Real Magnet makes messaging possible

We've been using Real Magnet for years. We're on the road to integrating it with our Abila AMS. We just need to get more of our staff up to speed and use Real Magnet to its full capability. (I also really really enjoy the staff who have been with Real Magnet for years - so helpful and knowledgable and friendly)

Pros

Ease to use. New interface /Zones/color templates are so helpful Easy to create and review responsive design Dynamic content makes changing up the messaging and segmenting so much easier tracking results is helpful ability to link to social media saves staff time

Cons

Uncertainty about the future of the product. Subscription set up (unsubscribes) take great planning.

A wonderful MA platform

using Higher Logic and MA, we have reduced staff time tremendously by having a reliable way to automate our marketing messages.

Pros

Higher Logic MA is very easy to use. There is a bit of a learning curve but once you've learned the system, it is easy to setup and launch MA campaigns.

Cons

I wish there was a time zone feature so you could setup your campaigns to be received at a certain time for everyone, regardless of time zone. Currently it all defaults to Eastern Time so when you schedule an email to deploy, you have to take a variety of time zones into consideration.

Realmagnet is presented as this great thing, but there are many restrictions for money

If you use iMIS, it is really great to integrate and have updated mailing lists. the flexibility with WYSIWYG creator for messages is also pretty great.

Pros

We use this software mainly because it is the only one we've found that integrates with iMIS. Our groups populate each day so our messages go to our updated membership. The amount of flexibility to message creation is the best!

Cons

its not that user friendly, the social media aspect is clunky and doesn't work properly for twitter. It is very difficult to get things written back correctly to your database.

Great Mailing Platform for our Association

We love using this mailing platform to deploy mailings for our variety of pilot groups. Very easy to implement and train our users.

Pros

The tracking feature is incredible! We love using this mailing platform to deploy mailings for our variety of pilot groups. Each new user seems very happy and love the ease of use while training.

Cons

Can't send attachments out with a Mac, but there is workaround. Don't like that you can't open every link with "Open in a new tab"

Really useful product

Pros

There's a ton you can do to access your customer with Real Magnet and endless options to customize your email outreach.

Cons

Customer service is so/so, there's a lot of random errors that occur, platform is not always stable, and the new image upload library that I have as of 11/19/19 (not the new one coming next week, but not the one we had before) is not as functional as it needs to be

It keeps getting better

We send out tons of emails about webinars, conferences, and membership. I live in MA.

Pros

I like the fact it keeps getting better. Each year, they add new features like link labels, tags, automation rules, etc. and it keeps us excited to use the product, keeps us creative and innovating ways we're interacting with members.

Cons

Basically just takes time. Like everything. Hard to connect Community and Real Magnet, or just user error.

Easy and Flexible

Pros

Adaptability in creating campaigns to suit needs of our communication efforts.

Cons

Editor is getting a little dated. Features functionality not keeping pace with browser upgrades.

Real Magnet has been a key part of our marketing efforts for 10+ years. The support team is great!

Pros

The support team is top notch and they are always able to assist me in whatever challenges that I run into. The staff is very knowledgeable and easy to communicate with. I have used other email marketing platforms and Real Magnet's ease of use and analytics are a step above.

Good software for marketing automation.

Overall, it is a very useful software that I have enjoyed using.

Pros

The ability to easily track metrics such as open rate and regional user count is very valuable to us as an international organization.

Cons

The UI for customizing the email messages in RealMagnet is a little arcane and seems like it could be more user friendly.

