Marketo is a system that has evolved and solves most problems marketers come across.

I couldn’t be more happy with this software. My sales have increased dramatically and the quality has improved as well.

I uses this platform very often to run my different marketing automation campaigns. Their multiple automation features like sequencing the campaign is amazing.

It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything.

I occasionally have issues with email formatting and these problems are very hard to fix.

UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose.

Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.

The product has its name imprinted loud and clear and hence the pricing is a thing to worry about.

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.

It is also a most useful tool for lead nurturing and has all the features required for email marketing. My favorite feature is that you can easily create dynamic campaigns and pre-schedule the run.

This is the second thing that I like about it. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it.

Terrible customer support -- I couldn't reach anyone until I told them that I was canceling my account.

We loved the Marketo's  ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.

It's allowed us to develop best practice templates that we use and clone for all of the Marketo programs and campaigns that we build.

The integration with Netsuite is very helpful and works really well. Easy cloning of programs and assets is a life saviour.

The integration with other platforms such as Salesforce and SDL Tridion is  out-of-box and very helpful for us. It has a slight learning curve, but the training is pretty decent.

I love this tool, we use it day to day and I would highly recommend it over any other Marketing Automation Platform.

It was difficult to make highly stylized emails and the in-browser only interface was cumbersome, fidgety, and difficult.

The email builder is weak and it takes some time to figure out how to use.

I like that it is extremely intuitive (once you figure it out).

Their API is very weak and limited. Lack of integration options and lack of support.

The community is very useful and the user groups have been very welcoming.

New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.

Also, they have pretty good ways to teach you about the fundamentals of the product. I've been using it for only a couple of weeks, but it seems well worth ​the money and useful.

I liked that the marketing platform has the capability to automate complex workflows.

The most difficult part of marketo is setting it up and understanding how to use it.

I love the ease of use and the organization Marketo uses, I also love how it is now integrated with so many Adobe services.

I also like how easy it is to see the success indicators all rolled up into one space. The ability to A/B test and the like is simple to set up.

I can usually figure out the problem while they are telling me it's not possible. This has happened multiple times.

There is a lot of amazing things that you can do with this tool and the scoring that is associated with leads is immense.

Marketo has been frustrating to use after using other marketing automation tools on the market.

A lot of possibilities that can get a bit overwhelming. Reports can be hard to understand.

I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly.

The pricing model discourages experimentation and creates road-blocks in terms of on-boarding.

The winning feature of WebEngage is easily the ability to create and monitor automated journeys for your user segments. A very capable product for improving your cohorts.

Ability to put across anything on website or run campaigns without dependencies on tech team. Also, the account managers are really helpful and provide all the implementation help.

Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven.

There are so many feature that you can use free and working absolutely amazing. And the most amazing the customer service and always available with full support as a friendly way.

Any user level has access to customer data which could pose a risk at any time. This needs to be looked into.

On-Site Notifications are highly engaging, segmenting is easy, uploading creative and setting rules is really easy.

The great team behind the product, great support. The features are very good, let's us run campaigns in a very focussed manner.

WebEngage  provide us all at one place. Now our customer journey is more powerful and our reach has increased dramatically.

Besides the immediate analytics it provides, my favorite feature is the ability to  model user journeys and ensure that users are properly supported through their use of the software.

It will then help you in creating automated workflows to build efficiencies. This is a great tool for marketers and will go a long way in boosting your organization's digital capabilities.

Client support is excellent, and the support staff is available whenever you need them.

WebEngage is a seamless easy-to-integrate, easy-to-grasp peace of mind that yields great engagement with effortless execution, highly recommend to all business sizes.

The product is easy to use and does help in addressing some of the challenges.

The UI is a bit complicated to understand and needs a proper walkthrough from experts. Notification Delivery rates suffered when we achieved scale.

Excellent customer targeting/re-targeting capabilities. Clear and precise dashboards and back office.

Our worn out hunt for THE email automation tool we wanted, ended with WebEngage.

