Real Magnet Software


34 reviews(4.5/5)
34 reviews(4.5/5)

Real Magnet is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include email marketing, social media and mobile campaigns, inbound marketing, predictive analytics and consulting.

Other features include campaign templates, workflow builders, campaign return on investment (ROI) analysis and branded landing pages. It offers a content editor to design campaigns. Campaigns designed within the system can be accessed on mobile devices. Users have access to cross-channel analytics capabilities with click- and recipient-level reports that highlight top performing campaigns and the engagement ratio of a campaign.

Real Magnet offers integration with social media platforms and major customer relationship management (CRM) solutions such as Salesforce and Microsoft Dynamics.

It also offers an API framework for connection with third-party applications. Customers include American Red Cross, Drury Hotels, IEEE, Kiplinger, Lions International and Viacom.

Supported Operating System(s):
Web browser (OS agnostic)

34 Reviews of Real Magnet

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  • Verified Reviewer

    Number of employees: 201-500 employees

    April 2018

    Realmagnet is presented as this great thing, but there are many restrictions for money

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    If you use iMIS, it is really great to integrate and have updated mailing lists. the flexibility with WYSIWYG creator for messages is also pretty great.

    Pros

    We use this software mainly because it is the only one we've found that integrates with iMIS. Our groups populate each day so our messages go to our updated membership. The amount of flexibility to message creation is the best!

    Cons

    its not that user friendly, the social media aspect is clunky and doesn't work properly for twitter. It is very difficult to get things written back correctly to your database.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Tom from International Foodservice Distributors Association (IFDA)

    Number of employees: 11-50 employees

    July 2017

    Real Magnet has been a key part of our marketing efforts for 10+ years. The support team is great!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The support team is top notch and they are always able to assist me in whatever challenges that I run into. The staff is very knowledgeable and easy to communicate with. I have used other email marketing platforms and Real Magnet's ease of use and analytics are a step above.

    Review Source: Capterra
  • Jennifer from Virginia CLE

    June 2016

    Great Product

    Ease-of-use
    Quality
    Support

    We've used Real Magnet for years to market our continuing education courses and legal publications. I can't imagine using anything else. It is easy to use and has strong reporting and tracking capabilities. When we've needed it, the customer service is instantaneous. Where can you get that these days? Can't recommend Real Magnet enough.

    Review Source: Capterra
  • Jariel from Trxade

    April 2016

    The Best... (Drops the Microphone and walks away)

    Ease-of-use
    Quality
    Support

    I can't say enough about my relationship with RealMagnet going on 6+ years. With over 20 Million emails sent I am a fan of everything RealMagnet! I strongly recommend them... Great user support as well! To me that is the differentiator between okay, and just phenomenal! They are phenomenal!

    Review Source: Capterra
  • Dave from American Speech-Language-Hearing Association

    March 2016

    Excellent Platform, Excellent Support

    Ease-of-use
    Quality
    Support

    We have used Real Magnet for nearly 5 years, and it has been a great experience. I have found the interface to be intuitive and the platform to be unflinchingly reliable. Further, RM's template creation tools, database integrations, and array of reporting options have provided great value. Of equal importance, support staff and developers are highly responsive and adaptable to our changing needs.

    Review Source: Capterra
  • Brian from San Jose State University Alumni Association

    February 2016

    Solid platform for organizations

    Ease-of-use
    Quality
    Support

    We have used Real Magnet for seven or eight years and have found the platform to be reliable, flexible and responsive. When were facing deliverability challenges with a major provider, their team worked hard to help us improve that ... And at the same time, small details are always addressed quickly at support. The flexibility of templates for inexperienced users and the ability to import raw code for others suits our needs perfectly.

    Review Source: Capterra
  • Samantha from Medical Association of Georgia

    February 2016

    Straightforward, high quality product

    Ease-of-use
    Quality
    Support

    Our organization has used Real Magnet (RM) for more than a decade and I personally have 4 plus years experience with the software. Its CMS is intuitive and straightforward. RM also hosts numerous training sessions to help beginners learn the basics. I took advantage of these when I first switched careers from government relations to communications. Their staff is also extremely helpful and patient. I can attest that they are always doing their best to find solutions to our organization's challenges.

    Review Source: Capterra
  • Kimberly from Americans for the Arts

    February 2016

    Real Magnet tool helps us achieve our communications goals

    Ease-of-use
    Quality
    Support

    We¿ve been using Magnet Mail for the past 13 years and have not once encountered problems. Over that time, the product has continually gown and updated it features, keeping up with trends in technology. They are a rare find in that it always a delight to call customer service. I know I¿ll get answers and help I need. They have become a key partner in my organization¿s communications strategies and the Real Magnet tool helps us achieve our communications goals at every turn.

    Review Source: Capterra
  • Joe from NAHB

    February 2016

    Strategic Account Manager's make all the difference

    Ease-of-use
    Quality
    Support

    Real Magnet is a great option for email marketers and businesses. In addition to standard one-time emails addressed to your contacts list, you can choose from several types of advanced email campaigns, including marketing automation, RSS emails, and A/B split tests. With Real Magnet you can get access to a great assistance program that pairs you with an email marketing expert to help you take full advantage of your marketing opportunities. This is a great service for customers that don't have the time to research the finer points of email marketing or to sit down and develop a strategic marketing plan themselves. Your Real Magnet Strategic Account Manager researches your business in advance in order to come prepared with ideas and strategies you can use to promote your business effectively. Real Magnet offers webinars, product tutorials, user guides, and archives of hints and tips to help you master virtually every aspect of email marketing. If you're looking for some more formal instruction, you can even sign up for the company's expanding group meeting RMUG.

