About Real Magnet

Real Magnet is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include email marketing, social media and mobile campaigns, inbound marketing, predictive analytics and consulting.

Other features include campaign templates, workflow builders, campaign return on investment (ROI) analysis and branded landing pages. It offers a content editor to design campaigns. Campaigns designed within the system can be accessed on mobile devices. Users have access to cross-channel analytics capabilities with click- and recipient-level reports that highlight top performing campaigns and the engagement ratio of a campaign.

Real Magnet offers integration with social media platforms and major customer relationship manag...


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Supported Operating System(s):

Web browser (OS agnostic)

49 Reviews of Real Magnet

Average User Ratings

Overall

4.53 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(28)

28

4 stars

(19)

19

3 stars

(2)

2

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 49 results

November 2018

Kimberly from National Society of Professional Engineers

Company Size: 11-50 employees

Industry: Non-Profit Organization Management

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2018

Real Magnet makes messaging possible

We've been using Real Magnet for years. We're on the road to integrating it with our Abila AMS. We just need to get more of our staff up to speed and use Real Magnet to its full capability. (I also really really enjoy the staff who have been with Real Magnet for years - so helpful and knowledgable and friendly)

Pros

Ease to use. New interface /Zones/color templates are so helpful Easy to create and review responsive design Dynamic content makes changing up the messaging and segmenting so much easier tracking results is helpful ability to link to social media saves staff time

Cons

Uncertainty about the future of the product. Subscription set up (unsubscribes) take great planning.

August 2019

Sharon from Association of Legal Administrators

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Customer support

5.0

Functionality

5.0

August 2019

A wonderful MA platform

using Higher Logic and MA, we have reduced staff time tremendously by having a reliable way to automate our marketing messages.

Pros

Higher Logic MA is very easy to use. There is a bit of a learning curve but once you've learned the system, it is easy to setup and launch MA campaigns.

Cons

I wish there was a time zone feature so you could setup your campaigns to be received at a certain time for everyone, regardless of time zone. Currently it all defaults to Eastern Time so when you schedule an email to deploy, you have to take a variety of time zones into consideration.

November 2019

Lauren from Air Line Pilots Association

Company Size: 201-500 employees

Industry: Aviation & Aerospace

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2019

Great Mailing Platform for our Association

We love using this mailing platform to deploy mailings for our variety of pilot groups. Very easy to implement and train our users.

Pros

The tracking feature is incredible! We love using this mailing platform to deploy mailings for our variety of pilot groups. Each new user seems very happy and love the ease of use while training.

Cons

Can't send attachments out with a Mac, but there is workaround. Don't like that you can't open every link with "Open in a new tab"

April 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

2.0

Customer support

3.0

Functionality

4.0

April 2018

Realmagnet is presented as this great thing, but there are many restrictions for money

If you use iMIS, it is really great to integrate and have updated mailing lists. the flexibility with WYSIWYG creator for messages is also pretty great.

Pros

We use this software mainly because it is the only one we've found that integrates with iMIS. Our groups populate each day so our messages go to our updated membership. The amount of flexibility to message creation is the best!

Cons

its not that user friendly, the social media aspect is clunky and doesn't work properly for twitter. It is very difficult to get things written back correctly to your database.

November 2019

Audrey from NRPA

Company Size: 51-200 employees

Industry: Non-Profit Organization Management

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Customer support

3.0

Functionality

5.0

November 2019

Really useful product

Pros

There's a ton you can do to access your customer with Real Magnet and endless options to customize your email outreach.

Cons

Customer service is so/so, there's a lot of random errors that occur, platform is not always stable, and the new image upload library that I have as of 11/19/19 (not the new one coming next week, but not the one we had before) is not as functional as it needs to be