We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that.

Great team to work with, I havent seen such good implemntation and post implementation support ever.

Smooth, easy going, easy to use and understand. The learning curve is short and the support is great.

WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.

US Dollar

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization with efficiency at scale.

Marketo Engage has native integrations with Salesforce.com, Microsoft Dynamics CRM, and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement. Marketo Engage offers an online community of marketers who share ideas, collaborate, and influence product developments.

This solution is suitable for businesses with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via phone, and email, and an online FAQ page. 

LongDescription

Engagement Tracking

A/B Testing

Content Delivery

Website Analytics

Multi-Channel Marketing

Personalization

Social Marketing

Multi-Channel Management

Mobile Alerts

Lead Engagement

Lead Capture

Customizable Reports

Mass Texting

SEO Management

Customer Segmentation

Drip Campaigns

Referral Tracking

Campaign Tracking

Multi-Campaign

Pipeline Management

Communication Management

Customer Database

Recommendations

Calendar Management

Collaboration Tools

Campaign Scheduling

ROI Tracking

Data Import/Export

Campaign Segmentation

Email Tracking

Email Campaign Management

Campaign Planning

Email Templates

Subscriber Management

Contact Management

Customer Experience Management

Opportunity Management

Content Management

Lead Management

Conversion Rate Optimization

Email Marketing

Mobile Access

List Management

Dashboard Creation

Sales Activity Management

Multi-Channel Data Collection

Real-Time Data

Performance Metrics

Channel Management

Click Tracking

Behavioral Targeting

Marketing Automation

Landing Pages/Web Forms

Social Media Integration

Lead Segmentation

Real-Time Notifications

Behavior Analytics

Workflow Management

Source Tracking

Dynamic Content

Event Triggered Actions

Visual Analytics

Customization

Activity Dashboard

SMS Marketing

Reporting & Statistics

Predictive Analytics

Segmentation

Data Visualization

Visitor Tracking

Website Visitor Tracking

Customizable Templates

Advertising Management

Conversion Tracking

Multi-Channel Attribution

For Sales Teams/Organizations

Lead Nurturing

Social Advertising

Interaction Tracking

Dashboard

Web Forms

Customer Journey Mapping

Behavior Tracking

Reporting/Analytics

Contact Database

Customer Profiles

Prioritization

Campaign Analytics

Lead Qualification

Post Scheduling

Customizable Forms

Target Account Identification

Drag & Drop

Social Promotion

Customer History

Third-Party Integrations

Campaign Management

Prospecting Tools

Multivariate Testing

Mac OS

Web browser (OS agnostic)

Windows 8

Windows 10

Pricing depends on tools and features needed, as well as database size. 

For more information, please visit: https://www.marketo.com/solutions/pricing/

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

51-200

201-500

501-1000

1000+

Marketo Engage

In Person

Live Online

Webinars

Documentation

Videos

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.


Product and marketing practitioners, across the world, design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively.


WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like eCommerce, edtech, fintech, foodtech, media & publications, gaming, BFSI, healthcare, and online retail.



Real Time Analytics

AB Testing

Text-to-Win

Customer Surveys

Surveys & Feedback

Site Intercept Survey

Email Monitoring

Experience Management

Skip Logic

Access Controls/Permissions

URL Customization

SMS Messaging

Templates

GDPR Compliance

Location-Based Marketing

Sentiment Analysis

Behavioral Analytics

Coupons

Scheduled/Automated Reports

Content Analytics

Customizable Fields

Churn Management

Pricing of an account is based on MAU (Monthly Active User) count. MAU is defined as total count of unique users interacting with any of these channels (website, mobile app, email, sms)in the last 30 days. WebEngage has custom pricing slabs for each account basis  its MAU count. other details here - https://webengage.com/pricing/

Marketo Engage vs WebEngage

User Ratings & Reviews

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Product Demo & Screenshots

Advisor Recommendations & User Awards

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