    Review Source: Capterra
  • Coumba from AccorHotels

    February 2016

    Good Email solution; Great Support!

    Ease-of-use
    Quality
    Support

    Our company has been using Real Magnet for years now and we are satisfied with this email solution. Intuitive, easy to use and practical. Great support team! Our Account Manager, Mary G., is doing an amazing job!

    Review Source: Capterra
  • Lauren from NSTA

    February 2016

    Rumor Has It... Real Magnet

    Ease-of-use
    Quality
    Support

    As a DC association insider, I hear all the rumors about Real Magnet. Having been their (very happy) client for several years, I am uniquely positioned to set the record straight. So, here are the answers to your burning questions. Q. Are there really zombie spam trapper bots who will devour your online reputation? A. TRUE. There are. And Real Magnet (RM) will slay them for you. Q. Is it true that RM employees never sleep? A. Hard to say. They answer the phone whenever I call, so I'm inclined to believe this one. Q. Will there be a tribute to RM at this year's Super Bowl? A. False. That honor goes to David Bowie, but you may hear his music if you sign up for RMUG 2016! Q. Are Canadians really different from the rest of us? A. TRUE. And if you don't know how, you better ask RM before you send out any big mailings. Q. Is RM idiot-proof? A. True... I've tested this personally. Q. Do you need to stay up nights worrying about deliverability issues? A. FALSE. Let the non-sleeping RM employees do that for you! Q. Is Catherine Curtin a direct descendant of Jesus Christ? A. Cannot confirm or deny, but she has saved me more than once!

    Review Source: Capterra
  • Patrick from Beacon Hotel

    February 2016

    Optimized & Great for Marketing Campaigns

    Ease-of-use
    Quality
    Support

    I've used this platform for years now, and they've really done an impressive job in optimizing the content editor; making it easy to use & and more importantly - stable. For users needing a fast way to check your CTR %, download their app too - great to show it off in real-time..

    Review Source: Capterra
  • Jackie from The Long & Foster Companies

    February 2016

    Easy-to-use email marketing program

    Ease-of-use
    Quality
    Support

    Magnet Mail's email marketing solution is easy-to-use for both expert designers and novices. We can create templates that can be reused as needed, saving us valuable time, and we have the flexibility to design one-of-a-kind emails should we need to do so. They also offer an enterprise-level solution that's ideal for a large company like ours, giving us the ability to create multiple accounts for various business lines and provide access (at varying levels) to numerous employees. Nonetheless, there are improvements that could be made, such as making responsive email templates and streamlining the back-end processes of creating, sending and tracking an email.

    Review Source: Capterra
  • Dexter from Natural Gas Intelligence

    February 2016

    Customer for 12+ years

    Ease-of-use
    Quality
    Support

    Great Marketing Automation, Interface. Unparalleled customer support. We are now in the process of setting up a site popover will drop visitors' emails directly into a Marketing Automation drip campaign. Next step is an ip tracking tool so we can marry a visitor's browsing history to their email once they register. Good stuff. Good people at a fraction of the cost of the enterprise solutions.

    Review Source: Capterra
  • Sahil from American Hospital Association

    February 2016

    Real Magnet is a platform and a company that goes above and beyond our needs

    Ease-of-use
    Quality
    Support

    The folks at Real Magnet are true professionals. They are quick to assist, thoughtful and very considerate of our technology landscape. While Marketing Automation is a tool that offers us tremendous flexibility in how we communicate to our customers, the people that work at Real Magnet is what sets them apart. Real Magnet has a great vision and more importantly the right people to execute that vision.

    Review Source: Capterra
  • F from Abstention

    February 2016

    Solid solution

    Ease-of-use
    Quality
    Support

    While clunky at times, the platform does what it needs to do. Sometimes features can be tricky to locate but once you find them, they definitely provide value. Whatever the platform lacks in ease of use, they more than make up for in customer support and documentation.

    Review Source: Capterra
  • Connie from New York State Bar Association

    February 2016

    Excellet solution for our 74k + association

    Ease-of-use
    Quality
    Support

    I evaluated Real Magnet's product "MagnetMail" against several other solutions a few years ago and initially liked them best for their ease of use. We stay with them because of the continued ease of use and excellent and responsive customer service. I am happy to note that their are constant positive improvements to the functionality and GUI. We are currently working out integration options and look forward to using their Marketing Automation capabilities.

    Review Source: Capterra
  • Lauren from National Science Teachers Association

    February 2016

    Real Magnet will spoil you for all other software companies... and for all other vendors

    Ease-of-use
    Quality
    Support

    I have never worked with a company that is committed to customer service as Real Magnet. When you sign up with them, you get a cutting-edge, adaptable toolkit that makes novices feel comfortable and yet has the depth and range of options that allows for sophisticated marketing at the highest level. But what really makes the difference is that they respond in real time, always have the answers or find them right away, and are always upbeat. Because they basically idiot-proof their system, you won't make mistakes like sending the same message to the same group twice, but when the odd mistake happens or you can't figure out how why a campaign doesn't seem to be performing, Real Magnet will be at your side instantly and keep you looking good for your boss.

    Review Source: Capterra
  • Pedro from SPE

    February 2016

    Excellent and easy to use software.

    Ease-of-use
    Quality
    Support

    I have yet to find a con in regards to the overall service this software and the people behind it provide. It is the best eMarketing platform I've used to date.

    Review Source: Capterra
  • Shayla from Boxwood Career Solutions

    February 2016

    No complaints

    Ease-of-use
    Quality
    Support

    I find the system very easy to use (compared to other systems that we have used) and appreciate all of the support that we receive from rep..

    Review Source: Capterra
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