Easy to use with great support when needed

PROS: 1) Support: The support team is fantastic. Regardless if we need help customizing a process, figuring out why an email template isn't rendering correctly, or need tips to increase our deliverability - the Real Magnet team has always come through and exceeded our expectations. 2) Ease of Use: With their new editor, Real Magnet has made creating professional looking email templates a snap for pretty much anyone - no html or css knowledge required. 3) Marketing Automation: The marketing automation does a great job to help anyone get started setting up simple email campaigns. Now diagrams or process flows needed. In fact, for the most common types of campaigns (birthday, new user, lead scoring) Real Magnet already did all the work and you just plug in your lists and email templates. CONS 1) Integration: Real Magnet doesn't have an integration with NetSuite or some of the conference systems we use. They do have an API and a great support team, so if you have the staff to develop a data feed this might not be an issue for you. 2) Not a list management system: With the great options that the Email Automation opens up, it would be nice to have more options to query the database and create dynamic groups based on recipient criteria.

My Higher Logic Experience

My overall experience is very good and what is best about Higher Logic is the support you get from their team.

Pros

Easy to use and intuitive. You can make effective eblasts in very little time.

Cons

I don't have anything negative to say about Higher Logic.

Rumor Has It... Real Magnet

As a DC association insider, I hear all the rumors about Real Magnet. Having been their (very happy) client for several years, I am uniquely positioned to set the record straight. So, here are the answers to your burning questions. Q. Are there really zombie spam trapper bots who will devour your online reputation? A. TRUE. There are. And Real Magnet (RM) will slay them for you. Q. Is it true that RM employees never sleep? A. Hard to say. They answer the phone whenever I call, so I'm inclined to believe this one. Q. Will there be a tribute to RM at this year's Super Bowl? A. False. That honor goes to David Bowie, but you may hear his music if you sign up for RMUG 2016! Q. Are Canadians really different from the rest of us? A. TRUE. And if you don't know how, you better ask RM before you send out any big mailings. Q. Is RM idiot-proof? A. True... I've tested this personally. Q. Do you need to stay up nights worrying about deliverability issues? A. FALSE. Let the non-sleeping RM employees do that for you! Q. Is Catherine Curtin a direct descendant of Jesus Christ? A. Cannot confirm or deny, but she has saved me more than once!

RealMagnet Marketing Automation Review

Pros

Lots of extra design features, good user interface, great customer service

Cons

So many things to use, hard to keep track of everything!

Strategic Account Manager's make all the difference

Real Magnet is a great option for email marketers and businesses. In addition to standard one-time emails addressed to your contacts list, you can choose from several types of advanced email campaigns, including marketing automation, RSS emails, and A/B split tests. With Real Magnet you can get access to a great assistance program that pairs you with an email marketing expert to help you take full advantage of your marketing opportunities. This is a great service for customers that don't have the time to research the finer points of email marketing or to sit down and develop a strategic marketing plan themselves. Your Real Magnet Strategic Account Manager researches your business in advance in order to come prepared with ideas and strategies you can use to promote your business effectively. Real Magnet offers webinars, product tutorials, user guides, and archives of hints and tips to help you master virtually every aspect of email marketing. If you're looking for some more formal instruction, you can even sign up for the company's expanding group meeting RMUG.

The Real Magnet platform works very well for our needs and they're great people too.

The platform is easy to use and comes with lots of bells and whistles. We have integrated Real Magnet with our company CMS for automated email list updates. This streamlined our workflow greatly. We use the social media component for twitter posts. We recently added the marketing automation module to our suite of components and are looking forward to automatically reaching out to our members on a regular basis keeping our name and their member benefits in front of them with very little effort on our part. There are many reporting capabilities that we frequently use and many, many more that we have yet to investigate. In addition to the great platform, the staff at Real Magnet are amazingly knowledgeable, responsive, and a pleasure to work with. I know if I send an email with a question or an issue, it will be answered quickly and with great detail. If we need a conference call to discuss an issue or to learn a new procedure they are always available. I have worked with many different vendors over the years. Real Magnet is one of my favorites.

Great email marketing product

This is a good product, but I need to learn more about how to use the product to the fullest extent.

Pros

It is very intuitive and easy to use. Emails are easy to create and keep track of.

Cons

I am intimidated by the marketing automation stuff.

