The best platform for sending personalised newsletters

I’ve tested a few different vendors and after using Mailchimp for a long time I switched to Freshmail. At first it mostly for cost reasons but it turns out that their customer support really impressed me. I really like being able to write or call and get quick answers for everything.

Pros

Freshmail Designer is what I like most. You can select templates or create your own from scratch and add whatever elements you want with one click. Everything looks really professional when you’re done. The other thing worth mentioning is automation with Google Analytics. It’s easy to send autoresponders to subscribers who complete goals that i set in google like “visit price page” and that person will get a message from me. Putting a small discount offer in that messages get really good results.

Cons

The integration with Google Analytics wasn’t easy for me but once I got the hang of it I could figure it out and set up new autoresponders with a few clicks.

I didn’t know email marketing was this easy to do

My open rates on previous campaigns with another ESP were horrible and I never understood why. I thought a change of sending servers would help and it turns out that it makes all the difference.

Pros

Honestly, I don’t see much difference between one system and another but FreshMail does stand out to me for one reason. Over the past 4 or 5 years I have used four different email marketing systems and FreshMail has by far the best customer service of any of them. If you are getting any real use out of your email marketing, you will need some help or have a problem from time to time. FreshMail is only customer support that gave me the impression that there was actually someone looking into a problem and they always got back to me and stayed in touch until the problem was resolved.

Cons

My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.

Great User Interface, Not So Great Everything Else

Due to the server issues, we did move on from Freshmail to Mailchimp, but I wouldn't say Freshmail is all that bad, they just need to do a little housekeeping, tidy up those servers and consider making English the first language of the business.

Pros

The thing that attracted me to Freshmail's email marketing platform was that, to me, it seemed to give more flexibility in terms of getting creative with the interface than other alternatives such as Mailchimp. The templates seem to have more personality and, design-wise allowed a greater level of creative freedom.

Cons

Here's the problem - I just don't think Freshmail has the cleanest servers. Unfortunately, we had issues with emails being marked as spam and had difficulties with the Freshmail customer service team in resolving this. Also, there were a few language barriers at times as they are based out of Poland and you'd find the software having random splashes of Polish now and then.

Very Happy to Reccomend

I have used Freshmail for more than 6 months. Before that I used Mailchimp but I had some difficulties with them and decided to change systems. So far everything seems to be very effective and I’m more than pleased that I decided to switch to Freshmail.

Pros

The biggest advantage is FreshMail’s 24/7 support. At the very beginning, I had a few problems but they worked and helped me to solve them, also I got some important advice on how to avoid similar problems in the future. I appreciate the wide range of guides, blog posts, e-books and so on. I want to get the most out of my email campaigns and freshmail knows how to do it :)

Cons

I don’t know how to integrate some plugins with their system, there’s no simple way to do it or I just have to figure it out - anyway it’s not very intuitive.

I enjoy using FreshMail and find it easy and useful in its price category.

Good insights about my subscribers database and possibility to clean it up from bouncing emails.

Pros

Many high-quality templates Easy to use A/B testing feature Good interface Clear campaign wizard Grouping messages and subscribers Good insights

Cons

The offer says otherwise, but from my experience messages filtered to spam are more common than a business would usually accept The templates are good, but the differences between how they are viewed within campaign wizard and in particular email clients is very big.