce Sales Cloud vs Ortto](https://www.softwareadvice.com/compare/2764-Salesforce/vs/83115-autopilot/)[Meritto vs Ortto](https://www.softwareadvice.com/marketing/autopilot-profile/vs/comprehensive-admission-suite/)[Zoho CRM vs Ortto](https://www.softwareadvice.com/marketing/autopilot-profile/vs/zoho-crm/)[noCRM vs Ortto](https://www.softwareadvice.com/marketing/autopilot-profile/vs/you-dont-need-a-crm/)[Nutshell vs Ortto](https://www.softwareadvice.com/marketing/autopilot-profile/vs/nutshell/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/autopilot-profile/alternatives/) ## Other Top Recommended Email Marketing Software [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** (530) Recently recommended **4** times [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **4** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6237) Recently recommended **3** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **3** times Stuck Between Options? 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