Real Magnet Partnership Provide Solutions For Our Business

The team of tech-savvy experts at Real Magnet listens to the communication goals we are trying to accomplish and delivers solutions that work well for our needs. I always receive exceptional customer service, whether I am speaking to our Account Manager, Megan, about a process we'd like to implement, professionals from the design team to create custom templates with our company branding, or the support staff in helping us address any immediate functionality concerns. They offer training sessions with our team to ensure every user understands the functionality of the software as they will use it. They suggest additional solutions without being pushy. Best of all, they listen to concerns with an open mind - implementing changes in the software based on customer feedback as appropriate. Real Magnet is a communication platform software solution that continues to evolve to meet our business' changing needs. It's safe to say I'm a fan - I truly value our partnership.

Get Real and Partner with Real Magnet

For more than 12 years, we have been proud to partner with Real Magnet. Their email platform helped our organization expand our reach with our members and customers and their foray into Marketing Automation has completely streamlined how we deliver emails to our members, saving us an incredible amount of time and delivering most importantly the data we need to determine campaign success. Best of all - their customer service is truly unparalleled. Rarely have I seen an organization assign a client services person directly to you, even making an unsolicited phone call to touch base and make suggestions on how you can use their products to their fullest potential. You'll never get back a "we can't do that for you", you'll always get back a "let's see how we can make that happen for you". One of our most valued and well-used vendors.

Great Email Platform

Pros

Easy to use and create nice email campaigns

Cons

Sometime what you see is not what you get when creating an email.

Workhorse system that gets the job done for our many clients. Excellent customer service.

Pros

The system is very easy to use and accomplish what you need to have done. I have run into a few instances where I've had to use my limited knowledge of html to fix issues in Real Magnet templates, but because I have that knowledge, I'm able to work around it. That cannot be said for my coworkers who do not know html. Other than that, I like working with the system and rarely have problems. Working with our Account Manager is always a great experience. He's very knowledgeable and quick to help us resolve questions or concerns. He helps lead us in the right direction and is extremely pleasant to work with.

Real Magnet will spoil you for all other software companies... and for all other vendors

I have never worked with a company that is committed to customer service as Real Magnet. When you sign up with them, you get a cutting-edge, adaptable toolkit that makes novices feel comfortable and yet has the depth and range of options that allows for sophisticated marketing at the highest level. But what really makes the difference is that they respond in real time, always have the answers or find them right away, and are always upbeat. Because they basically idiot-proof their system, you won't make mistakes like sending the same message to the same group twice, but when the odd mistake happens or you can't figure out how why a campaign doesn't seem to be performing, Real Magnet will be at your side instantly and keep you looking good for your boss.

Great Experience Using Real Magnet

We have been using Real Magnet for 6+ years for all our Association emails that we send out to members and we have had a great experience. The deliverability is great. They are constantly improving the product and offering new services to make our lives easier and if there is ever an issue or a change we need to have made, they are responsive. We do not use the automated features and links to our AMS, but the upload tool is easy to keep lists up to date for all our email needs. Having attended one of their conferences, I can say they are a great team of people that put a lot into the product and are excited about things down the pipeline. I would recommend using Real Magnet for your business/association.

Over 50 surveys a year!

I lead the survey research group at a large trade association in Washington DC. In 2006, we made the strategic decision to switch from paper-based surveys to online surveys, and chose MagnetMail to be our platform and partner in the new adventure. After a not-too-long learning curve, my staff and I became expert users of the software and utilize it every working day. Over the years, I have made several recommendations to key staff at MM, and they have been more than willing to listen and create the extra tools/features that I was looking for. MM is also very cost-effective - it will help you collect survey data in real-time for a fee that will fit your budget.

Easy-to-use email marketing program

Magnet Mail's email marketing solution is easy-to-use for both expert designers and novices. We can create templates that can be reused as needed, saving us valuable time, and we have the flexibility to design one-of-a-kind emails should we need to do so. They also offer an enterprise-level solution that's ideal for a large company like ours, giving us the ability to create multiple accounts for various business lines and provide access (at varying levels) to numerous employees. Nonetheless, there are improvements that could be made, such as making responsive email templates and streamlining the back-end processes of creating, sending and tracking an email.

The new tool is easy to use and the support team are highly responsive to my needs.

The new tool balances ease of use with enough creativity for my needs. As a chapter director of a membership organization, I am not an email expert so I count on Real Magnet to help us be effective in reaching our members. Mike Colavita, my rep, is highly responsive to my needs. The deliverability team has also helped us keep our emails in member in-boxes. I value the annual training session. I would welcome an opportunity to utilize additional services but the contract with the global membership group does not provide the flexibility for billing chapters individually. In summary, I'm satisfied with Real Magnet

Overall I like the product and the customer service has always been great.

Pros: The customer service is great and everyone has always been very helpful. The integration with Personify is great. Marketing Automation has been a fantastic feature and has the potential to really make our marketing easier and more trackable. Con: My only critique is that it's sometimes not quite as intuitive as I would hope for. I've been using it for more than 15 years between 2 organizations and every so often I still have problems finding what I'm looking for. That being said, I suppose that complexity is bound to increase given the myriad of possibilities available.

Exceptional Service and Expertise

Real Magnet blends simplicity with, industry leading expertise, exceptional service, and reliability. They have done a great job separating themselves from other service providers by offering an easy to use, comprehensive email marketing platform, with value-added services, and a highly responsive technical support team that makes it their priority to understand their customer's business goals. Real Magnet take pride in offering solutions to their customers that make sense while resulting in increased productivity and return to their bottom line.

Email marketing with netforum integration

Our association has been using Real Magnet for years due to its ease of managing multiple lists and fluid integration with our netForum AMS. Things have only improved recently with the addition of marketing automation. I've found the program easy to use, and easy to teach to multiple stakeholders in the organization. Plus, the customer service has been responsive to problems and also eager to discuss our strategic plans and figure out how Real Magnet features can best be implemented to help achieve them.

Real Magnet Review

Pros

I love the analytical portion of Real Magnet

Cons

I have not used the product enough to have any serious complaints yet

Straightforward, high quality product

Our organization has used Real Magnet (RM) for more than a decade and I personally have 4 plus years experience with the software. Its CMS is intuitive and straightforward. RM also hosts numerous training sessions to help beginners learn the basics. I took advantage of these when I first switched careers from government relations to communications. Their staff is also extremely helpful and patient. I can attest that they are always doing their best to find solutions to our organization's challenges.

2 years using Real Magnet and looking forward to more!

We decided to switch to Real Magnet about 2 years ago, because it worked with our current website architecture and content management system. Since we started using it Real Magnet has become an integral part of our email marketing strategy. We send 100k+ per month depending on needs, and Real Magnet makes it quick and easy to layout and send messages. Customer service has always been responsive and timely, and we enjoy the advantages of having a dedicated rep. I highly recommend Real Magnet.

Real Magnet tool helps us achieve our communications goals

We've been using Magnet Mail for the past 13 years and have not once encountered problems. Over that time, the product has continually gown and updated it features, keeping up with trends in technology. They are a rare find in that it always a delight to call customer service. I know I'll get answers and help I need. They have become a key partner in my organization's communications strategies and the Real Magnet tool helps us achieve our communications goals at every turn.

Excellet solution for our 74k + association

I evaluated Real Magnet's product "MagnetMail" against several other solutions a few years ago and initially liked them best for their ease of use. We stay with them because of the continued ease of use and excellent and responsive customer service. I am happy to note that their are constant positive improvements to the functionality and GUI. We are currently working out integration options and look forward to using their Marketing Automation capabilities.

Solid platform for organizations

We have used Real Magnet for seven or eight years and have found the platform to be reliable, flexible and responsive. When were facing deliverability challenges with a major provider, their team worked hard to help us improve that ... And at the same time, small details are always addressed quickly at support. The flexibility of templates for inexperienced users and the ability to import raw code for others suits our needs perfectly.

Sitecore CMS Integration with Real Magnet for Workflow Efficiency

We've been working with Real Magnet for more than 10 years. Their customer service and technical support cannot be matched. Recently when we needed to improve workflow by repurposing our CMS managed content for broadcast email distribution, we reached out to Real Magnet for advice. Their technical team worked seamlessly with ours to help us customize our systems and leverage theirs. That is the mark of a true service partner.

My Higher Logic Experience

Pros

The marketing automation tools are very helpful

Cons

There could be a bit better ease of use.

Real Magnet is a platform and a company that goes above and beyond our needs

The folks at Real Magnet are true professionals. They are quick to assist, thoughtful and very considerate of our technology landscape. While Marketing Automation is a tool that offers us tremendous flexibility in how we communicate to our customers, the people that work at Real Magnet is what sets them apart. Real Magnet has a great vision and more importantly the right people to execute that vision.

Excellent Platform, Excellent Support

We have used Real Magnet for nearly 5 years, and it has been a great experience. I have found the interface to be intuitive and the platform to be unflinchingly reliable. Further, RM's template creation tools, database integrations, and array of reporting options have provided great value. Of equal importance, support staff and developers are highly responsive and adaptable to our changing needs.

Customer for 12+ years

Great Marketing Automation, Interface. Unparalleled customer support. We are now in the process of setting up a site popover will drop visitors' emails directly into a Marketing Automation drip campaign. Next step is an ip tracking tool so we can marry a visitor's browsing history to their email once they register. Good stuff. Good people at a fraction of the cost of the enterprise solutions.

Great Product

We've used Real Magnet for years to market our continuing education courses and legal publications. I can't imagine using anything else. It is easy to use and has strong reporting and tracking capabilities. When we've needed it, the customer service is instantaneous. Where can you get that these days? Can't recommend Real Magnet enough.

The Best... (Drops the Microphone and walks away)

I can't say enough about my relationship with RealMagnet going on 6+ years. With over 20 Million emails sent I am a fan of everything RealMagnet! I strongly recommend them... Great user support as well! To me that is the differentiator between okay, and just phenomenal! They are phenomenal!

Optimized & Great for Marketing Campaigns

I've used this platform for years now, and they've really done an impressive job in optimizing the content editor; making it easy to use & and more importantly - stable. For users needing a fast way to check your CTR %, download their app too - great to show it off in real-time..

Solid solution

While clunky at times, the platform does what it needs to do. Sometimes features can be tricky to locate but once you find them, they definitely provide value. Whatever the platform lacks in ease of use, they more than make up for in customer support and documentation.

Real Magnet Review

Pros

Easy to learn the different components, I was able to use very quickly after logging in.

Cons

- Lacking in capabilities compared to other platforms, such as salesforce marketing cloud, act-on, eloqua. - not the best experience with customer support

Good Email solution; Great Support!

Our company has been using Real Magnet for years now and we are satisfied with this email solution. Intuitive, easy to use and practical. Great support team! Our Account Manager, Mary G., is doing an amazing job!

Up Your Marketing Game with Higher Logic

I love that Marketing Automation Ent allows you to customize e-mails based on different criteria. For example, you can send a different e-mail to someone who lives on the West Coast vs the Easy Coast.

Pros

Higher Logic has great training videos that get you up to speed quickly with it's software. In addition, they have in person training sessions and an annual conference in the National Harbor to further your mastery of the marketing automation software.

Cons

The timeline for implementation took longer than anticipated. Ideally, we would be able to sign up and start using the software within a matter of weeks rather than a matter of months.

Excellent and easy to use software.

I have yet to find a con in regards to the overall service this software and the people behind it provide. It is the best eMarketing platform I've used to date.

No complaints

I find the system very easy to use (compared to other systems that we have used) and appreciate all of the support that we receive from rep..

They are great to work with

Have been very pleased with the product and especially the support. Mike C is great.